MARKETING RESEARCH – AUSTRALIA

Business Confidence rises again in March – up 2.4pts to 115.7

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 31-Mar-16

A Roy Morgan Business Single Source survey has found that Australian business confidence rose by 2.4 points to 115.7 in March 2016, and it has now risen 5.1 points over the last two months. The rise in business confidence comes after steady improvement on the Australian sharemarket in March, after the All Ordinaries Index dropped in both January and February to start the year amid global economic concerns. The level of business confidence in March is clearly positive for the economy overall and just below the five-year average of 116.6. The weakest indicators are the performance of the business compared to a year ago (+7) and expectations of economic conditions in Australia over the next 12 months (+11).

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ROY MORGAN RESEARCH LIMITED, AUSTRALIA. DEPT OF THE PRIME MINISTER AND CABINET, AUSTRALIA. DEPT OF THE TREASURY, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, STANDARD AND POOR’S ASX ALL ORDINARIES INDEX

Optus reaches out to one million Uber passengers

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 30-Mar-16

A Roy Morgan Single Source survey has found that eight per cent of Australians aged 14+ with a Vodafone mobile service have travelled by Uber in the last three months, just ahead of the seven per cent of Optus or Virgin mobile customers. The survey, which was carried out in the six months to December 2015, also shows that only four per cent of Telstra’s mobile users travel by Uber. Meanwhile, Uber travellers made around 3.7 trips each with the service in the last three months, which is equivalent to an estimated 7.3 million passengers from July to December 2015. Optus mobile customers accounted for around 2.3 million of these passenger trips, while Telstra mobile customers made an estimated 1.8 million passenger trips.

CORPORATES
ROY MORGAN RESEARCH LIMITED, UBER TECHNOLOGIES INCORPORATED, VODAFONE AUSTRALIA LIMITED, SINGTEL OPTUS PTY LTD, VIRGIN MOBILE (AUSTRALIA) PTY LTD, TELSTRA CORPORATION LIMITED – ASX TLS

Wine and wilderness: on holiday in Western Australia

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 30-Mar-16

A Roy Morgan Single Source survey has found that 935,000 Australians aged 14+ went to Western Australia for their last domestic holiday, which is 127,000 higher than two years ago. The survey, which was carried out in the year to December 2015, also shows that people whose last holiday was in WA were 131 per cent more likely than the average domestic traveller to have visited at least one winery/vineyard. They were also 93 per cent more likely than the average Australian holiday-goer to have visited a wilderness area, 53 per cent more likely to have gone fishing or hunting, 48 per cent more likely to have been to a National Park and 46 per cent more likely to have gone bicycling. On the other hand, people whose last holiday was in WA tended to be below-average in terms of participation in more urbane holiday pursuits like going to art galleries, visiting a casino and going to a theme/entertainment park.

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ROY MORGAN RESEARCH LIMITED

Do Australian women even care about the AFL?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 30-Mar-16

A Roy Morgan Single Source survey has found that 33.8 per cent of Australian women aged 14+ supported an AFL team in the year to December 2015, compared with 35.6 per cent in 2012. The proportion of women who watch AFL matches on TV fell from 34 per cent to 33.4 per cent over this period. However, the proportion of women who have a paid-up club membership has risen from 3.1 per cent to 3.6 per cent, and the proportion who attend AFL matches has risen from 9.8 per cent to 10 per cent. Meanwhile, the proportion of women who play Australian Rules football has fallen from 1.3 per cent to one per cent since 2012.

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ROY MORGAN RESEARCH LIMITED, AUSTRALIAN FOOTBALL LEAGUE, FREMANTLE DOCKERS FOOTBALL CLUB, SYDNEY SWANS FOOTBALL CLUB, HAWTHORN FOOTBALL CLUB, PORT ADELAIDE FOOTBALL CLUB, WESTERN BULLDOGS FOOTBALL CLUB, BRISBANE LIONS FOOTBALL CLUB, ST KILDA FOOTBALL CLUB, WEST COAST EAGLES FOOTBALL CLUB, COLLINGWOOD FOOTBALL CLUB, GEELONG FOOTBALL CLUB

Jean genies: shopping for denim jeans in Australia

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 29-Mar-16

A Roy Morgan Single Source survey has found that more than 1.7 million Australians aged 14+ buy at least one pair of denim jeans in any given four-week period. The survey, which was carried out in the year to December 2015, also shows that 11.4 per cent of Australians buy women’s jeans at Kmart in an average four weeks, while 12.5 per cent buy men’s jeans at the discount department store. Target is the second most popular store for buying women’s jeans (11.1 per cent), while Just Jeans (8.5 per cent) is the second most popular store for men’s jeans.

