MARKETING RESEARCH – AUSTRALIA

Roy Morgan launches new Search engine for planning and buying thousands of media audiences

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Original article by Roy Morgan
Market Research Update – Page: Online : 19-Feb-16

Roy Morgan Research, the industry standard for planning media buying, has announced a ground-breaking new search engine, Audience Search, which enables media agencies to locate and book thousands of valuable media audiences. Audience Search links over 20,000 targets available in Roy Morgan Single Source to provide marketers expanded reach to find and buy audiences at scale via Roy Morgan’s extensive media partner network that includes Eyeota, Yahoo7, Big Mobile, Mi9, Acxiom & Greater Data. All media channels including online, print, TV, outdoor, radio and cinema are available for audience profiling inside the new search engine. As the offline and digital worlds become more connected for consumers, planners and buyers can now easily search for their target audience and within a few clicks, identify audience volumes and availability. This unique capability helps agencies optimise spend across a range of media channels including premium digital, programmatic, outdoor, electronic and traditional mail. This Australian led innovation, built on the industry standard ASTEROID platform, combines the simplicity of text based search and ready-made audiences. Roy Morgan Research is planning to launch this service beyond local shores in the near future.

CORPORATES
ROY MORGAN RESEARCH LIMITED

TPG and Optus speak the right language to win over recent migrants joining Australian home phone market

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 18-Feb-16

A Roy Morgan Single Source survey has found that seven per cent of Australians aged 14+ (1.4 million people) have lived in the country for five years or less, and 45 per cent of these recent migrants have a home phone. The survey, which was carried out in the year to December 2015, also shows that TPG has a 30.1 per cent share of the home phone market among recent migrants, ahead of Telstra (32.9 per cent) and Optus (16.3 per cent). Meanwhile, 19.7 per cent of home phone customers speak a language other than English at home, but 63.3 per cent of TPG’s home phone customers have English as a second language.

CORPORATES
ROY MORGAN RESEARCH LIMITED, TPG TELECOM LIMITED – ASX TPM, TELSTRA CORPORATION LIMITED – ASX TLS, SINGTEL OPTUS PTY LTD, IINET LIMITED, DODO AUSTRALIA PTY LTD

A numbers game and semantic antics as Realestate and Domain fight over whose app is bigger or better

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 18-Feb-16

A Roy Morgan Single Source survey has found that 1,968,000 Australians aged 14+ have ever downloaded the Realestate.com.au app to one or more mobile devices, and 1,295,000 have downloaded the rival Domain app. The survey, which was carried out in the three months to December 2015, also shows that 30 per cent of those with either app (or 752,000 people) have downloaded both. Meanwhile, 1,414,000 Australians aged 14+ used the Realestate.com.au app in an average four weeks during the December quarter, while 901,000 used the Domain app.

CORPORATES
ROY MORGAN RESEARCH LIMITED, REALESTATE.COM.AU, DOMAIN.COM.AU

Roy Morgan announces winners of the 2015 Customer Satisfaction Awards

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 17-Feb-16

Roy Morgan Research announced the winners of its fifth annual Customer Satisfaction Awards for Australia on 17 February 2016. The awards recognise outstanding levels of customer satisfaction, as judged by more than 50,000 consumers throughout 2015. The 32 award categories cover sectors such as banking, insurance, superannuation, automotive, travel and hospitality, retail, telecommunications and utilities. Roy Morgan Research CEO Michele Levine says the awards are widely considered to be the most accurate, reliable measure of customer satisfaction in Australia. She adds that all of the 2015 award winners have one thing in common: they go the extra mile for their customers and their customers recognise their efforts.

CORPORATES
ROY MORGAN RESEARCH LIMITED, TEACHERS MUTUAL BANK LIMITED, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, GREATER BUILDING SOCIETY LIMITED, RACT INSURANCE PTY LTD, TEACHERS HEALTH FUND, REAL INSURANCE, ASGARD PTY LTD, ESSSUPER, SUPER CHEAP AUTO, DONUT KING, ROCKMANS STORES LIMITED, MYER HOLDINGS LIMITED – ASX MYR, HARRIS SCARFE HOLDINGS LIMITED, THE REJECT SHOP LIMITED – ASX TRS, BETTA HOME LIVING, HOME TIMBER AND HARDWARE, SOUL PATTINSON, PIZZA CAPERS, DAN MURPHY’S, THE ATHLETE’S FOOT AUSTRALIA PTY LTD, REBEL SPORT LIMITED, FOODLAND AUSTRALIA LIMITED, SOUTHERN PHONE COMPANY LIMITED, APPLE INCORPORATED, ALDIMOBILE, QANTAS AIRWAYS LIMITED – ASX QAN, SINGAPORE AIRLINES LIMITED, RED ENERGY PTY LTD, LEXUS AUSTRALIA

The average Foxtel subscriber watches eight channels

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 17-Feb-16

A Roy Morgan Single Source survey has found that 24 per cent of Australians aged 14+ who have a Foxtel subscription say there are between six and 10 channels that they especially choose to watch. The survey, which was carried out in the year to December 2015, also shows that 15 per cent of subscribers cite 11-15 channels, nine per cent cite 16-20 channels and six per cent have an extensive must-watch list comprising 21 or more channels. Meanwhile, 21 per cent of subscribers cite two to five channels of particular interest, and five per cent have just one channel that they especially choose to watch.

