MARKETING RESEARCH – AUSTRALIA

The 10 most (and least) politically engaged electorates

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 15-Jun-16

A Roy Morgan Single Source survey has found that just 19 per cent of Australian electors especially want to read, watch or hear any political analysis in their media during the week. The survey also shows that Greens voters are most likely to want some political analysis in their media at least once during the week (26 per cent), while ALP voters are slightly more likely than average (20 per cent) and Liberal voters are slightly less likely than average (18 per cent). Meanwhile, electorates where voters are most likely to want some political analysis in their media include Grayndler (46 per cent), Goldstein (40 per cent) and North Sydney (39 per cent). In contrast, just seven per cent of voters in the electorates of Forde, Wakefield, and Werriwa want political analysis in their media.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIAN GREENS, AUSTRALIAN LABOR PARTY, LIBERAL PARTY OF AUSTRALIA, NATIONAL PARTY OF AUSTRALIA

Beer buddies: Australian men and the amber fluid

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 10-Jun-16

A Roy Morgan Single Source survey has found that 38.1 per cent of Australians aged 18+ drink beer at least once in any given four-week period. The survey, which was carried out in the year to March 2016, also shows that 5.3 million Australian men (or 58.8 per cent of the adult male population) drank some kind of beer in an average four weeks, compared with 1.7 million women (18.2 per cent). Meanwhile, 47.6 per cent of men consumed standard beer during this period, and 37.1 per cent drank premium/imported beer. Full-strength beer (53.6 per cent) is far more popular than mid-strength (13.6 per cent) or low-alcohol (10.1 per cent). Carlton Draught is the most popular beer brand, consumed by 11.1 per cent of Australian men in an average seven-day period.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Target hits the bulls’ eye for women’s underwear

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 10-Jun-16

A Roy Morgan Single Source survey has found that just over 2.5 million Australians aged 14+ buy women’s underwear in any given four weeks, spending an average of $A55 per person. The survey, which was carried out in the year to March 2016, also shows that 576,000 Australians (or 22.5 per cent of total women’s underwear shoppers) make at least one women’s underwear purchase at Target in an average four weeks, spending an average of $A36 each. Kmart attracts 447,000 women’s-underwear shoppers in an average four weeks, with an average spend on women’s underwear of $A27. Meanwhile, 412,000 people shop at Best & Less for women’s underwear in an average four weeks, spending an average of $A34.

CORPORATES
ROY MORGAN RESEARCH LIMITED, TARGET AUSTRALIA PTY LTD, KMART AUSTRALIA LIMITED, BEST AND LESS PTY LTD, MYER HOLDINGS LIMITED – ASX MYR, DAVID JONES LIMITED, VICTORIA’S SECRET, WESFARMERS LIMITED – ASX WES

Satisfaction with performance of industry super funds increases their lead over retail funds

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 8-Jun-16

A Roy Morgan Single Source survey has found that 60.6 per cent of members of Australian industry superannuation funds were satisfied with their fund’s financial performance in the six months to April 2016. This compares with 56.9 per cent of members of retail super funds. Meanwhile, industry funds have increased their satisfaction level by 1.5 per cent over the last 12 month, while retail funds showed a small decline of 0.1 per cent. The survey also shows that satisfaction with super increases with the amount held, with both industry and retail funds scoring best among people with balances of more than $A700,000.

CORPORATES
ROY MORGAN RESEARCH LIMITED, CATHOLIC SUPERANNUATION AND RETIREMENT FUND, CONSTRUCTION AND BUILDING UNIONS’ SUPERANNUATION FUND, STATEWIDE SUPERANNUATION PTY LTD, AUSTRALIANSUPER PTY LTD, MOTOR TRADES ASSOCIATION OF AUSTRALIA SUPERANNUATION FUND PTY LTD, REST SUPER PTY LTD

Australian women and cricket: 200,000 not out!

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 8-Jun-16

A Roy Morgan Single Source survey has found that 200,000 Australian women aged 14+ (two per cent) reported playing cricket either regularly or occasionally in the year to March 2016. This is 22 per cent higher than in the year to March 2015 (164,000). The survey also shows that the number of women aged 25-34 who play cricket on a regular or occasional basis has risen from 30,000 to 51,000. However, the number of women aged 35-49 who play cricket has fallen from 41,000 to 37,000. Overall, cricket is the 13th-most popular sport/exercise in terms of women’s participation.

