MARKETING RESEARCH – AUSTRALIA

Easter: the perfect excuse to eat chocolate…

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 31-Mar-15

A Roy Morgan Single Source survey has found that 65 per cent of Australians aged 18+ ate chocolate at least once in an average four-week period in the year to December 2014. The survey also shows that across different Body Mass Indexes, the proportion of chocolate-eaters varies only slightly: 64 per cent of underweight adults, 64 per cent of those whose weight is acceptable and 65 per cent of overweight adults eat chocolate in an average four weeks. At 68 per cent, obese adults are the most likely to indulge in any given four weeks, but only marginally

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ROY MORGAN RESEARCH LIMITED, CADBURY AUSTRALIA LIMITED, LINDT AND SPRUNGLI (AUSTRALIA) PTY LTD

ANZ-Roy Morgan Consumer Confidence: Low Confidence Needs a Boost

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 31-Mar-15

The ANZ-Roy Morgan Consumer Confidence rating for Australia rose by 0.8 per cent to 112.3 in the week ended 29 March 2015, its third consecutive rise. While consumer confidence is now 2.3 per cent off its February lows, it remains below its long-run average. The sub-index for confidence in the economic outlook over the next year rose by one per cent, while confidence in the economic outlook over the next five years rose by 3.1 per cent. These indices are now 4.6 per cent and 4.5 per cent higher respectively since the February interest rate cut

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ROY MORGAN RESEARCH LIMITED, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, RESERVE BANK OF AUSTRALIA

Destination Asia: Asian-born Aussies’ holiday preferences

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 30-Mar-15

A Roy Morgan Single Source survey has found that 47 per cent of Australians aged +14 who were born in Asia would like to go on a holiday in an Asian country in the next two years, compared with just 22 per cent of Australians overall. Japan (13 per cent), Singapore (12 per cent) and India (11 per cent) rate particularly highly as preferred holiday destinations among Asian-born Australians. The US/Canada (29 per cent) are the highest-rating non-Asian destinations that are preferred by Asian-born Australians

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ROY MORGAN RESEARCH LIMITED

Powder to the people: the world’s top holiday picks among Australian skiers and snowboarders

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 30-Mar-15

A Roy Morgan Single Source survey has found that 4.8 per cent of Australians aged +14 regularly or occasionally go skiing or snowboarding. The survey, which was carried out in the year to December 2014, also shows that 46 per cent of skiers/snowboarders say they would like to visit at least one of Australia’s snow areas within the next two years. Some 30 per cent would like to visit Snowfield/High Country destinations in New South Wales, ahead of such destinations in Victoria (19 per cent). Meanwhile, 53 per cent of skiers/snowboarders in NSW/ACT and 47 per cent of those in Victoria cite a home-state destination

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ROY MORGAN RESEARCH LIMITED

The life aquatic: swimming pool ownership in Australia

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 25-Mar-15

A Roy Morgan Single Source survey has found that 12 per cent of Australian households have a swimming pool. The survey, which was carried out in the year to December 2014, also shows that 18 per cent of households in Perth have their own swimming pool, while pool ownership in Sydney (16%) and Brisbane (15%) is also above the national average. Meanwhile, just over 15% of Australian households with kids aged 6-11 have a pool, a figure that jumps to just over 20% for homes with children aged 12-15

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ROY MORGAN RESEARCH LIMITED

From rice to noodles: how Aussie parents’ wealth and health attitudes affect what their kids eat

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 25-Mar-15

A Roy Morgan Single Source survey, which was carried out in the year to December 2014, has found that 50 per cent of Australian parents with children under the age of 16 in the home said they try to buy additive-free food. This compared with 45 per cent in 2010. The survey also shows that 54 per cent of parents in the top AB socio-economic quintile agree that "I try to buy additive-free food", as do 52 per cent of those in the C quintile. However, just 40 per cent of parents in the lowest FG quintile say they try to avoid buying food with additives

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ROY MORGAN RESEARCH LIMITED

From rice to noodles: how Aussie parents’ wealth and health attitudes affect what their kids eat

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 25-Mar-15

A Roy Morgan Single Source survey, which was carried out in the year to December 2014, has found that 50 per cent of Australian parents with children under the age of 16 in the home said they try to buy additive-free food. This compared with 45 per cent in 2010. The survey also shows that 54 per cent of parents in the top AB socio-economic quintile agree that "I try to buy additive-free food", as do 52 per cent of those in the C quintile. However, just 40 per cent of parents in the lowest FG quintile say they try to avoid buying food with additives

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ROY MORGAN RESEARCH LIMITED

The life aquatic: swimming pool ownership in Australia

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 25-Mar-15

A Roy Morgan Single Source survey has found that 12 per cent of Australian households have a swimming pool. The survey, which was carried out in the year to December 2014, also shows that 18 per cent of households in Perth have their own swimming pool, while pool ownership in Sydney (16%) and Brisbane (15%) is also above the national average. Meanwhile, just over 15% of Australian households with kids aged 6-11 have a pool, a figure that jumps to just over 20% for homes with children aged 12-15

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ROY MORGAN RESEARCH LIMITED

Caffeine wars: which city is Australia’s coffee capital?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 24-Mar-15

A Roy Morgan Single Source survey has found that 56.8 per cent of Australians aged 14+ visited a cafe in an average three-month period in the year to December 2014, compared with 53.7 per cent in 2010. The survey also shows that 38.4 per cent of the population bought fresh coffee in any given four weeks in 2014, up from 36.3 per cent in 2010. Meanwhile, 63.3 per cent of Melburnians pay at least one visit to a cafe for coffee or tea in an average three months, ahead of Hobart residents (62.7 per cent) and Sydneysiders (61 per cent)

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ROY MORGAN RESEARCH LIMITED

Married bliss more than a myth

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 24-Mar-15

A Roy Morgan Single Source survey, which was carried out in the year to December 2014, has found that married people are much less likely to experience anxiety, depression and panic attacks than those who are single, separated, divorced, widowed, engaged or in a de facto relationship. Their stress levels are also dramatically lower, second only to widowed people

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ROY MORGAN RESEARCH LIMITED