MARKETING RESEARCH – AUSTRALIA

Roy Morgan Magazine Readership and Cross-Platform Audiences for December 2015

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 4-Feb-16

Roy Morgan Research’s latest Australian Magazine Readership survey shows that 12,219,000 Australians 14+ read the latest issue of at least one print magazine on average in the year to December 2015. This is 1.9 per cent lower than the previous year. "Coles Magazine" remained the most widely-read print magazine during the period, with an average readership of 2,994,000 per issue (an increase of 8.1 per cent). Meanwhile, a number of titles recorded an increase in total cross-platform audiences, including "The Monthly" (up 13.4 per cent to 263,000), "Women’s Health" (up 7.7 per cent to 435,000), and "Open Road" (up 1.5 per cent to 1,033,000).

CORPORATES
ROY MORGAN RESEARCH LIMITED

ANZ-Roy Morgan Australian Consumer Confidence on the crawl – down 1pt to 111.2

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 1-Feb-16

The ANZ-Roy Morgan Consumer Confidence rating for Australia fell by one per cent to 111.2 in the week ended 31 January 2016, and it has fallen by 4.4 per cent over the last four weeks. On average, confidence was 2.1 per cent lower in January compared with December. It is unusual for confidence to fall in January, and this is the first time since 2008 that the year has started on a pessimistic note. The sub-index on "financial situation compared to a year ago" has fallen by 2.9 per cent, although the sub-index on "economic conditions in the next 12 months" has risen by 2.3 per cent.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ

Nuts for Nutella (and other choc/hazelnut spreads)

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 2-Feb-16

A Roy Morgan Single Source survey has found that 6.4 per cent of Australians aged 14+ ate Nutella or a similar brand of choc/hazelnut spread in an average week during the year to September 2015. Meanwhile, 40.2 per cent of Australians ate Vegemite, Marmite and Promite while 31.5 per cent ate jam, conserves or marmalade, and 30 per cent ate peanut butter. The survey also shows that choc/hazelnut spreads are most popular with girls aged 14-17, with 18.6 per cent of them eating these products in any given seven days.

CORPORATES
ROY MORGAN RESEARCH LIMITED

5.5 million Australians would unlock mobile phone to advertising (for a discount)

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 2-Feb-16

A Roy Morgan Single Source survey has found that 37 per cent of Australian smartphone users aged 14+ would be interested in receiving ads on their mobile phone if it reduced their bill. The survey, which was carried out in the year to September 2015, also shows that 47 per cent of Dodo’s smartphone customers would be interested in an ad-supported quid pro quo (47 per cent), followed by customers of Vodafone (44 per cent), Amaysim (43 per cent) and Optus (40 per cent).

CORPORATES
ROY MORGAN RESEARCH LIMITED, DODO AUSTRALIA PTY LTD, VODAFONE AUSTRALIA LIMITED, AMAYSIM AUSTRALIA LIMITED – ASX AYS, SINGTEL OPTUS PTY LTD, LEBARA AUSTRALIA LIMITED, BOOST MOBILE, IINET LIMITED, TPG TELECOM LIMITED – ASX TPM, TELSTRA CORPORATION LIMITED – ASX TLS, VIRGIN MOBILE (AUSTRALIA) PTY LTD, UNLOCKD PTY LTD

1 in 7 Australians now watch no Commercial TV, nearly half of all broadcasting reaches people 50+, and those with SVOD watch 30 minutes less a day

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 1-Feb-16

A Roy Morgan Single Source survey has found that 14.9 per cent of Australians aged 14+ did not watch any commercial TV on a normal weekday in the year to December 2015, compared with 4.9 per cent in 2008. The survey also shows that 20.7 per cent of Australians aged 25-34 watched no commercial TV in 2015, up from 7.6 per cent in 2008. Likewise, the number of 14-24 year-olds who do not watch any commercial TV has risen from seven per cent to 18.8 per cent since 2008, although Australians in the 35-49 and 50+ age groups have been slower to abandon commercial TV. Meanwhile, Australians aged 14-24 or 25-34 with Subscription Video On Demand now watch 13 minutes less TV on average per day than their counterparts without it, and the difference is even starker among older groups.

