MARKETING RESEARCH – AUSTRALIA

Consumer satisfaction with big four banks dips again in February

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 22-Mar-16

A Roy Morgan Research Single Source survey has found that the overall satisfaction level of the personal customers of Australia’s four major banks fell to 80.5 per cent in the six months to February 2016, compared with 80.6 per cent in January. The Commonwealth Bank continued to have the highest customer satisfaction rating of the four major banks, at 82 per cent. Meanwhile, many smaller banks had higher customer satisfaction ratings than the "big four", with Beyond Bank Australia boasting a satisfaction rating of 95.4 per cent. Smaller lenders also had higher satisfaction ratings among home loan customers, with ING Direct topping the list with a satisfaction rating of 94.6 per cent.

CORPORATES
ROY MORGAN RESEARCH LIMITED, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, WESTPAC BANKING CORPORATION – ASX WBC, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB, BEYOND BANK AUSTRALIA, ING DIRECT, TEACHERS MUTUAL BANK LIMITED, HERITAGE BANK LIMITED – ASX HBS, BANK OF QUEENSLAND LIMITED – ASX BOQ, BENDIGO BANK, BANK OF WESTERN AUSTRALIA LIMITED, ME BANK

More Aussies chomping on chocolate

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 22-Mar-16

A Roy Morgan Single Source survey has found that 69 per cent of Australians aged 14+ ate chocolate at once in an average four weeks during the year to December 2015. This compares with 65 per cent in the year to December 2013. The proportion of Australians who ate chocolate bars in any given four week rose from 48 per cent to 52 per cent over this period, and the proportion who ate chocolate blocks rose from 40 per cent to 43 per cent. Likewise, the proportion who ate boxed chocolates rose from 17 per cent to 19 per cent. The survey also shows that Cadbury is the most popular chocolate brand in all three categories.

CORPORATES
ROY MORGAN RESEARCH LIMITED, CADBURY AUSTRALIA LIMITED, NESTLE AUSTRALIA LIMITED

1 in 8 Aussies could own a fitness band by end of 2016 as take-up snowballs among some sports participants

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Original article by Roy Morgan Research
Market Research Update – Page: online : 18-Mar-16

A Roy Morgan Single Source survey has found that 1.54 million Australians aged 14+ (8 per cent) already own a personal fitness band or fitness tracker, and another 785,000 (four per cent) intend to buy themselves one in the next 12 months (plus another 50,000 or so buyers who already have one). If all these intenders do go out and get one, there’ll be around 2.3 million Australians (12 per cent) sporting fitness bands by the end 2016. Australians who regularly or occasionally participate in sports or physical activities are more likely overall to already own (nine per cent) or intend to buy (five per cent) a fitness band or tracker.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Local knowledge: the lure of intrastate holidays

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 16-Mar-16

A Roy Morgan Single Source survey has found that 10.3 million Australians aged 14+ chose to stay on home soil for their last holiday. The survey, which was carried out in the year to December 2015, also shows that 73 per cent of Western Australians’ last domestic trip was within their home state, ahead of 69.4 per cent of people in New South Wales/Australian Capital Territory and 66.4 per cent of Queenslanders. In contrast, Tasmanians are the least likely to take an intra-state holiday, with more than half of them heading to the mainland on their last trip.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Baileys beats Guinness for our favourite Irish beverage

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 15-Mar-16

A Roy Morgan Single Source survey has found that 527,000 Australians aged 18+ drank Baileys Irish Cream at least once in an average four weeks during the year to December 2015. This puts it well ahead of Guinness (237,000) and Jameson whiskey (186,000). The survey also shows that Baileys is especially popular in Western Australia, where 4.9 per cent of alcohol drinkers consume it at least once in an average four weeks, ahead of New South Wales (4.5 per cent). Tasmania has the country’s lowest Baileys consumption (2.6 per cent). Meanwhile, 5.2 per cent of Australian women consume Baileys at least once in an average four weeks, compared with 3.2 per cent of men.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Aussies spent $2.5 billion online in 2015 on tickets to shows, films and events – 40% was by women aged 35+

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 15-Mar-16

A Roy Morgan Single Source survey has found that Australians aged 14+ spent an estimated $A2.5bn buying tickets to shows, movies and events via the internet in the year to December 2015. The 35-49 age group clicked to buy more than a billion dollars’ worth of entertainment tickets in 2015, while those aged 50+ bought $A810m worth of tickets online, which accounts for 32 per cent of the market. Meanwhile, the 25-34 age group spent $A354m on tickets online (14 per cent of the market), and those aged 14-24 spent $A279m (11 per cent of the overall market).

