MARKETING RESEARCH – AUSTRALIA

Gender parity still lacking in Australia’s workforce

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 8-Mar-16

A Roy Morgan Single Source survey has found that 54.5 per cent of Australian women were employed in the year to January 2016, compared with 52.5 per cent in the year to January 2006. The proportion of women employed part-time has risen from 25.7 per cent to 26.2 per cent over this period, and the proportion of women employed full-time has increased from 26.8 per cent to 28.3 per cent. In contrast, the proportion of employed men has fallen from 66.8 per cent to 65.6 per cent, driven by a decrease (from 54.6 per cent to 51.0 per cent) in those working full-time. Meanwhile, 6.5 per cent of Australian men and 3.1 per cent of women work full-time in jobs that fall under the "Professionals" category, while 12.2 per cent of men and 6.5 per cent of women hold managerial roles. The survey also shows that women tend to earn less than their male colleagues, except in lower salary echelons.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Flying cross: most of each airline’s website visitors also check out one (or more) of their competitors

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 8-Mar-16

A Roy Morgan Single Source survey has found that 4.23 million Australians aged 14+ (22 per cent) visited one or more airline’s websites in an average four weeks during the year to December 2015. Some 2.73 million visit the Qantas website in an average four-week period, ahead of Jetstar (1.93m), Virgin Australia (1.87m) and Tiger (572,000). Visitors to the Qantas website are the most loyal: 45 per cent do not visit any other airline’s website, while 28 per cent will check out one other airline’s website and eight per cent visit all four. In contrast, just 19 per cent of visitors to the Tiger website do not visit any other airline’s website, while 38 per cent also check out every single one of its domestic competitors.

CORPORATES
ROY MORGAN RESEARCH CENTRE PTY LTD, QANTAS AIRWAYS LIMITED – ASX QAN, JETSTAR AIRLINES PTY LTD, VIRGIN AUSTRALIA HOLDINGS LIMITED – ASX VAH, TIGER AIRWAYS AUSTRALIA PTY LTD

Roy Morgan Customer Satisfaction Awards January 2016 Winners

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 8-Mar-16

Roy Morgan Research has announced the January 2016 winners of its monthly Customer Satisfaction Awards in Australia. The awards cover the finance, retail, telecommunications, travel and tourism, automotive and utilities sectors, and are based on data from the Roy Morgan Consumer Single Source survey. The January winners include P&N Bank (Bank of the Month), Muffin Break (Coffee Shop of the Month), Internode (Home Broadband Service Provider of the Month), Qantas (Domestic Airline of the Month) and Lumo Energy (Gas Provider of the Month).

CORPORATES
ROY MORGAN RESEARCH LIMITED, P&N BANK, MUFFIN BREAK, INTERNODE SYSTEMS PTY LTD, QANTAS AIRWAYS LIMITED – ASX QAN, LUMO ENERGY AUSTRALIA PTY LTD, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, NEWCASTLE PERMANENT BUILDING SOCIETY LIMITED, RACT INSURANCE PTY LTD, HEALTH INSURANCE FUND, INSURANCELINE HOLDINGS PTY LTD, ASGARD PTY LTD, CATHOLIC SUPERANNUATION AND RETIREMENT FUND, SUPER CHEAP AUTO, ROCKMANS STORES LIMITED, MYER HOLDINGS LIMITED – ASX MYR, HARRIS SCARFE HOLDINGS LIMITED, THE REJECT SHOP LIMITED – ASX TRS, THE GOOD GUYS, HOME TIMBER AND HARDWARE, DISCOUNT DRUGSTORES PTY LTD, SUBWAY SANDWICHES PTY LTD, DAN MURPHY’S, SPENDLESS SHOES PTY LTD, REBEL SPORT LIMITED, ALDI STORES SUPERMARKETS PTY LTD, SOUTHERN PHONE COMPANY LIMITED, APPLE PTY LTD, EMIRATES AIRLINES, VIRGIN AUSTRALIA HOLDINGS LIMITED – ASX VAH, RED ENERGY PTY LTD, LEXUS AUSTRALIA

ANZ-Roy Morgan Australian Consumer Confidence bounces to 114.8 (up 3.5pts)

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 8-Mar-16

The ANZ-Roy Morgan Consumer Confidence rating for Australia rose 3.1 per cent to 114.8 in the week ended 6 March 2016. This reverses the fall of 2.6 per cent in the previous week, and the four-week moving average is now trending higher. Last week’s news about the strong economic growth numbers, big gains in the equity markets and a strong Australian dollar were positive factors for consumer confidence. The subindex for the "economic outlook in the next 12 months" rose 11.6 per cent, and the subindex for "economic outlook in the next 5 years" rose 8.3 per cent

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ

New car market starts 2016 with intention uptick

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 7-Mar-16

A Roy Morgan Single Source survey has found that 585,000 Australians aged 14+ intend to buy a new car in the next 12 months. The survey, which was carried out in January 2016, also shows that 2,210,000 Australians intend to buy a new car in the next four years. Jordan Pakes of Roy Morgan Research notes that around 30 per cent of Australia’s new car intenders plan to buy either a Toyota or Mazda in the next four years – up almost three per cent compared with a year ago. Other volume makes with more potential buyers now than a year ago include Ford and Hyundai.

