MARKETING RESEARCH – AUSTRALIA

Supermarket sweep: ALDI’s share of the Aussie market still rising

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 15-Apr-16

A Roy Morgan Single Source survey has found that ALDI held 12.1 per cent of the total supermarket market as of December 2015, compared with 11.6 per cent in March 2015. Although Woolworths retains the largest market share of 37.3 per cent, this has declined from 38.5 per cent since our last report. Meanwhile, its bitter rival Coles Group is narrowing the gap, having increased its share from 31.8 per cent to 32.5 per cent over the same period. IGA is relatively stable with a 9.7 per cent share.

CORPORATES
ROY MORGAN RESEARCH LIMITED, ALDI STORES SUPERMARKETS PTY LTD, WOOLWORTHS LIMITED – ASX WOW, COLES SUPERMARKETS AUSTRALIA PTY LTD, IGA

Australia’s cat people: a special breed

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 14-Apr-16

A Roy Morgan Single Source survey has found that 38.4 per cent of Australians aged 14+ reported owning at least one dog and 23.6 per cent reported owning at least one cat. The survey, which was carried out in the year to December 2015, also shows that 11.7 per cent reported owning at least one dog and one cat, and 44.3 per cent reported owning neither. Meanwhile, male cat owners are 50 per cent more likely to be employed as a Department Head/Admin or Branch Manager than the average Australian man, while female cat owners are 45 per cent more likely to be employed in Sales than the average Australian woman.

CORPORATES
ROY MORGAN RESEARCH LIMITED

NBA and EPL’s dedicated viewers are the most open to paying for sports on demand

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 14-Apr-16

A Roy Morgan Single Source survey has found that 12.25 million Australians aged 14+ (63 per cent) have at least one sport that they "almost always" watch on TV, and over 1 in 6 of these dedicated fans either already pay to watch sporting events on demand or say they would like to. The survey, which was carried out in the year to December 2015, also shows that 23 per cent of American NBA basketball viewers already pay to watch sport on demand and another 21 per cent agree that they would like to. Meanwhile, 25 per cent of English Premier League viewers already pay to watch some sport on demand, with another 16 per cent open to the idea.

CORPORATES
ROY MORGAN RESEARCH LIMITED, NATIONAL BASKETBALL ASSOCIATION, SUPER RUGBY, ENGLISH PREMIER LEAGUE, THE A LEAGUE PTY LTD, NATIONAL BASKETBALL LEAGUE

Australian holiday-makers’ top overseas destinations

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 13-Apr-16

A Roy Morgan Single Source survey has found that 2.7 million Australians aged 14+ (or 13.9 per cent of the population) took an overseas holiday in the year to December 2015. The survey also shows that 11.7 per cent of Australians whose last holiday was overseas travelled to New Zealand, ahead of England (10.4 per cent) and the US (10.1 per cent). While New Zealand was the most popular overseas destination among Generation X (15.4 per cent) and Generation Y (11.5 per cent), England was a clear favourite for Pre-Boomers (18.5 per cent) and Baby Boomers (14.3 per cent), and the US narrowly topped the list for Generation Z (10.7 per cent).

CORPORATES
ROY MORGAN RESEARCH LIMITED

Consumer Confidence down for 4th week

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Original article by Gary Morgan
Market Research Update – Page: Online : 12-Apr-16

ANZ-Roy Morgan Consumer Confidence fell again this week – down for the fourth week in a row to 112.0 (down 4.4pts in a month). Driving this week’s fall was a deterioration of the index comparing personal financial situations to this time last year – with just 29 per cent (down 3ppts) of Australians saying they are "better off" financially than this time last year and now 26 per cent (up 3ppts) of Australians saying they are "worse off" financially. This week’s fall in ANZ-Roy Morgan Consumer Confidence coincided with last week’s poor economic news: iron ore miner and steel manufacturer Arrium possibly closing its Whyalla steel smelters and putting up to 10,000 jobs across Australia at risk; hundreds of truck drivers threatening a truck convoy to Canberra protesting against owner-drivers being put out of business by the previous Labor Government’s legislation favouring large trucking companies; and more poor publicity on banks and the financial industry resulting in Opposition Leader Bill Shorten promising a Bank Royal Commission if elected.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, ARRIUM LIMITED – ASX ARI, AUSTRALIAN LABOR PARTY, AUSTRALIA. DEPT OF THE PRIME MINISTER AND CABINET, AUSTRALIA. ROAD SAFETY REMUNERATION TRIBUNAL, AUSTRALIAN SECURITIES AND INVESTMENTS COMMISSION, AUSTRALIAN PRUDENTIAL REGULATION AUTHORITY, RESERVE BANK OF AUSTRALIA

