MARKETING RESEARCH – AUSTRALIA

Australian unemployment jumps in February to 11.0% – highest since March 2014

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 4-Mar-15

A Roy Morgan survey on Australia’s unemployment and under-employed shows that the real unemployment rate rose to 11 per cent in February 2015. This compares with an official unemployment rate of 6.4 per cent in January. The total workforce has fallen by 139,000 to 12,526,000 since February 2014, and the number of Australians who are under-employed has risen by 81,000 to 1,161,000 in the last 12 months. Roy Morgan Research executive chairman Gary Morgan says that to stand any chance of re-election in 2016, the Federal Government must look seriously at comprehensive industrial relations reform in in the May 2015 Budget

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ROY MORGAN RESEARCH LIMITED, AUSTRALIAN BUREAU OF STATISTICS

Does a person’s cooking talent influence their food preferences?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 3-Mar-15

A Roy Morgan Single Source survey has found that 50 per cent of Australians aged 14+ often receive compliments on their cooking. The survey, which was carried out in the year to December 2014, also shows that these people are 19 per cent more likely than the population average to enjoy eating vegetarian food, while they are 18 per cent more likely to enjoy eating bagels and 16 per cent more likely to enjoy health food. Meanwhile, 21 per cent of Australians say they would rather clean than cook, and they are 10 per cent more likely to enjoy eating both chicken nuggets and hot dogs than the average Australian

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ROY MORGAN RESEARCH LIMITED

Internet gives intending car buyers their auto fill

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 3-Mar-15

A Roy Morgan Single Source survey has found that 30 per cent of Australians aged 14+ researched cars online in an average-six month period in the year to December 2014, whether they intended to buy a car or not. This compares with just 17 per cent in 2002. Meanwhile, 59 per cent of Australians looking to buy a brand new car in the next 12 months have researched at least one aspect of cars or dealers online in the last six months, as have 47 per cent of those planning to buy a used car

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ROY MORGAN RESEARCH LIMITED

No Death Penalty for Andrew Chan and Myuran Sukumaran say 53% of Australians

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 2-Mar-15

A special snap SMS Morgan Poll has found that 52 per cent of Australians say that Australians convicted of drug trafficking in another country and sentenced to death should be executed, which is unchanged since January 2015. The poll, which was carried out from 27 February-1 March, also shows that 53 per cent of Australians say convicted drug traffickers Andrew Chan and Myuran Sukumaran should not be executed in Indonesia. Roy Morgan Research executive chairman Gary Morgan that there are a number of complicating factors in the case of Chan and Sukumaran, including signs of remorse and rehabilitation, and allegations of bribery and corruption among the judiciary in Indonesia

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ROY MORGAN RESEARCH LIMITED

Weekly gambling spend negligible for Generations Y and Z … unlike the Boomer generations

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 2-Mar-15

A Roy Morgan Single Source survey has found that the average Australian aged 18+ spent $A135 on leisure and entertainment per week in the year to December 2014. This include money spent on going out, entertainment at home and gambling. While gambling accounts for $A13 of the average Australian’s weekly leisure and entertainment spend, Generation Z spends an average of just $A4 per week on gambling. This compares with an average of $A21 per week for Baby Boomers and $A20 for Pre-Boomers

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ROY MORGAN RESEARCH LIMITED

More young Australians drinking soft drinks

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 27-Feb-15

A Roy Morgan Single Source survey has found that 56 per cent of Australians aged 14-24 drank at least one soft drink in an average seven-day period during the year to December 2014. This compares with 53 per cent in the previous year. Some 38 per cent of 14-24 year olds drank at least one Coca Cola-branded soft drink in an average seven days (up from 35 per cent in 2013). In contrast, the number of Australians in the 25-34 age group who consumed any soft drinks in an average seven days fell from 56 per cent in 2013 to 53 per cent in 2014, while the number who consumed Coca Cola-branded soft drink fell from 41 per cent to 37 per cent

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ROY MORGAN RESEARCH LIMITED, COCA-COLA AMATIL LIMITED – ASX CCL

Shopping for a drop: what Aussies like in their liquor stores

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 26-Feb-15

A Roy Morgan Single Source survey has found that 49 per cent of Australians aged 18+ bought alcohol in an average four-week period in the year to December 2014. The survey also shows that 68 per cent of Australians identify "good value" as one of the factors they consider most important when purchasing alcohol. Meanwhile, 54 per cent of Australians prefer to purchase alcohol from a bottle shop that is close to home

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ROY MORGAN RESEARCH LIMITED, CELLARMASTER WINES PTY LTD, THE WINE SOCIETY LIMITED, LIQUORLAND (AUSTRALIA) PTY LTD, WOOLWORTHS LIQUOR, WOOLWORTHS LIMITED – ASX WOW

Garage vs dealer: where Aussies get their cars serviced

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 26-Feb-15

A Roy Morgan Single Source survey has found that 43 per cent of Australian motorists take their main vehicle to a professional for some kind of service or repairs in an average three-month period. The survey, which was carried out in the year to November 2014, also shows that routine services account for 39 per cent of all automotive work. Meanwhile, 42 per cent of motorists prefer to take their vehicle to a traditional automotive garage/workshops for routine work, followed by the dealer where it was bought (29 per cent)

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ROY MORGAN RESEARCH LIMITED

Have yoga mat, will travel

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 26-Feb-15

A Roy Morgan Single Source survey has found that the number of Australians who practise yoga either regularly or occasionally has more than doubled from 910,000 to 1,836,000 in the last decade. The survey, which was carried out between January 2013 and December 2014, shows that Australians who practise yoga are almost 150 per cent more likely than the average Australian aged 14+ to want to go to India on holiday. Yoga-practising Australians are also 142 per cent more likely than the average Australian to visit domestic destinations such as the Mt Buffalo, Mt Baw Baw and Lake Mountain region

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ROY MORGAN RESEARCH LIMITED

New car intention starts the year on a positive note

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 24-Feb-15

A Roy Morgan Single Source survey has found that the number of Australians aged 14+ who intend to buy a new car in the next four years rose to 2,249,000 in January 2015. Likewise, the number of people who plan to buy a new car in the next 12 months has risen by 56,000 to 537,000. Despite recent growth, the current pool of people in the market for a new car remains marginally below the equivalent period in 2014, but it has moved back above the long-term average

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ROY MORGAN RESEARCH LIMITED