CORPORATES
ROY MORGAN RESEARCH LIMITED, TOYOTA MOTOR CORPORATION AUSTRALIA LIMITED, MAZDA AUSTRALIA PTY LTD, FORD MOTOR COMPANY AUSTRALIA LIMITED, HYUNDAI MOTOR COMPANY AUSTRALIA PTY LTD

Are lipstick brands alienating older women?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 4-Mar-16

A Roy Morgan Single Source survey has found that 25.7 per cent of Australian women aged 50+ bought at least one lipstick in any given six-month period in the year to December 2015. This compares with 32.5 per cent in the year to December 2011. Meanwhile, the number of women aged 25 and under who buy lipstick has risen from 13.9 per cent to 23.8 per cent over the same period. The survey also shows that Revlon has overtaken Avon to become the most popular lipstick brand among women aged 50+.

CORPORATES
ROY MORGAN RESEARCH LIMITED, REVLON AUSTRALIA, AVON AUSTRALIA, ESTEE LAUDER PTY LTD, MAYBELLINE, MAX FACTOR INTERNATIONAL, L’OREAL AUSTRALIA PTY LTD

Mobile travel bookings quadruple (and then some) since 2011

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 3-Mar-16

A Roy Morgan Single Source survey has found that 511,000 Australians aged 14+ (3.8 per cent) who took a trip in the year to December 2015 booked part of their last holiday via mobile internet. This compares with 121,000 in 2011. The survey also shows that 7.2 per cent of travellers aged between 18 and 24 and 6.3 per cent of those aged 25-34 booked at least part of their last trip via mobile internet. In contrast, just 2.6 per cent of the 50-64 year-old bracket and 1.3 per cent of the 65+ group booked part of their last trip via mobile internet.

CORPORATES
ROY MORGAN RESEARCH LIMITED, WEBJET LIMITED – ASX WEB, WOTIF.COM HOLDINGS LIMITED, AIRBNB AUSTRALIA PTY LTD

Drinks with the girls: Australian women and wine

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 1-Mar-16

A Roy Morgan Single Source survey has found that 45.1 per cent of Australians aged 18+ drank wine in any given four-week period during 2015, while 37.6 per cent drank beer. The survey also shows that 4.6 million Australian women (or 49 per cent of the adult female population) drank some kind of wine in an average four weeks, compared with 3.7 million men (41.2 per cent). Meanwhile, 69.3 per cent of female wine drinkers consumed white wine over this time period, ahead of red wine (56.3 per cent), sparkling wine (42.3 per cent) and fortified wine (9.3 per cent). In contrast, male wine drinkers are more likely to drink red wine (78.1 per cent) than white wine (58.4 per cent).

CORPORATES
ROY MORGAN RESEARCH LIMITED

ANZ-Roy Morgan Consumer Confidence dips 3pts to 111.3

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 1-Mar-16

The ANZ-Roy Morgan Consumer Confidence rating for Australia fell by 2.6 per cent to 111.3 in the week ended 28 February 2016. The modest recovery in confidence seen in the previous three weeks proved to be short-lived. Confidence is now back to the levels seen post the financial market volatility in January and below its long run average. The weakness in confidence this week was largely driven by consumers’ views towards the economic outlook. The subindex for the "economic outlook in the next 5 years" fell 7.2 per cent, and the subindex for "economic outlook in the next 12 months" fell 6.3 per cent.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ

NAB Challenge satisfies NAB customers

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 1-Mar-16

A Roy Morgan Single Source survey has found that 82 per cent of National Australia Bank customers aged +14 who "occasionally" watch NAB Challenge games during the AFL’s pre-season are very or fairly satisfied with the bank, while the satisfaction level among those who "almost always" watch NAB Challenge matches is 88 per cent. Meanwhile, 80.2 per cent of National Australia Bank customers overall were satisfied with the bank during the six months to December 2015.

CORPORATES
ROY MORGAN RESEARCH LIMITED, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB, AUSTRALIAN FOOTBALL LEAGUE