MARKETING RESEARCH – AUSTRALIA

Google has just pipped Microsoft to be Australia’s top email service provider

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 12-Jul-16

A Roy Morgan Single Source survey has found that 37.9 per cent of Australians aged 14+ (7,427,000 people) used Gmail in an average four weeks during the year to March 2016. Meanwhile, 37.6 per cent (7,362,000 people) used a Microsoft email account during the period. Google-owned Gmail has gained an additional 3.5 million users in Australia since 2012, while Microsoft (Hotmail/Live/Outlook.com) has gained 1.1 million users. Telstra’s BigPond Email and Yahoo!7 Mail boast 2,912,000 and 2,156,000 Australian users respectively.

CORPORATES
ROY MORGAN RESEARCH LIMITED, GOOGLE INCORPORATED, MICROSOFT CORPORATION, TELSTRA CORPORATION LIMITED – ASX TLS, TELSTRA BIG POND, YAHOO!7 COMMUNICATIONS AUSTRALIA PTY LTD

Same same but different: the holiday habits of Millennials

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 8-Jul-16

A Roy Morgan Single Source survey has found that between April 2015 and March 2016, 69 per cent of Millennials (aged 18-34) reported taking at least one holiday in the preceding 12 months, compared with 70.7 per cent of Australians aged 35+. The survey also shows that 16.4 per cent of Millennials took their last holiday overseas, compared with just 12.6 per cent of non-Millennial. Meanwhile, 56.3 per cent of non-Millennials took their last holiday within Australia, compared with 51.2 per cent of Millennials.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Most Australian voters still wary of globalisation – but we’re slowly becoming more positive

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 8-Jul-16

A Roy Morgan Single Source survey, which was carried out in the year to March 2016, has found that 55.6 per cent of Australian electors agree with the statement "globalisation brings more problems than it solves". This compares with 59.4 per cent in the year to March 2013. The proportion of Liberal voters who agree with the statement has fallen from 62.4 per cent to 56.6 per cent over the last three years, while the proportion of Labor voters who agree with the statement has fallen from 55.8 per cent to 55.1 per cent. Just 45.9 per cent of Greens voters believe that globalisation brings more problems than it solves, down from 48.6 per cent before the last federal election.

CORPORATES
ROY MORGAN RESEARCH LIMITED, LIBERAL PARTY OF AUSTRALIA, AUSTRALIAN LABOR PARTY, AUSTRALIAN GREENS, NATIONAL PARTY OF AUSTRALIA

Soy drinks: dairy alternative or health elixir?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 7-Jul-16

A Roy Morgan Single Source survey has found that 5.7 per cent of Australians aged 14+ (or just over 1.1 million people) reported consuming at least one soy drink in any given seven-day period during the year to March 2016. This compares with 5.3 per cent in the year to March 2012. Meanwhile, the proportion of Australians who consume energy drinks has fallen from 6.6 per cent to 5.6 per cent over this period, and consumption of sports drinks has fallen from 6.0 per cent to 5.6 per cent. The survey also shows that 31.3 per cent of Australians who consume soy drinks in an average seven days also drink regular fresh white milk in that time.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Realestate.com.au still leads with 4.5m visitors vs 3.2m going to Domain – but 2.2m Australians use both

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 7-Jul-16

A Roy Morgan Single Source survey has found that 28 per cent of Australians aged 14+ (or 5.5 million people) used the website or app of Domain or Realestate.com.au in an average four weeks during the year to March 2016. About 4.5 million visited Realestate.com.au via website or app and 3.2 million visited Domain, while almost 2.2 million (11 per cent) accessed both property sites. The survey also shows that the Realestate.com.au website gets 4.3 million unique visitors in an average four weeks, ahead of almost 3.1 million for Domain. Meanwhile, a combined 1.5 million Australians use the app for either or both, including 1.2 million tapping into Realestate.com.au and 700,000 into Domain on their mobiles or tablets.