CORPORATES
ROY MORGAN RESEARCH LIMITED

ANZ-Roy Morgan Australian Consumer Confidence: Back to recent highs, up 1.6pts to 116.4

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 15-Mar-16

The ANZ-Roy Morgan Consumer Confidence rating for Australia rose 1.4 per cent to 116.4 in the week ended 13 March 2016, building on the 3.1 per cent bounce in the previous week. Confidence levels are now back to the highs seen in December, with the negative impact from financial market volatility in January now fully reversed. The subindex for "personal financial situation in the next 12 months" rose by 5.4 per cent to its highest level seen since October 2009. However, the subindex for "economic outlook in the next 12 months" fell 0.4 per cent.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ

Are all telcos the same? Over 1 in 5 Australians think so

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 11-Mar-16

A Roy Morgan Single Source survey has found that 22 per cent of Australians aged 14+ agree that all telcos are the same. The survey, which was carried out in the year to December 2015, also shows that 29 per cent of Dodo customers agree with this statement, compared with 21 per cent of Telstra customers and just 10 per cent of ALDImobile customers. Roy Morgan Research CEO Michele Levine says this simple question about whether all telecommunication companies are the same raises many interesting issues worthy of further investigation by telcos. It goes to the heart of the millions of dollars in expenditure on branding and advertising, pricing and special offers, product and service delivery.

CORPORATES
ROY MORGAN RESEARCH LIMITED, DODO AUSTRALIA PTY LTD, TELSTRA CORPORATION LIMITED – ASX TLS, ALDIMOBILE, INTERNODE SYSTEMS PTY LTD, ADAM INTERNET PTY LTD, IINET LIMITED, AMAYSIM AUSTRALIA LIMITED – ASX AYS, WESTNET PTY LTD, VIRGIN MOBILE (AUSTRALIA) PTY LTD, IPRIMUS, SOUTHERN PHONE COMPANY LIMITED, VODAFONE AUSTRALIA LIMITED, BOOST MOBILE, SINGTEL OPTUS PTY LTD, TPG TELECOM LIMITED – ASX TPM

Record number of Australians employed in February as unemployment falls to 10%

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 11-Mar-16

A Roy Morgan Research survey on Australia’s labour market has found that the real unemployment rate fell from 10.3 per cent to 10 per cent in February 2016. The number of people in the workforce has risen to a record 13,174,000 (up 648,000 since February 2015), and a record 11,855,000 Australians are employed (up 710,000 in the last 12 months). Meanwhile, 1,161,000 people (8.8 per cent of the workforce) are under-employed. The official unemployment rate was four per cent in January 2016.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIAN BUREAU OF STATISTICS, AUSTRALIA. DEPT OF THE PRIME MINISTER AND CABINET

When you’re hot, you’re…icy?! Frozen drinks a hit with young Aussies

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 9-Mar-16

A Roy Morgan Single Source survey has found that the proportion of Australians aged 14+ who consume frozen drinks in an average seven days rose from 2.2 per cent (or 415,000 people) to 3.3 per cent (637,000 people) between January 2013 and December 2015. The proportion of Australians who consume carbonated soft drinks has fallen from 49.2 per cent to 47.6 per over this period, while the proportion who drink fruit juice has fallen from 28.5 per cent to 26.5 per cent. The survey also shows that 72.9 per cent of people who consume frozen drinks are aged under 35 years old.

CORPORATES
ROY MORGAN RESEARCH LIMITED