MARKETING RESEARCH – AUSTRALIA

The life aquatic: swimming pool ownership in Australia

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 25-Mar-15

A Roy Morgan Single Source survey has found that 12 per cent of Australian households have a swimming pool. The survey, which was carried out in the year to December 2014, also shows that 18 per cent of households in Perth have their own swimming pool, while pool ownership in Sydney (16%) and Brisbane (15%) is also above the national average. Meanwhile, just over 15% of Australian households with kids aged 6-11 have a pool, a figure that jumps to just over 20% for homes with children aged 12-15

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ROY MORGAN RESEARCH LIMITED

Caffeine wars: which city is Australia’s coffee capital?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 24-Mar-15

A Roy Morgan Single Source survey has found that 56.8 per cent of Australians aged 14+ visited a cafe in an average three-month period in the year to December 2014, compared with 53.7 per cent in 2010. The survey also shows that 38.4 per cent of the population bought fresh coffee in any given four weeks in 2014, up from 36.3 per cent in 2010. Meanwhile, 63.3 per cent of Melburnians pay at least one visit to a cafe for coffee or tea in an average three months, ahead of Hobart residents (62.7 per cent) and Sydneysiders (61 per cent)

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ROY MORGAN RESEARCH LIMITED

Married bliss more than a myth

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 24-Mar-15

A Roy Morgan Single Source survey, which was carried out in the year to December 2014, has found that married people are much less likely to experience anxiety, depression and panic attacks than those who are single, separated, divorced, widowed, engaged or in a de facto relationship. Their stress levels are also dramatically lower, second only to widowed people

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ROY MORGAN RESEARCH LIMITED

Most HTC smartphone owners with Telstra – can Optus or Vodafone claim bigger share of HTC One M9 buyers?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 23-Mar-15

A Roy Morgan Single Source survey has found that almost one million Australians aged 14+ currently have a HTC smartphone as their main mobile phone. The survey, which was carried out in the year to December 2014, also shows that 55 per cent of HTC smartphone owners use the Telstra network, while 18 per cent use Optus and 14 per cent are with Vodafone. Roy Morgan Research’s Tim Martin notes that 28 per cent of HTC owners are over the age of 50, but 65 per cent of current smartphone users who intend to buy a HTC within the next six months are less than 35 years old

CORPORATES
ROY MORGAN RESEARCH LIMITED, HTC CORPORATION, TELSTRA CORPORATION LIMITED – ASX TLS, SINGTEL OPTUS PTY LTD, VODAFONE AUSTRALIA LIMITED, SAMSUNG ELECTRONICS COMPANY LIMITED, APPLE INCORPORATED

Online shopping on the rise for most retail categories

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 19-Mar-15

A Roy Morgan Single Source survey has found that 7,630,000 Australians aged 14+ bought at least one product online in an average four weeks during the year to December 2014. This compares with 5,704,000 in 2011. The survey also shows that 1,586,000 Australians bought food and beverages online in 2014, compared with 568,000 in 2011. Likewise, some 2,016,000 Australians bought reading material in an average four weeks in 2014, up from 1,095,000 in 2011. All of the top 10 online retail categories have increased in popularity since 2011

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ROY MORGAN RESEARCH LIMITED

The Top 20 sports played by Aussies young and old(er)

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 19-Mar-15

A Roy Morgan Single Source survey has found that swimming is the most common sporting activity in Australia. The survey, which was carried out in the year to December 2014, shows that 14.4 per cent of Australian adults and children regularly go swimming, while 10.8 per cent go cycling and 8.2 per cent play soccer. Meanwhile, 45.3 per cent of Australians aged 14+ regularly go walking for exercise, ahead of going to the gym or weight training (13 per cent). The most popular sporting activities for Australians aged 6-13 are swimming (48.8 per cent) and soccer (48.7 per cent)

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ROY MORGAN RESEARCH LIMITED

Couples on holiday: two much fun or double trouble?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 18-Mar-15

A Roy Morgan Single Source survey has found that almost 13 million Australians aged 14+ took at least one holiday in the year to December 2014, while 32 per cent reported travelling with their partner. The survey also shows that people who take a holiday with their partner are more likely than the average Australian holiday-goer to visit historical sites, go to museums and art galleries, go bushwalking, play poker machines, dine out at restaurants and go to the theatre

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ROY MORGAN RESEARCH LIMITED

Yet another reason sport is good for you!

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 17-Mar-15

A Roy Morgan Single Source survey has found that 1.35 million Australian adults participate regularly in some kind of team sport. The survey, which was carried out in the year to December 2014, also shows that 25% of Australians aged 18+ reported experiencing stress at some point in the preceding 12 months, compared with just 21 per cent of those who regularly play a team sport. Some 12 per cent of regular team-sport players suffered from anxiety, compared with 16 per cent of the general population. Likewise, eight per cent of those who play regular team sport suffered from depression, compared with 14 per cent of the general population

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ROY MORGAN RESEARCH LIMITED

Market research ‘almost real time’

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Original article by Jared Lynch
The Australian Financial Review – Page: 35 : 16-Mar-15

Advertising agency Droga5 Australia has secured an alliance with SurveyMonkey. The alliance with the online survey firm has allowed Droga5 to undertake market research on a proposed ad campaign at the start of the process of developing it rather than at the end. This has allowed Droga5 to obtain feedback on some ad campaigns within 48 hours

CORPORATES
DROGA5, SURVEYMONKEY INCORPORATED, MICROSOFT CORPORATION, LINKEDIN LIMITED

Guardian and Chemmart keep customers satisfied

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 13-Mar-15

A Roy Morgan Single Source survey has found that 10 million Australians aged 14+ made at least one purchase from a chemist/pharmacy in any given four-week period in the year to December 2014. Guardian Pharmacy took out the 2014 Roy Morgan Customer Satisfaction Award for Chemist/Pharmacy of the Year, with an overall customer satisfaction rating of 92 per cent. However, 94 per cent of male customers were satisfied with the service they received at Guardian pharmacies, compared with 91 per cent of female customers

CORPORATES
ROY MORGAN RESEARCH LIMITED, GUARDIAN CHEMISTS, CHEM MART PTY LTD, CHEMIST WAREHOUSE, SOUL PATTINSON, DISCOUNT DRUGSTORES PTY LTD