MARKETING RESEARCH – AUSTRALIA

Realestate.com.au still leads with 4.5m visitors vs 3.2m going to Domain – but 2.2m Australians use both

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 7-Jul-16

A Roy Morgan Single Source survey has found that 28 per cent of Australians aged 14+ (or 5.5 million people) used the website or app of Domain or Realestate.com.au in an average four weeks during the year to March 2016. About 4.5 million visited Realestate.com.au via website or app and 3.2 million visited Domain, while almost 2.2 million (11 per cent) accessed both property sites. The survey also shows that the Realestate.com.au website gets 4.3 million unique visitors in an average four weeks, ahead of almost 3.1 million for Domain. Meanwhile, a combined 1.5 million Australians use the app for either or both, including 1.2 million tapping into Realestate.com.au and 700,000 into Domain on their mobiles or tablets.

CORPORATES
ROY MORGAN RESEARCH LIMITED, REALESTATE.COM.AU, DOMAIN.COM.AU, NEWS CORP AUSTRALIA PTY LTD, FAIRFAX MEDIA LIMITED – ASX FXJ

Runaway success: Australia’s jogging boom

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 7-Jul-16

A Roy Morgan Single Source survey has found that 23.2 per cent of Australians aged 14+ went jogging on a regular or occasional basis in the year to March 2016, compared with 14 per cent in the year to March 2006. Jogging was the fastest-growing sport/exercise in Australia over the last 10 years, ahead of hiking/bushwalking, cycling and yoga. Men’s overall participation has increased from 16.4 per cent to 24.2 per cent, while the proportion of women joggers has almost doubled from 11.6 per cent to 22.2 per cent. The survey also shows that while jogging participation peaks among the 14-24 year-old age bracket, older age brackets have shown the biggest change – particularly among women.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Back pain a common complaint for Aussies

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 30-Jun-16

A Roy Morgan Single Source survey has found that just over 7.4 million Australians aged 18+ (more than four in every 10) reported having had back pain at least once in the year to March 2016. Some 43.2 per cent of the 65+ age group have had back pain in the last 12 months, but 40.7 per cent of those in the 30-34 age group also had back pain. The survey also shows that a person’s occupation does not appear to increase the risk of back pain either, as 40.5 per cent of both labourers and clerical/admin workers have had back pain, while technicians and trades workers are more likely to be affected with back pain (43.2 per cent).

CORPORATES
ROY MORGAN RESEARCH LIMITED

Homosexuality is immoral, say almost 3 in 10 Coalition voters

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 30-Jun-16

A Roy Morgan Single Source survey has found that 21 per cent of Australian voters agree with the statement that "homosexuality is immoral". The survey, which has been carried out since the last federal election in September 2013, also shows that 28 per cent of Liberal Party voters and 32 per cent of National Party voters (or 28 per cent of Coalition voters overall) believe that homosexuality is immoral. This compares with 15 per cent of ALP voters and four per cent of Greens voters, while 31 per cent of Independent/Other voters agree with the statement. Eight of the top 10 electorates in which voters are most likely to believe that homosexuality is immoral are held by the Coalition.

CORPORATES
ROY MORGAN RESEARCH LIMITED, LIBERAL PARTY OF AUSTRALIA, NATIONAL PARTY OF AUSTRALIA, AUSTRALIAN LABOR PARTY, AUSTRALIAN GREENS

ANZ-Roy Morgan Australian Consumer Confidence remains upbeat despite ‘Brexit’ jitters – now at 116.8

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 28-Jun-16

ANZ-Roy Morgan Australian Consumer Confidence fell 1.9 per cent to 116.8 in the week ending 26 June 2016, only partially offsetting the rise the previous week. Despite the turmoil in global financial markets – driven by the surprise result in the UK referendum – households remain optimistic about their finances and the economic outlook. Last week’s easing in confidence was largely driven by a deterioration in consumers’ views towards the economic outlook. The indicator on "finances compared to a year ago" fell 2.3 per cent, and views towards "economic conditions in the next 12 months" fell nine per cent.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ

Tennis viewers a valuable audience for advertisers

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 28-Jun-16

A Roy Morgan Single Source survey has found that 34.3 per cent of Australians aged 14+ watch tennis on television occasionally or almost always. They are slightly more inclined than the average Australian to "find TV advertising interesting" (21.6 per cent vs 19.7 per cent) and less inclined to agree that "Nearly all TV advertising annoys me" (65.9 per cent vs 68.1 per cent). More than three-quarters of them watch Wimbledon broadcaster Channel 7 (and its affiliates) in an average seven days, well above the population average of 67.6 per cent. Meanwhile, the 1,025,000 million Australians (or 15.2 per cent of total tennis viewers) who play tennis themselves as well as watching it on TV, are not only more tolerant towards TV advertising than those who simply watch it on the box, but more likely to have cash to splash.