ANZ-Roy Morgan Australian Consumer Confidence on the skids – down 1.4pts to 112.0

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 12-Apr-16

The ANZ-Roy Morgan Consumer Confidence rating for Australia fell 1.2 per cent to 112.0 in the week ended 10 April 2016, having fallen 2.6 per cent over the previous three weeks. While it is always difficult to pinpoint the driving forces behind confidence, it seems likely that the current discussions on policy reform ahead of the Federal Budget in May, as well as the recent weakness in equity markets, are affecting consumers’ confidence. Consumers’ views towards their current personal finances fell by 5.5 per cent, while consumers’ views towards the economic outlook in the next 12 months fell by two per cent.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ

A name-brand tag matters more to men (and to the $5.7b they spend on men’s clothes)

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 11-Apr-16

A Roy Morgan Single Source survey has found that 4.4 million Australians aged 14+ agree with the statement, "I will buy a product because of the label". The survey, which was carried out in the year to December 2015, also shows that 2.3 million men (24 per cent) agree that they will buy a product because of the label, while 2.1 million women (21 per cent) agree with the statement. Meanwhile, brand-buying men bought an estimated 26 million items of menswear in 2015, costing an average of $A79 apiece, while brand-conscious women bought an estimated 55 million items of womenswear, costing an average of $A58 apiece.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Is Australia the barbecue hotspot of the world?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 8-Apr-16

A Roy Morgan Single Source survey has found that 5.8 million Australian households owned a barbecue (63.7 per cent of total households) in the year to December 2015, compared with 63.2 per cent in 2011. The survey also shows that 75.6 per cent of households in country South Australia owned a barbecue in 2015, ahead of the Australian Capital Territory (73.5 per cent) and country Western Australia (71.2 per cent). Meanwhile, 347,000 Australian households reported buying a new barbecue at some point in the preceding 12 months, and 249,000 households reported that they intend to buy one at some point in the coming 12 months.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Australian unemployment jumps to 11%

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 8-Apr-16

A Roy Morgan Research survey on Australia’s labour market has found that the real unemployment rate rose by one per cent to 11 per cent in March 2016. The number of people in the workforce totalled 12,944,000 in March 2016 (up 274,000 since March 2015, but down 230,000, month-on-month), and 11,522,000 Australians are employed (up 220,000 in the last 12 months). Meanwhile, 1,011,000 people (7.8 per cent of the workforce) are under-employed. The official unemployment rate was 5.8 per cent in February 2016.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIAN BUREAU OF STATISTICS, AUSTRALIA. DEPT OF THE PRIME MINISTER AND CABINET

Seasonal highs and lows of the Top 10 sports websites

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 8-Apr-16

A Roy Morgan Single Source survey has found that 31 per cent of Australians aged 14+ visited sports websites in an average four weeks during the year to December 2015. This ranged across rolling quarters from a peak of 34 per cent in June to August down to 29 per cent in October to December. The official AFL website is the most-visited sports website in Australia, with 1,457,000 visitors in an average four-week period in 2015. Monthly visitation peaked at 1,826,000 during the May-July quarter. The number two website is Fox Sports, which 1,043,000 Australians visited in an average four weeks in 2015, with visitation peaking from May to September.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIAN FOOTBALL LEAGUE, FOX SPORTS AUSTRALIA PTY LTD, CRICKET AUSTRALIA, NINEMSN PTY LTD, NATIONAL RUGBY LEAGUE, ESPN CRICINFO, YAHOO!7 COMMUNICATIONS AUSTRALIA PTY LTD