MARKETING RESEARCH – AUSTRALIA

Most seek advice when switching superannuation provider but gaps remain

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 9-Jul-15

A new Roy Morgan Research report, "Superannuation and Wealth Management in Australia", examines all aspects of consumer financial behaviour, including extensive coverage of super. It shows that 72 per cent of Australians aged 14+ who switched super provider in the year to December 2014 sought some sort of advice when doing so, compared with 68.8 per cent in 2010. The number of people who received such advice from financial planners/advisers has risen from 20.5 per cent to 29.9 per cent during the period. Likewise, the number of people who went directly to a financial institution for advice has risen from six per cent to 9.3 per cent.

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ROY MORGAN RESEARCH LIMITED

The power of porridge

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 8-Jul-15

A Roy Morgan Single Source survey has found that 4.1 million Australians aged 14+ eat porridge in an average seven days, while 4.9 million eat biscuit cereal and 6.3 million eat other cereal. The survey, which was carried out in the year to March 2015, also shows that 60 per cent of porridge eaters are women, while 29 per cent of Australians aged 65+ eat porridge, compared with just 12 per cent of those aged 14-17. Meanwhile, the number of Australians who eat porridge in any seven-day period has risen by 500,000 since March 2011, but consumption of biscuit cereal and other cereal has declined over this period.

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ROY MORGAN RESEARCH LIMITED

Coles gains on Woolworths at the deli counter

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 7-Jul-15

A Roy Morgan Single Source survey shows that 6.7 million Australian grocery buyers aged 14+ collectively spent around $A91m on delicatessen items in an average seven days in the year to March 2015. This compares with 6.4 million weekly shoppers (and $A73m spent) in the year to March 2011. The survey also shows that 43 per cent of deli shoppers buy at least some of their week’s supply of deli goods from Woolworths, down marginally from 44.1 per cent in 2011. Coles’ share of deli shoppers has risen from 31.5 per cent to 36.7 per cent over the same period.

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ROY MORGAN RESEARCH LIMITED, WOOLWORTHS LIMITED – ASX WOW, COLES SUPERMARKETS AUSTRALIA PTY LTD, IGA

Over 2.5m Australians now going online for Government information and services

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 7-Jul-15

A Roy Morgan Single Source survey has found that 13.1 per cent of Australians aged 14+ used the internet to access government information and services in an average four-week period during the year to March 2015. This compares with 9.7 per cent in the year to March 2011. The survey also shows that 21.6 per cent of small business owners research government information and services online, as do 17.5 per cent of Australians who are looking for work and 16.1 per cents of parents who have children under the age of 18 in the home.

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ROY MORGAN RESEARCH LIMITED, AUSTRALIA. DIGITAL TRANSFORMATION OFFICE

Bloodline beats birthplace when it comes to Test Match Cricket viewers

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 6-Jul-15

A Roy Morgan Single Source survey has found that 33.1 per cent of Australians aged 14+ say they almost always or occasionally watch Test cricket on TV. The survey, which was carried out in the year to March 2015, also shows that 35.8 per cent of people who were born in Australia watch Test cricket on TV, compared with 36.5 per cent of Australians who were born in the UK. Meanwhile, just 23.9 per cent of Australians who were born elsewhere than in Australia or the UK watch Test cricket on TV.

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ROY MORGAN RESEARCH LIMITED, NINE NETWORK AUSTRALIA LIMITED, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, AUSTRALIAN FOOTBALL LEAGUE, NATIONAL RUGBY LEAGUE

Australia’s most gender balanced sports and activities

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 2-Jul-15

A Roy Morgan Single Source survey, which was carried out in the year to March 2015, has identified Australia’s 10 most gender-neutral sports and activities, with almost equal proportions of female and male participants. They are boxing, hiking/bushwalking, marathons/running, ten pin bowling, gym/weight training, jogging, triathlons, rock climbing/abseiling, snorkelling/skin diving and field hockey. These sports or activities have participant ratios within 4% points of the female:male population norm of 50.7%:49.3%.

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ROY MORGAN RESEARCH LIMITED

Australian June real unemployment 9.3% – down for fourth consecutive month

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 2-Jul-15

A Roy Morgan Research survey on Australia’s labour market has found that the real unemployment rate was 9.3 per cent in June 2015. The number of people in the workforce now totals 12,755,000 (up 247,000 since May 2014), while the number of people who are underemployed has fallen by 59,000 in the last 12 months to 1,129,000 (8.9 per cent of the workforce). The official unemployment rate was 6.0 per cent in May 2015. Roy Morgan Research executive chairman Gary Morgan says the Federal Government must look at the abolition of Sunday and public holiday penalty rates for the tourism and retail industries, as these measures have a detrimental impact on small businesses, which are forced to close on Sundays and public holidays.

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ROY MORGAN RESEARCH LIMITED, AUSTRALIAN BUREAU OF STATISTICS

Tennis, cycling and socio-economic advantage

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 1-Jul-15

A Roy Morgan Single Source survey has found that 6.8 million Australians aged 14+ watch tennis on TV almost always or occasionally. The survey, which was carried out in the year to March 2015, also shows that 25 per cent of them are from the affluent AB socio-economic quintile, while the least well-off E and FG quintiles each account for 18% of tennis viewers. Meanwhile, 3.8 million Australians watch cycling on TV, with the AB quintile comprising 28 per cent of viewers. The survey also shows that 33 per cent of Australians who play tennis are in the AB quintile, as are 30 per cent of Australians who cycle.

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ROY MORGAN RESEARCH LIMITED

Analyse Media Spend by Helix Personas

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 30-Jun-15

Roy Morgan Research has partnered with BigDatr to profile every advertising campaign by Helix Personas, Roy Morgan’s geo-digital psychographic segmentation. BigDatr monitors the highly-competitive Australian advertising landscape to empower marketers with an ability to visually analyse when and where their advertising investments are placed. BigDatr also tracks competing brands so a brand owner can see where their competitors are advertising and the message they are using. Helix Personas is now integrated into the BigDatr platform, which allows marketers to quickly compare the targeted audience brief against what has actually been delivered. It also allows advertisers and their agencies to compare who they are targeting versus their competitors.

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ROY MORGAN RESEARCH LIMITED, BIG DATR PTY LTD

ANZ-Roy Morgan Australian Consumer Confidence up 2% to 116.3 – highest in 18 months

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 30-Jun-15

The ANZ-Roy Morgan Consumer Confidence rating for Australia rose by two per cent to 116.3 in the week ended 28 June 2015, reaching its highest level in 18 months. This builds on the positive reaction by consumers from the Federal Budget, and puts confidence firmly on an upward trajectory. The sub-index for economic conditions in the next year rose by 5.7 per cent, while the sub-index for a "good time to buy a household item" rose by 2.1 per cent, to its highest level in two years.

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ROY MORGAN RESEARCH LIMITED, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