MARKETING RESEARCH – AUSTRALIA

To dial for: the Australian home phone service providers with the most satisfied customers

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 13-Mar-15

A Roy Morgan Single Source survey has found that 67 per cent of Australians aged 14+ who are home phone customers were satisfied with their provider in the six months to December 2014. This is one per cent lower than in the same period during 2013. Southern Phone’s customer satisfaction rating rose by six per cent to 91 per cent in the second half of 2014, ahead of Internode (85 per cent) and its parent company, iiNet (77 per cent)

CORPORATES
ROY MORGAN RESEARCH LIMITED, SOUTHERN PHONE COMPANY LIMITED, INTERNODE SYSTEMS PTY LTD, IINET LIMITED – ASX IIN, TPG TELECOM LIMITED – ASX TPM, SINGTEL OPTUS PTY LTD, IPRIMUS, TELSTRA CORPORATION LIMITED – ASX TLS, DODO AUSTRALIA PTY LTD

Self-Managed Super popularity linked to sustained Satisfaction lead

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 12-Mar-15

A Roy Morgan Single Source survey has found that members of self-managed superannuation funds (SMSFs) have consistently been more satisfied with their fund’s financial performance than members of other funds over the last 13 years. SMSFs scored a satisfaction rating of 77.3 per cent in the six months to January 2015, compared with 59 per cent for industry funds and 56.3 per cent for retail funds. The survey also shows that satisfaction with super increases with the balance held, although it is worth noting that SMSFs have the highest satisfaction for all balances over $A5,000

CORPORATES
ROY MORGAN RESEARCH LIMITED

Back to realty: News Corp rules property search in Melbourne – but will Sydney be Fairfax’s domain?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 12-Mar-15

A Roy Morgan Single Source survey has found that 819,000 property-hunters in Melbourne visited Realestate.com.au via website or app and/or read the Herald Sun’s weekday or weekend real estate section in an average week during the year to December 2014. This is seven per cent higher than in 2013. Domain’s total audience, comprising both digital visitors and readers of the print sections of The Age, rose by four per cent to 486,000 in 2014. In Sydney, Domain’s total digital and Sydney Morning Herald print reach rose by 10 per cent in 2014, to 675,000 in an average week. The number of people accessing Realestate.com.au and/or the Daily Telegraph’s real estate section in an average week was virtually unchanged at 683,000

CORPORATES
ROY MORGAN RESEARCH LIMITED, NEWS CORP AUSTRALIA PTY LTD, NEWS CORPORATION – ASX NWS, REALESTATE.COM.AU, FAIRFAX MEDIA LIMITED – ASX FXJ, DOMAIN.COM.AU

Commuter says yes: Australia’s CBD workers spot ads on motorways, public transport and office screens

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 10-Mar-15

A Roy Morgan Single Source survey, which was carried out in the year to September 2014, has found that around 70 per cent of Australians aged 14+ who work in the Sydney, Melbourne or Brisbane CBD have noticed public transport advertising in the last seven days. This includes ads inside or on the side of buses, trains, ferries and trams, at train stations, on platforms and in shelters. Meanwhile, around 65 per cent of CBD workers in Adelaide and 60 per cent in Perth reported seeing public transport ads in the past week

CORPORATES
ROY MORGAN RESEARCH LIMITED

Speed demons or show offs? Australia’s sports car drivers

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 11-Mar-15

A Roy Morgan Single Source survey has found that just 326,000 Australian motorists own a sports car, coupe or two-door convertible. The survey, which was carried out in the year to December 2014, also shows that Mitsubishi is the most popular brand among sports car owners, accounting for 11.1 of these motorists. This is followed by Toyota (10.8 per cent) and BMW (8.4 per cent)

CORPORATES
ROY MORGAN RESEARCH LIMITED, MITSUBISHI MOTORS AUSTRALIA LIMITED, TOYOTA MOTOR CORPORATION AUSTRALIA LIMITED, BMW AUSTRALIA LIMITED, NISSAN MOTOR COMPANY (AUSTRALIA) PTY LTD, MAZDA AUSTRALIA PTY LTD

Business confidence weaker in February despite interest rate cut

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 10-Mar-15

A Roy Morgan Business Single Source survey has found that Australian business confidence fell by eight per cent to 105.7 in February 2015. Business confidence is now well below pre-election levels and 22.5 per cent lower than its peak of 136.3 in October 2013, immediately following the federal election. The decline in business confidence occurred across all components of the index, but it was mainly due to a deterioration in the outlook for the Australian economy over the next five years

CORPORATES
ROY MORGAN RESEARCH LIMITED

Dear dairy… Australians old and young eating custards, mousses and creamy treats

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 6-Mar-15

A Roy Morgan Single Source survey has found that almost 3.2 million Australians aged 14+ eat a packaged dairy dessert in an average four weeks. The survey, which was carried out in the year to December 2014, also shows that Dairy Farmers Custard and Fruche are the only dairy desserts that made the top five across all age groups. YoGo and Nestle Milo are most popular products among the under-25 age group, while Nestle Mousse is the top pick among the 25-34 age group. Dairy Farmers Custard is the top pick in both the 35-49 and 50+ age groups

CORPORATES
ROY MORGAN RESEARCH LIMITED, DAIRY FARMERS LIMITED, NESTLE AUSTRALIA LIMITED

Multibrand strategy baffles bank customers

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Original article by James Eyers
The Australian Financial Review – Page: 15 : 10-Mar-15

A Customer Owned Banking Association (COBA) submission to the financial system inquiry criticised Australia’s major banks for failing to adequately disclose their ownership of multibrands. A survey carried out by Essential Research on behalf of COBA found that nearly 75 per cent of respondents said the banks fail to do so, while more than 50 per cent were not sure which bank owns sub-brands such as Bank of Melbourne or Bankwest

CORPORATES
CUSTOMER OWNED BANKING ASSOCIATION, BANK OF MELBOURNE LIMITED, BANK OF WESTERN AUSTRALIA LIMITED, WESTPAC BANKING CORPORATION – ASX WBC, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, ST GEORGE BANK LIMITED, BANK OF SOUTH AUSTRALIA LIMITED, UBANK, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB, GROWTH SOLUTIONS GROUP PTY LTD, ONEPATH AUSTRALIA LIMITED, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ

Retailers urged to grill recalcitrant or disloyal shoppers

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Original article by Sue Mitchell
The Australian Financial Review – Page: 13 : 10-Mar-15

AT Kearney estimates that corporate expenditure on "big data" will top $US114bn ($A147.6bn) by 2018. However, AT Kearney principal Ian St-Maurice notes that most companies are not satisfied with the return on this investment. St-Maurice says retailers such as Coles and Woolworths should focus on improving their service to customers who shop at their stores regularly, and suggests supplementing big data with consumer surveys and focus groups, particularly for people who shop elsewhere

CORPORATES
AT KEARNEY INCORPORATED, WOOLWORTHS LIMITED – ASX WOW, COLES GROUP LIMITED, WESFARMERS LIMITED – ASX WES, MYER HOLDINGS LIMITED – ASX MYR

Sights, sea and snow: Australia’s top family holiday picks

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 5-Mar-15

A Roy Morgan Single Source survey has found that 46 per cent of Australian families would like to holiday in Queensland in the next two years. The survey, which was carried out in the year to December 2014, also shows that 45 per cent of Australian families favour Victoria as a domestic holiday destination, followed by New South Wales (43 per cent). Meanwhile, 25 per cent of families would like to visit Melbourne, while 14 per cent favour holidaying in Sydney

CORPORATES
ROY MORGAN RESEARCH LIMITED