MARKETING RESEARCH – AUSTRALIA

Australia’s reading habits: the good (and not-so-good) news

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 10-May-16

A Roy Morgan Young Australians Survey has found that the proportion of Australians aged 6-13 who agree with the statement "I enjoy reading" rose from 73.7 per cent to 74.5 per cent between January 2010 and December 2015. The survey also shows that 81.9 per cent of girls enjoy reading (up from 80.1 per cent in 2010), compared with 67.5 per cent of boys (virtually unchanged from 67.6 per cent in 2010). Whereas 74 per cent of 10-13 year-old girls and 61.3 per cent of boys the same age reported that they enjoyed reading in 2010, both groups have since shown increases. Meanwhile, the proportion of Australians aged 14+ who read books has decreased in recent years, most noticeably among women.

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ROY MORGAN RESEARCH LIMITED

ANZ-Roy Morgan Australian Consumer Confidence unchanged at 113.9 after RBA rate cut and Federal Budget

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 10-May-16

The ANZ-Roy Morgan Consumer Confidence rating for Australia remained unchanged at 113.9 in the week ended 8 May 2016. While the Reserve Bank’s cut to the official cash rate is likely to have been well received, any positive impact looks to have been somewhat offset by consumers’ reaction to the Commonwealth Budget. Consumers’ views towards their current personal finances fell 0.8 per cent, and consumers’ views toward the economic conditions in the next 12 months fell 1.2 per cent.

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ROY MORGAN RESEARCH LIMITED, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, RESERVE BANK OF AUSTRALIA

Morgan’s property fight ends in stalemate

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Original article by Simon Johanson
The Age – Page: 32 : 11-May-16

The Supreme Court of Victoria has ruled that there are no grounds for either Roy Morgan Research or Impact Investment Group to terminate the former’s lease at 401 Collins Street, Melbourne. Justice Clyde found that neither party had breached the terms of the 10-year lease and are therefore not entitled to damages. The dispute centred on the replacement of the building’s elevators. Roy Morgan Research executive chairman Gary Morgan had withheld rent payments due to the dispute, which culminated in IIG locking the market research firm out of its premises.

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ROY MORGAN RESEARCH LIMITED, IMPACT INVESTMENT GROUP PTY LTD, SUPREME COURT OF VICTORIA

Queensland shopping centres: a Helix Personas perspective

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 9-May-16

A Roy Morgan Single Source survey has found that 3.6 million Australians aged 14+ buy something at a Queensland shopping centre in an average four weeks. The survey, which was carried out in the year to December 2015, also shows that Westfield Chermside is the state’s busiest shopping centre, with 318,000 shoppers buying something in an average four-week period. This is followed by Westfield Garden City (288,000) and Westfield Carindale (257,000). Analysis using Roy Morgan Research’s Helix Personas consumer profiling tool shows that four of Queensland’s 10 busiest shopping centres are most likely to be frequented by members of the hard-working Aussie Achievers community, while three shopping centres are most likely to be frequented by the Metrotechs community.

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ROY MORGAN RESEARCH LIMITED

Australian April unemployment is 10.4% for third consecutive year. Under-employment steady at 7.7%

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 9-May-16

A Roy Morgan Research survey on Australia’s labour market has found that the real unemployment rate fell by 0.6 per cent to 10.4 per cent in April 2016. The number of people in the workforce has fallen by 134,000 to 12,810,000 (although up 183,000 since April 2015), and 11,476,00 Australians are employed (up 158,000 in the last 12 months). Meanwhile, the number of people who are under-employed has fallen by 149,000 in the last 12 months to 988,000 (7.7 per cent of the workforce). The official unemployment rate was 5.7 per cent in March 2016. Roy Morgan Research executive chairman Gary Morgan says the Reserve Bank’s decision to cut interest rates to a record low 1.75 per cent shows the weakness the overall Australian economy is facing. The ongoing job losses throughout the economy also provide clear evidence that the ABS unemployment figures released monthly lack credibility. ABS estimated unemployment of only 5.7 per cent in March, indicating a booming Australian economy, which is most certainly not reflected in other measures and clearly not believed by the RBA, which is once again cutting interest rates.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIAN BUREAU OF STATISTICS, AUSTRALIA. DEPT OF THE PRIME MINISTER AND CABINET, LIBERAL PARTY OF AUSTRALIA, NATIONAL PARTY OF AUSTRALIA, AUSTRALIAN LABOR PARTY, ARRIUM LIMITED – ASX ARI, QUEENSLAND NICKEL PTY LTD, DICK SMITH HOLDINGS LIMITED – ASX DSH, MASTERS HOME IMPROVEMENT AUSTRALIA PTY LTD, ELECTROLUX PTY LTD