CORPORATES
ROY MORGAN RESEARCH LIMITED, REALESTATE.COM.AU, DOMAIN.COM.AU, NEWS CORP AUSTRALIA PTY LTD, FAIRFAX MEDIA LIMITED – ASX FXJ

Runaway success: Australia’s jogging boom

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 7-Jul-16

A Roy Morgan Single Source survey has found that 23.2 per cent of Australians aged 14+ went jogging on a regular or occasional basis in the year to March 2016, compared with 14 per cent in the year to March 2006. Jogging was the fastest-growing sport/exercise in Australia over the last 10 years, ahead of hiking/bushwalking, cycling and yoga. Men’s overall participation has increased from 16.4 per cent to 24.2 per cent, while the proportion of women joggers has almost doubled from 11.6 per cent to 22.2 per cent. The survey also shows that while jogging participation peaks among the 14-24 year-old age bracket, older age brackets have shown the biggest change – particularly among women.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Back pain a common complaint for Aussies

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 30-Jun-16

A Roy Morgan Single Source survey has found that just over 7.4 million Australians aged 18+ (more than four in every 10) reported having had back pain at least once in the year to March 2016. Some 43.2 per cent of the 65+ age group have had back pain in the last 12 months, but 40.7 per cent of those in the 30-34 age group also had back pain. The survey also shows that a person’s occupation does not appear to increase the risk of back pain either, as 40.5 per cent of both labourers and clerical/admin workers have had back pain, while technicians and trades workers are more likely to be affected with back pain (43.2 per cent).

CORPORATES
ROY MORGAN RESEARCH LIMITED

Homosexuality is immoral, say almost 3 in 10 Coalition voters

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 30-Jun-16

A Roy Morgan Single Source survey has found that 21 per cent of Australian voters agree with the statement that "homosexuality is immoral". The survey, which has been carried out since the last federal election in September 2013, also shows that 28 per cent of Liberal Party voters and 32 per cent of National Party voters (or 28 per cent of Coalition voters overall) believe that homosexuality is immoral. This compares with 15 per cent of ALP voters and four per cent of Greens voters, while 31 per cent of Independent/Other voters agree with the statement. Eight of the top 10 electorates in which voters are most likely to believe that homosexuality is immoral are held by the Coalition.

CORPORATES
ROY MORGAN RESEARCH LIMITED, LIBERAL PARTY OF AUSTRALIA, NATIONAL PARTY OF AUSTRALIA, AUSTRALIAN LABOR PARTY, AUSTRALIAN GREENS

ANZ-Roy Morgan Australian Consumer Confidence remains upbeat despite ‘Brexit’ jitters – now at 116.8

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 28-Jun-16

ANZ-Roy Morgan Australian Consumer Confidence fell 1.9 per cent to 116.8 in the week ending 26 June 2016, only partially offsetting the rise the previous week. Despite the turmoil in global financial markets – driven by the surprise result in the UK referendum – households remain optimistic about their finances and the economic outlook. Last week’s easing in confidence was largely driven by a deterioration in consumers’ views towards the economic outlook. The indicator on "finances compared to a year ago" fell 2.3 per cent, and views towards "economic conditions in the next 12 months" fell nine per cent.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ

Tennis viewers a valuable audience for advertisers

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 28-Jun-16

A Roy Morgan Single Source survey has found that 34.3 per cent of Australians aged 14+ watch tennis on television occasionally or almost always. They are slightly more inclined than the average Australian to "find TV advertising interesting" (21.6 per cent vs 19.7 per cent) and less inclined to agree that "Nearly all TV advertising annoys me" (65.9 per cent vs 68.1 per cent). More than three-quarters of them watch Wimbledon broadcaster Channel 7 (and its affiliates) in an average seven days, well above the population average of 67.6 per cent. Meanwhile, the 1,025,000 million Australians (or 15.2 per cent of total tennis viewers) who play tennis themselves as well as watching it on TV, are not only more tolerant towards TV advertising than those who simply watch it on the box, but more likely to have cash to splash.

CORPORATES
ROY MORGAN RESEARCH LIMITED, SEVEN NETWORK LIMITED