MARKETING RESEARCH – AUSTRALIA

First-time parents most likely to buy packaged baby food

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 31-Jul-15

A Roy Morgan Single Source survey has found that around 1.5 million Australians aged 14+ have babies, and one in five of these parents bought baby food in the last four weeks. The survey, which was carried out in the two years to March 2015, also shows that 26 per cent of parents aged 24 and under buy baby food in an average four-week period, compared with 22 per cent of 25-34 year-olds and just 19 per cent of those aged 35 and over. Meanwhile, 25 per cent of first-time parents buy baby food in an average four weeks.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Don’t knock the box: Australia’s cask wine drinkers

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 30-Jul-15

A Roy Morgan Single Source survey has found that 45 per cent of Australians aged +18 drank wine in an average four weeks in the year to March 2015. This compares with 50 per cent in 2007. The survey also shows that 16 per cent of Australians drink cask wine, compared with 30 per cent in 2007. Analysis by gender shows that 18 per cent of men drink cask wine in an average four weeks, compared with 14 per cent of women, while people aged 65+ are almost 60 per cent more likely than the average wine drinker.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Which Australian voters care most about helping the world’s poorest people?

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 28-Jul-15

A Roy Morgan Single Source survey has found that 27 per cent of Australian electors whose first federal voting preference is the Liberal-National Party say the Government should "increase overseas aid to help reduce global poverty". This compares with 53 per cent of Australian Labor Party voters and 75 per cent of Greens voters. The survey, which was carried out in the year to March 2015, also shows that L-NP voters are the least likely of major party voters to agree that "I have a responsibility to do what I can" to help the world’s poorest people (40 per cent), behind 47 per cent of electors whose first preference is the ALP and 62 per cent of those who prefer the Greens.

CORPORATES
ROY MORGAN RESEARCH LIMITED, LIBERAL PARTY OF AUSTRALIA, NATIONAL PARTY OF AUSTRALIA, AUSTRALIAN LABOR PARTY, AUSTRALIAN GREENS

ANZ-Roy Morgan Australian Consumer Confidence Creeps Higher

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 28-Jul-15

The ANZ-Roy Morgan Consumer Confidence rating for Australia rose by 0.6 per cent to 112.5 in the week ended 26 July 2015. This follows a rise of 4.5 per cent in the previous week, driven by easing concerns around the Greece debt crisis and China stock market volatility. Despite this bounce, consumer confidence remains subdued and is down 3.2 per cent compared with this time in 2014. The sub-index for households’ finances in the next year rose by 1.1 per cent, but the sub-indices for confidence in the economic outlook over the short-term and medium term fell by 1.4 per cent and 0.5 per cent respectively.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ

Supermarkets dominate fruit and vegetable trade – even among people shopping at produce markets

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 27-Jul-15

A Roy Morgan Single Source survey has found that 87 per cent of Australian grocery buyers aged 14+ bought fresh fruit and vegetables during an average week in the year to March 2015. Some 72 per cent bought fruit and vegetables at a supermarket in an average seven days, while 11 per cent shopped for fresh produce at a market or stall. The survey also shows that 54 per cent of consumers who bought fruit and vegetables at a market or stall also did so at a supermarket.

CORPORATES
ROY MORGAN RESEARCH LIMITED, COLES SUPERMARKETS AUSTRALIA PTY LTD, WOOLWORTHS LIMITED – ASX WOW

News Corp websites cement digital standing

roymorgansocial Leave a comment

Original article by Darren Davidson
The Australian – Page: 26 & 28 : 27-Jul-15

Data from Nielsen shows that News Corp’s news.com.au website boasted 3.7 million unique visitors in June 2015, making it Australia’s most popular free news website. Meanwhile, News Corp’s "The Australian" is the most popular paywalled news website, with one million unique visitors in June. The website of "The Australian Financial Review" had 452,000 unique visitors.

CORPORATES
THE NIELSEN COMPANY (AUSTRALIA) PTY LTD, NEWS CORP AUSTRALIA PTY LTD, NEWS CORPORATION – ASX NWS, FAIRFAX MEDIA LIMITED – ASX FXJ, AUSTRALIAN BROADCASTING CORPORATION, GUARDIAN NEWS AND MEDIA LIMITED, APN NEWS AND MEDIA LIMITED – ASX APN, DAILY MAIL AUSTRALIA, THE HUFFINGTON POST

Housing loan customers of the big four drive improved satisfaction

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 23-Jul-15

A Roy Morgan Research Single Source survey shows that the satisfaction level of the personal customers of Australia’s four major banks was 81.4 per cent in the six months to June 2015, which is 0.6 per cent higher than the previous corresponding period. The improvement was a result of a big increase in the satisfaction of their home loan customers (up 3.2 per cent). The customer satisfaction level of other customers remained on 81.6 per cent. National Australia Bank had the highest customer satisfaction rating of the four major banks, at 82.6 per cent, but the Commonwealth Bank was the top-rated bank in terms of main financial institution (at 84.2 per cent). Teachers Mutual Bank remained the best performing bank overall, with a customer satisfaction rating of 95.1 per cent.

CORPORATES
ROY MORGAN RESEARCH LIMITED, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, WESTPAC BANKING CORPORATION – ASX WBC, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB, TEACHERS MUTUAL BANK LIMITED

Betting on the AFL a supporter’s game

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 22-Jul-15

A Roy Morgan Single Source survey has found that 2.1 per cent of Australians aged +18 placed a bet on an Australian Football League (AFL) match in person or online in the year to March 2015. This compares with 1.3 per cent in the year to March 2005. The survey also shows that 13.4 per cent of paid-up members of an AFL team bet on matches, while five per cent of people who support an AFL team placed a bet on a match in the last year. Melbourne Demons, North Melbourne Kangaroos and Fremantle Dockers supports are most likely to bet on AFL matches.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIAN FOOTBALL LEAGUE, MELBOURNE FOOTBALL CLUB, KANGAROOS FOOTBALL CLUB, FREMANTLE DOCKERS FOOTBALL CLUB, GOLD COAST FOOTBALL CLUB LIMITED, GREATER WESTERN SYDNEY FOOTBALL CLUB

Aussie parents drive up to 4200km more per year

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 22-Jul-15

A Roy Morgan Single Source survey has found that Australian motorists drive an average of 15,813km a year. This is about 2,000km less than 10 years ago. The survey, which was carried out in the year to May 2015, also shows that the 4.9 million drivers who are parents with children under the age of 18 drive an average of 17,659km per year. Parents whose children are aged 0-2 and 3-5 drive an average of 15,807km and 15,570km a year respectively.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Guidebooks still a valuable travel resource

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 22-Jul-15

A Roy Morgan Single Source survey has found that 12.9 million Australians aged 14+ took at least one domestic and/or overseas holiday in the year to March 2015. Some 3.7 per cent (or just over 480,000 people) used a guidebook on their last trip, down from 6.3 per cent a decade ago. Meanwhile, 1.8 per cent of Australians whose last holiday was domestic used a guidebook, compared with 12.1 per cent of Australians whose last holiday was overseas. The survey also shows that solo travellers (19.3 per cent) are most likely to use a guidebook on an overseas holiday.

CORPORATES
ROY MORGAN RESEARCH LIMITED