MARKETING RESEARCH – AUSTRALIA

Green, herbal or regular: what’s your cup of tea?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 11-Jun-15

A Roy Morgan Single Source survey has found that 42 per cent of Australians aged 14+ bought tea of any kind in an average four-week period during the year to March 2015. In contrast, 45 per cent bought coffee in an average four weeks. The survey also shows that 35 per cent of Australians purchased regular tea, well ahead of green tea (11 per cent) and herbal/fruit tea (eight per cent). Analysis by age shows that just 15 per cent of Australians under the age of 25 buy regular tea in any given four weeks, compared with 54 per cent of those aged 65+. This trend is also evident for green and herbal/fruit varieties of tea.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Community spirit still strong for newspapers

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 11-Jun-15

A Roy Morgan Single Source survey has found that total readership of News Corp Australia’s community newspapers rose by just under one per cent to 5,062,000 in the 24 months to March 2015. Fairfax Media’s community publications maintained a combined reach of just over a million across New South Wales and Victoria, down 2.8 per cent compared with the 24 months to March 2014. The latest Roy Morgan Community Newspaper Readership results also show that the "St George & Sutherland Shire Leader" remains the most-read community paper in NSW, with an average of 194,000 readers per issue, and the "Waverley/Oakleigh Monash Leader" is now the most-read community paper in Victoria.

CORPORATES
ROY MORGAN RESEARCH LIMITED, NEWS CORP AUSTRALIA PTY LTD, NEWS CORPORATION – ASX NWS, FAIRFAX MEDIA LIMITED – ASX FXJ

Aussies in mid-size towns want more local news

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 10-Jun-15

A Roy Morgan Single Source survey has found that 51 per cent of Australians aged 14+ regard local news as the content they most want to see, hear or read one or more times across the week. The survey, which was carried out in the year to March 2015, also shows that 49 per cent of capital city residents cite local news as a weekday or weekend content preference, while residents of Australia’s 12 largest non-capital towns and urban areas generally prefer local news. This includes 71 per cent of residents of Launceston and 69 per cent of those in Albury.

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ROY MORGAN RESEARCH LIMITED

ANZ-Roy Morgan Australian Consumer Confidence Retraces

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 10-Jun-15

The ANZ-Roy Morgan Consumer Confidence rating for Australia fell by 1.2 per cent to 112.1 in the week ended 7 June 2015, further retracing some of the Budget bounce. While the index is now 0.6 per cent below its long-run average, it remains around 10 per cent above levels seen a year ago. The sub-index for households’ confidence in the economic outlook over the next year fell by 2.4 per cent, while confidence in the economic outlook over the next five years fell by 6.7 per cent.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ

The sweet dreams of Australian sleepwear buyers

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 9-Jun-15

A Roy Morgan Single Source survey has found that an average of 991,000 Australians aged 14+ bought women’s sleepwear in any given four-week period between April 2010 and March 2015. However, this figure rises noticeably during May and July each year. Meanwhile, 336,000 Australians buy men’s sleepwear during an average four weeks, and seasonal spikes are less pronounced than for women’s sleepwear. The survey also shows that during the first three months of 2015, 19.8 per cent of Australians who bought women’s sleepwear in any given four weeks purchased it from Kmart. Big W (28.8 per cent) was a clear favourite among people who bought men’s sleepwear in an average four weeks during the quarter.

CORPORATES
ROY MORGAN RESEARCH LIMITED, KMART AUSTRALIA LIMITED, BIG W DISCOUNT STORES, TARGET AUSTRALIA PTY LTD, BEST AND LESS PTY LTD, PETER ALEXANDER SLEEPWEAR PTY LTD, COTTON ON BODY PTY LTD

Business confidence in May boosted by budget – but remains fragile

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 9-Jun-15

A Roy Morgan Business Single Source survey has found that Australian business confidence rose by 9.1 per cent to 114.7 in May 2015. This is the highest level since January 2015 (114.9), but business confidence remains below the five-year average of 117.3 and the peak of 136.3 in October 2013. The increase in business confidence in May occurred across all components of the index, but stemmed mainly from an increase in the proportion of businesses believing that Australia will experience good economic conditions over the next 12 months.

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ROY MORGAN RESEARCH LIMITED

Doggone it: pet ownership in Australia

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 4-Jun-15

A Roy Morgan Single Source survey has found that 38 per cent of Australians aged 14+ live in a household with at least one pet dog, while 23 per cent have a pet cat. Some 12 per cent of Australians live in households with at least one cat and one dog. The survey, which was carried out in the year to December 2014, also shows that Tasmania has the highest incidence of pet-ownership: 44 per cent of its residents live with at least one dog, 34 per cent live with at least one cat, and 16 per cent live with at least one of each.

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ROY MORGAN RESEARCH LIMITED

Consumer satisfaction with banks remains near record in April but high value customers not so happy

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 4-Jun-15

A Roy Morgan Research Consumer Banking Satisfaction Report shows that the satisfaction level of the personal customers of Australia’s banks fell by 0.1 per cent in April 2015, to 82.8 per cent. It remains just below the 20-year high of 82.9 per cent. The Commonwealth Bank had the highest consumer satisfaction rating of the four major banks, at 82.2 per cent, but Westpac was the top-rated bank in terms of main financial institution (83.6 per cent). Meanwhile, the satisfaction rating of mutual banks rose by 3.3 per cent points to 92.2 per cent.

CORPORATES
ROY MORGAN RESEARCH LIMITED, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, WESTPAC BANKING CORPORATION – ASX WBC, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB, TEACHERS MUTUAL BANK LIMITED, MEMBERS EQUITY BANK PTY LTD, BENDIGO BANK

Low-carb beer drinkers not in it for their waistlines

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 3-Jun-15

A Roy Morgan Single Source survey has found that 8.5 per cent of Australians aged 18+ drink low-carb beer in an average four weeks in 2015, compared with almost 11 per cent in 2011 and just 1.6 per cent in 2006. Low-carb beer consumers now comprise almost 25 of Australians who drink beer in an average four weeks, compared with three per cent in 2006. The survey also shows that 11 per cent of Western Australians drink low-carb beer in an average four weeks, followed by Queenslanders (10 per cent). Just six per cent of Tasmanians drink low-carb beer.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Which make of car do Australians like most?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 3-Jun-15

A Roy Morgan Single Source survey, which was carried out in the year to March 2015, has found that 36.5% of Australians aged 14+ who are planning to buy a new car within the next four years say that Toyota is "a brand I like". This compares with 31.5 per cent in the previous 12 months. Meanwhile, 28.8 per cent of new car intenders said they like BMW, followed by Mercedes-Benz (27.8 per cent) and Audi (25.7 per cent).

CORPORATES
ROY MORGAN RESEARCH LIMITED, TOYOTA MOTOR CORPORATION AUSTRALIA LIMITED, MERCEDES-BENZ AUSTRALIA PTY LTD, BMW AUSTRALIA LIMITED, AUDI AUSTRALIA PTY LTD, FORD MOTOR COMPANY AUSTRALIA LIMITED, GM HOLDEN LIMITED