MARKETING RESEARCH – AUSTRALIA

More Australians now read catalogues than metro newspapers

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 24-Aug-15

A Roy Morgan Single Source survey has found that catalogues continue to expand their reach, with more Australians (14+) now reading catalogues during an average week than either Newspapers (excluding Local/Community) or Local/Community Newspapers. The survey shows that almost 10.5 million Australians read or looked into one or more catalogues during an average week in the year to June 2015, back up to a level not seen since 2012, and the growth looks set to continue. From over 11 million in 2011, catalogue readership declined to around 9.5 million Australians in 2013. But catalogue readership rebounded, bucking the continuing downward trend for newspapers. At the end of last year, catalogue readership surpassed that for non-community Newspapers, and the gap has continued to widen. Today, catalogues reach over 600,000 more readers in an average seven-day period than these newspapers, and around 4.3 million more than local/community newspapers. The combined net weekly reach of all newspapers including local and community papers in the year to June 2015 is 12.3 million Australians, down from 14.6 million in the year to June 2012.

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ROY MORGAN RESEARCH LIMITED

Aussies using only their Mobile or Tablet to bank triples in 3 years

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 24-Aug-15

A Roy Morgan Single Source survey has found that an estimated 1.1 million (5.8 per cent of) Australians use only their mobile phone or tablet to conduct banking activities in an average four week period. In three years, the number of Australians doing "mobile-only banking" has tripled. This means they do not use any other banking channel, such as website, branches, adviser/banker or the telephone, to deal with their bank. By June 2015, 33 per cent of Australians conducted internet banking using a mobile phone or tablet (app) in an average four week period. This has resulted in a group of people that only deal with their banks via a mobile or tablet. As assumed, younger generations take up digital channels at higher rates than older ones, with close to one out of ten people under 34 years old doing "mobile-only banking".

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ROY MORGAN RESEARCH LIMITED

Netflix claims its first victim as EzyFlix bites the dust

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Original article by Yolanda Redrup
The Australian Financial Review – Page: online : 20-Aug-15

Netflix, the newest entrant to the Australian TV and movie streaming market, has claimed its first victim with Australian-based Ezyflix closing this week. Ezyflix’s model of charging per download for films and TV shows rather than using a monthly subscription-based model like Netflix, Quickflix, Presto and Stan appears to have made Ezyflix price uncompetitive with its rivals. The latest Roy Morgan Research survey shows Netflix now reaches 1.89 million Australians in July, stunning growth considering Netflix only launched in Australia four months earlier in March.

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ROY MORGAN RESEARCH LIMITED, EZYFLIX AUSTRALIA, STAN ENTERTAINMENT PTY LTD, QUICKFLIX LIMITED – ASX QFX, TELSYTE PTY LTD, FOXTEL MANAGEMENT PTY LTD, NETFLIX INCORPORATED, PRESTO ENTERTAINMENT PTY LTD

Ipsos Australia reports 2014 pretax loss of $8.0m compared to a loss of $2.26m in 2013

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Original article by Roy Morgan Research
Market Research Update – Page: online : 14-Aug-15

IPSOS today published its annual financial report for the year ended 31 December 2014. Headline results show turnover has fallen 6% from $45.4m to $42.6m and operating costs have increased by 6% from $47.7m to over $50.6m. This 2014 result represents the first full year of inclusion of the EMMA readership survey that IPSOS started conducting in late 2013.

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IPSOS AUSTRALIA PTY LTD

Ipsos Australia reports 2014 pretax loss of $8.0m compared to a loss of $2.26m in 2013

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Original article by Roy Morgan Research
Market Research Update – Page: online : 14-Aug-15

IPSOS today published its annual financial report for the year ended 31 December 2014. Headline results show turnover has fallen 6% from $45.4m to $42.6m and operating costs have increased by 6% from $47.7m to over $50.6m. This 2014 result represents the first full year of inclusion of the EMMA readership survey that IPSOS started conducting in late 2013.

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IPSOS AUSTRALIA PTY LTD

Go hard or go home: sports drinks in Australia

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 12-Aug-15

A Roy Morgan Single Source survey has found that eight per cent of Australians consumed sports drinks such as Powerade, Gatorade and Staminade in any given seven days during the year to March 2015. Young consumers are particularly enthusiastic about sports drinks, with 1.5 million Australians 14 years or older drinking these beverages in an average seven-day period. Powerade dominates in the sector, drunk by 58 per cent of sports drink consumers, followed by Gatorade (33 per cent), Maximus (seven per cent) and Staminade (six per cent).

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ROY MORGAN RESEARCH LIMITED, COCA-COLA AMATIL LIMITED – ASX CCL, LUCOZADE

Netflix reaches 1.89 million Australians. Foxtel loses share (but not size) as Netflix expands pay and subscription TV market

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 12-Aug-15

A Roy Morgan Single Source survey has found that 1.89 million Australians aged 14+ in 737,000 households had a Netflix subscription in July 2015. Netflix has experienced strong growth in subscriptions, considering that it had 748,000 subscribers in April, 1.16 million in May and 1.53 million in June. Foxtel’s share of the pay/subscription TV market has declined to 76 per cent, although the size of its customer base remains almost unchanged (2,346,000). The total pay/subscription market has expanded almost 30 per cent since the start of 2015.

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ROY MORGAN RESEARCH LIMITED, NETFLIX INCORPORATED, FOXTEL MANAGEMENT PTY LTD, STAN ENTERTAINMENT PTY LTD, PRESTO ENTERTAINMENT PTY LTD

ANZ-Roy Morgan Australian Consumer Confidence stutters

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 12-Aug-15

The ANZ-Roy Morgan Consumer Confidence rating for Australia fell 0.4 per cent to 112.5 in the week ended 9 August 2015, after rising 5.5 per cent over the previous three weeks. Households’ views of their current finances declined 2.7 per cent while expectations of the economic outlook declined over both the next year and next five years, by 1.5 per cent and 5.3 per cent respectively. ANZ Bank chief economist Warren Hogan says that the Australian consumer confidence "remains highly vulnerable to a negative economic or financial shock".

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ROY MORGAN RESEARCH LIMITED, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ

Negative outlook for the Australian economy over the next 12 months causes decline in July business confidence

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 11-Aug-15

A Roy Morgan Business Single Source survey has found that Australian business confidence declined by 2.2 per cent to 112.3 points in July 2015. Business confidence is now down 6.8 points (5.7 per cent) from 12 months ago and remains below the five-year average of 117.2. The proportion of businesses that are pessimistic about the economic conditions in Australia over the next 12 months increased to 49 per cent in July (up from 40 per cent in June), compared to 36 per cent in July 2014.

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ROY MORGAN RESEARCH LIMITED

Roy Morgan Newspaper Readership and Cross-Platform Audience Results for June 2015

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 6-Aug-15

Roy Morgan Research has released its Print Readership and seven-day Cross-Platform Audience results for Australian newspapers for the year to June 2015. Readership of Print Monday to Friday editions have declined by 11.3 per cent overall in the total number of readers for the country’s major metropolitan papers. Meanwhile, there was an overall readership decline of 8.8 per cent for Saturday editions, while readership of Sunday newspapers fell by 7.1 per cent. "The Sunday Times" recorded the largest cross-platform audience growth overall, up 5.5 per cent to 901,000.

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ROY MORGAN RESEARCH LIMITED, NEWS CORP AUSTRALIA PTY LTD, NEWS CORPORATION – ASX NWS, FAIRFAX MEDIA LIMITED – ASX FXJ