MARKETING RESEARCH – AUSTRALIA

Just a SIM: increasing proportion of post-paid mobile customers bringing own handset to the plan

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 13-May-15

A Roy Morgan Single Source survey has found that 30.6 per cent of Australians aged 14+ who have a post-paid mobile phone used their own handset when taking up a new plan in the six months to December 2014. This compares with 24.7 per cent during the same period in 2013. The survey also shows that the proportion of Telstra’s post-paid customers who are now SIM-only has risen from 26.4 per cent to 30.6 per cent, while Optus’s SIM-only customer base has risen from 19.8 per cent to 27.5 per cent.

CORPORATES
ROY MORGAN RESEARCH LIMITED, TELSTRA CORPORATION LIMITED – ASX TLS, SINGTEL OPTUS PTY LTD, VODAFONE AUSTRALIA LIMITED, VIRGIN MOBILE (AUSTRALIA) PTY LTD, IINET LIMITED – ASX IIN

Supermarkets most popular seafood shopping spot

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 11-May-15

A Roy Morgan Single Source survey has found that 57 per cent of Australians eat seafood, while 24 per cent of the nation’s grocery-buyers purchase fresh seafood in an average seven-day period. The survey, which was carried out in the year to December 2014, also shows that 53 per cent of city residents buy seafood at a supermarket, compared with 66 per cent of country residents. However, 12 per cent of city-based seafood shoppers buy fish at markets, compared with just six per cent of country residents.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Mobile mums: what do they do on their smartphones?

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 8-May-15

A Roy Morgan Single Source survey has found that 97 per cent of Australian mothers have a mobile phone, while 77 per cent have a smartphone. The survey, which was carried out in the year to December 2014, also shows that mothers are 66 per cent more likely to use their smartphone to enter competitions online than the average Australian aged +14 who owns a smartphone. They are also 54 per cent more likely to read online catalogues in a four-week period. However, they are 47 per cent less likely than the average Australian to download podcasts on their smartphone and 32 per cent less likely to stream video.

CORPORATES
ROY MORGAN RESEARCH LIMITED

What makes a supermarket super?

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 13-Apr-15

A Roy Morgan Single Source survey has found that 55.8 per cent of Australians aged 14+ nominated ‘high standards of food safety’ as one of the factors that matter most to them when buying groceries at a supermarket. The survey, which was carried out in the year to December 2014, also shows that 55.5 per cent nominated a location ‘close to home’, followed by ‘good value’ (54.1 per cent) and ‘convenient trading hours’ (52.6 per cent)

CORPORATES
ROY MORGAN RESEARCH LIMITED

Cola is king in Australia, New Zealand and Indonesia

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 13-Apr-15

A Roy Morgan Single Source survey has found that cola beverages feature heavily among the most popular soft drinks in Australia, New Zealand and Indonesia. Coca-Cola is consumed by 19 per cent of Australians aged 14+ in an average seven days, followed by Coke Zero (8 per cent) and Diet Coke (5 per cent). Meanwhile, 25 per cent of New Zealanders aged 14+ drink Coca-Cola in an average seven days, ahead of Sprite (12 per cent) and Coke Zero (10 per cent). Some 14 per cent of Indonesians aged 14+ drink Big Cola in an average seven-day period, ahead of Fanta (just over 12 per cent), and Coca Cola (almost 12 per cent)

CORPORATES

Adshel and Roy Morgan partner to take Helix Personas to the streets

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 13-Apr-15

Roy Morgan Research and Adshel have announced a new partnership to deliver enhanced targeting capabilities to advertisers on Adshel’s national media network. For the first time, advertisers will be able to target specific consumer audiences via Adshel’s Out of Home (OOH) media assets using Roy Morgan’s Helix Personas consumer segmentation and data integration tool. Adshel has already coded its entire OOH inventory with Helix Personas. Media agencies and brand advertisers can now identify the optimal locations and creative strategies to deliver the right message to the right people at the right time

CORPORATES
ROY MORGAN RESEARCH LIMITED, ADSHEL PTY LTD

Business confidence in March shows tentative improvement

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 9-Apr-15

A Roy Morgan Business Single Source survey has found that Australian business confidence rose by 6.3 per cent to 112.4 in March 2015. Despite the improvement, business confidence remains below its level before the 2013 federal election and the average for the last four years of 117.6. The rise in business confidence occurred across all components of the index, but it stemmed mainly from an increase in the proportion of businesses that believe the next 12 months will be a good time to invest in growing their business

CORPORATES
ROY MORGAN RESEARCH LIMITED

Would you buy food labelled ‘Made in China’?

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 8-Apr-15

A Roy Morgan Single Source survey has found that 88 per cent of Australians aged 14+ were more likely to buy food if it is labelled "Made in Australia" in the year to December 2014. This compares with 85 per cent in 2013. Meanwhile, the number of Australians who say they would be more likely to buy food labelled "Made in China" rose from five per cent to six per cent in 2014. The survey also shows that people who are more likely to buy Chinese-made food products are less likely to be concerned about whether food is fattening, genetically modified or additive-free

CORPORATES
ROY MORGAN RESEARCH LIMITED

ANZ-Roy Morgan Consumer Confidence: Bumpy Ride for Confidence

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 8-Apr-15

The ANZ-Roy Morgan Consumer Confidence rating for Australia fell by 2.3 per cent to 109.7 in the week ended 5 April 2015, its lowest level in almost eight months. The weakness was broadly based, with four out of the five sub-indices declining. The sub-index for confidence in the economic outlook over the next year fell by 2.9 per cent, while confidence in the economic outlook over the next five years fell by 1.3 per cent

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ

The last supper: ownership of fine china and premium tableware plummets

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 7-Apr-15

A Roy Morgan Single Source survey has found that 15.7 per cent of Australians aged 14+ had premium tableware/fine china in their household in the year to December 2014. This compares with 22.2 per cent in 2010. Meanwhile, the proportion of Australians who held a dinner party in an average three months fell from 24.2 per cent to 22.9 per cent over the same period, and the proportion of Australians who entertained friends or relatives at home fell from 65.3 per cent to 58.8 per cent. However, Australians who own fine china/premium tableware are much more likely to throw dinner parties and entertain friends and relatives than the average Australian

CORPORATES
ROY MORGAN RESEARCH LIMITED