MARKETING RESEARCH – AUSTRALIA

Women more likely than men to wear prescription glasses and/or contact lenses

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 16-May-16

A Roy Morgan Single Source survey has found that 85.8 per cent of Australians aged 65+ wear prescription glasses and/or contact lenses, compared with just over three in 10 Australians aged 18-24. The survey, which was carried out in the year to December 2015, also shows that 65.2 per cent of Australian women aged 18+ wear prescription glasses/contact lenses, compared with 54.8 per cent of men. While the prevalence of vision impairment rises for both genders as they get older, women consistently outnumber men, particularly among the younger age brackets.

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ROY MORGAN RESEARCH LIMITED

Roy Morgan releases new ‘political’ audience segments for advertisers and media agencies to reach Undecided and Swinging Voters

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 13-May-16

Roy Morgan Research has announced the launch of a collection of ‘political’ audience segments for use by Australia’s advertisers and media agencies in the lead-up to the Federal Election. The audience segments are available through Roy Morgan’s network of media and data partners across programmatic, premium digital display/video advertising, mobile advertising, email, direct and unaddressed mail. The new audience segments enable advertisers such as political parties and others to precisely target audiences made up of undecided and swinging voters to those concerned with issues such as health, education, the environment, tax, defence, rural and regional issues, unemployment, improving business conditions, crime, workplace and immigration. The segments are available now on Yahoo!7 and Facebook via Acxiom in addition to Eyeota, Near, Mi9, Big Mobile and Greater Data.

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ROY MORGAN RESEARCH LIMITED, YAHOO!7 COMMUNICATIONS AUSTRALIA PTY LTD, FACEBOOK INCORPORATED, ACXIOM AUSTRALIA PTY LTD, EYEOTA AUSTRALIA PTY LTD, NEAR, MI9, BIG MOBILE PTY LTD, GREATER DATA

Chinese still our favourite cuisine, but for how much longer?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 13-May-16

A Roy Morgan Single Source survey has found that 70.4 per cent of Australians aged 14+ reported liking Chinese cuisine in the year to December 2015, compared with 73.6 per cent in 2011. The survey also shows that Italian food is now enjoyed by 62.9 per cent of the population, marginally up on 60.8 per cent in 2011. Meanwhile, an above-average proportion of Pre-Boomers like Chinese food (72.1 per cent), while Generation X is over-represented among Australians who like Italian, Greek, Thai and Lebanese cuisine. Gen Y, in contrast, are the group most likely to enjoy eating Japanese, Other Asian, Indian, Mexican and French food.

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ROY MORGAN RESEARCH LIMITED

Cross-Platform Magazine Readership for March 2016

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 12-May-16

Roy Morgan Research’s Cross-Platform Readership data for the 12 months to March 2016 shows that "The Australian Women’s Weekly" is Australia’s most-read magazine across print and digital combined, with a total cross-platform audience of 2,070,000. It is followed by "Better Homes & Gardens", with 2,054,000 readers across print and online combined. Unlike newspapers, nearly all cross-platform magazines are still read by more Australians in print than in their digital forms. Only three titles have more people reading online than in print: "Vogue" (406,000 digital and 315,000 print readers); "Gourmet Traveller" (238,000 digital and 225,000 print); and "The Monthly" (161,000 digital and 154,000 print).

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ROY MORGAN RESEARCH LIMITED

Cross-Platform Newspaper Readership for March 2016

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 12-May-16

Roy Morgan Research’s Cross-Platform Readership data for the 12 months to March 2016 shows that all national and capital city Australian metro newspaper mastheads now reach more readers in digital than print. "The Sydney Morning Herald" remains Australia’s most-read newspaper across print and digital combined, with 4,087,000 readers in total in an average week. Some 3,489,000 Australians now access the SMH through digital channels in an average week, which is 85 per cent of the masthead’s total cross-platform audience. "The Age" has a cross-platform audience of 2,860,000 , with 83 per cent reading it in digital form. Meanwhile, the "Herald Sun" and the "Daily Telegraph" reach the most Australians in print in an average week, and their total cross-platform audience is 2,837,000 and 3,120,000 respectively.

