MARKETING RESEARCH – AUSTRALIA

Nearly 1 in 10 young Aussie singles use Tinder

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 2-Dec-15

A Roy Morgan Single Source survey has found that an estimated 5.1 per cent of Australian singles aged 14+ used dating app Tinder on a mobile phone or tablet in an average four weeks in the six months to September 2015. The survey also shows that 8.8 per cent of singles aged 18-24 used the Tinder app in the last four weeks, compared with 6.4 per cent of singles in the 25-34 age group. However, just 1.5 per cent of singles aged 35+ and 1.6 per cent of those aged 14-17 reported using the app in the last four weeks.

CORPORATES
ROY MORGAN RESEARCH LIMITED, TINDER, SNAPCHAT INCORPORATED, FACEBOOK INCORPORATED

The politics of holiday destination preferences

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 1-Dec-15

A Roy Morgan Single Source survey has found that a person’s Federal voting preference seems to influence the places they would like to take a holiday. The survey, which was carried out in the year to September 2015, shows that Australian electors planning to vote L-NP are 25 per cent more likely than the average voter to name both the Murray Mallee-Mildura-Swan Hill and Toowoomba/Darling Downs regions as a potential domestic holiday destination. ALP voters are 24 per cent more likely to nominate areas of the ACT outside of Canberra, while electors intending to vote for the Greens are 128 per cent more likely to prefer Freycinet National Park and 123 per cent more likely to prefer the Mt Buffalo-Mt Baw Baw-Lake Mountain region. Overseas destinations which appeal to L-NP voters noticeably more than the average Aussie elector include the United Arab Emirates (28 per cent more likely) and the Philippines (21 per cent), whereas ALP voters are 15 per cent more likely to nominate India as somewhere they would like to visit.

CORPORATES
ROY MORGAN RESEARCH LIMITED, LIBERAL PARTY OF AUSTRALIA, NATIONAL PARTY OF AUSTRALIA, AUSTRALIAN LABOR PARTY, AUSTRALIAN GREENS

Young Aussie women making up the make-up rules

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 1-Dec-15

A Roy Morgan Single Source survey has found that 64 per cent of Australian women aged 14+ buy some kind of make-up in an average six months. The survey, which was carried out in the year to June 2015, also shows that 36 per cent of Australian women buy foundation, ahead of mascara (26 per cent), lipstick (23 per cent), face powder (21 per cent) and eyeliner/eye pencil (19 per cent). Meanwhile, 70 per cent of women aged 18-24 buy make-up in any given six-month period, with 47 per cent buying foundation and 38 per cent buying face powder or mascara.

CORPORATES
ROY MORGAN RESEARCH LIMITED, MAYBELLINE, MAC COSMETICS INCORPORATED, L’OREAL AUSTRALIA PTY LTD, AUSTRALIS PTY LTD

ANZ-Roy Morgan Australian Consumer Confidence deteriorates – down to 112.8

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 1-Dec-15

The ANZ-Roy Morgan Consumer Confidence rating for Australia fell by 1.5 per cent to 112.8 in the week ended 29 November 2015, taking the cumulative fall over the last three weeks to 3.3 per cent. The four-week moving average remains elevated; however, it is now trending downwards – suggesting that confidence has turned. The sub-index for consumers’ finances compared with a year ago fell by 5.1 per cent, while the sub-index for economic conditions in the next 12 months fell by 3.4 per cent. Roy Morgan Research executive chairman Gary Morgan says the continuing war in Syria and Iraq, and the threat of terrorism around the world, is having a clearly negative impact on Consumer Confidence and Australia’s economic fortunes. He adds that the best defence Australia can have against unrest overseas is for a strong economy in Australia – and this is why Prime Minister Malcolm Turnbull must be prepared to make the tough decisions now to give Australia the best chance of strong economic growth, and continuing jobs growth, over the years ahead.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ

Theme park travellers head to where the fun is

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 30-Nov-15

A Roy Morgan Single Source survey has found that 740,000 Australians aged 14+ visited at least one theme park on their last holiday. The survey, which was carried out in the year to September 2015, also shows that 55 per cent of holiday-makers whose last holiday was in Australia visited a theme park, compared with the 45 per cent of Australians whose last holiday was overseas. Some 33 per cent of the latter visited the US, ahead of Japan (15 per cent) and Singapore (12 per cent).

