MARKETING RESEARCH – AUSTRALIA

Liberals hold all Top 10 seats for Private Health Insurance cover, and ALP only three of the Top 25

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 24-Jun-16

A Roy Morgan Single Source survey conducted since the last federal election in October 2013 shows that 61 per cent of Liberal Party voters have private health insurance, ahead of National Party voters (53 per cent), Greens voters (51 per cent) and ALP voters (47 per cent). Each of the Top 10 electorates where voters are most likely to have private health insurance are held by the Liberal Party. They include the seats of Berowra and Moore, where 82 per cent of voters have private health insurance. The seat of Perth is the highest-ranking ALP-held electorate, with 70 per cent of voters having private health insurance.

CORPORATES
ROY MORGAN RESEARCH LIMITED, LIBERAL PARTY OF AUSTRALIA, AUSTRALIAN LABOR PARTY, NATIONAL PARTY OF AUSTRALIA, AUSTRALIAN GREENS

Consumer satisfaction with big four banks down marginally in May

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 22-Jun-16

A Roy Morgan Research Single Source survey has found that the overall satisfaction level of the personal customers of Australia’s four major banks fell to 80.1 per cent in the six months to May 2016, compared with 80.2 per cent in April. The Commonwealth Bank continued to have the highest customer satisfaction rating of the four major banks, unchanged at 81.7 per cent, although it has fallen by 0.8 per cent over the last 12 months. Meanwhile, many smaller banks had higher customer satisfaction ratings than the "big four" in May, with Teachers Mutual boasting a satisfaction rating of 94.5 per cent.

CORPORATES
ROY MORGAN RESEARCH LIMITED, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, WESTPAC BANKING CORPORATION – ASX WBC, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB, TEACHERS MUTUAL BANK LIMITED, HERITAGE BANK LIMITED – ASX HBS, BANK AUSTRALIA, BEYOND BANK AUSTRALIA, ING DIRECT, BENDIGO BANK, BANK OF QUEENSLAND LIMITED – ASX BOQ

Twitter: a bird in the hand for 5.4m Australians

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 21-Jun-16

A Roy Morgan Single Source survey has found that 28 per cent of Australians aged 14+ (5.4 million) used Twitter in an average four weeks in the year to March 2016. This represents around 1.75 per cent of Twitter’s self-reported worldwide monthly audience (or around 1 in 57 users). The survey also shows that 38 per cent of Australians aged 14-24 use Twitter in an average month, compared with just 19 per cent of those aged 50+. Analysis by gender shows that 30 per cent of Australian men and 26 per cent of Australian women use Twitter in an average month. Meanwhile, 30 per cent of capital city residents and 23 per cent of people in country areas use Twitter in an average month.

CORPORATES
ROY MORGAN RESEARCH LIMITED, TWITTER INCORPORATED, FACEBOOK INCORPORATED, INSTAGRAM LLC, SNAPCHAT INCORPORATED, MICROSOFT CORPORATION, LINKEDIN CORPORATION

ANZ-Roy Morgan Australian Consumer Confidence spikes to 118.8 – highest in 2 1/2 years

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 21-Jun-16

ANZ-Roy Morgan Australian Consumer Confidence rose 2.1 per cent to 118.8 in the week ending 19 June 2016, and it now stands at the highest level since November 2013. Good news released last week about the Australian labour market and the business sector is likely to have lifted sentiment. The increase in confidence was broad-based, with consumers’ views about their finances leading the gains. The indicator on "finances compared to a year ago" rose 3.1 per cent, and views towards "economic conditions in the next 12 months" increased by two per cent.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ

Destination cyberspace: Australia’s most popular travel and tourism websites

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 21-Jun-16

A Roy Morgan Single Source survey has found that 13.7 per cent of Australians aged 14+ (2.7 million people) visited the Qantas website in an average four weeks during the year to March 2016. This was followed by the Booking.com and Jetstar websites, which each attracted 9.7 per cent of the population (or 1.9 million people) in an average four weeks. Besides the airlines and the Flight Centre website, the Top 15 travel websites are dominated by online-only businesses: mainly booking sites, but also News Corp-owned news.com.au/travel (5.3 per cent) and Fairfax-owned Traveller.com.au (3.8 per cent).