CORPORATES
ROY MORGAN RESEARCH LIMITED, FAIRFAX MEDIA LIMITED – ASX FXJ, NEWS CORP AUSTRALIA PTY LTD, NEWS CORPORATION – ASX NWS

Roy Morgan Image of Professions Survey 2016: Nurses still easily most highly regarded – followed by Doctors, Pharmacists & Engineers

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 11-May-16

Roy Morgan Research’s annual Image of Professions survey has found that 92 per cent of Australians aged 14+ rate nurses as the most ethical and honest profession. The telephone survey, which was conducted on 4-5 May 2016, also shows that doctors (86 per cent) ranked second in terms of ethics and honesty, followed by pharmacists (86 per cent) and engineers (78 per cent). Roy Morgan Research executive chairman Gary Morgan notes that car salesmen maintained their ranking at the bottom of the list of 30 professions, with a rating of just four per cent, a position they have held for more than three decades.

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ROY MORGAN RESEARCH LIMITED

Australia’s reading habits: the good (and not-so-good) news

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 10-May-16

A Roy Morgan Young Australians Survey has found that the proportion of Australians aged 6-13 who agree with the statement "I enjoy reading" rose from 73.7 per cent to 74.5 per cent between January 2010 and December 2015. The survey also shows that 81.9 per cent of girls enjoy reading (up from 80.1 per cent in 2010), compared with 67.5 per cent of boys (virtually unchanged from 67.6 per cent in 2010). Whereas 74 per cent of 10-13 year-old girls and 61.3 per cent of boys the same age reported that they enjoyed reading in 2010, both groups have since shown increases. Meanwhile, the proportion of Australians aged 14+ who read books has decreased in recent years, most noticeably among women.

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ROY MORGAN RESEARCH LIMITED

ANZ-Roy Morgan Australian Consumer Confidence unchanged at 113.9 after RBA rate cut and Federal Budget

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 10-May-16

The ANZ-Roy Morgan Consumer Confidence rating for Australia remained unchanged at 113.9 in the week ended 8 May 2016. While the Reserve Bank’s cut to the official cash rate is likely to have been well received, any positive impact looks to have been somewhat offset by consumers’ reaction to the Commonwealth Budget. Consumers’ views towards their current personal finances fell 0.8 per cent, and consumers’ views toward the economic conditions in the next 12 months fell 1.2 per cent.

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ROY MORGAN RESEARCH LIMITED, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, RESERVE BANK OF AUSTRALIA

Morgan’s property fight ends in stalemate

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Original article by Simon Johanson
The Age – Page: 32 : 11-May-16

The Supreme Court of Victoria has ruled that there are no grounds for either Roy Morgan Research or Impact Investment Group to terminate the former’s lease at 401 Collins Street, Melbourne. Justice Clyde found that neither party had breached the terms of the 10-year lease and are therefore not entitled to damages. The dispute centred on the replacement of the building’s elevators. Roy Morgan Research executive chairman Gary Morgan had withheld rent payments due to the dispute, which culminated in IIG locking the market research firm out of its premises.

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ROY MORGAN RESEARCH LIMITED, IMPACT INVESTMENT GROUP PTY LTD, SUPREME COURT OF VICTORIA

Queensland shopping centres: a Helix Personas perspective

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 9-May-16

A Roy Morgan Single Source survey has found that 3.6 million Australians aged 14+ buy something at a Queensland shopping centre in an average four weeks. The survey, which was carried out in the year to December 2015, also shows that Westfield Chermside is the state’s busiest shopping centre, with 318,000 shoppers buying something in an average four-week period. This is followed by Westfield Garden City (288,000) and Westfield Carindale (257,000). Analysis using Roy Morgan Research’s Helix Personas consumer profiling tool shows that four of Queensland’s 10 busiest shopping centres are most likely to be frequented by members of the hard-working Aussie Achievers community, while three shopping centres are most likely to be frequented by the Metrotechs community.

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ROY MORGAN RESEARCH LIMITED