CORPORATES
ROY MORGAN RESEARCH LIMITED, FOXTEL MANAGEMENT PTY LTD

Lactose intolerance on the rise among Australian women

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 16-Feb-16

A Roy Morgan Single Source survey has found that four per cent of Australians aged 18+ were lactose intolerant in the year to September 2015, compared with 2.8 per cent in the year September 2011. The number of men who are lactose intolerant has risen by just 3,000 to 1.7 per cent over this period, but the number of women has risen from 3.8 per cent to 6.2 per cent. The survey also shows that women aged 25-34 have the nation’s highest incidence of lactose intolerance (8.2 per cent), followed by women from the 35-49 age bracket (6.9 per cent).

CORPORATES
ROY MORGAN RESEARCH LIMITED

ANZ-Roy Morgan Australian Consumer Confidence increases to 113.6

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Original article by Gary Morgan
Market Research Update – Page: Online : 16-Feb-16

The rise in Consumer Confidence to 113.6 in the week ended 14 February 2016 comes after Prime Minister Malcolm Turnbull appeared to rule out any prospect of a GST increase to 15 per cent being taken to the Australian electorate as part of the Government’s taxation reform package. The decision to look for other means to improve the Australian taxation system has given a boost to the confidence of Australian consumers who now don’t face the prospect of higher costs for goods and services that a higher GST would bring. As school leavers return from Summer holidays the next few months will determine whether they are able to find meaningful employment in a tough economic environment and this impact on Australia’s real unemployment – now at 10.3 per cent – 1.346 million in January – will also flow through as a forward indicator to the ANZ-Roy Morgan Consumer Confidence Rating.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, AUSTRALIA. DEPT OF THE PRIME MINISTER AND CABINET

ANZ-Roy Morgan Australian Consumer Confidence increases to 113.6

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 16-Feb-16

The ANZ-Roy Morgan Consumer Confidence rating for Australia rose by 2.0 per cent to 113.6 in the week ended 14 February 2016. This follows a modest 0.2 per cent increase in the previous week and takes confidence back above its long-run average. The broad-based increase in confidence may suggest consumers are looking through the equity market weakness and shifting focus to domestic fundamentals. The sub-index on "finances compared to a year ago" has risen by 1.2 per cent, and consumers’ views on whether now is a good time to buy a major household item has risen by 2.9 per cent.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ

Games people play: console game ownership in Australia

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 15-Feb-16

A Roy Morgan Single Source survey has found that 31.4 per cent of Australians aged 14+ (more than 6.1 million people) owned a console game in the year to September 2015. Some 61.8 per cent of Generation Z reported owning at least one console game, well ahead of Generations Y (40 per cent) and X (37.6 per cent). However, only 10.3 per cent of Baby Boomers and 1.8 per cent of Pre-Boomers are console game-owners. The survey also shows that Wii Sports is by far the nation’s most popular console game; it is owned by 47.1 per cent of all console-game owners, ahead of the Call of Duty franchise (36.9 per cent) and Mario (33 per cent).

CORPORATES
ROY MORGAN RESEARCH LIMITED, NINTENDO COMPANY LIMITED

Airbnb: the changing face of accommodation booking

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 11-Feb-16

A Roy Morgan Single Source survey has found that 27.1 per cent of Australians aged 14+ (or 5.3 million people) reported having heard of Airbnb in the six months to December 2015. While this is a substantially lower recognition rate than more established tourism industry players such as Flight Centre (70 per cent) and Webjet.com.au (52.2 per cent), it puts Airbnb ahead of well-known operators like STA Travel (26.9 per cent), Lastminute.com.au (25.8 per cent) and Stayz (23 per cent). Meanwhile, 7.7 per cent of Australians say they would consider using Airbnb for their next holiday, making it the fifth-most considered travel agent/booking site after Flight Centre, Booking.com, Wotif, and Webjet.com.au.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AIRBNB AUSTRALIA PTY LTD, FLIGHT CENTRE TRAVEL GROUP LIMITED – ASX FLT, WEBJET LIMITED – ASX WEB, STA TRAVEL PTY LTD, LASTMINUTE.COM AUSTRALIA PTY LTD, STAYZ PTY LTD, BOOKING.COM BV, EXPEDIA AUSTRALIA PTY LTD