CORPORATES
ROY MORGAN RESEARCH LIMITED, KMART AUSTRALIA LIMITED, TARGET AUSTRALIA PTY LTD, JUST JEANS PTY LTD, JEANS WEST, BIG W DISCOUNT STORES, MYER HOLDINGS LIMITED – ASX MYR

A future without holidays? So say 3.6 million Aussies

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 24-Mar-16

A Roy Morgan Single Source survey has found that 14.1 million Australians aged 14+ (or 72.4 per cent of the population) intend to travel in the next 12 months. The survey, which was carried out in the year to December 2015, also shows that nearly 50 per cent intend to travel within the next three months, while almost 20 per cent intend to do so within 3-5 months. However, 18.3 per cent reported that they have "no trip intention". Some 31.4 per cent of Australians aged 65+ do not have any holiday plans; nor do 27.3 per cent of single parents and 35.2 per cent of people from the lowest socio-economic quintile.

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ROY MORGAN RESEARCH LIMITED

Roy Morgan partners with Medibank to monitor Australia’s health

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 23-Mar-16

Powered by Roy Morgan Research’s Single Source survey of over 50,000 Australians a year, the new Medibank Better Health Index is Australia’s most up-to-date and comprehensive quarterly health monitor. Based on interviews with approximately 1,000 Australians each week since 2007, the Index offers an in-depth look into the state of the nation’s health and how it is changing. The Medibank Better Health Index is centred on seven health indicators: Nutrition, Fitness, Body Mass, Medical Health, Mental Health, Smoking and Alcohol. Combined, these make up an overall Health Index Score, which tracks how Australia’s health is faring over time. The Health Index Score started from a base of 100 in 2007, and has since increased to 102.12. This higher score represents an overall improvement in the nation’s Health, taking into account better scores in our Fitness, Nutrition, Medical Health, Smoking and Alcohol, but some declines in BMI and Mental Health over the period.

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ROY MORGAN RESEARCH LIMITED, MEDIBANK PRIVATE LIMITED – ASX MPL

More Aussies now watching A-League than Premier League on TV

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 23-Mar-16

A Roy Morgan Single Source survey has found that 2.1 million Australians aged 14+ (or 11 per cent of the population) reported watching A-League football on TV either regularly or occasionally in the year to December 2015. This compares with 1.4 million viewers (7.6 per cent of the population) in 2011. The growth in the A-League’s TV audience can be seen across both genders, with increased proportions of men and women tuning in: 16 per cent of men and 6.2 per cent of women watched it in 2015 (up from 11.3 per cent and four per cent respectively in 2011). Over the same period, viewership of the English Premier League remained relatively unchanged, with its audience hovering around the 1.8 million viewer (9.5 per cent) mark since 2011.

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ROY MORGAN RESEARCH LIMITED, THE A LEAGUE PTY LTD, ENGLISH PREMIER LEAGUE, FOX SPORTS AUSTRALIA PTY LTD, SPECIAL BROADCASTING SERVICE (SBS), SINGTEL OPTUS PTY LTD

ANZ-Roy Morgan Australian Consumer Confidence has modest fall to 116.0

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 22-Mar-16

The ANZ-Roy Morgan Consumer Confidence rating for Australia fell 0.3 per cent to 116.0 in the week ended 20 March 2016, following a strong 4.5 per cent rise over the previous fortnight. Confidence is now sitting three per cent above its long run average, and the four-week moving average is on an upward trend. The sub-index on "economic conditions in the next 12 months" rose 3.3 per cent and is now sitting just a touch below its long run average. The sub-index on "economic conditions in the next 5 years" rose 2.7 per cent.

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ROY MORGAN RESEARCH LIMITED, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ

ANZ-Roy Morgan Australian Consumer Confidence has modest fall to 116.0

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Original article by Gary Morgan
Market Research Update – Page: Online : 22-Mar-16

ANZ-Roy Morgan Consumer Confidence is virtually unchanged this week at 116.0, and Roy Morgan Government Confidence has increased slightly to 103.5, both signs that Australians believe the economy is going well, which augurs well for the Turnbull Government heading towards this year’s federal election. However, support for the L-NP Government has fallen in recent weeks – this week’s Morgan Poll shows the ALP 50.5 per cent cf. L-NP 49.5 per cent on a two-party preferred basis – as the Government introduced reforms to change the Senate voting system and make it impossible for micro-parties to get elected to the Senate. In addition to forcing these contentious reforms through the Senate, Turnbull has gone back on his promises of tax cuts and this has resulted in a drop in support for the Government. Although Turnbull is using the restoration of the Australian Building & Construction Commission as a potential trigger to call an early election, the election will be fought on economic issues and taxation.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