CORPORATES
ROY MORGAN RESEARCH LIMITED, QANTAS AIRWAYS LIMITED – ASX QAN, BOOKING.COM BV, JETSTAR AIRLINES PTY LTD, VIRGIN AUSTRALIA HOLDINGS LIMITED – ASX VAH, TRIPADVISOR LLC, FLIGHT CENTRE TRAVEL GROUP LIMITED – ASX FLT, NEWS CORP AUSTRALIA PTY LTD, FAIRFAX MEDIA LIMITED – ASX FXJ, WOTIF.COM HOLDINGS LIMITED

7 million Aussies now ‘can’t live without’ their smartphones

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 20-Jun-16

A Roy Morgan Single Source survey has found that 45 per cent of Australian smartphone owners aged 14+ say they cannot live without their mobile. The survey, which was carried out in the year to March 2016, also shows that 63 per cent of smartphone owners agree that they need the device to help them juggle their work and personal life, while 59 per cent need a smartphone for their personal security, and 54 per cent need it to help them co-ordinate their social life. Analysis by brand shows that 50 per cent of Apple iPhone owners cannot live without their smartphone, compared with 42 per cent of Samsung users, 43 per cent of HTC users and 45 per cent of LG users.

CORPORATES
ROY MORGAN RESEARCH LIMITED, APPLE INCORPORATED, SAMSUNG ELECTRONICS COMPANY LIMITED, HTC CORPORATION, LG ELECTRONICS, NOKIA OY AB, SONY CORPORATION, HUAWEI TECHNOLOGIES COMPANY LIMITED

Nothing to sneeze (or cough) at: the annual cycle of throat lozenge and tissue sales

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 20-Jun-16

A Roy Morgan Single Source survey has found that 36.2 per cent of Australians aged 14+ bought tissues/paper handkerchiefs in an average four-week period during the year to March 2016, and nine per cent bought throat lozenges/cough lollies. These figures have remained relatively stable over the last few years. The survey also shows that more Australians buy tissues and cough lollies during the July-September period than any other quarter. In 2015, some 14 per cent of Australians bought cough lozenges and 39.7 per cent bought tissues in an average four weeks during the July-September quarter (as opposed to 5.6 per cent and 32 per cent respectively in the January-March quarter). Meanwhile, a higher proportion of women than men buy these products at any time of the year, and this pattern is especially apparent during the peak July-September quarter.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Which insurance companies have got customer satisfaction covered?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 20-Jun-16

The Roy Morgan Customer Satisfaction Awards include three insurance categories – General Insurer, Private Health Insurer and Risk & Life Insurer. Insurers are not among the Customer Satisfaction Awards’ highest-scoring categories. When measured for their industry-wide satisfaction average over the last 12 months, General Insurers come in at 19th (with an overall average of 81 per cent), Private Health Insurers are at 25th (75 per cent), and Risk & Life Insurers are at 28th (69 per cent).

CORPORATES
ROY MORGAN RESEARCH LIMITED, RACT INSURANCE PTY LTD, RAA INSURANCE LIMITED, SGIC INSURANCE LIMITED, SHANNONS, AUSTRALIAN PENSIONERS INSURANCE AGENCY PTY LTD, ST LUKE’S HEALTH INSURANCE, ALLIANZ AUSTRALIA LIMITED, SUNCORP GROUP LIMITED – ASX SUN

Five million Australians now have Netflix; Stan and Presto are still well behind, but growing

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 15-Jun-16

A Roy Morgan Single Source survey has found that almost five million Australians aged 14+ had access to Netflix in the three months to May 2016, while 1,878,000 households now use the subscription video-on-demand service. Some 891,000 Australians in 332,000 households now have access to Stan, while Presto now reaches 353,000 people in 142,000 subscribing homes. Meanwhile, Roy Morgan estimates that 92 per cent of Netflix users (1,734,000 households) had a paid subscription in the May quarter, compared with 78 per cent of Stan subscribers (260,000 homes) and 64 per cent of Presto subscribers (around 91,000 homes).

CORPORATES
ROY MORGAN RESEARCH LIMITED, NETFLIX INCORPORATED, STAN ENTERTAINMENT PTY LTD, PRESTO ENTERTAINMENT PTY LTD

Are LinkedIn’s business decision-makers Microsoft’s $35billion target audience?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 15-Jun-16

A recent Roy Morgan Single Source survey showed that 24 per cent of Australian workers aged 14+ visit the LinkedIn website. The survey also found that 65 per cent of CEOs, General Managers and Legislators use the career networking site in an average four weeks, followed by Information and Communications Technology professionals (57 per cent) and Business, Human Resource and Marketing Professionals (45 per cent). The value for Microsoft, as it moves away from consumer products toward providing business technology services like cloud platforms and large-scale software subscriptions, is that LinkedIn’s biggest users are not just workers, but business decision-makers: those employees, partners, and business owners responsible for determining their companies’ expenditure across a range of categories – including software and computer services. Roy Morgan’s survey of business decision-makers shows that almost 950,000 Australians made or contributed to decisions in their organisation regarding computer software or online services in the past year – and 38 per cent of them (360,000) use LinkedIn.

CORPORATES
ROY MORGAN RESEARCH LIMITED, LINKEDIN CORPORATION, MICROSOFT CORPORATION