MARKETING RESEARCH – AUSTRALIA

Most mobile users choose quality or price – but some want it all

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 17-Sep-15

A Roy Morgan Single Source survey has found that 41 per cent of Australians aged +14 who own a mobile phone chose their provider for its better network coverage, while 28 per cent say cheaper rates were a deciding factor. The survey, which was carried out between January and July 2015, also shows that eight per cent of all mobile phone owners say both were reasons for choosing their provider. Roy Morgan Research CEO Michele Levine says that by understanding the reasons customers choose them, telecom providers can monitor and forecast the impacts of advertising campaigns and product or plan changes.

CORPORATES
ROY MORGAN RESEARCH LIMITED, TELSTRA CORPORATION LIMITED – ASX TLS, SINGTEL OPTUS PTY LTD, VODAFONE AUSTRALIA LIMITED, VIRGIN MOBILE (AUSTRALIA) PTY LTD, AMAYSIM AUSTRALIA LIMITED – ASX AYS, ALDI MOBILE, BOOST MOBILE

ANZ-Roy Morgan Australian Consumer Confidence on the Slide to 105.3 before Turnbull deposes Abbott as Prime Minister

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 15-Sep-15

The ANZ-Roy Morgan Consumer Confidence rating for Australia fell by 1.3 per cent to 105.3 in the week ended 13 September 2015. This follows a decline of 5.8 per cent in the previous week, and leaves confidence at its weakest level since July 2014. Confidence in the economic outlook continues to be much weaker than views on household finances. The subindex on "economic conditions in the next five years" fell by six per cent, following a 5.2 per cent fall in the previous week. This is the lowest level since the weekly survey began in October 2008. However, the subindex "finances compared to a year ago" rose by 1.6 per cent, and it is the only subindex to remain above its long-run average.

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ROY MORGAN RESEARCH LIMITED, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ

Acxiom & Roy Morgan Research partner with major media groups to unite data and digital capabilities – kicking off with Facebook

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 14-Sep-15

Customer data solutions and marketing services provider Acxiom has announced a partnership with Roy Morgan Research and major media agency groups. As the offline and digital worlds become more connected for consumers, this partnership will give marketers an increased capacity to find and target their most valuable audiences on Facebook. This will enable marketers to go beyond standard online targeting options. By accessing insightful view of their customers, using Roy Morgan and Acxiom data, advertisers can bring media planning and buying in line with their cross-channel objectives. Dentsu Aegis Network and OmnicomMediaGroup are first to market with this solution.

CORPORATES
ROY MORGAN RESEARCH LIMITED, ACXIOM AUSTRALIA PTY LTD, DENTSU AEGIS NETWORK, OMNICOM MEDIA GROUP AUSTRALIA PTY LTD, FACEBOOK INCORPORATED

Would you recommend your electricity provider?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 9-Sep-15

A Roy Morgan Single Source survey, which was carried out in the year to June 2015, has found that 99 per cent of Australians aged 14+ live in a household connected to electricity. However, when asked to rate the likelihood of recommending their electricity provider by choosing a number between 0 and 10 (where 0 indicates "not at all likely" and 10 denotes "extremely likely") 16 per cent of electricity customers chose 0. In contrast, just seven per cent chose 10, while 24 per cent chose 5. Meanwhile, 42 per cent of people living in households connected to Dodo Power & Gas say they would be quite likely to recommend it, ahead of TRUenergy (41 per cent) and Red Energy (39 per cent).

CORPORATES
ROY MORGAN RESEARCH LIMITED, DODO POWER AND GAS, TRUENERGY, RED ENERGY PTY LTD, ALINTA ENERGY (AUSTRALIA) PTY LTD, LUMO ENERGY AUSTRALIA PTY LTD, ACTEWAGL, AGL ENERGY LIMITED – ASX AGL, ENERGYAUSTRALIA PTY LTD

Supermarket loyalty: what’s that?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 8-Sep-15

A Roy Morgan Single Source survey has found that 77 per cent of Australian grocery buyers visit at least two different supermarkets in an average four weeks. The survey, which was carried out in the year to March 2015, also shows that IGA has the most loyal customers, with 30% of people who mainly shop at IGA only shopping there during any given four-week period. Grocery-buyers who mainly shop at Woolworths/Safeway are the second-most likely (25 per cent) to stick with their number one supermarket, marginally ahead of Coles shoppers (24 per cent). Despite its increasing overall market share, ALDI has a much lower proportion of exclusive shoppers (seven per cent). Meanwhile, seven per cent of grocery buyers said they shopped at all four major supermarkets.

