MARKETING RESEARCH – AUSTRALIA

Internet banking growth and satisfaction outstrips other channels

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 12-Oct-15

A Roy Morgan Single Source survey has found that 62.2 per cent of Australians aged 14+ used the internet (via website or mobile) to deal with their bank in an average four-week period during the six months to August 2015. This compares with 58.6 per cent in the six months to August 2013. Meanwhile, the proportion of bank customers using branches in an average four-week period has fallen from 35.5 per cent to 32.3 per cent over the last two years. The only area of growth has been mobile banking, which has increased from 26.2 per cent of Australians to 33.6 per cent. The satisfaction level of internet banking is now 90.2 per cent, compared with 88.4 per cent for branches.

CORPORATES
ROY MORGAN RESEARCH LIMITED, SUNCORP BANK, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA

Australian Roy Morgan Business Confidence boosted in September with change of PM but remains below average

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 9-Oct-15

A Roy Morgan Business Single Source survey has found that Australian business confidence rose by 9.9 per cent to 112.8 in September 2015. This improvement in confidence for Australia’s economic outlook was generally expected as a result of the change in Prime Minister. However, business confidence still remains below the five-year average (116.8) and the level of 12 months ago (122.9). The increase in Roy Morgan Business Confidence in September was a result of improvements across all components of the index. The strongest gains were in how businesses feel about the economy over the next 12 months and the next five years, and the encouragement this would give them to invest in their business.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIA. DEPT OF THE PRIME MINISTER AND CABINET

Turning hot and cold: how the weather changes Australians’ food likes and consumption

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 8-Oct-15

A Roy Morgan Single Source survey has found that around 45 per cent of Australians aged 14+ ate soup in an average week during the winter months of July to September. However, soup consumption more than halves to just 20 per cent on average during summer. In contrast, around 70 per cent of Australians eat salad during peak summer weeks in January to March, but consumption stays at around 60 per cent in the off-season. The survey also shows that in peak salad-eating weather each year, around 70 per cent of Australians agree that they like salad, while this figure dips only slightly in winter. Meanwhile, almost two-thirds agree that they like soup in winter, but only a bit more than 50 per cent admit to liking soup six months later.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Vast majority of chocolate-bar buyers get their fix from supermarkets

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 7-Oct-15

A Roy Morgan Single Source survey has found that 6.5 million Australians aged 14+ (or one-third of the population) buy at least one chocolate bar in an average four weeks. The survey, which was carried out in the year to June 2015, also shows that 4.9 million Australians bought a chocolate bar at a supermarket (76 per cent of the chocolate bar buying public). Some 498,000 people (eight per cent of chocolate bar buyers) made their purchase at a convenience store or petrol stations, while 86,000 people used a vending machine and 81,000 shopped for chocolate bars at a milk bar or corner store.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Prepaid mobile users still prefer to recharge at a store

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 7-Oct-15

A Roy Morgan Single Source survey has found that 6.2 million Australians 14+ (32 per cent) have a prepaid service on their main mobile phone. The survey, which was carried out in the year to June 2015, also shows that 26 per cent of prepaid mobile customers last recharged at a supermarket, while 18 per cent recharged via the internet and 13 per cent did so via a phone. Overall, 44 per cent of prepaid mobile owners reported going into a bricks-and-mortar channel for their last recharge, and 37 per cent used the internet, a phone, app or SMS. Five per cent use an auto-recharge.

CORPORATES
ROY MORGAN RESEARCH LIMITED, TELSTRA CORPORATION LIMITED – ASX TLS, VODAFONE AUSTRALIA LIMITED, SINGTEL OPTUS PTY LTD, VIRGIN MOBILE (AUSTRALIA) PTY LTD, AMAYSIM AUSTRALIA LIMITED – ASX AYS, BOOST MOBILE, ALDI STORES SUPERMARKETS PTY LTD

