MARKETING RESEARCH – AUSTRALIA

ANZ-Roy Morgan Australian Consumer Confidence falls 3.9pts to 110.6 after Turnbull ‘bounce’

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 29-Sep-15

The ANZ-Roy Morgan Consumer Confidence rating for Australia fell by 3.4 per cent to 110.6 in the week ended 27 September 2015. This partially retraces the record 8.7 per cent bounce in the previous week in response to the appointment of Malcolm Turnbull as Prime Minister. The decline in confidence was broad-based across the subindices. In particular, confidence in the economy over the next 12 months fell by 7.5 per cent, while confidence in the economy over the next five years fell by 1.5 per cent. The levels of both subindices are below their long-run average.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, AUSTRALIA. DEPT OF THE PRIME MINISTER AND CABINET

High income households plan to spend almost $50,000 on the next new car – a third above the norm

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 29-Sep-15

A Roy Morgan Single Source survey has found that more than 2.2 million Australians aged 14+ intend to buy a new car in the next four years. The average household income of new car intenders is $A133,000 per year, and the average anticipated cost of their next car is $A36,840 – equivalent to almost 28 per cent of annual earnings. The survey, which was carried out in the year to June 2015, also shows that new car intenders in households earning $A200,000 or more per year expect their next car to cost an average of $A48,830. Meanwhile, 12 per cent of all new car intenders expect to spend less than $A20,000 on their next car and 15 per cent expect to spend $A50,000 or more.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Hair apparent: the Australians choosing a professional cut and colour or a home bathroom dye job

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 29-Sep-15

A Roy Morgan Single Source survey has found that 6.2 million Australians aged 14+ (32 per cent) paid for hairdressing in an average four-week period in the year to June 2015. The survey also shows that 4.1 million Australians (21 per cent) buy home hair colouring products in an average six months. Overall, 25 per cent of men and 38 per cent of women got a professional haircut, styling or colouring recently, while 11 per cent and 31 per cent respectively dyed their hair at home at least once in the last six months. Meanwhile, L’Oreal is purchased by 26 per cent of women dyeing their own hair and 16 per cent of men, making it the number one brand among both genders.

CORPORATES
ROY MORGAN RESEARCH LIMITED, L’OREAL AUSTRALIA PTY LTD, CLAIROL, GARNIER, SCHWARZKOPF PTY LTD, NAPRO, DECORE, JUST FOR MEN

Nothing small about the small electrical market

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 28-Sep-15

A Roy Morgan Single Source survey has found that Australians spend more than $A260m buying almost 1.7 million small electrical items in an average four weeks. The survey, which was carried out in the year to June 2015, also shows that Australian bought 233,500 small electrical goods from The Good Guys during an average four-week period, ahead of Harvey Norman (208,000). Meanwhile, more than one in 10 small electronic items are now purchased online (179,000 during an average four weeks). Of these, some 134,500 items are bought through online-only stores such as Appliances Online and Deals Direct. The remainder are purchased via the online sites of bricks-and-mortar retailers.

CORPORATES
ROY MORGAN RESEARCH LIMITED, THE GOOD GUYS, HARVEY NORMAN HOLDINGS LIMITED – ASX HVN, APPLIANCES ONLINE PTY LTD, DEALSDIRECT.COM.AU PTY LTD, BIG W DISCOUNT STORES, KMART AUSTRALIA LIMITED, TARGET AUSTRALIA PTY LTD, TARGET COUNTRY, MYER HOLDINGS LIMITED – ASX MYR, GODFREYS GROUP LIMITED – ASX GFY, ALDI STORES SUPERMARKETS PTY LTD, BING LEE ELECTRICS PTY LTD, JB HI-FI LIMITED – ASX JBH, EBAY AUSTRALIA AND NEW ZEALAND PTY LTD, BETTA ELECTRICAL PTY LTD, DICK SMITH HOLDINGS LIMITED – ASX DSH, BUNNINGS GROUP LIMITED

New Prime Minister Malcolm Turnbull gives immediate Consumer Confidence boost in all States and a wide range of demographics

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Original article by Michele Levine, Gary Morgan, Julian McCrann, Roy Morgan Research
Market Research Update – Page: Online : 28-Sep-15

