MARKETING RESEARCH – AUSTRALIA

Australia’s Top 20 favourite Shopping Centres

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 10-Dec-15

A Roy Morgan Single Source survey has found that 85 per cent of Australians aged 14+ (16.5 million people) shopped at one or more shopping centres in an average four-week period in the year to June 2015. Some 396,000 Australians shop at Melbourne’s Chadstone each month, ahead of Westfield Parramatta in Sydney (385,000), Melbourne Central (307,000) and Westfield Chermside in Brisbane (303,000). Roy Morgan Research CEO Michele Levine says department stores, large retail chains and supermarkets have outlets in many, if not all, of the country’s main shopping centres – and yet each location might cater to a very different set of customers. As a result, you can expect vastly different sales results unless you pick the right spot or adjust the stock, ambience, offers and advertising to suit the area. The Helix Personas segmentation tool can be used to drill down to a really specific type of customer.

CORPORATES
ROY MORGAN RESEARCH LIMITED, CHADSTONE SHOPPING CENTRE, WESTFIELD PARRAMATTA, MELBOURNE CENTRAL, WESTFIELD CHERMSIDE

Donation nation: which state is most generous?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 10-Dec-15

A Roy Morgan Single Source survey has found that 66 per cent of Australians aged 14+ reported making at least one donation to charity in the year to September 2015. This compares with 70 per cent in the year to September 2011. Analysis by state shows that the incidence of charitable giving is fairly consistent, generally hovering around the national average. The exceptions are Western Australia, where 71 per cent of the population are donors; and Tasmania, where 63 per cent of residents give to charity. Meanwhile, Western Australians who donate to charity hand over around $A355 each per year, ahead of donors from NSW/ACT ($A331) and Victoria ($A285).

CORPORATES
ROY MORGAN RESEARCH LIMITED

The preferred holiday spots of Aussie adventurers

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 9-Dec-15

A Roy Morgan Single Source survey has found that 2.7 per cent of Australians aged 14+ engaged in some kind of adventure activity during their last holiday. The survey, which was carried out in the two years to September 2015, shows that 5.3 per cent of Australians who went overseas for their last trip engaged in adventure activity, compared with 2.2 per cent of those who holidayed at home. Meanwhile, 28.5 per cent of Australians who visited Latin America on their last holiday participated in adventure activities, ahead of Canada (14 per cent) and the South Pacific (nine per cent).

CORPORATES
ROY MORGAN RESEARCH LIMITED

Australian Roy Morgan Business Confidence still positive in November but showing signs of "cooling off"

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 8-Dec-15

A Roy Morgan Business Single Source survey has found that Australian business confidence fell by 0.6 points to 118.7 in November 2015, but remained above the five-year average of 116.9. This decline in confidence was probably to be expected, given the big increase in the two months following Malcolm Turnbull becoming Prime Minister, which saw business confidence increase by 16.3 per cent. The small drop in business confidence in November was a result of only marginal declines in both the five-year economic outlook and the view that the next 12 months would be a good time to invest in growing the business. However, both of these measures remain at positive levels and are above the five-year average.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIA. DEPT OF THE PRIME MINISTER AND CABINET, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ

ANZ-Roy Morgan Australian Consumer Confidence bounces back to 116.3 (up 3.5pts)

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 8-Dec-15

The ANZ-Roy Morgan Consumer Confidence rating for Australia rose by 3.1 per cent to 116.3 in the week ended 6 December 2015. Confidence has now retraced most of the falls seen in the last three weeks, and levels are now back well above their long-run average. The strength was seen across all sub-indices. The sub-index on consumers’ views towards their current finances rose by 5.4 per cent, while the sub-index on economic conditions in the next 12 months rose by 3.3 per cent.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ

Field of streams: the sports broadcasts that could win over Australian Netflix and YouTube audiences

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 8-Dec-15

A Roy Morgan Single Source survey has found that 80 per cent of Australians aged 14+ watch sport on television. The survey, which was carried out in the six months to September 2015, also shows that 77 per cent of Australians who have a Netflix subscription almost always or occasionally watch at least one sport on TV, as do 79 per cent of those who visit YouTube. Meanwhile, Netflix subscribers are 25 per cent more likely than the average Australian to watch Super Rugby, and 18 per cent more likely to watch FIFA World Cup soccer. Visitors to YouTube have an above-average interest in soccer, being around 20 per cent more likely than average to watch the English Premier League, FIFA World Cup or A-League.