CORPORATES
ROY MORGAN RESEARCH LIMITED, IGA, COLES SUPERMARKETS AUSTRALIA PTY LTD, WOOLWORTHS LIMITED – ASX WOW, AUSTRALIAN SAFEWAY STORES PTY LTD, ALDI STORES SUPERMARKETS PTY LTD

ANZ-Roy Morgan Australian Consumer Confidence down 6.6pts to 106.7

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 8-Sep-15

The ANZ-Roy Morgan Consumer Confidence rating for Australia fell by 6.6 points to 106.7 in the week ended 6 September 2015, reaching its lowest level since July 2014. This follows three weeks where confidence remained surprisingly resilient in the face of financial market volatility, holding up above its long-run average. However, consumers clearly remain sensitive towards bad news in Australia, notably last week’s newsflow around Australia’s weak economic growth. The subindexes on economic conditions fell by 5.7 per cent and household finances fell by 4.5 per cent.

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ROY MORGAN RESEARCH LIMITED, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ

Netflix reaches 2.2 million Australians

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 8-Sep-15

A Roy Morgan Single Source survey has found that 9.3 per cent of Australian households had access to Netflix in August 2015. This equates to more than 2.2 million Australians aged 14+. However, growth is slowing, with an additional 118,000 households subscribing to the subscription video on demand service in August. This is the lowest net gain since its first full month of Netflix’s local operations in April. It is the first time Netflix gained less than in the month before: it previously grew by 133,000 homes in May, 152,000 in June and 166,000 in July.

CORPORATES
ROY MORGAN RESEARCH LIMITED, NETFLIX INCORPORATED, STAN ENTERTAINMENT PTY LTD, PRESTO ENTERTAINMENT PTY LTD

Remote control: 1 in 5 now log in when out-of-office

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 7-Sep-15

A Roy Morgan Single Source survey has found that 20 per cent of Australian full-time workers aged 14+ accessed their work network remotely during an average four-week period in the year to June 2015. The survey also shows that 18 per cent of full-time workers use a computer to remotely access the work network, seven per cent use a mobile phone and three per cent use a tablet to do so in an average four weeks. Meanwhile, 11 per cent of full-time workers do some unpaid work from home, but this rises to 22 per cent in the case of people who access the work network remotely. Roy Morgan Research CEO Michele Levine says online work networks can be mutually beneficial to employers and employees, but the full impacts on workplace relations and productivity are yet to be realised.

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ROY MORGAN RESEARCH LIMITED

Sleeping uneasy: insomnia more likely to affect women

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 7-Sep-15

A Roy Morgan Single Source survey has found that 12 per cent of Australians aged 14+ suffered from insomnia in the year to March 2015. The survey also shows that 16 per cent of Australian women experience insomnia, compared with just eight per cent of men. Meanwhile, 33 per cent of insomniacs have a Body Mass Index (BMI) that is classified as obese, compared with 26 per cent for the average Australian. Insomniacs are also much more likely to suffer from anxiety, depression or stress than the average Australian.

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ROY MORGAN RESEARCH LIMITED

Roy Morgan Research and Site Tour partner to make buying outdoor advertising easier

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 2-Sep-15

Site Tour, the automated trading platform for "out-of-home" (OOH) advertising, and Roy Morgan Research, the industry standard for planning media buying, have announced a new partnership that will enable advertisers to plan, select and book OOH campaigns using the best audience data available in Australia. Roy Morgan Research’s Helix Personas will be embedded into Site Tour’s OOH buying platform. Helix Personas is a consumer profiling, segmentation and data integration tool that combines psychographic, media consumption and behavioural analytics into 56 identifiable Personas across seven Communities. Roy Morgan Research will consider extending its partnership with Site Tour beyond local shores in the near future.

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ROY MORGAN RESEARCH LIMITED, SITETOUR PTY LTD, THE BOSTON CONSULTING GROUP PTY LTD