MARKETING RESEARCH – AUSTRALIA

A name-brand tag matters more to men (and to the $5.7b they spend on men’s clothes)

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 11-Apr-16

A Roy Morgan Single Source survey has found that 4.4 million Australians aged 14+ agree with the statement, "I will buy a product because of the label". The survey, which was carried out in the year to December 2015, also shows that 2.3 million men (24 per cent) agree that they will buy a product because of the label, while 2.1 million women (21 per cent) agree with the statement. Meanwhile, brand-buying men bought an estimated 26 million items of menswear in 2015, costing an average of $A79 apiece, while brand-conscious women bought an estimated 55 million items of womenswear, costing an average of $A58 apiece.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Australian unemployment jumps to 11%

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 8-Apr-16

A Roy Morgan Research survey on Australia’s labour market has found that the real unemployment rate rose by one per cent to 11 per cent in March 2016. The number of people in the workforce totalled 12,944,000 in March 2016 (up 274,000 since March 2015, but down 230,000, month-on-month), and 11,522,000 Australians are employed (up 220,000 in the last 12 months). Meanwhile, 1,011,000 people (7.8 per cent of the workforce) are under-employed. The official unemployment rate was 5.8 per cent in February 2016.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIAN BUREAU OF STATISTICS, AUSTRALIA. DEPT OF THE PRIME MINISTER AND CABINET

Is Australia the barbecue hotspot of the world?

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 8-Apr-16

A Roy Morgan Single Source survey has found that 5.8 million Australian households owned a barbecue (63.7 per cent of total households) in the year to December 2015, compared with 63.2 per cent in 2011. The survey also shows that 75.6 per cent of households in country South Australia owned a barbecue in 2015, ahead of the Australian Capital Territory (73.5 per cent) and country Western Australia (71.2 per cent). Meanwhile, 347,000 Australian households reported buying a new barbecue at some point in the preceding 12 months, and 249,000 households reported that they intend to buy one at some point in the coming 12 months.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Seasonal highs and lows of the Top 10 sports websites

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 8-Apr-16

A Roy Morgan Single Source survey has found that 31 per cent of Australians aged 14+ visited sports websites in an average four weeks during the year to December 2015. This ranged across rolling quarters from a peak of 34 per cent in June to August down to 29 per cent in October to December. The official AFL website is the most-visited sports website in Australia, with 1,457,000 visitors in an average four-week period in 2015. Monthly visitation peaked at 1,826,000 during the May-July quarter. The number two website is Fox Sports, which 1,043,000 Australians visited in an average four weeks in 2015, with visitation peaking from May to September.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIAN FOOTBALL LEAGUE, FOX SPORTS AUSTRALIA PTY LTD, CRICKET AUSTRALIA, NINEMSN PTY LTD, NATIONAL RUGBY LEAGUE, ESPN CRICINFO, YAHOO!7 COMMUNICATIONS AUSTRALIA PTY LTD

Where do Australians buy their homewares?

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 7-Apr-16

A Roy Morgan Single Source survey has found that just over 1.6 million Australians aged 14+ buy homewares in an average four weeks, spending an average of $A73 per person. The survey, which was carried out in the year to December 2015, also shows that 286,000 Australians make at least one homewares purchase from Kmart in an average four weeks, with an average spend of $A54 each. Meanwhile, 90,000 Australians buy homewares from IKEA in any given four weeks, but with an average spend of $A118 each.

CORPORATES
ROY MORGAN RESEARCH LIMITED, KMART AUSTRALIA LIMITED, IKEA TRADING PTY LTD, MYER HOLDINGS LIMITED – ASX MYR, DAVID JONES LIMITED, WOOLWORTHS LIMITED – ASX WOW, BUNNINGS GROUP LIMITED