CORPORATES
ROY MORGAN RESEARCH LIMITED, NETFLIX INCORPORATED, STAN ENTERTAINMENT PTY LTD, PRESTO ENTERTAINMENT PTY LTD, QUICKFLIX LIMITED – ASX QFX, FOXTEL PLAY

More Australians aged 80+ drive than 18-24 year-olds

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 28-Jan-16

A Roy Morgan Single Source survey has found that 69 per cent of Australians aged 80+ were automobile drivers in 2015, compared with just 59 per cent in 2007. In contrast, the number of drivers aged 18-24 has fallen from 72 per cent to 68 per cent over the same period. The survey shows that all older age groups are now more likely to drive than their younger counterparts. Meanwhile, 45 per cent of those who intended to buy new car within the next four years were aged 50 and over in 2015, compared with just 38 per cent in 2007.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Australian Roy Morgan Business Confidence continues to drift lower in January

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 29-Jan-16

A Roy Morgan Business Single Source survey has found that Australian business confidence fell by 3.9 points to 110.6 in January 2016, following a decline of 4.2 points in December and 0.6 points in November. The combined drop of 8.7 points (down 7.3 per cent) over the last three months is an indication that the initial increase in confidence following Malcolm Turnbull becoming Prime Minister has been outweighed by the negative local and international economic environment, which saw the ASX decline by 8.6 per cent in the first three weeks of January. Despite the negative trend in business confidence over the last three months, it is still 7.8 per cent above the level prior to the appointment of Turnbull. Business confidence is now below the five-year average of 116.8 and is a sign that confidence is very fragile and easily impacted by negative economic events.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIA. DEPT OF THE PRIME MINISTER AND CABINET, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ

ANZ-Roy Morgan Australian Consumer Confidence down for the third week in a row to 112.2

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 27-Jan-16

The ANZ-Roy Morgan Consumer Confidence rating for Australia fell by 0.9 per cent to 112.2 in the week ended 24 January 2016, and is now down 3.6 per cent over the past three weeks. Consumer confidence is now below its long-run average for the first time in almost four months. The recent falls are largely a reflection of ongoing global concerns and financial market volatility. The sub-index on "economic conditions in the next 12 months" has fallen by 13.5 per cent since early December, while the sub-index on "time to buy a major household item" has fallen by 7.9 per cent over the past three weeks.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ

When hikers and bushwalkers go on holiday

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 25-Jan-16

A Roy Morgan Single Source survey has found that the proportion of Australians aged 14+ who reported going hiking/bushwalking on a regular basis grew from 2.9 per cent to 5.2 per cent between October 2010 and September 2015. The proportion of Australians who participated in these activities either regularly or occasionally increased from 15.6 per cent to 27.3 per cent during the same period. The survey also shows that regular or occasional hikers/bushwalkers are 84 per cent more likely than the average Australian to have visited wilderness of some kind on their last trip, 81 per cent more likely to have gone to a National Park or forest and 135 per cent more likely to have gone bushwalking.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Australians feeling "financially stable" but currently below pre-GFC levels

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 25-Jan-16

A Roy Morgan Single Source survey, which was carried out in the year to October 2015, has found that 60.4 per cent of Australians aged 14+ agree that they feel "financially stable at the moment". This compares with 61.2 per cent in the year to October 2007, prior to the global financial crisis, and 56.5 per cent in the year to October 2008. The survey also shows that 61.1 per cent of people who are customers of banks feel more stable regarding their finances than those who do not deal with banks (50.2 per cent).

CORPORATES
ROY MORGAN RESEARCH LIMITED, MACQUARIE BANK LIMITED – ASX MBL, ING DIRECT, CITIBANK PTY LTD, BENDIGO BANK, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, BANK OF QUEENSLAND LIMITED – ASX BOQ, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, WESTPAC BANKING CORPORATION – ASX WBC, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB