MARKETING RESEARCH – AUSTRALIA

Nivea number one with Australian women

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 21-Sep-15

A Roy Morgan Single Source survey has found that 76.6 per cent of Australian women aged 14+ buy face-care products (moisturiser and/or cleanser) and 68.3 per cent buy hand and/or body lotion in an average six-month period. The survey, which was carried out in the year to March 2015, also shows that the Nivea brand of face-care products is bought by 13.2 per cent of Australian women, ahead of Olay (12.1 per cent) and Neutrogena (5.7 per cent). Meanwhile, 11.3 per cent of Australian women buy Nivea hand and/or body lotion in an average six months, while 9.1 per cent buy Vaseline Intensive Care.

CORPORATES
ROY MORGAN RESEARCH LIMITED, NIVEA, OLAY, NEUTROGENA CORPORATION, VASELINE INTENSIVE CARE, AVON, AVEENA, DOVE, L’OREAL AUSTRALIA PTY LTD

Bundy: it’s a Queensland thing

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 21-Sep-15

A Roy Morgan Single Source survey has found that 5.4 per cent of Australians aged 18+ consume some kind of rum in an average four weeks, but this jumps to 9.8 per cent of Queenslanders. The survey, which was carried out in the year to June 2015, also shows that 8.3 per cent of Queenslanders drink dark rum in any given four weeks, compared with four per cent of Australians overall. Meanwhile, 5.9 per cent of Queenslanders drink Bundaberg Rum in an average four weeks, well in excess of the population average (2.4 per cent).

CORPORATES
ROY MORGAN RESEARCH LIMITED, BUNDABERG RUM COMPANY

1.6 million Australians clicking online ads

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 18-Sep-15

A Roy Morgan Single Source survey, which was carried out in the year to June 2015, has found that 8.1 per cent of Australians aged 14+ (or 1.6 million people) said they clicked through online advertising in the last four weeks. This represents growth of almost 50 per cent since the year to June 2011. The survey also shows that 1,248,000 Australians clicked online ads via a computer in an average four week period (up 25 per cent), while 378,000 clicked via mobile (more than six times as many as in 2011), and 265,000 via tablet (which had only recently landed in 2011). Some 300,000 clicked online ads via multiple devices.

CORPORATES
ROY MORGAN RESEARCH LIMITED, GOOGLE INCORPORATED, YOUTUBE INCORPORATED

Marks for marques: new car intention at AFL clubs

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 18-Sep-15

A Roy Morgan Single Source survey has found that almost 7.7 million Australians aged 14+ support an AFL team, and supporters are around 10 per cent more likely than the average to intend to buy a new car in the next four years. The survey, which was carried out in the year to June 2015, also shows that 12.6 per cent of all AFL team supporters intend to buy a new car some time before 2019, compared with 11.5 per cent of all Australians. Meanwhile, 16.1 per cent of North Melbourne Kangaroos supporters intend to buy a new car in the next four years, which is 40 per cent above the norm.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIAN FOOTBALL LEAGUE, NORTH MELBOURNE FOOTBALL CLUB LIMITED, KANGAROOS FOOTBALL CLUB, MAZDA AUSTRALIA PTY LTD, HAWTHORN FOOTBALL CLUB, AUDI AUSTRALIA PTY LTD, SYDNEY SWANS FOOTBALL CLUB, VOLKSWAGEN AUSTRALIA, TOYOTA MOTOR CORPORATION AUSTRALIA LIMITED, ADELAIDE CROWS FOOTBALL CLUB, FREMANTLE FOUNDATION LIMITED, DVG HYUNDAI, WEST COAST EAGLES FOOTBALL CLUB, GOLD COAST FOOTBALL CLUB LIMITED, RICHMOND FOOTBALL CLUB, PORT ADELAIDE FOOTBALL CLUB, FIAT AUTO SPA, JEEP AUSTRALIA, RENAULT HOLDINGS PTY LTD, ST KILDA FOOTBALL CLUB, MELBOURNE FOOTBALL CLUB, AUTOMOTIVE HOLDINGS GROUP LIMITED – ASX AHG

The cost of a capital-city holiday

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 17-Sep-15

A Roy Morgan Single Source survey has found that almost 12 million Australians aged 14+ took at least one domestic holiday in the year to June 2015, with the average cost per head/per night of their last domestic trip being $A150. This figure was higher for people whose last holiday was spent in a capital city, with Sydney and Melbourne being the most expensive at $A197 per person per night on average. Canberra was the most affordable, at $A151 per night. Popular regional areas that were below the national average include the north coast of New South Wales ($A117) and Victoria’s Great Ocean Road ($A121).

