MARKETING RESEARCH – AUSTRALIA

Cola is king in Australia, New Zealand and Indonesia

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 13-Apr-15

A Roy Morgan Single Source survey has found that cola beverages feature heavily among the most popular soft drinks in Australia, New Zealand and Indonesia. Coca-Cola is consumed by 19 per cent of Australians aged 14+ in an average seven days, followed by Coke Zero (8 per cent) and Diet Coke (5 per cent). Meanwhile, 25 per cent of New Zealanders aged 14+ drink Coca-Cola in an average seven days, ahead of Sprite (12 per cent) and Coke Zero (10 per cent). Some 14 per cent of Indonesians aged 14+ drink Big Cola in an average seven-day period, ahead of Fanta (just over 12 per cent), and Coca Cola (almost 12 per cent)

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Adshel and Roy Morgan partner to take Helix Personas to the streets

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 13-Apr-15

Roy Morgan Research and Adshel have announced a new partnership to deliver enhanced targeting capabilities to advertisers on Adshel’s national media network. For the first time, advertisers will be able to target specific consumer audiences via Adshel’s Out of Home (OOH) media assets using Roy Morgan’s Helix Personas consumer segmentation and data integration tool. Adshel has already coded its entire OOH inventory with Helix Personas. Media agencies and brand advertisers can now identify the optimal locations and creative strategies to deliver the right message to the right people at the right time

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ROY MORGAN RESEARCH LIMITED, ADSHEL PTY LTD

Business confidence in March shows tentative improvement

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 9-Apr-15

A Roy Morgan Business Single Source survey has found that Australian business confidence rose by 6.3 per cent to 112.4 in March 2015. Despite the improvement, business confidence remains below its level before the 2013 federal election and the average for the last four years of 117.6. The rise in business confidence occurred across all components of the index, but it stemmed mainly from an increase in the proportion of businesses that believe the next 12 months will be a good time to invest in growing their business

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ROY MORGAN RESEARCH LIMITED

Would you buy food labelled ‘Made in China’?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 8-Apr-15

A Roy Morgan Single Source survey has found that 88 per cent of Australians aged 14+ were more likely to buy food if it is labelled "Made in Australia" in the year to December 2014. This compares with 85 per cent in 2013. Meanwhile, the number of Australians who say they would be more likely to buy food labelled "Made in China" rose from five per cent to six per cent in 2014. The survey also shows that people who are more likely to buy Chinese-made food products are less likely to be concerned about whether food is fattening, genetically modified or additive-free

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ROY MORGAN RESEARCH LIMITED

ANZ-Roy Morgan Consumer Confidence: Bumpy Ride for Confidence

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 8-Apr-15

The ANZ-Roy Morgan Consumer Confidence rating for Australia fell by 2.3 per cent to 109.7 in the week ended 5 April 2015, its lowest level in almost eight months. The weakness was broadly based, with four out of the five sub-indices declining. The sub-index for confidence in the economic outlook over the next year fell by 2.9 per cent, while confidence in the economic outlook over the next five years fell by 1.3 per cent

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ROY MORGAN RESEARCH LIMITED, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ

The last supper: ownership of fine china and premium tableware plummets

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 7-Apr-15

A Roy Morgan Single Source survey has found that 15.7 per cent of Australians aged 14+ had premium tableware/fine china in their household in the year to December 2014. This compares with 22.2 per cent in 2010. Meanwhile, the proportion of Australians who held a dinner party in an average three months fell from 24.2 per cent to 22.9 per cent over the same period, and the proportion of Australians who entertained friends or relatives at home fell from 65.3 per cent to 58.8 per cent. However, Australians who own fine china/premium tableware are much more likely to throw dinner parties and entertain friends and relatives than the average Australian

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ROY MORGAN RESEARCH LIMITED

Escape to the country: regional destinations preferred for short breaks

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 7-Apr-15

A Roy Morgan Single Source survey has found that almost 50 per cent of Australians aged 14+ took at least one short domestic trip of one or two nights in the year to December 2014. Most of these quick-trippers stayed within their state of residence, with 37 per cent of Melburnians taking at least one short break to regional destinations within their own state, ahead of the 36 per cent of Brisbanites who headed for country Queensland destinations. Likewise, 38 per cent of people living in country New South Wales took at least one short trip to another rural destination in the state, while 36 per cent of country Queenslanders did the same in their state

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ROY MORGAN RESEARCH LIMITED

1 in 8 domestic travellers to Melbourne attends a live sporting match or race

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 1-Apr-15

A Roy Morgan Single Source survey has found that 4.5 per cent of Australians aged 14+ attended a sporting event on their most recent domestic holiday. The survey also shows that 12.8 per cent of domestic travellers to Melbourne attended at least one spectator sporting event in the two years to December 2014, ahead of Adelaide (8.5 per cent) and Darwin (6.7 per cent). Sports tourists are also 76 per cent more likely to go to nightclubs or bars and 42 per cent more likely to go shopping than the average holiday-maker

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ROY MORGAN RESEARCH LIMITED

New car intentions gaining momentum

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 31-Mar-15

A Roy Morgan Single Source survey has found that some 2,378,000 Australians aged 14+ are planning to buy a new car in the next four years, which is 129,000 more than in February 2015, and up on the same time in 2014. The survey also shows that 598,000 motorists intend to buy a new car in the next 12 months, compared with 537,000 in February and slightly more than the same time in 2014

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ROY MORGAN RESEARCH LIMITED, FORD MOTOR COMPANY AUSTRALIA LIMITED, GM HOLDEN LIMITED, VFACTS

Easter: the perfect excuse to eat chocolate…

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 31-Mar-15

A Roy Morgan Single Source survey has found that 65 per cent of Australians aged 18+ ate chocolate at least once in an average four-week period in the year to December 2014. The survey also shows that across different Body Mass Indexes, the proportion of chocolate-eaters varies only slightly: 64 per cent of underweight adults, 64 per cent of those whose weight is acceptable and 65 per cent of overweight adults eat chocolate in an average four weeks. At 68 per cent, obese adults are the most likely to indulge in any given four weeks, but only marginally

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ROY MORGAN RESEARCH LIMITED, CADBURY AUSTRALIA LIMITED, LINDT AND SPRUNGLI (AUSTRALIA) PTY LTD