CORPORATES
ROY MORGAN RESEARCH LIMITED

Zap attack: Australia’s insecticide buyers

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 27-Nov-15

A Roy Morgan Single Source survey has found that 11.2 per cent of Australians aged 14+ (or 2.2 million people) buy insecticide for their household in an average four-week period. The survey, which was carried out in the year to June 2015, also shows that 31.4 per cent of residents in the Eyre Peninsula region buy household insecticide in any given four weeks, ahead of those in Northwest Queensland (27.5 per cent) and Cairns (25.5 per cent). Meanwhile, people who buy household bug spray in an average four weeks are almost four times more likely than the average Australian to buy garden insecticide as well.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Roy Morgan Customer Satisfaction Awards October 2015 Winners

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 27-Nov-15

Roy Morgan Research has announced the October 2015 winners of its monthly Customer Satisfaction Awards in Australia. The awards cover the finance, retail, telecommunications, travel and tourism, automotive and utilities sectors, and are based on data from the Roy Morgan Consumer Single Source survey. The October winners include Teachers Mutual Bank (Bank of the Month), Super Cheap Auto (Auto Store of the Month), Internode (Home Broadband Provider of the Month), Qantas (Domestic Airline of the Month) and Red Energy (Electricity Provider of the Month).

CORPORATES
ROY MORGAN RESEARCH LIMITED, TEACHERS MUTUAL BANK LIMITED, SUPER CHEAP AUTO, INTERNODE SYSTEMS PTY LTD, QANTAS AIRWAYS LIMITED – ASX QAN, RED ENERGY PTY LTD, ISUZU UTE AUSTRALIA PTY LTD, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, GREATER BUILDING SOCIETY LIMITED, RACT INSURANCE PTY LTD, HEALTH PARTNERS, REAL INSURANCE, ASGARD PTY LTD, ESSSUPER, MUFFIN BREAK PTY LTD, ROCKMANS STORES LIMITED, MYER HOLDINGS LIMITED – ASX MYR, HARRIS SCARFE HOLDINGS LIMITED, THE REJECT SHOP LIMITED – ASX TRS, BETTA HOME LIVING, HOME TIMBER AND HARDWARE, SOUL PATTINSON, PIZZA CAPERS, FIRST CHOICE LIQUOR SUPERSTORE, THE ATHLETE’S FOOT AUSTRALIA PTY LTD, REBEL SPORT LIMITED, FOODLAND AUSTRALIA LIMITED, SOUTHERN PHONE COMPANY LIMITED, APPLE COMPUTER AUSTRALIA PTY LTD, SINGAPORE AIRLINES LIMITED

Fresh trumps frozen for Australia’s veggie-eaters

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 27-Nov-15

A Roy Morgan Single Source survey has found that 87 per cent of Australians aged 14+ ate fresh, frozen and/or canned vegetables at least once in an average seven days in the year to June 2015. The survey also shows that 83 per cent of Australians ate fresh vegetables during the 12-month period, compared with 81 per cent in the previous 12 months. The proportion of Australians eating frozen vegetables was unchanged at 50 per cent, while the proportion who eat canned vegetables has risen from 17 per cent to 18 per cent.

CORPORATES
ROY MORGAN RESEARCH LIMITED

More girls now playing soccer than netball

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 24-Nov-15

The Roy Morgan Young Australians Survey has found that 50 per cent of Australian children aged 6-13 played soccer in the year to June 2015, compared with 47 per cent in the previous 12 months. In contrast, the proportion of children who reported going swimming has fallen from 50 per cent to 48 per cent over the same period. The survey also shows that 39 per cent of Australian girls now play soccer, while just 37 per cent play netball, a sport traditionally associated with girls.

CORPORATES
ROY MORGAN RESEARCH LIMITED

State of the Nation: Australian Retail

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 24-Nov-15

Roy Morgan Research CEO Michele Levine presented the latest State of the Nation Report on 24 November 2015, with a special Spotlight on Retail. The report shows that Australians spent more than $A100bn on consumer goods in the 2014-15 financial year, which is five per cent higher than previously. The report also shows that Australians’ online expenditure rose by 9.7 per cent in 2014-15, to $A37.8bn, while an estimated 72 per cent of online expenditure (or about $A27bn) is on Australian online-only sites or the internet offerings of local retailers. Michele Levine says today’s shoppers want (and expect) it all, and to be able to get it by whatever device or channel suits them best, and Australia’s most successful retailers are those that can supply the demand from all angles.

CORPORATES
ROY MORGAN RESEARCH LIMITED