MARKETING RESEARCH – AUSTRALIA

Quality over quantity: another customer satisfaction win for Harris Scarfe

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 21-Oct-15

A Roy Morgan Single Source survey has found that Harris Scarfe has a customer satisfaction rating of 90 per cent among Australians aged 14+ who visited a discount department store in the year to August 2015. Harris Scarfe has now taken out top spot in the Discount Department Store category of the Roy Morgan Research Customer Satisfaction Awards for six consecutive months. Target and Target Country have customer satisfaction ratings of 88 per cent and 87 per cent respectively.

CORPORATES
ROY MORGAN RESEARCH LIMITED, HARRIS SCARFE HOLDINGS LIMITED, TARGET AUSTRALIA PTY LTD, TARGET COUNTRY, KMART AUSTRALIA LIMITED, BIG W DISCOUNT STORES, BEST AND LESS PTY LTD, WOOLWORTHS LIMITED – ASX WOW, ALDI STORES SUPERMARKETS PTY LTD

Online grocery shopping still niche (but not for much longer)

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 21-Oct-15

A Roy Morgan Single Source survey, which was carried out in the year to June 2015, has found that 12.8 million Australians aged 14+ are their household’s main grocery-buyer, yet only three per cent (389,000 people) do their supermarket shopping online in an average four weeks. However, this is a substantial increase on 2011, when 169,000 grocery buyers were making their supermarket purchases online. The survey also shows that 3.8 per cent of women and 1.8 per cent of men do their supermarket shopping online. Meanwhile, the proportion of Australian grocery-buyers who purchase alcohol online in any given four weeks has risen from 1.6 per cent (or 196,000 people) in 2011 to 3.1 per cent (398,000 people).

CORPORATES
ROY MORGAN RESEARCH LIMITED

Half of women who aren’t overweight want to lose weight anyway (but 1 in 4 men who are, don’t)

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 21-Oct-15

A Roy Morgan Single Source survey has found that 72 per cent of Australian women aged 18+ say they would like to lose weight, while 56 per cent are actually overweight. The survey, which was carried out in the year to June 2015, also shows that 63 per cent of Australian men are overweight, but 58 per cent agree that they would like to be able to lose weight. Meanwhile, eight per cent of Australian adults buy weight loss or meal replacement products in an average six month period, while 11 per cent of overweight Australian adults buy such products.

CORPORATES
ROY MORGAN RESEARCH LIMITED

ANZ-Roy Morgan Australian Consumer Confidence – Westpac Interest Rate Rise Chips Away Confidence

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 20-Oct-15

The ANZ-Roy Morgan Consumer Confidence rating for Australia fell by two per cent to 113.3 in the week ended 18 October 2015, following a bounce of 5.1 per cent in the previous week. Westpac’s decision to increase its mortgage interest rates, combined with news flow around slowing momentum in the property market, is likely to have contributed to the fall in confidence. The decline in confidence was broad-based. Of note, consumers’ views towards whether now is a "good time to buy a major household item" fell by 3.1 per cent. This sub-index is now 7.9 per cent below its long-run average.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, PROPERTY COUNCIL OF AUSTRALIA LIMITED, RESERVE BANK OF AUSTRALIA

1.2m Australians play poker machines at least weekly

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 20-Oct-15

A Roy Morgan Single Source survey has found that 16 per cent of Australians aged 18+ (or 2.9 million people) played poker machines in the last three months, while 42 per cent of them (1.2 million people) play poker machines at least once a week. The survey, which was carried out in the year to June 2015, also shows that 51 per cent of people who played poker machines in the last three months decided how much to spend before participating, compared with 52 per cent of frequent players. Meanwhile, just 25 per cent of frequent poker machine players say they usually play on the spur of the moment, compared with 33 per cent of players overall.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Type 2 diabetes a growing problem in Australia

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 15-Oct-15

A Roy Morgan Single Source survey has found that the number of Australians aged 18+ diagnosed with some form of diabetes has increased from 915,000 to more than 1.2 million since 2007. This growth was driven primarily by a rise in Type 2 diabetes, which accounts for just over 90 per cent of Australians 18+ diagnosed with diabetes. The survey, which was carried out in the year to June 2015, also shows that people with Type 2 diabetes are twice as likely as the average Australian to be classified as obese (54 per cent vs 26 per cent), and markedly less likely to participate in regular or occasional sport/exercise (34 per cent vs 47 per cent). Meanwhile, 83 per cent of Type 2 diabetics are aged 50 years or older, while more than half of people with the condition are from the less affluent E and FG quintiles.

CORPORATES
ROY MORGAN RESEARCH LIMITED

48 days of credit: how often Australia’s prepaid mobile phone users recharge

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 15-Oct-15

A Roy Morgan Single Source survey has found that 32 per cent of Australians aged 14+ (or 6.2 million people) have a prepaid service on their main mobile phone. The survey, which was carried out in the year to June 2015, also shows that 40 per cent of prepaid mobile customers say they recharge every four weeks, and just 12 per cent recharge more often than every four weeks. Meanwhile, nine per cent recharge every two months, while nine per cent do so every three months. Across all prepaid mobile users, the average recharge frequency is around 48 days, but customers with Virgin have the longest average interval between recharges, at 63 days.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Netflix now in over 1 in 10 homes reaching 2.63 million Australians aged 14 and over

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 15-Oct-15

A Roy Morgan Single Source survey has found that the number of Australian homes with a Netflix subscription rose by 10.5 per cent in September 2015 to 968,000. Some 2.63 million Australians aged 14+ now live in a home with a Netflix subscription, which is 409,000 more than in August. The survey also shows that 19.8 per cent of Young Couple households are subscribed to Netflix, just ahead of 18.9 per cent of Young Singles and 17.8 per cent of Young Parents. However just 1.5 per cent of Older Households have subscribed to Netflix. Meanwhile, Roy Morgan’s Helix Personas tool shows that Metrotech households are the most likely to have subscribed to Netflix (14.4 per cent).

CORPORATES
ROY MORGAN RESEARCH LIMITED, NETFLIX INCORPORATED, SINGTEL OPTUS PTY LTD, TELSTRA CORPORATION LIMITED – ASX TLS, TPG TELECOM LIMITED – ASX TPM, IINET LIMITED

ANZ-Roy Morgan Consumer Confidence Climbs Higher to 115.6

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 13-Oct-15

The ANZ-Roy Morgan Consumer Confidence rating for Australia rose by 5.1 per cent to 115.6 in the week ended 11 October 2015, more than reversing the falls of the previous two weeks. This is the second highest reading in more than a year, and leaves consumer confidence 2.6 per cent above its long-run average. The rise in consumer confidence was broad-based. The sub-index "economic conditions in the next five years" rose by 10 per cent, while "personal finances in the next 12 months" was up 6.6 per cent.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, AUSTRALIA. DEPT OF THE PRIME MINISTER AND CABINET

City-dwellers travelling to interstate capitals over destinations just out of town

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 12-Oct-15

A Roy Morgan Single Source survey has found that 10 per cent of Australians aged 14+ visited Melbourne in the year to June 2015, ahead of Sydney (8.4 per cent), the Gold Coast (6.5 per cent) and Brisbane (5.3 per cent). The survey also shows that most of the top holiday destination for urbanites are regions that are nearby. However, even city-dwellers sometimes want to enjoy another city on holidays: Sydney and Melbourne, in fact, are each among the top five domestic travel destinations for all capital city residents around the country – and in some cases are actually more popular than areas only a short drive away.

CORPORATES
ROY MORGAN RESEARCH LIMITED