MARKETING RESEARCH – AUSTRALIA

48 days of credit: how often Australia’s prepaid mobile phone users recharge

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 15-Oct-15

A Roy Morgan Single Source survey has found that 32 per cent of Australians aged 14+ (or 6.2 million people) have a prepaid service on their main mobile phone. The survey, which was carried out in the year to June 2015, also shows that 40 per cent of prepaid mobile customers say they recharge every four weeks, and just 12 per cent recharge more often than every four weeks. Meanwhile, nine per cent recharge every two months, while nine per cent do so every three months. Across all prepaid mobile users, the average recharge frequency is around 48 days, but customers with Virgin have the longest average interval between recharges, at 63 days.

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ROY MORGAN RESEARCH LIMITED

Netflix now in over 1 in 10 homes reaching 2.63 million Australians aged 14 and over

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 15-Oct-15

A Roy Morgan Single Source survey has found that the number of Australian homes with a Netflix subscription rose by 10.5 per cent in September 2015 to 968,000. Some 2.63 million Australians aged 14+ now live in a home with a Netflix subscription, which is 409,000 more than in August. The survey also shows that 19.8 per cent of Young Couple households are subscribed to Netflix, just ahead of 18.9 per cent of Young Singles and 17.8 per cent of Young Parents. However just 1.5 per cent of Older Households have subscribed to Netflix. Meanwhile, Roy Morgan’s Helix Personas tool shows that Metrotech households are the most likely to have subscribed to Netflix (14.4 per cent).

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ROY MORGAN RESEARCH LIMITED, NETFLIX INCORPORATED, SINGTEL OPTUS PTY LTD, TELSTRA CORPORATION LIMITED – ASX TLS, TPG TELECOM LIMITED – ASX TPM, IINET LIMITED

ANZ-Roy Morgan Consumer Confidence Climbs Higher to 115.6

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 13-Oct-15

The ANZ-Roy Morgan Consumer Confidence rating for Australia rose by 5.1 per cent to 115.6 in the week ended 11 October 2015, more than reversing the falls of the previous two weeks. This is the second highest reading in more than a year, and leaves consumer confidence 2.6 per cent above its long-run average. The rise in consumer confidence was broad-based. The sub-index "economic conditions in the next five years" rose by 10 per cent, while "personal finances in the next 12 months" was up 6.6 per cent.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, AUSTRALIA. DEPT OF THE PRIME MINISTER AND CABINET

City-dwellers travelling to interstate capitals over destinations just out of town

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 12-Oct-15

A Roy Morgan Single Source survey has found that 10 per cent of Australians aged 14+ visited Melbourne in the year to June 2015, ahead of Sydney (8.4 per cent), the Gold Coast (6.5 per cent) and Brisbane (5.3 per cent). The survey also shows that most of the top holiday destination for urbanites are regions that are nearby. However, even city-dwellers sometimes want to enjoy another city on holidays: Sydney and Melbourne, in fact, are each among the top five domestic travel destinations for all capital city residents around the country – and in some cases are actually more popular than areas only a short drive away.

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ROY MORGAN RESEARCH LIMITED

Internet banking growth and satisfaction outstrips other channels

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 12-Oct-15

A Roy Morgan Single Source survey has found that 62.2 per cent of Australians aged 14+ used the internet (via website or mobile) to deal with their bank in an average four-week period during the six months to August 2015. This compares with 58.6 per cent in the six months to August 2013. Meanwhile, the proportion of bank customers using branches in an average four-week period has fallen from 35.5 per cent to 32.3 per cent over the last two years. The only area of growth has been mobile banking, which has increased from 26.2 per cent of Australians to 33.6 per cent. The satisfaction level of internet banking is now 90.2 per cent, compared with 88.4 per cent for branches.

