MARKETING RESEARCH – AUSTRALIA

ANZ-Roy Morgan Australian Consumer Confidence edges lower to 114.9 (down 0.3pts)

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 20-Jul-16

ANZ-Roy Morgan Australian Consumer Confidence has fallen for the fourth week in a row, down 0.3 per cent to 114.9 in the week ending 17 July 2016. The headline index is now 3.3 per cent lower than four weeks ago. Consumers’ views of their current finances edged 0.2 per cent higher last week, while consumers’ views of the economic outlook in the next 12 months rose by 3.1 per cent.

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ROY MORGAN RESEARCH LIMITED, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ

Babymooners or just expecting parents on holiday?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 19-Jul-16

A Roy Morgan Single Source survey, which was carried out in the year to March 2016, has found that 54.7 per cent of Australians aged 14+ intend to take their next holiday within the next five months, with an average planned trip length of six nights. In contrast, 42 per cent of expecting parents are planning their next trip within this time, with an average planned holiday length of three nights. However, just over a quarter of expecting parents plan to take a holiday in the next 6-12 months (compared with a national average of 17.4 per cent), while 12.1 per cent intend to do so in the next one-to-two years (compared with the national average of 5.1 per cent).

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ROY MORGAN RESEARCH LIMITED

Girls, Asians, wealthier kids, and only children do more homework

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 19-Jul-16

A Roy Morgan Young Australians Survey has found that the average Australian tween aged 10 to 13 spends 37 minutes doing homework on a typical weekday and nearly an hour on weekends, for a total of four hours per week. The survey, which was carried out in the year to December 2015, also shows that tween girls spend four hours and 25 minutes on average doing homework each week, compared with three hours and 35 minutes for boys. Meanwhile, tweens with an Asian background spend a little over six hours on homework a week, while tweens in households with annual gross income of at least $A200,000 spend an average of four hours and 35 minutes per week doing homework, which is over an hour more than those in low-income homes.

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ROY MORGAN RESEARCH LIMITED

The Pokemon phenomenon: Australian 13 (and 30) year-olds becoming seven again

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 18-Jul-16

A Roy Morgan Young Australians Survey has found that 21 per cent of Australians aged 6-13 thought Pokemon was cool in 2015, a rate that has been fairly consistent over the past eight year. Pokemon’s popularity peaked among the youngest respondents, with the Japanese gaming and entertainment franchise considered cool by 27 per cent of six year-olds and 30 per cent of seven year-olds. Its appeal declined to 24 per cent of eight and nine year-olds, 21 per cent of 10 year-olds, 18 per cent of 11 year-olds and just 13 per cent of kids aged 12 to 13. However, with the release of Pokemon GO – a GPS-based augmented reality app – our continuing research over the rest of 2016 may well show that these older Australian kids (and their parents) could consider Pokemon cool again.

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ROY MORGAN RESEARCH LIMITED

Baileys and beyond: Australia’s liqueur drinkers

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 15-Jul-16

A Roy Morgan Single Source survey has found that eight per cent of Australians aged 18+ (or 1.5 million people) drink at least one liqueur in any given four weeks. The survey also shows that 574,000 Australian adults enjoyed at least one Baileys Irish Cream in the year to March 2016, ahead of Kahlua (165,000), Jagermeister (123,000) and Midori (121,000). Meanwhile, 716,000 Australian men and 767,000 women drink liqueurs in any given four weeks. Brands with a much higher proportion of female drinkers include Baileys Irish Cream, Kahlua, Frangelico and Tia Maria, while liqueurs that are more popular with men than women include Jagermeister and Sambuca (Galliano).

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ROY MORGAN RESEARCH LIMITED, BAILEYS IRISH CREAM, KAHLUA, JAGERMEISTER, MIDORI, FRANGELICO, TIA MARIA, SAMBUCA, COINTREAU

Does anyone even notice shopping trolley ads and supermarket-docket specials anymore?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 14-Jul-16

A Roy Morgan Single Source survey has found that 10.8 per cent of Australians aged 14+ (or just over 2.1 million people) agree that "I usually notice the advertisements on shopping trolleys when I go grocery shopping". The survey, which was carried out in the year to March 2016, also shows that 22.0 per cent (4.3 million people) reported that "I often take advantage of the special offers on the back of my supermarket shopping docket". Meanwhile, 18.8 per cent of Australians aged 25-34 usually notice shopping-trolley advertising, compared with just 5.7 per cent of those aged 65+.

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ROY MORGAN RESEARCH LIMITED

Gary Morgan’s comment on the latest real Australian unemployment figures

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Original article by Gary Morgan, Roy Morgan Research
Market Research Update – Page: Online : 14-Jul-16

This slow employment market was largely ignored by the major parties in the Federal Election campaign. It is why neither party secured a clear victory. The lack of coherent plans and details on how each major party would grow the Australian economy and generate jobs is the reason for the high vote for minor parties – today counted at 22.9%. Hopefully, the "shock" of a close election result – along with the record high support for minor parties – will mean both Prime Minister Malcolm Turnbull and Opposition Leader Bill Shorten start listening to the clear message the electorate is sending the major parties. Nearly a quarter of the Australian electorate feels ignored and unheard by Australia’s political leaders.

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ROY MORGAN RESEARCH LIMITED, AUSTRALIA. DEPT OF THE PRIME MINISTER AND CABINET, AUSTRALIAN LABOR PARTY

Aussie men facing up to skincare

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 14-Jul-16

A Roy Morgan Single Source survey has found that 3.7 million Australian men aged 14+ purchased at least one skincare product in any given six months during the year to March 2016. While this equates to a much lower proportion (37.9 per cent) than women (83.7 per cent) who bought skincare products in the same period, it is still a sizeable market. The survey also shows that 26.8 per cent of Australian men purchase hand-and-body lotion in an average six months, ahead of facial moisturiser (21.5 per cent) and facial cleanser (17.8 per cent). Meanwhile, Nivea (17.9 per cent) is the most popular brand among Australian men, followed by L’Oreal (5.8 per cent) and Olay (5.0 per cent).

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ROY MORGAN RESEARCH LIMITED, NIVEA, L’OREAL AUSTRALIA PTY LTD, OLAY

Australian real unemployment 9.6% in June as new Government takes office

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 14-Jul-16

The good news for the re-elected Turnbull Government is that unemployment fell 1.1% to 9.6% in June 2016 – although this is still well above the current ABS figure for May (5.7%). However, the rising levels of employment were led by an increase in part-time employment (3,951,000, up 208,000 from June 2015) while full-time employment was down 28,000 to 7,792,000. Increasing part-time employment leads directly to increases in under-employment – now at 8.3% (up 0.9% since May 2016). In June a total of 2.326 million Australians (17.9% of the workforce) were either unemployed or under-employed. The fall in unemployment in June almost evenly matched by rising levels of under-employment was observed in last year’s June unemployment estimates.

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ROY MORGAN RESEARCH LIMITED, AUSTRALIAN BUREAU OF STATISTICS

ANZ-Roy Morgan Australian Consumer Confidence falls further – down 0.6pts to 115.2

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 13-Jul-16

ANZ-Roy Morgan Australian Consumer Confidence has fallen for the third week in a row, down 0.5 per cent to 115.2 in the week ending 10 July 2016. Uncertainty related to the election result and lingering concerns over the global outlook likely remain key factors behind the recent decline. Last week’s downgrade from Standard & Poor’s to the outlook for Australia’s credit rating – from stable to negative – could also have weighed on sentiment. Consumers’ views of their current finances edged 0.3 per cent higher, but households’ views of the economic outlook in the next 12 months fell by 4.1 per cent.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