MARKETING RESEARCH – AUSTRALIA

Australian September real unemployment 8.3% – lowest since May 2012

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 5-Oct-15

A Roy Morgan Research survey on Australia’s labour market has found that the real unemployment rate was 8.3 per cent in September 2015, compared with 9.9 per cent 12 months earlier. The number of people in the workforce now totals 12,764,000 (up 540,000 since September 2014), while the number of people who are underemployed has fallen by 79,000 in the last 12 months to 936,000 (7.3 per cent of the workforce). The official unemployment rate was 6.2 per cent in August 2015. Roy Morgan Research executive chairman Gary Morgan says that while it appears that Australia’s employment market is heading in the right direction, it is obviously early days for the new Turnbull Government and the momentum of recent months must be built upon rather than squandered by policy timidity.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIAN BUREAU OF STATISTICS, AUSTRALIA. DEPT OF THE PRIME MINISTER AND CABINET, 7-ELEVEN STORES PTY LTD, UNITED PETROLEUM PTY LTD, BAKER’S DELIGHT HOLDINGS LIMITED, DOMINO’S PIZZA ENTERPRISES LIMITED – ASX DMP, SUBWAY SANDWICHES PTY LTD, AUSTRALIA. FAIR WORK COMMISSION

Satisfaction with retail superannuation funds catching up to industry funds

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 30-Sep-15

A Roy Morgan Single Source survey has found that 59.6 per cent of Australians aged 14+ who are members of an industry superannuation fund were satisfied with their fund’s financial performance in the six months to August 2015. This compares with a 58.9 per cent satisfaction rating for members of retail super funds. However, retail funds have a higher satisfaction rating among people whose super balance exceeds $A700,000 (81.1 per cent compared with 77.6 per cent). Retail funds also have a marginally higher level of satisfaction than industry funds among fund members whose super balance is less than $A5,000 (48.9 per cent compared with 44.4 per cent).

CORPORATES
ROY MORGAN RESEARCH LIMITED

Cowboys vs Broncos: a head-to-head comparison of the 2015 NRL Grand Final clubs’ supporters

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 30-Sep-15

A Roy Morgan Single Source survey has found that 1,106,000 Australians aged 14+ support 2015 NRL Grand Finalist the Brisbane Broncos, while 389,000 support the North Queensland Cowboys. The survey, which was carried out in the year to June 2015, also shows that the Cowboys’ fan-base is much more gender-neutral, with women making up 49 per cent of fans, compared with just 40 per cent of Broncos fans. Meanwhile, 22 per cent of Cowboys fans and 19 per cent of Broncos fans have attended a match, while five per cent of Broncos fans and four per cent of Cowboys fans are financial members of their club.

CORPORATES
ROY MORGAN RESEARCH LIMITED, NATIONAL RUGBY LEAGUE, NORTH QUEENSLAND COWBOYS, BRISBANE BRONCOS LIMITED – ASX BBL

Eagles vs Hawks: a head-to-head comparison of the 2015 AFL Grand Final clubs’ supporters

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 30-Sep-15

A Roy Morgan Single Source survey has found that 653,000 Australians aged 14+ support 2015 AFL Grand Finalist the West Coast Eagles, while 498,000 support the Hawthorn Hawks. The survey, which was carried out in the year to June 2015, also shows that West Coast’s fan-base is also a bit more gender neutral, with women making up 44 per cent, compared with 40 per cent of Hawks supporters. Meanwhile, 21 per cent of West Coast fans have actually gone to a match, compared with 35 per cent of Hawthorn supporters, while 15 per cent of Hawks fans and seven per cent of West Coast supporters are financial member of their club.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIAN FOOTBALL LEAGUE, WEST COAST EAGLES FOOTBALL CLUB, HAWTHORN FOOTBALL CLUB

ANZ-Roy Morgan Australian Consumer Confidence falls 3.9pts to 110.6 after Turnbull ‘bounce’

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 29-Sep-15

The ANZ-Roy Morgan Consumer Confidence rating for Australia fell by 3.4 per cent to 110.6 in the week ended 27 September 2015. This partially retraces the record 8.7 per cent bounce in the previous week in response to the appointment of Malcolm Turnbull as Prime Minister. The decline in confidence was broad-based across the subindices. In particular, confidence in the economy over the next 12 months fell by 7.5 per cent, while confidence in the economy over the next five years fell by 1.5 per cent. The levels of both subindices are below their long-run average.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, AUSTRALIA. DEPT OF THE PRIME MINISTER AND CABINET

High income households plan to spend almost $50,000 on the next new car – a third above the norm

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 29-Sep-15

A Roy Morgan Single Source survey has found that more than 2.2 million Australians aged 14+ intend to buy a new car in the next four years. The average household income of new car intenders is $A133,000 per year, and the average anticipated cost of their next car is $A36,840 – equivalent to almost 28 per cent of annual earnings. The survey, which was carried out in the year to June 2015, also shows that new car intenders in households earning $A200,000 or more per year expect their next car to cost an average of $A48,830. Meanwhile, 12 per cent of all new car intenders expect to spend less than $A20,000 on their next car and 15 per cent expect to spend $A50,000 or more.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Hair apparent: the Australians choosing a professional cut and colour or a home bathroom dye job