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ROY MORGAN RESEARCH LIMITED, SUNCORP BANK, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA

Australian Roy Morgan Business Confidence boosted in September with change of PM but remains below average

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 9-Oct-15

A Roy Morgan Business Single Source survey has found that Australian business confidence rose by 9.9 per cent to 112.8 in September 2015. This improvement in confidence for Australia’s economic outlook was generally expected as a result of the change in Prime Minister. However, business confidence still remains below the five-year average (116.8) and the level of 12 months ago (122.9). The increase in Roy Morgan Business Confidence in September was a result of improvements across all components of the index. The strongest gains were in how businesses feel about the economy over the next 12 months and the next five years, and the encouragement this would give them to invest in their business.

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ROY MORGAN RESEARCH LIMITED, AUSTRALIA. DEPT OF THE PRIME MINISTER AND CABINET

Turning hot and cold: how the weather changes Australians’ food likes and consumption

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 8-Oct-15

A Roy Morgan Single Source survey has found that around 45 per cent of Australians aged 14+ ate soup in an average week during the winter months of July to September. However, soup consumption more than halves to just 20 per cent on average during summer. In contrast, around 70 per cent of Australians eat salad during peak summer weeks in January to March, but consumption stays at around 60 per cent in the off-season. The survey also shows that in peak salad-eating weather each year, around 70 per cent of Australians agree that they like salad, while this figure dips only slightly in winter. Meanwhile, almost two-thirds agree that they like soup in winter, but only a bit more than 50 per cent admit to liking soup six months later.

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ROY MORGAN RESEARCH LIMITED

Vast majority of chocolate-bar buyers get their fix from supermarkets

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 7-Oct-15

A Roy Morgan Single Source survey has found that 6.5 million Australians aged 14+ (or one-third of the population) buy at least one chocolate bar in an average four weeks. The survey, which was carried out in the year to June 2015, also shows that 4.9 million Australians bought a chocolate bar at a supermarket (76 per cent of the chocolate bar buying public). Some 498,000 people (eight per cent of chocolate bar buyers) made their purchase at a convenience store or petrol stations, while 86,000 people used a vending machine and 81,000 shopped for chocolate bars at a milk bar or corner store.

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ROY MORGAN RESEARCH LIMITED

Prepaid mobile users still prefer to recharge at a store

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 7-Oct-15

A Roy Morgan Single Source survey has found that 6.2 million Australians 14+ (32 per cent) have a prepaid service on their main mobile phone. The survey, which was carried out in the year to June 2015, also shows that 26 per cent of prepaid mobile customers last recharged at a supermarket, while 18 per cent recharged via the internet and 13 per cent did so via a phone. Overall, 44 per cent of prepaid mobile owners reported going into a bricks-and-mortar channel for their last recharge, and 37 per cent used the internet, a phone, app or SMS. Five per cent use an auto-recharge.

CORPORATES
ROY MORGAN RESEARCH LIMITED, TELSTRA CORPORATION LIMITED – ASX TLS, VODAFONE AUSTRALIA LIMITED, SINGTEL OPTUS PTY LTD, VIRGIN MOBILE (AUSTRALIA) PTY LTD, AMAYSIM AUSTRALIA LIMITED – ASX AYS, BOOST MOBILE, ALDI STORES SUPERMARKETS PTY LTD

ANZ-Roy Morgan Australian Consumer Confidence faces uphill battle – now at 110.0

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 6-Oct-15

The ANZ-Roy Morgan Consumer Confidence rating for Australia fell by 0.5 per cent to 110.0 in the week ended 4 October 2015. This takes the cumulative fall over the last fortnight to 3.9 per cent, which retraces almost half of the record bounce in response to the appointment of Malcolm Turnbull as Prime Minister. Results across the sub-indices were mixed. Confidence in the economic outlook over the next five years fell by 5.6 per cent and remains well below average. In addition, views on household finances compared with a year ago declined 3.6 per cent to the lowest level since mid-June.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, AUSTRALIA. DEPT OF THE PRIME MINISTER AND CABINET