Securing ‘Technology Early Adopters’ the key to success in the new banking environment

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 9-May-16

A Roy Morgan Research Single Source survey, which was carried out in the year to February 2016, has found that 18.7 per cent of Australians can be classified as "Technology Early Adopters". However, Early Adopters are always the first to purchase and use new technologies and generally set the trend for the broader market to follow, making it crucial for banks to understand how they are performing among this group. The survey shows that Teachers Mutual Bank has the highest proportion of Technology Early Adopters (29.2 per cent of its customers, which is 56 per cent higher than the population average). Of the four major banks, Westpac is eight per cent above the average, followed by the ANZ and CBA (both seven per cent above the average).

CORPORATES
ROY MORGAN RESEARCH LIMITED, TEACHERS MUTUAL BANK LIMITED, WESTPAC BANKING CORPORATION – ASX WBC, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB, BENDIGO BANK, HERITAGE BANK LIMITED – ASX HBS, BANK OF SOUTH AUSTRALIA LIMITED, ING DIRECT, CITIBANK PTY LTD

How worsening job security impacts mental health: gradually for women but as one sharp shock for men

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 9-May-16

New data from Roy Morgan Research shows that employees who rate their job security as "very poor" are over 50 per cent more likely than those with a "very good" sense of job security to suffer anxiety, stress or depression. A study from 2013 to 2015 of over 20,000 Australians aged 14+ about their employment found that 33 per cent report suffering anxiety, stress, and/or depression within the past 12 months. Some 30 per cent of employees with "very good" or "good" job security suffered from one or more of these conditions, compared with 35 per cent of those who rated security as "fair", 41 per cent of those who rated it as "poor" and 46 per cent of employees with "very poor" job security.

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ROY MORGAN RESEARCH LIMITED

Audi drivers are the most likely to be in the market for a new car

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 6-May-16

A Roy Morgan Single Source survey has found that 13 per cent of Australian motorists intend to buy a new car in the next four years. The survey, which was carried out in the year to February 2016, also shows that 28 per cent of Audi drivers intend to buy a new car in the next four years, ahead of Volkswagen (23 per cent), Skoda (21 per cent) and Jeep (20 per cent) drivers. In contrast, drivers of a Hyundai or Suzuki are spot-on average, with 13 per cent intending to buy a new car in the next four years.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUDI AG, VOLKSWAGEN AG, SKODA AUTOMOBILOVA AS, JEEP, HYUNDAI MOTOR COMPANY LIMITED, SUZUKI AUTO COMPANY, MERCEDES-BENZ AG, LAND ROVER, BMW AG, RENAULT AUTOMATION SA, VOLVO CAR CORPORATION, MAZDA MOTOR CORPORATION, SSANGYONG MOTOR COMPANY LIMITED, HONDA MOTOR COMPANY LIMITED, KIA MOTORS CORPORATION, HOLDEN SPECIAL VEHICLES, LEXUS, PEUGEOT AUTOMOBILES AUSTRALIA, ISUZU MOTORS LIMITED, SAAB AUTOMOBILE AB, SUBARU

Keeping it clean: Australia’s air-freshener buyers

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 4-May-16

A Roy Morgan Single Source survey has found that one in five Australians aged 14+ (or 3.8 million people) buy air fresheners or deodorisers in an average four weeks. The survey, which was carried out in the year to December 2015, also shows that 23.9 per cent of Australians aged 65+ purchase air fresheners or deodorisers in an average four weeks, compared with just 12.3 per cent of under-25s and 16.2 per cent of 25-34 year-olds. Meanwhile, some 20.6 per cent of dog owners, 20.8 per cent of cat owners and 23 per cent of people who own at least one dog and one cat buy air fresheners in any given four weeks.

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ROY MORGAN RESEARCH LIMITED

And Australia’s busiest business travel destination is…

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 3-May-16

A Roy Morgan Single Source survey has found that 2.1 million Australians aged 14+ reported flying for business purposes on their last domestic flight. The survey also shows that 27.9 per cent of business air-travellers flew to (or within) New South Wales, ahead of Queensland (22.7 per cent) and Victoria (22.3 per cent). The Northern Territory (2.8 per cent) and Tasmania (2.4 per cent) were the least trafficked domestic business destinations.

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ROY MORGAN RESEARCH LIMITED