CORPORATES
ROY MORGAN RESEARCH LIMITED

ANZ-Roy Morgan Australian Consumer Confidence rebounds

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 7-Jun-16

ANZ-Roy Morgan Australian Consumer Confidence rose 3.2 per cent in the week ending 5 June, more than offsetting the 2.2 per cent decline of the previous week. Consumer confidence now stands at 116.8, the highest level since January 2014. The improvement in consumer confidence was likely driven by the solid GDP report released last week. The increase in confidence was broad-based, with consumers’ views of the economic outlook leading the gains. Views towards "economic conditions in the next 12 months" bounced a sharp seven per cent, and views towards "the economy in the next five years" rose 3.5 per cent.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ

Australian unemployment is up 0.3% to 10.7% in May; Under-employment down 0.3% to 7.4%

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 2-Jun-16

A Roy Morgan Research survey on Australia’s labour market has found that the real unemployment rate rose by 0.3 per cent to 10.7 per cent in May 2016. The number of people in the workforce has fallen by 27,000 to 12,783,000 (although up 293,000 since May 2015), and 11,414,000 Australians are employed (up 213,000 in the last 12 months). Meanwhile, the number of people who are under-employed has fallen by 74,000 in the last 12 months to 947,000 (7.4 per cent of the workforce). The official unemployment rate was 5.7 per cent in April 2016. Roy Morgan Research executive chairman Gary Morgan says that with the federal election a month away, both sides of politics continue to base their economic modelling on the wrong ABS unemployment data and because of this they will not advocate the correct policy reforms that need to be undertaken to "free-up" the Australian labour market. Stimulating real growth in the economy is the most effective way to create jobs for unemployed and under-employed Australians.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIAN BUREAU OF STATISTICS, AUSTRALIA. DEPT OF THE PRIME MINISTER AND CABINET, LIBERAL PARTY OF AUSTRALIA, NATIONAL PARTY OF AUSTRALIA, AUSTRALIAN LABOR PARTY

ANZ-Roy Morgan Australian Consumer Confidence – Consumers cringe as confidence drops to 113.2

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 31-May-16

The ANZ-Roy Morgan Consumer Confidence rating for Australia fell 2.2 per cent to 113.2 in the week ended 29 May 2016, partially reversing the 3.6 per cent increase over the previous four weeks. Confidence remains just above its long-run average (+0.4 per cent). The fall last week was largely driven by concerns about the economic outlook. Consumers’ views towards their current finances rose 0.7 per cent, but consumers’ views towards their future finances fell 4.7 per cent.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ

Not so full of beans: instant coffee sales down

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 31-May-16

A Roy Morgan Single Source survey has found that the proportion of Australian grocery-buyers aged 14+ who bought instant coffee (not decaf) in an average four-week period slipped from 59.1 per cent to 49.4 per cent between April 2011 and March 2016. Over the same period, the proportion buying fresh coffee in any given four weeks rose from 28.2 per cent to 30.2 per cent. Nescafe remains the most popular brand of instant coffee, with its different varieties being purchased by 49.7 per cent of all instant-coffee buyers in an average four weeks in the year to March 2016, although this compares with 57 per cent in the year to March 2012.

CORPORATES
ROY MORGAN RESEARCH LIMITED, NESCAFE, MOCCONA, INTERNATIONAL ROAST

Business Confidence plunges in May – down 9.1% to 111.9 following Federal Budget and Election uncertainty

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 26-May-16

A Roy Morgan Business Single Source survey has found that Australian business confidence fell by 9.1 per cent to 111.9 in May 2016. Business confidence is now at its lowest since a 2016 low of 110.6 in January. The fall in Business Confidence comes even after a slight improvement on the Australian sharemarket in May. However, the large drop in Business Confidence is likely more tied to a poorly received Federal Budget in early May and the uncertainty surrounding the upcoming Federal Election. The weakest indicators in May relate to the upcoming year, which suggests the impact of election uncertainty. Net expectations of business performance over the next 12 months have dropped to 20.6ppts (down 17.5ppts in May) and net views of whether the next 12 months will be a "good/bad time to invest" are now 12.1ppts (down 14.2ppts).

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIA. DEPT OF THE PRIME MINISTER AND CABINET, LIBERAL PARTY OF AUSTRALIA, NATIONAL PARTY OF AUSTRALIA, AUSTRALIAN LABOR PARTY, MORGAN POLL, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, STANDARD AND POOR’S ASX ALL ORDINARIES INDEX, DCNS SA