CORPORATES
ROY MORGAN RESEARCH LIMITED, SEVEN NETWORK LIMITED

Liberals hold all Top 10 seats for Private Health Insurance cover, and ALP only three of the Top 25

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 24-Jun-16

A Roy Morgan Single Source survey conducted since the last federal election in October 2013 shows that 61 per cent of Liberal Party voters have private health insurance, ahead of National Party voters (53 per cent), Greens voters (51 per cent) and ALP voters (47 per cent). Each of the Top 10 electorates where voters are most likely to have private health insurance are held by the Liberal Party. They include the seats of Berowra and Moore, where 82 per cent of voters have private health insurance. The seat of Perth is the highest-ranking ALP-held electorate, with 70 per cent of voters having private health insurance.

CORPORATES
ROY MORGAN RESEARCH LIMITED, LIBERAL PARTY OF AUSTRALIA, AUSTRALIAN LABOR PARTY, NATIONAL PARTY OF AUSTRALIA, AUSTRALIAN GREENS

Consumer satisfaction with big four banks down marginally in May

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 22-Jun-16

A Roy Morgan Research Single Source survey has found that the overall satisfaction level of the personal customers of Australia’s four major banks fell to 80.1 per cent in the six months to May 2016, compared with 80.2 per cent in April. The Commonwealth Bank continued to have the highest customer satisfaction rating of the four major banks, unchanged at 81.7 per cent, although it has fallen by 0.8 per cent over the last 12 months. Meanwhile, many smaller banks had higher customer satisfaction ratings than the "big four" in May, with Teachers Mutual boasting a satisfaction rating of 94.5 per cent.

CORPORATES
ROY MORGAN RESEARCH LIMITED, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, WESTPAC BANKING CORPORATION – ASX WBC, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB, TEACHERS MUTUAL BANK LIMITED, HERITAGE BANK LIMITED – ASX HBS, BANK AUSTRALIA, BEYOND BANK AUSTRALIA, ING DIRECT, BENDIGO BANK, BANK OF QUEENSLAND LIMITED – ASX BOQ

ANZ-Roy Morgan Australian Consumer Confidence spikes to 118.8 – highest in 2 1/2 years

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 21-Jun-16

ANZ-Roy Morgan Australian Consumer Confidence rose 2.1 per cent to 118.8 in the week ending 19 June 2016, and it now stands at the highest level since November 2013. Good news released last week about the Australian labour market and the business sector is likely to have lifted sentiment. The increase in confidence was broad-based, with consumers’ views about their finances leading the gains. The indicator on "finances compared to a year ago" rose 3.1 per cent, and views towards "economic conditions in the next 12 months" increased by two per cent.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ

Destination cyberspace: Australia’s most popular travel and tourism websites

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 21-Jun-16

A Roy Morgan Single Source survey has found that 13.7 per cent of Australians aged 14+ (2.7 million people) visited the Qantas website in an average four weeks during the year to March 2016. This was followed by the Booking.com and Jetstar websites, which each attracted 9.7 per cent of the population (or 1.9 million people) in an average four weeks. Besides the airlines and the Flight Centre website, the Top 15 travel websites are dominated by online-only businesses: mainly booking sites, but also News Corp-owned news.com.au/travel (5.3 per cent) and Fairfax-owned Traveller.com.au (3.8 per cent).

CORPORATES
ROY MORGAN RESEARCH LIMITED, QANTAS AIRWAYS LIMITED – ASX QAN, BOOKING.COM BV, JETSTAR AIRLINES PTY LTD, VIRGIN AUSTRALIA HOLDINGS LIMITED – ASX VAH, TRIPADVISOR LLC, FLIGHT CENTRE TRAVEL GROUP LIMITED – ASX FLT, NEWS CORP AUSTRALIA PTY LTD, FAIRFAX MEDIA LIMITED – ASX FXJ, WOTIF.COM HOLDINGS LIMITED