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 29-Sep-15

A Roy Morgan Single Source survey has found that 6.2 million Australians aged 14+ (32 per cent) paid for hairdressing in an average four-week period in the year to June 2015. The survey also shows that 4.1 million Australians (21 per cent) buy home hair colouring products in an average six months. Overall, 25 per cent of men and 38 per cent of women got a professional haircut, styling or colouring recently, while 11 per cent and 31 per cent respectively dyed their hair at home at least once in the last six months. Meanwhile, L’Oreal is purchased by 26 per cent of women dyeing their own hair and 16 per cent of men, making it the number one brand among both genders.

CORPORATES
ROY MORGAN RESEARCH LIMITED, L’OREAL AUSTRALIA PTY LTD, CLAIROL, GARNIER, SCHWARZKOPF PTY LTD, NAPRO, DECORE, JUST FOR MEN

Nothing small about the small electrical market

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 28-Sep-15

A Roy Morgan Single Source survey has found that Australians spend more than $A260m buying almost 1.7 million small electrical items in an average four weeks. The survey, which was carried out in the year to June 2015, also shows that Australian bought 233,500 small electrical goods from The Good Guys during an average four-week period, ahead of Harvey Norman (208,000). Meanwhile, more than one in 10 small electronic items are now purchased online (179,000 during an average four weeks). Of these, some 134,500 items are bought through online-only stores such as Appliances Online and Deals Direct. The remainder are purchased via the online sites of bricks-and-mortar retailers.

CORPORATES
ROY MORGAN RESEARCH LIMITED, THE GOOD GUYS, HARVEY NORMAN HOLDINGS LIMITED – ASX HVN, APPLIANCES ONLINE PTY LTD, DEALSDIRECT.COM.AU PTY LTD, BIG W DISCOUNT STORES, KMART AUSTRALIA LIMITED, TARGET AUSTRALIA PTY LTD, TARGET COUNTRY, MYER HOLDINGS LIMITED – ASX MYR, GODFREYS GROUP LIMITED – ASX GFY, ALDI STORES SUPERMARKETS PTY LTD, BING LEE ELECTRICS PTY LTD, JB HI-FI LIMITED – ASX JBH, EBAY AUSTRALIA AND NEW ZEALAND PTY LTD, BETTA ELECTRICAL PTY LTD, DICK SMITH HOLDINGS LIMITED – ASX DSH, BUNNINGS GROUP LIMITED

New Prime Minister Malcolm Turnbull gives immediate Consumer Confidence boost in all States and a wide range of demographics

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Original article by Michele Levine, Gary Morgan, Julian McCrann, Roy Morgan Research
Market Research Update – Page: Online : 28-Sep-15

ANZ-Roy Morgan Australian Consumer Confidence jumped by a one-week record 9.2 points to 114.5 in the week ended 20 September 2015, after Malcolm Turnbull was sworn in as the 29th Prime Minister. The increase to consumer confidence was broad-based, with consumer confidence increasing strongly for both genders, across all age groups and all States and capital cities. Sentiment regarding the Australian economy over the next 12 months increased the most strongly with 31 per cent (up 10 per cent) of Australians expecting "good times" for the Australian economy over the next 12 months. Over the next few weeks and months several Roy Morgan indicators will provide the clearest measure of whether Turnbull has what it takes to introduce the required reforms to boost the Australian economy and provide the confidence to businesses and consumers to get the economy growing on a sustainable path.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIA. DEPT OF THE PRIME MINISTER AND CABINET, AUSTRALIA. DEPT OF FOREIGN AFFAIRS AND TRADE, AUSTRALIAN LABOR PARTY

The cult of Australian cosmetics

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 25-Sep-15

A Roy Morgan Single Source survey, which was carried out in the year to June 2015, has found that 6.3 million Australian women 14+ aged (or 64 per cent) buy make-up of some kind in an average six months. Nine of the 10 best-selling brands are foreign-owned. However, Australian brand Nude by Nature is the 10th biggest-selling brand. It is purchased by 314,000 women (or five per cent of total cosmetics buyers) during an average six months. Other best-selling Australian brands include Napoleon (262,000), Natio (255,000) and Nutrimetics (209,000).

CORPORATES
ROY MORGAN RESEARCH LIMITED, NUDE BY NATURE, NAPOLEON COSMETICS PTY LTD, NATIO, NUTRIMETICS INTERNATIONAL (AUSTRALIA) PTY LTD, MAYBELLINE, REVLON AUSTRALIA, L’OREAL AUSTRALIA PTY LTD, COVERGIRL, MAC COSMETICS INCORPORATED, MAX FACTOR INTERNATIONAL, OPI