ANZ-Roy Morgan Australian Consumer Confidence jumped by a one-week record 9.2 points to 114.5 in the week ended 20 September 2015, after Malcolm Turnbull was sworn in as the 29th Prime Minister. The increase to consumer confidence was broad-based, with consumer confidence increasing strongly for both genders, across all age groups and all States and capital cities. Sentiment regarding the Australian economy over the next 12 months increased the most strongly with 31 per cent (up 10 per cent) of Australians expecting "good times" for the Australian economy over the next 12 months. Over the next few weeks and months several Roy Morgan indicators will provide the clearest measure of whether Turnbull has what it takes to introduce the required reforms to boost the Australian economy and provide the confidence to businesses and consumers to get the economy growing on a sustainable path.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIA. DEPT OF THE PRIME MINISTER AND CABINET, AUSTRALIA. DEPT OF FOREIGN AFFAIRS AND TRADE, AUSTRALIAN LABOR PARTY

The cult of Australian cosmetics

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 25-Sep-15

A Roy Morgan Single Source survey, which was carried out in the year to June 2015, has found that 6.3 million Australian women 14+ aged (or 64 per cent) buy make-up of some kind in an average six months. Nine of the 10 best-selling brands are foreign-owned. However, Australian brand Nude by Nature is the 10th biggest-selling brand. It is purchased by 314,000 women (or five per cent of total cosmetics buyers) during an average six months. Other best-selling Australian brands include Napoleon (262,000), Natio (255,000) and Nutrimetics (209,000).

CORPORATES
ROY MORGAN RESEARCH LIMITED, NUDE BY NATURE, NAPOLEON COSMETICS PTY LTD, NATIO, NUTRIMETICS INTERNATIONAL (AUSTRALIA) PTY LTD, MAYBELLINE, REVLON AUSTRALIA, L’OREAL AUSTRALIA PTY LTD, COVERGIRL, MAC COSMETICS INCORPORATED, MAX FACTOR INTERNATIONAL, OPI

Satisfaction with banks near record level in August but high value customers not so happy

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 24-Sep-15

A Roy Morgan Research Single Source survey shows that the satisfaction level of the personal customers of Australian banks was steady at 82.8 per cent in the six months to August 2015. The Commonwealth Bank had the highest customer satisfaction rating of the four major banks, at 82.6 per cent. However, National Australia Bank had the four major banks’ highest level of satisfaction among customers in the high-value quintile, at 77.5 per cent. The Commonwealth Bank had the highest satisfaction rating among customers in the lowest quintile (87.8 per cent).

CORPORATES
ROY MORGAN RESEARCH LIMITED, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, WESTPAC BANKING CORPORATION – ASX WBC, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB, TEACHERS MUTUAL BANK LIMITED

Holiday intention down…but for how long?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 23-Sep-15

A Roy Morgan Single Source survey, which was carried out in the June 2015 quarter, has found that 70 per cent of Australians aged 14+ (or 13.7 million people) intend to take some kind of trip in the next 12 months. This is down from 73 per cent in the three months to January 2015, and slightly lower than at the same time in 2014 (71 per cent). The survey also shows that 55 per cent of Australians intend their next holiday to be domestic, compared with 58 per cent in the January quarter. Meanwhile, the proportion of Australians planning to head overseas for their next holiday (10 per cent) has remained relatively unchanged over the last 12 months.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Checking the health of Australia’s vitamin market

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 22-Sep-15

A Roy Morgan Single Source survey has found that 8.1 million Australians aged 14+ (or 42 per cent of the population) bought vitamins, minerals and/or supplements in any given six-month period in the year to June 2015. This compares with the 6.6 million consumers (36 per cent of the population) who bought them in the year to June 2011. The survey also shows that 49 per cent of Australian women buy vitamins in an average six months, compared with 34 per cent of men. Women aged 35-49 (55 per cent) and 50-64 (53 per cent) are the most likely to purchase these products, while men aged under 25 (14 per cent) are far and away the least likely.

CORPORATES
ROY MORGAN RESEARCH LIMITED

ANZ-Roy Morgan Australian Consumer Confidence: Turnbull turnaround boosts confidence to 114.5

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 22-Sep-15

The ANZ-Roy Morgan Consumer Confidence rating for Australia rose by 8.7 per cent to 114.5 in the week ended 20 September 2015. This more than retraces the 7.1 per cent decline over the previous two weeks and leaves confidence above long-run average levels. With no other substantive economic news or market movements to explain the outcome, the driver of the bounce was most likely optimism around the elevation of Communications Minister Malcolm Turnbull to the Prime Ministership. The bounce in confidence was broad-based across the subindices. In particular, views on economic conditions over the next year jumped 25.8 per cent. Confidence in the economy over the next five years also gained a robust 13.4 per cent, but remains well below its long-run average.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, AUSTRALIA. DEPT OF THE PRIME MINISTER AND CABINET