ANZ-Roy Morgan Australian Consumer Confidence faces uphill battle – now at 110.0

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 6-Oct-15

The ANZ-Roy Morgan Consumer Confidence rating for Australia fell by 0.5 per cent to 110.0 in the week ended 4 October 2015. This takes the cumulative fall over the last fortnight to 3.9 per cent, which retraces almost half of the record bounce in response to the appointment of Malcolm Turnbull as Prime Minister. Results across the sub-indices were mixed. Confidence in the economic outlook over the next five years fell by 5.6 per cent and remains well below average. In addition, views on household finances compared with a year ago declined 3.6 per cent to the lowest level since mid-June.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, AUSTRALIA. DEPT OF THE PRIME MINISTER AND CABINET

Australian September real unemployment 8.3% – lowest since May 2012

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 5-Oct-15

A Roy Morgan Research survey on Australia’s labour market has found that the real unemployment rate was 8.3 per cent in September 2015, compared with 9.9 per cent 12 months earlier. The number of people in the workforce now totals 12,764,000 (up 540,000 since September 2014), while the number of people who are underemployed has fallen by 79,000 in the last 12 months to 936,000 (7.3 per cent of the workforce). The official unemployment rate was 6.2 per cent in August 2015. Roy Morgan Research executive chairman Gary Morgan says that while it appears that Australia’s employment market is heading in the right direction, it is obviously early days for the new Turnbull Government and the momentum of recent months must be built upon rather than squandered by policy timidity.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIAN BUREAU OF STATISTICS, AUSTRALIA. DEPT OF THE PRIME MINISTER AND CABINET, 7-ELEVEN STORES PTY LTD, UNITED PETROLEUM PTY LTD, BAKER’S DELIGHT HOLDINGS LIMITED, DOMINO’S PIZZA ENTERPRISES LIMITED – ASX DMP, SUBWAY SANDWICHES PTY LTD, AUSTRALIA. FAIR WORK COMMISSION

Cowboys vs Broncos: a head-to-head comparison of the 2015 NRL Grand Final clubs’ supporters

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 30-Sep-15

A Roy Morgan Single Source survey has found that 1,106,000 Australians aged 14+ support 2015 NRL Grand Finalist the Brisbane Broncos, while 389,000 support the North Queensland Cowboys. The survey, which was carried out in the year to June 2015, also shows that the Cowboys’ fan-base is much more gender-neutral, with women making up 49 per cent of fans, compared with just 40 per cent of Broncos fans. Meanwhile, 22 per cent of Cowboys fans and 19 per cent of Broncos fans have attended a match, while five per cent of Broncos fans and four per cent of Cowboys fans are financial members of their club.

CORPORATES
ROY MORGAN RESEARCH LIMITED, NATIONAL RUGBY LEAGUE, NORTH QUEENSLAND COWBOYS, BRISBANE BRONCOS LIMITED – ASX BBL

Satisfaction with retail superannuation funds catching up to industry funds

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 30-Sep-15

A Roy Morgan Single Source survey has found that 59.6 per cent of Australians aged 14+ who are members of an industry superannuation fund were satisfied with their fund’s financial performance in the six months to August 2015. This compares with a 58.9 per cent satisfaction rating for members of retail super funds. However, retail funds have a higher satisfaction rating among people whose super balance exceeds $A700,000 (81.1 per cent compared with 77.6 per cent). Retail funds also have a marginally higher level of satisfaction than industry funds among fund members whose super balance is less than $A5,000 (48.9 per cent compared with 44.4 per cent).

CORPORATES
ROY MORGAN RESEARCH LIMITED

Eagles vs Hawks: a head-to-head comparison of the 2015 AFL Grand Final clubs’ supporters

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 30-Sep-15

A Roy Morgan Single Source survey has found that 653,000 Australians aged 14+ support 2015 AFL Grand Finalist the West Coast Eagles, while 498,000 support the Hawthorn Hawks. The survey, which was carried out in the year to June 2015, also shows that West Coast’s fan-base is also a bit more gender neutral, with women making up 44 per cent, compared with 40 per cent of Hawks supporters. Meanwhile, 21 per cent of West Coast fans have actually gone to a match, compared with 35 per cent of Hawthorn supporters, while 15 per cent of Hawks fans and seven per cent of West Coast supporters are financial member of their club.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIAN FOOTBALL LEAGUE, WEST COAST EAGLES FOOTBALL CLUB, HAWTHORN FOOTBALL CLUB