MARKETING RESEARCH – AUSTRALIA

That’s the spirit: Gin wins drinkers of all ages

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 21-Jul-15

A Roy Morgan Single Source survey has found that just over 1.1 million Australians aged 18+ drank vodka in an average four-week period (excluding in ready-to-drink beverages) in the year to March 2015. This is virtually unchanged compared with five years ago, despite overall population growth. Meanwhile, the average number of monthly gin drinkers nationwide has grown from 633,000 in the year to March 2010 to 860,000. However, the number of people who drink white rum has fallen from 446,000 in 2010 to 324,000, and tequila consumption is down from 336,000 to 312,000.

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ROY MORGAN RESEARCH LIMITED

ANZ-Roy Morgan Australian Consumer Confidence Bounces

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 21-Jul-15

The ANZ-Roy Morgan Consumer Confidence rating for Australia rose by 4.5 per cent to 111.8 in the week ended 19 July 2015, partially reverses the eight per cent fall over the previous two weeks. The bounce was likely driven by easing concerns around international events, as the Chinese stock market rebounded and Greece reached an agreement with its creditors. The sub-index on "economic conditions in the next year" rose by 10.8 per cent, and the sub-index on "economic conditions in next five years" rose by 7.1 per cent.

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ROY MORGAN RESEARCH LIMITED, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ

PureProfile raises $12 million to buy Sparc ahead of IPO

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Original article by Rose Powell
The Australian Financial Review – Page: 18 : 20-Jul-15

Market research firm PureProfile expects to post revenue of $A20.6m in 2015 and $A28.1m in 2016. The firm is slated to list on the Australian sharemarket on 29 July 2015, following a $A12m IPO. Proceeds of the float will be used to expand the PureProfile business, which is based on paying consumers to complete surveys online. PureProfile will also acquire a media trading company called Sparc and open an office in New Zealand.

CORPORATES
PUREPROFILE LIMITED – ASX PPL, SPARC MEDIA, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, WALT DISNEY COMPANY, FITNESS FIRST AUSTRALIA PTY LTD, BLUE OCEAN EQUITIES PTY LTD

Buying car parts and accessories online

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 15-Jul-15

A Roy Morgan Single Source survey has found that 40 per cent of Australians aged 14+ (or 7.7 million people) made at least one purchase via the internet in an average four weeks during the year to March 2015. This compares with 5.3 million in March 2011. The survey also shows that the number of Australians who have bought an automotive product online in an average four weeks has risen from 219,000 to 306,000 over this period. Meanwhile, people who regard themselves as "as a bit of a car enthusiast" are almost 200 per cent more likely than the average Australian to buy auto parts online in an average four weeks.

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ROY MORGAN RESEARCH LIMITED

Going Dotti for Zara: Australia’s fashion retail scene offers the best of both worlds

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 15-Jul-15

A Roy Morgan Single Source survey has found that just over 10.5 million Australians aged 14+ buy at least one item of clothing in an average four-week period. The survey, which was carried out in the year to March 2015, also shows that Swedish mega-chain H&M is the most popular, with 143,000 Australian shoppers in any given four weeks. It is followed by Australian boutique Forever New (108,000 shoppers ) and Spanish giant Zara (106,000). Meanwhile, Cue customers are the biggest spenders, with a mean spend of $A165 per visit.

CORPORATES
ROY MORGAN RESEARCH LIMITED, HENNES OCH MAURITZ AB, FOREVER NEW CLOTHING PTY LTD, ZARA, CUE CLOTHING COMPANY, UNIQLO COMPANY LIMITED, TOPSHOP, ESPRIT AUSTRALIA PTY LTD, THE GAP INCORPORATED, SUPRE PTY LTD, SPORTSGIRL, DOTTI

Hassle-free holidays: Australia’s package tour market

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 15-Jul-15

A Roy Morgan Single Source survey has found that 1.6 per cent of Australians aged 14+ went on a package tour for their last holiday. The survey, which was carried out in the year to March 2015, also shows that 36.5 per cent of Australians who opted for a package tour on their last trip were Baby Boomers. Meanwhile, Pre-Boomers accounted for 24.1 per cent of package-tour travellers, followed by Generation X (15.9 per cent) and Generation Y (13.2 per cent).

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ROY MORGAN RESEARCH LIMITED

ANZ-Roy Morgan Australian Consumer Confidence Plunges Further

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 14-Jul-15

The ANZ-Roy Morgan Consumer Confidence rating for Australia fell by 3.6 per cent to 107.0 in the week ended 12 July 2015, following a 4.6 per cent fall in the previous week. This more than reverses the positive reaction to the May rate cut and the Commonwealth Budget in just two weeks. Confidence is now at its lowest level in 12 months. The volatility in the Chinese stock market and continuing Greek debt negotiations have driven confidence lower. This was reflected in the sub-indices on the economic outlook, which both fell by around eight per cent. The sub-index on "economic conditions in next five years" reached its lowest level since the weekly series began in October 2008.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ

Grated, sliced and block: home brands the Big Cheese

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 14-Jul-15

A Roy Morgan Single Source survey has found that 84 per cent of Australian grocery buyers (or 11.8 million people) purchase cheese in an average four weeks. The survey, which was carried out in the year to March 2015, also shows that 9.4 million grocery buyers purchase block cheese in an average four-week period, with supermarket brands (2.3 million buyers) and Bega (2.2 million) being the most popular. Meanwhile, just over 6.3 million Australians buy grated/shredded cheese in an average four weeks, and 5.4 million purchase sliced cheese. Supermarket brands are also the most popular among buyers of both grated/shredded and sliced cheese.

CORPORATES
ROY MORGAN RESEARCH LIMITED, BEGA CHEESE LIMITED – ASX BGA, KRAFT FOODS (AUSTRALIA) LIMITED

Netflix adds another 400,000 Australians in June – now up over 1.42 million

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 14-Jul-15

A Roy Morgan Single Source survey has found that 1.42 million Australians aged 14+ in 559,000 homes had a Netflix subscription in June 2015. The survey also shows that 8.4 per cent of households with fixed broadband have a Netflix subscription. However, 16.8 per cent of households with fixed broadband through iiNet (or one of its standalone subsidiaries) have Netflix, compared with 11.7 per cent of Optus’s fixed broadband customers and 5.2 per cent of Telstra’s fixed broadband customers. Meanwhile, 9.6 per cent of homes with an NBN connection use Netflix.

CORPORATES
ROY MORGAN RESEARCH LIMITED, NETFLIX INCORPORATED, IINET LIMITED – ASX IIN, SINGTEL OPTUS PTY LTD, TELSTRA CORPORATION LIMITED – ASX TLS, TPG TELECOM LIMITED – ASX TPM, INTERNODE SYSTEMS PTY LTD, WESTNET PTY LTD, ADAM INTERNET PTY LTD, M2 GROUP LIMITED – ASX MTU, DODO INTERNET PTY LTD, IPRIMUS, APPLE INCORPORATED, FETCHTV PTY LTD, CHROMECAST

Business confidence steadies in June – but for how long?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 13-Jul-15

A Roy Morgan Business Single Source survey has found that Australian business confidence rose slightly to 114.8 in June 2015, compared with 114.7 in May. While business confidence is now at its highest level since January (114.9), it remains below the five-year average of 117.2 and well below the peak of 136.3 in October 2013. Although business confidence remained steady in June, there was some deterioration in the outlook for how businesses feel regarding their own financial position over the next 12 months, as well as increasing concern that Australia will be facing economic difficulties over the next five years.

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ROY MORGAN RESEARCH LIMITED