CORPORATES
ROY MORGAN RESEARCH LIMITED

Big four banks increase personal customers by over a million since 2011

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 17-Sep-15

A Roy Morgan Single Source survey has found that Australia’s four major banks gained an additional 1,042,000 personal customers aged +14 between July 2011 and July 2015. This is an increase of 5.5% and is above the population growth over the same period (5.2%), indicating that they are retaining their dominant market position despite strong competition. National Australia Bank had the highest growth in personal customers over the period, at 15.7 per cent, ahead of the Commonwealth Bank (including BankWest) with 5.2 per cent growth.

CORPORATES
ROY MORGAN RESEARCH LIMITED, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, WESTPAC BANKING CORPORATION – ASX WBC, BANK OF WESTERN AUSTRALIA LIMITED, ST GEORGE BANK LIMITED

Most mobile users choose quality or price – but some want it all

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 17-Sep-15

A Roy Morgan Single Source survey has found that 41 per cent of Australians aged +14 who own a mobile phone chose their provider for its better network coverage, while 28 per cent say cheaper rates were a deciding factor. The survey, which was carried out between January and July 2015, also shows that eight per cent of all mobile phone owners say both were reasons for choosing their provider. Roy Morgan Research CEO Michele Levine says that by understanding the reasons customers choose them, telecom providers can monitor and forecast the impacts of advertising campaigns and product or plan changes.

CORPORATES
ROY MORGAN RESEARCH LIMITED, TELSTRA CORPORATION LIMITED – ASX TLS, SINGTEL OPTUS PTY LTD, VODAFONE AUSTRALIA LIMITED, VIRGIN MOBILE (AUSTRALIA) PTY LTD, AMAYSIM AUSTRALIA LIMITED – ASX AYS, ALDI MOBILE, BOOST MOBILE

ANZ-Roy Morgan Australian Consumer Confidence on the Slide to 105.3 before Turnbull deposes Abbott as Prime Minister

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 15-Sep-15

The ANZ-Roy Morgan Consumer Confidence rating for Australia fell by 1.3 per cent to 105.3 in the week ended 13 September 2015. This follows a decline of 5.8 per cent in the previous week, and leaves confidence at its weakest level since July 2014. Confidence in the economic outlook continues to be much weaker than views on household finances. The subindex on "economic conditions in the next five years" fell by six per cent, following a 5.2 per cent fall in the previous week. This is the lowest level since the weekly survey began in October 2008. However, the subindex "finances compared to a year ago" rose by 1.6 per cent, and it is the only subindex to remain above its long-run average.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ

Acxiom & Roy Morgan Research partner with major media groups to unite data and digital capabilities – kicking off with Facebook

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 14-Sep-15

Customer data solutions and marketing services provider Acxiom has announced a partnership with Roy Morgan Research and major media agency groups. As the offline and digital worlds become more connected for consumers, this partnership will give marketers an increased capacity to find and target their most valuable audiences on Facebook. This will enable marketers to go beyond standard online targeting options. By accessing insightful view of their customers, using Roy Morgan and Acxiom data, advertisers can bring media planning and buying in line with their cross-channel objectives. Dentsu Aegis Network and OmnicomMediaGroup are first to market with this solution.

CORPORATES
ROY MORGAN RESEARCH LIMITED, ACXIOM AUSTRALIA PTY LTD, DENTSU AEGIS NETWORK, OMNICOM MEDIA GROUP AUSTRALIA PTY LTD, FACEBOOK INCORPORATED

Would you recommend your electricity provider?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 9-Sep-15

A Roy Morgan Single Source survey, which was carried out in the year to June 2015, has found that 99 per cent of Australians aged 14+ live in a household connected to electricity. However, when asked to rate the likelihood of recommending their electricity provider by choosing a number between 0 and 10 (where 0 indicates "not at all likely" and 10 denotes "extremely likely") 16 per cent of electricity customers chose 0. In contrast, just seven per cent chose 10, while 24 per cent chose 5. Meanwhile, 42 per cent of people living in households connected to Dodo Power & Gas say they would be quite likely to recommend it, ahead of TRUenergy (41 per cent) and Red Energy (39 per cent).

CORPORATES
ROY MORGAN RESEARCH LIMITED, DODO POWER AND GAS, TRUENERGY, RED ENERGY PTY LTD, ALINTA ENERGY (AUSTRALIA) PTY LTD, LUMO ENERGY AUSTRALIA PTY LTD, ACTEWAGL, AGL ENERGY LIMITED – ASX AGL, ENERGYAUSTRALIA PTY LTD