CORPORATES
ROY MORGAN RESEARCH LIMITED, NETFLIX INCORPORATED, YOUTUBE INCORPORATED, SUPER RUGBY, FEDERATION INTERNATIONALE DE FOOTBALL ASSOCIATION, ENGLISH PREMIER LEAGUE, THE A LEAGUE PTY LTD, AUSTRALIAN FOOTBALL LEAGUE, NATIONAL BASKETBALL LEAGUE, FOXTEL MANAGEMENT PTY LTD

Employment at record high – 11.8 million Australians employed

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 7-Dec-15

A Roy Morgan Research survey on Australia’s labour market has found that the real unemployment rate was 9.2 per cent in November 2015. The number of people in the workforce now totals 12,954,000 (up 297,000 since November 2014), and a record 11,768,000 Australians are employed (up 372,000 since November 2014). Meanwhile, the number of people who are under-employed has risen by 119,000 in the last 12 months to a record 1,350,000 (10.4 per cent of the workforce). The official unemployment rate was 5.9 per cent in October 2015. Roy Morgan Research executive chairman Gary Morgan says that although Prime Minister Malcolm Turnbull has gained popular support amongst Australian electors, the L-NP has not gained majority support among young electors, and the employment situation for students over the next few months is crucial for the Federal Government.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIAN BUREAU OF STATISTICS, AUSTRALIA. DEPT OF THE PRIME MINISTER AND CABINET

Goody two shoes: where Aussie women buy their footwear

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 3-Dec-15

A Roy Morgan Single Source has found that 1.9 million Australian women (or 19.2 per cent) bought footwear in an average four-week period during the year to June 2015. This compares with 1.7 million in the previous year. The survey also shows that 10.9 per cent of all women who buy shoes in any given four-week period do so at Kmart, ahead of Big W (9.3 per cent), Target and Rivers (4.8 per cent apiece). Meanwhile, almost 20 per cent of women aged 18-24 buy shoes from Kmart, while Big W is the most popular store for female shoe-buyers aged 25-34, at 13.9 per cent.

CORPORATES
ROY MORGAN RESEARCH LIMITED, KMART AUSTRALIA LIMITED, BIG W DISCOUNT STORES, TARGET AUSTRALIA PTY LTD, RIVERS (AUSTRALIA) PTY LTD, SPENDLESS SHOES PTY LTD, THE ATHLETE’S FOOT AUSTRALIA PTY LTD, MYER HOLDINGS LIMITED – ASX MYR

The state of Australia’s $37.8b online shopping landscape

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 2-Dec-15

A Roy Morgan Single Source survey has found that Australians spent an estimated $A37.8 billion online in the year to June 2015. About 4 in 10 Australians buy at least one product online during an average four-week period. The new State of the Nation Retail Spotlight report shows that 6.5 per cent of Australians aged 14+ now buy tickets to shows, movies or events online in an average four weeks. This is followed by travel (6.4 per cent), women’s clothing (5.6 per cent), books (5.2 per cent) and music downloads (4.8 per cent). Roy Morgan Research CEO Michele Levine says it is important that traditional retailers stop viewing online as a threat, and instead as an opportunity to reach and appeal to customers in different ways.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Apple Pay: a $1 billion per month potential turnover

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 2-Dec-15

A Roy Morgan Single Source survey has found that 52 per cent of Australians aged 14+ who have a non-bank issued American Express credit card also own an iPhone. The survey, which was carried out in the year to September 2015, also shows that more than 80,000 AMEX card-holders own an iPhone 6. This is the only iPhone model that is capable of accessing Apple Pay, which will be launched in Australia exclusively for AMEX-issued credit card holders.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AMERICAN EXPRESS COMPANY, APPLE INCORPORATED, APPLE PAY, MASTERCARD AUSTRALIA LIMITED, VISA INTERACTIVE, WESTPAC BANKING CORPORATION – ASX WBC, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB