MARKETING RESEARCH – AUSTRALIA

Business owners, Professionals and Managers swing decisively to new Turnbull Government; Business Confidence up under Malcolm Turnbull

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Original article by Michele Levine, Gary Morgan, Roy Morgan Research
Market Research Update – Page: Online : 11-Nov-15

Business owners, Professionals and Managers have swung decisively behind the Malcolm Turnbull Government, with the L-NP vote now 61.5% (up 12.5 per cent from pre-Turnbull), compared with 38.5 per cent for the ALP (down 12.5 per cent). Confidence for this group of Business owners, Professionals and Managers has increased to 118.6 (up 5.2pts from pre-Turnbull), according to a special analysis of business people using data from Roy Morgan Single Source. In addition, the Roy Morgan survey of businesses shows that real Business Confidence has increased from 102.6 in August 2015 to 119.3 in October – a strong increase following Turnbull’s ascension to the Prime Ministership. The website of "The Australian" has selectively reported the NAB Business Confidence poll, which claims that Business Confidence is down since Malcolm Turnbull took over leadership – this is far from the truth and only serves to destabilise the new Turnbull leadership or cast doubt on the Coalition tax reform discussions. For years the business community has been calling for tax reform and a complete review of the Australian taxation system. It is unbelievable and inconceivable to think business has now lost confidence because Turnbull and Treasurer Scott Morrison are reviewing tax and "everything including GST is on the table". The NAB Business Confidence survey (sample and methodology undisclosed) reporting a drop in Business Confidence is either a "rogue poll", based on wrong questions or perhaps represents a very unrepresentative sample of the business community.

CORPORATES
ROY MORGAN RESEARCH LIMITED, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB, AUSTRALIA. DEPT OF THE PRIME MINISTER AND CABINET, AUSTRALIA. DEPT OF THE TREASURY

ANZ-Roy Morgan Australian Consumer Confidence Remains Elevated at 116.6 (up 1.4pts)

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 9-Nov-15

The ANZ-Roy Morgan Consumer Confidence rating for Australia rose by 1.2 per cent to 116.6 in the week ended 8 November 2015, reaching its highest level since January 2014. Confidence has been on an upward trend over the past few weeks, mainly driven by an improvement in households’ outlook on the economy. This likely reflects the ongoing support for the Turnbull government in creating an improving narrative on the prospects for the Australian economy. The sub-index "economic outlook in the next year" rose by 2.8 per cent, and "economic outlook in the next five years" rose by 7.5 per cent.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, AUSTRALIA. DEPT OF THE PRIME MINISTER AND CABINET

Just how big is the Big Green Box going to get?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 9-Nov-15

A Roy Morgan Single Source survey has found that 50.4 per cent of Australians aged 14+ (9.8 million people) shopped at Bunnings in an average four weeks in the year to June 2015, compared with 46.7 per cent in the previous 12 months. The survey also shows that the proportion of consumers who shop at Masters Home Improvement in an average four-week period has risen from 6.3 per cent to 7.7 per cent in the last year, while Mitre 10 recorded growth of 0.1 per cent to 9.4 per cent. However, Bunnings’ rivals have all attracted proportionally more customers who are interested in gardening.

CORPORATES
ROY MORGAN RESEARCH LIMITED, BUNNINGS GROUP LIMITED, MASTERS HOME IMPROVEMENT AUSTRALIA PTY LTD, MITRE 10 LIMITED, HOME HARDWARE, TRUE VALUE HARDWARE LIMITED, WOOLWORTHS LIMITED – ASX WOW

Australian Roy Morgan Business Confidence strengthens further in October to highest level for 2015

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 9-Nov-15

A Roy Morgan Business Single Source survey has found that Australian business confidence rose by 5.8 per cent to 119.3 in October 2015, to the highest level since November 2014. This improvement in confidence was generally expected initially as a result of Malcolm Turnbull becoming Prime Minister, but it has strengthened further in October to be 16.3 per cent higher than prior to the leadership change in August. Roy Morgan Business Confidence is now above the five-year average of 116.9 and higher than 12 months ago (114.9). The increase in business confidence in October was a result of improvements across all components of the index. The strongest gains were in how businesses feel about the economy over the next 12 months and five years, and the encouragement this would give them to invest in their business, which is now at the highest level for the year.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIA. DEPT OF THE PRIME MINISTER AND CABINET, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ

Prophylactic stats: Australia’s condom buyers

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 6-Nov-15

A Roy Morgan Single Source survey has found that 11 per cent of Australians aged 18+ buy condoms in any given six-month period, which is unchanged since 2011. The survey, which was carried out in the year to June 2015, also shows that 59 per cent of condom purchasers are men. Analysis shows that Australians of both genders in the 25-34 age group remain the most likely to purchase condoms in an average six months. Meanwhile, people who are engaged or planning to marry (20 per cent), single (17 per cent) or in a de facto relationship (15 per cent) are above-average for purchasing condoms.

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ROY MORGAN RESEARCH LIMITED

High value bank customers lack loyalty

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 5-Nov-15

A Roy Morgan Single Source survey has found that the top quintile of Australian banking and finance customers – which accounts for 63 per cent of total market value – show very little loyalty to financial institutions. The Commonwealth Bank group has the highest share of wallet among top quintile customers (32.1 per cent), ahead of the Westpac group (31.1 per cent) and the National Australia Bank group (30.9 per cent). However, the NAB group has the highest share of the wealth management wallet among top quintile customers, at 17.1 per cent.

CORPORATES
ROY MORGAN RESEARCH LIMITED, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, WESTPAC BANKING CORPORATION – ASX WBC, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, BANK OF QUEENSLAND LIMITED – ASX BOQ, MACQUARIE GROUP LIMITED – ASX MQG

Roy Morgan Newspaper Print Readership and Cross-Platform Audience Results for September 2015

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 5-Nov-15

Roy Morgan Research has released its Print Readership and seven-day Cross-Platform Audience results for Australian newspapers for the year to September 2015. Across print and digital formats, the country’s metro newspapers continued to reach 11.9 million Australians aged 14+ in an average week, unchanged from the previous year. The "Australian Financial Review" scored the largest increase in cross-platform audience. Driven by a 20.7 per cent increase in the average number of Australians who access the masthead by website or app, the AFR’s total net weekly audience grew by nine per cent to 760,000.

CORPORATES
ROY MORGAN RESEARCH LIMITED, NEWS CORP AUSTRALIA PTY LTD, NEWS CORPORATION – ASX NWS, FAIRFAX MEDIA LIMITED – ASX FXJ

Once is not enough: returning to a travel destination

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 5-Nov-15

A Roy Morgan Single Source survey has found that nearly 13 million Australians aged 14+ took at least one holiday in the year to September 2015. The survey also shows that for their last trip, 2.8 million people (or 21.2 per cent of travellers) opted for a holiday destination they had been to in the past. Some 42 per cent of Australians who chose Tasmania’s North West Coast for their last holiday did so based on their previous experience, ahead of the Victorian High Country (37.8 per cent) and Southport (36.9 per cent).

CORPORATES
ROY MORGAN RESEARCH LIMITED

Roy Morgan Magazine Readership and Cross-Platform Audiences for September 2015

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 5-Nov-15

Roy Morgan Research’s latest Australian Magazine Readership survey shows that 12,249,000 Australians aged 14+ read the latest issue of at least one print magazine on average in the year to September 2015. This is 2.7 per cent lower than the previous year. "Coles Magazine" remained the most widely-read print magazine during the period, with an average readership of 2,804,000 per issue. Meanwhile, a number of titles recorded an increase in total cross-platform audiences, including "The Monthly" (up 12.4 per cent to 263,000), "Reader’s Digest" (up 6.1 per cent to 916,000), and "Open Road" (up five per cent to 1,022,000).

CORPORATES
ROY MORGAN RESEARCH LIMITED

ANZ-Roy Morgan Australian Consumer Confidence Consolidates

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 4-Nov-15

The ANZ-Roy Morgan Consumer Confidence rating for Australia rose by 1.6 per cent to 115.2 in the week ended 1 November 2015. Despite recent moves by the big four banks to raise variable mortgage rates, this week’s result confirms that overall consumer confidence remains on an upward trend, most likely reflecting the increased faith in the new Prime Minister. The four-week moving average is now at its highest level since February 2014. The subindex "economic conditions in the next 12 months" has risen by 5.1 per cent, and is now 25 per cent higher than prior to the change in Prime Ministership.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, PROPERTY COUNCIL OF AUSTRALIA LIMITED, RESERVE BANK OF AUSTRALIA