MARKETING RESEARCH – AUSTRALIA

ANZ-Roy Morgan Australian Consumer Confidence Consolidates

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 2-Sep-15

ANZ-Roy Morgan Consumer Confidence rating for Australia rose by 0.3 per cent to 113.3 in the week ended 30 August 2015. This is the third consecutive week where confidence has remained above its long term average. Views on "economic conditions in the next five years" were up 1.8 per cent when compared with the previous week. The outlook for "economic conditions in the next year" fell 4.9 per cent, declining to the lowest level in eight weeks. Consumers’ views of their "financial situation in the next year" rose 3.9 per cent when compared with the previous week.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ

ANZ-Roy Morgan Australian Consumer Confidence – Virtually Unchanged at 113.0

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 26-Aug-15

The ANZ-Roy Morgan Consumer Confidence rating for Australia fell by 0.2 per cent to 113.0 in the week ended 23 August 2015. This leaves confidence around its long run average and similar to levels seen a year ago (-0.4 per cent). The fall in confidence was driven by views on ”economic conditions in the next five years” (down 1.2 per cent), ”finances in the next year” (down one per cent), and ”finances compared to a year ago” (down 0.5 per cent). Increases were recorded in ”economic conditions in the next year” and ”time to purchase a household item”. In comparison to a year ago, consumers’ confidence about economic conditions looks bleak. Views on ”economic outlook for the next year” are down 5.4 per cent and views on ”economic conditions in the next five years” are down 2.6 per cent. This is consistent with the equity market, which is down over seven per cent from a year ago.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ

Australians’ AFL viewing fragments across Free TV, Pay TV and streaming via app on mobile devices

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 25-Aug-15

Roy Morgan Single Source research in the 12 months to June 2015 shows that 2,321,000 Australians (14+) especially choose to watch Australian Football League (AFL) matches broadcast on Channel Seven, down from 2,628,000 in the 12 months to June 2013. The survey also found that 891,000 especially choose to watch Foxtel’s dedicated AFL channel Fox Footy, up from 841,000 in 2013, while 384,000 used Telstra’s AFL Live Official App in an average four weeks, up from 254,000 in 2013. Over the past two years, there has been a clear fragmentation of audiences across free TV, pay TV and live streaming: in 2013, over two-thirds of Fox Footy viewers (68 per cent) and AFL Live Official App users (67 per cent) also cited Channel Seven’s matches among those they especially choose to watch. Today, there is less overlap – meaning greater fragmentation: 59 per cent of Fox Footy viewers and 54 per cent of App users also choose to watch matches on Channel Seven. The overlap between Fox Footy and the AFL Live Official App has also declined, from 32 per cent of app users in 2013 to 24 per cent now.

CORPORATES
ROY MORGAN RESEARCH LIMITED, NINE NETWORK AUSTRALIA LIMITED, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, AUSTRALIAN FOOTBALL LEAGUE, SEVEN NETWORK LIMITED, NATIONAL RUGBY LEAGUE, NEWS CORP AUSTRALIA PTY LTD, TELSTRA CORPORATION LIMITED – ASX TLS, FOXTEL MANAGEMENT PTY LTD

More Australians now read catalogues than metro newspapers

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 24-Aug-15

A Roy Morgan Single Source survey has found that catalogues continue to expand their reach, with more Australians (14+) now reading catalogues during an average week than either Newspapers (excluding Local/Community) or Local/Community Newspapers. The survey shows that almost 10.5 million Australians read or looked into one or more catalogues during an average week in the year to June 2015, back up to a level not seen since 2012, and the growth looks set to continue. From over 11 million in 2011, catalogue readership declined to around 9.5 million Australians in 2013. But catalogue readership rebounded, bucking the continuing downward trend for newspapers. At the end of last year, catalogue readership surpassed that for non-community Newspapers, and the gap has continued to widen. Today, catalogues reach over 600,000 more readers in an average seven-day period than these newspapers, and around 4.3 million more than local/community newspapers. The combined net weekly reach of all newspapers including local and community papers in the year to June 2015 is 12.3 million Australians, down from 14.6 million in the year to June 2012.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Aussies using only their Mobile or Tablet to bank triples in 3 years

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 24-Aug-15

A Roy Morgan Single Source survey has found that an estimated 1.1 million (5.8 per cent of) Australians use only their mobile phone or tablet to conduct banking activities in an average four week period. In three years, the number of Australians doing "mobile-only banking" has tripled. This means they do not use any other banking channel, such as website, branches, adviser/banker or the telephone, to deal with their bank. By June 2015, 33 per cent of Australians conducted internet banking using a mobile phone or tablet (app) in an average four week period. This has resulted in a group of people that only deal with their banks via a mobile or tablet. As assumed, younger generations take up digital channels at higher rates than older ones, with close to one out of ten people under 34 years old doing "mobile-only banking".