Cake mix no longer cakewalking off the shelves

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 6-Apr-16

A Roy Morgan Single Source survey has found that 7.7 per cent of Australians aged 18+ bought cake mixes in an average four-week period during the year to December 2015, compared with 10.4 per cent in the year to December 2011. The survey also shows that the proportion of cake-mix buyers with a Body Mass Index (BMI) classified as obese declined from 12 per cent to 10.7 pent. Likewise, the proportion of consumers with a BMI classified as overweight who bought cake mixes fell from 10 per cent to 6.5 per cent), and the proportion of people with an acceptable BMI who bought cake mixes fell from 9.6 per cent to 6.5 per cent.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Fun-seeking car-buyers take note: some cars may not seem fun to drive, but owners can attest they are

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 6-Apr-16

A Roy Morgan Single Source survey has found that 22 per cent of the 2.3 million Australians who intend to buy a new car within the next four years agree with the statement "I will only buy a car that is fun to own". The survey, which was carried out in the year to December 2015, also shows that 35 per cent agree that BMW "makes vehicles that are fun to drive", followed by Audi (32 per cent) and Volkswagen (27 per cent). Meanwhile, 46 per cent of current Volkswagen drivers agree that the brand is fun to drive, ahead of Subaru (44 per cent) and Audi (41 per cent).

CORPORATES
ROY MORGAN RESEARCH LIMITED, BMW AG, AUDI AG, VOLKSWAGEN AG, SUBARU, MERCEDES-BENZ AG, TOYOTA MOTOR CORPORATION, MITSUBISHI MOTORS CORPORATION, AUTOMOBILES PEUGEOT SA, SKODA AUTOMOBILOVA AS, HYUNDAI MOBIS COMPANY LIMITED, KIA MOTORS CORPORATION, RENAULT SA

ANZ-Roy Morgan Australian Consumer Confidence down 1.1pts to 113.4

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 5-Apr-16

The ANZ-Roy Morgan Consumer Confidence rating for Australia fell one per cent to 113.4 in the week ended 3 April 2016, following a fall of 1.6 per cent over the previous two weeks. After being on an upward trend for the past eight weeks, the four-week moving average is now falling. Consumers’ views around the economic outlook over the next five years fell 7.6 per cent, although consumers’ views towards their finances compared to a year ago rose 2.6 per cent.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, AUSTRALIA. DEPT OF THE PRIME MINISTER AND CABINET

Australians spent 552 million hours Googling in 2015

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 5-Apr-16

A Roy Morgan Single Source survey has found that 6,903,000 Australians aged 14+ (86 per cent) visited the Google Search page at least once during an average four-week period in the year to December 2015. Some 1,929,000 visited Bing and 1,820,000 visited Yahoo!7. The survey also shows that 99 per cent of people who use Bing or Yahoo!7 also use Google. Meanwhile, Google Search visitors averaged a touch over 2.5 hours each on the site in an average four weeks in 2015, for an estimated total of 552 million hours of national Googling over the year. Bing visitors spend almost 24 minutes on Bing on average during a four-week period, for a combined national Bing time of not-quite 10 million hours in 2015. However Yahoo!7 Search visitors spend only a little over seven minutes on the site each on average (tallying less than three million hours in 2015).

CORPORATES
ROY MORGAN RESEARCH LIMITED, GOOGLE INCORPORATED, BING, YAHOO!7 COMMUNICATIONS AUSTRALIA PTY LTD

Australians’ drinking habits distilled into 100 glasses

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 5-Apr-16

A Roy Morgan Single Source survey has found that Australians aged 18+ drank just over 426 million glasses of alcohol between them in the year to December 2015. This is an average of 23 glasses per person every four weeks. The survey also shows that for every 100 glasses of liquor consumed by Australians in an average four weeks, 48 glasses are beer, 25 are still wine, 11 are spirits, six are Ready-To-Drink, four are sparkling wine/Champagne, three are cider, two are liqueur and one is fortified wine. Meanwhile, analysis by age group shows that beer comprises 50 glasses out of each 100 consumed by the 18-24 year-old-age bracket, but only 42 among drinkers aged 65+, while wine accounts for 48 of every 100 glasses drunk by the 65+ demographic.

CORPORATES
ROY MORGAN RESEARCH CENTRE PTY LTD