MARKETING RESEARCH – AUSTRALIA

ANZ-Roy Morgan Australian Consumer Confidence stutters

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 12-Aug-15

The ANZ-Roy Morgan Consumer Confidence rating for Australia fell 0.4 per cent to 112.5 in the week ended 9 August 2015, after rising 5.5 per cent over the previous three weeks. Households’ views of their current finances declined 2.7 per cent while expectations of the economic outlook declined over both the next year and next five years, by 1.5 per cent and 5.3 per cent respectively. ANZ Bank chief economist Warren Hogan says that the Australian consumer confidence "remains highly vulnerable to a negative economic or financial shock".

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ROY MORGAN RESEARCH LIMITED, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ

Negative outlook for the Australian economy over the next 12 months causes decline in July business confidence

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 11-Aug-15

A Roy Morgan Business Single Source survey has found that Australian business confidence declined by 2.2 per cent to 112.3 points in July 2015. Business confidence is now down 6.8 points (5.7 per cent) from 12 months ago and remains below the five-year average of 117.2. The proportion of businesses that are pessimistic about the economic conditions in Australia over the next 12 months increased to 49 per cent in July (up from 40 per cent in June), compared to 36 per cent in July 2014.

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ROY MORGAN RESEARCH LIMITED

Roy Morgan Newspaper Readership and Cross-Platform Audience Results for June 2015

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 6-Aug-15

Roy Morgan Research has released its Print Readership and seven-day Cross-Platform Audience results for Australian newspapers for the year to June 2015. Readership of Print Monday to Friday editions have declined by 11.3 per cent overall in the total number of readers for the country’s major metropolitan papers. Meanwhile, there was an overall readership decline of 8.8 per cent for Saturday editions, while readership of Sunday newspapers fell by 7.1 per cent. "The Sunday Times" recorded the largest cross-platform audience growth overall, up 5.5 per cent to 901,000.

CORPORATES
ROY MORGAN RESEARCH LIMITED, NEWS CORP AUSTRALIA PTY LTD, NEWS CORPORATION – ASX NWS, FAIRFAX MEDIA LIMITED – ASX FXJ

Roy Morgan Magazine Readership and Cross-Platform Audiences for June 2015

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 6-Aug-15

Roy Morgan Research’s Australian Magazine Readership Survey shows that 12,378,000 Australians aged 14+ read the latest issue of at least one magazine on average in the year to June 2015. "Coles Magazine" was the most widely read print magazine during the period, with an average readership of 2,721,000. Meanwhile, a number of titles recorded an increase in total cross-platform audiences, including "Cosmopolitan" (up three per cent to 513,000), "Men’s Health" (up 1.6 per cent to 587,000) and "New Idea" (up 1.3 per cent to 1,340,000).

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ROY MORGAN RESEARCH LIMITED, COLES SUPERMARKETS AUSTRALIA PTY LTD, WOOLWORTHS LIMITED – ASX WOW, BAUER MEDIA KG

‘I’ve been everywhere’: Australia’s globe-trotting trusted travel advisers

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 4-Aug-15

A Roy Morgan Single Source survey has found that one-third of the Australian population aged 14+ were asked by friends and/or family for their advice on planning a holiday in the year to March 2015. The survey also shows that the more destinations a person has been to, the more likely they are to be asked for holiday planning advice by friends and family. This is evident from as few as three destinations, and becomes increasingly striking as the destination count rises. Among Australians who have visited more than 10 destinations in the last 12 months, some 65 per cent are "trusted advisers", having had their advice sought.

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ROY MORGAN RESEARCH LIMITED

ANZ-Roy Morgan Australian Consumer Confidence edges higher

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 4-Aug-15

The ANZ-Roy Morgan Consumer Confidence rating for Australia rose by 0.4 per cent to 112.9 in the week ended 2 August 2015. Consumer confidence has recovered from the lows experienced three weeks ago (up 5.5 per cent from the recent low). However, confidence remains subdued and is down 1.8 per cent compared with a year ago. While an improvement in consumers’ views about the economic outlook has helped the lift in overall confidence more recently, views towards current financial conditions remain the highlight. Consumers’ view of their personal finances compared with a year ago reached the highest levels in the history of the weekly confidence survey.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ

‘I’ve been everywhere’: Australia’s globe-trotting trusted travel advisers

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 4-Aug-15

A Roy Morgan Single Source survey has found that one-third of the Australian population aged 14+ were asked by friends and/or family for their advice on planning a holiday in the year to March 2015. The survey also shows that the more destinations a person has been to, the more likely they are to be asked for holiday planning advice by friends and family. This is evident from as few as three destinations, and becomes increasingly striking as the destination count rises. Among Australians who have visited more than 10 destinations in the last 12 months, some 65 per cent are "trusted advisers", having had their advice sought.

CORPORATES
ROY MORGAN RESEARCH LIMITED

ANZ-Roy Morgan Australian Consumer Confidence edges higher

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 4-Aug-15

The ANZ-Roy Morgan Consumer Confidence rating for Australia rose by 0.4 per cent to 112.9 in the week ended 2 August 2015. Consumer confidence has recovered from the lows experienced three weeks ago (up 5.5 per cent from the recent low). However, confidence remains subdued and is down 1.8 per cent compared with a year ago. While an improvement in consumers’ views about the economic outlook has helped the lift in overall confidence more recently, views towards current financial conditions remain the highlight. Consumers’ view of their personal finances compared with a year ago reached the highest levels in the history of the weekly confidence survey.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ

Australian July real unemployment 8.7% – down for fifth consecutive month

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 3-Aug-15

A Roy Morgan Research survey on Australia’s labour market has found that the real unemployment rate was 8.7 per cent in July 2015. The number of people in the workforce now totals 12,673,000 (306,000 since July 2014), while the number of people who are underemployed has fallen by 102,000 in the last 12 months to 977,000 (7.7 per cent of the workforce). The official unemployment rate was 6.0 per cent in July 2015. Roy Morgan Research executive chairman Gary Morgan says the Federal Government must look at the abolition of Sunday and public holiday penalty rates for the tourism and retail industries, as these measures have a detrimental impact on small businesses, which are forced to close on Sundays and public holidays.

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ROY MORGAN RESEARCH LIMITED, AUSTRALIAN BUREAU OF STATISTICS

For entertainment purposes: who’s playing music, games and videos on their smartphones?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 3-Aug-15

A Roy Morgan Single Source survey has found that 70 per cent of Australians aged 14+ own a smartphone. The survey also shows that 47% of all smartphone owners used their phone to play music during an average week in the year to March 2015, while 45 per cent played games and 31 per cent watched videos. Meanwhile, 74 per cent of Generation Z use their smartphone to play music and 64 per cent play games. Among Generation Y, 58 per cent play music and 52 per cent play games. Some 44 per cent of Generation Xers play games and 40 per cent play music, while 22 per cent of Baby Boomers and 22 per cent of Pre-Boomers use their smartphone to play games.

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ROY MORGAN RESEARCH LIMITED