CORPORATES
ROY MORGAN RESEARCH LIMITED

Netflix claims its first victim as EzyFlix bites the dust

roymorgansocial Leave a comment

Original article by Yolanda Redrup
The Australian Financial Review – Page: online : 20-Aug-15

Netflix, the newest entrant to the Australian TV and movie streaming market, has claimed its first victim with Australian-based Ezyflix closing this week. Ezyflix’s model of charging per download for films and TV shows rather than using a monthly subscription-based model like Netflix, Quickflix, Presto and Stan appears to have made Ezyflix price uncompetitive with its rivals. The latest Roy Morgan Research survey shows Netflix now reaches 1.89 million Australians in July, stunning growth considering Netflix only launched in Australia four months earlier in March.

CORPORATES
ROY MORGAN RESEARCH LIMITED, EZYFLIX AUSTRALIA, STAN ENTERTAINMENT PTY LTD, QUICKFLIX LIMITED – ASX QFX, TELSYTE PTY LTD, FOXTEL MANAGEMENT PTY LTD, NETFLIX INCORPORATED, PRESTO ENTERTAINMENT PTY LTD

Ipsos Australia reports 2014 pretax loss of $8.0m compared to a loss of $2.26m in 2013

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: online : 14-Aug-15

IPSOS today published its annual financial report for the year ended 31 December 2014. Headline results show turnover has fallen 6% from $45.4m to $42.6m and operating costs have increased by 6% from $47.7m to over $50.6m. This 2014 result represents the first full year of inclusion of the EMMA readership survey that IPSOS started conducting in late 2013.

CORPORATES
IPSOS AUSTRALIA PTY LTD

Ipsos Australia reports 2014 pretax loss of $8.0m compared to a loss of $2.26m in 2013

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: online : 14-Aug-15

IPSOS today published its annual financial report for the year ended 31 December 2014. Headline results show turnover has fallen 6% from $45.4m to $42.6m and operating costs have increased by 6% from $47.7m to over $50.6m. This 2014 result represents the first full year of inclusion of the EMMA readership survey that IPSOS started conducting in late 2013.

CORPORATES
IPSOS AUSTRALIA PTY LTD

Go hard or go home: sports drinks in Australia

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 12-Aug-15

A Roy Morgan Single Source survey has found that eight per cent of Australians consumed sports drinks such as Powerade, Gatorade and Staminade in any given seven days during the year to March 2015. Young consumers are particularly enthusiastic about sports drinks, with 1.5 million Australians 14 years or older drinking these beverages in an average seven-day period. Powerade dominates in the sector, drunk by 58 per cent of sports drink consumers, followed by Gatorade (33 per cent), Maximus (seven per cent) and Staminade (six per cent).

CORPORATES
ROY MORGAN RESEARCH LIMITED, COCA-COLA AMATIL LIMITED – ASX CCL, LUCOZADE

Netflix reaches 1.89 million Australians. Foxtel loses share (but not size) as Netflix expands pay and subscription TV market

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 12-Aug-15

A Roy Morgan Single Source survey has found that 1.89 million Australians aged 14+ in 737,000 households had a Netflix subscription in July 2015. Netflix has experienced strong growth in subscriptions, considering that it had 748,000 subscribers in April, 1.16 million in May and 1.53 million in June. Foxtel’s share of the pay/subscription TV market has declined to 76 per cent, although the size of its customer base remains almost unchanged (2,346,000). The total pay/subscription market has expanded almost 30 per cent since the start of 2015.

CORPORATES
ROY MORGAN RESEARCH LIMITED, NETFLIX INCORPORATED, FOXTEL MANAGEMENT PTY LTD, STAN ENTERTAINMENT PTY LTD, PRESTO ENTERTAINMENT PTY LTD