MARKETING RESEARCH – AUSTRALIA

Domain vs REA: apples for apples audience numbers from Roy Morgan Research

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 23-Feb-15

A Roy Morgan Single Source survey has found that more than 3.5 million Australians aged 14+ accessed Realestate.com.au via its website or app in an average four weeks in the six months to December 2014. This compares with 3.3 million during the same period in 2013. Some 1.7 million Australians accessed Fairfax Media’s Domain in the second half of 2014, down from 1.8 million in the previous corresponding period. The total audience growth for Realestate.com.au comprised an increase in the number of both website visitors (up six per cent) and mobile phone or tablet app users (up seven per cent)

CORPORATES
ROY MORGAN RESEARCH LIMITED, DOMAIN.COM.AU, FAIRFAX MEDIA LIMITED – ASX FXJ, REALESTATE.COM.AU, REA GROUP LIMITED – ASX REA

Big four banks have large cross-sell potential

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 23-Feb-15

A Roy Morgan Consumer Single Source Survey has found that the "share of wallet" of each of Australia’s four major bank has increased over the last decade. The ANZ Bank’s share of wallet rose by 5.2 per cent to 28.8 per cent between January 2004 and December 2014, while the Commonwealth Bank of Australia’s share rose by 4.3 per cent to 34.2 per cent. For accounts/deposits, CBA has the highest share of their customers’ wallet with 60.3 per cent (up 7.1 per cent over the last 10 years), followed by Westpac with 55.3 per cent (up three per cent)

CORPORATES
ROY MORGAN RESEARCH LIMITED, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, WESTPAC BANKING CORPORATION – ASX WBC, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ

Roy Morgan announces the winners of the 2014 Telecommunications Customer Satisfaction Awards

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 19-Feb-15

Roy Morgan Research announced the winners of its 2014 Customer Satisfaction Awards for the telecommunications industry on 18 February 2015. Amaysim was named the Mobile Phone Service Provider of the Year for the second year running, while Internode won the award for Home Internet Service Provider of the Year for the fourth successive year. Southern Phone was named the Home Phone Provider of the Year and Apple won the award for Handset Provider of the Year

CORPORATES
ROY MORGAN RESEARCH LIMITED, AMAYSIM AUSTRALIA PTY LTD, INTERNODE SYSTEMS PTY LTD, SOUTHERN PHONE COMPANY LIMITED, APPLE INCORPORATED, IINET LIMITED – ASX IIN, TPG TELECOM LIMITED – ASX TPM

Roy Morgan Customer Satisfaction Awards: announcing Australia’s retail superstars

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 19-Feb-15

Roy Morgan Research announced the winners of its 2014 Customer Satisfaction Awards for the retail industry on 18 February 2015. David Jones was named the Department Store of the Year, while Target won the award for Discount Department Store of the Year. The Reject Shop won the award for Discount Variety Store of the Year, and The Good Guys took out the award for Furniture/Electrical Store of the Year for a fourth consecutive year

CORPORATES
ROY MORGAN RESEARCH LIMITED, DAVID JONES LIMITED, TARGET AUSTRALIA PTY LTD, THE REJECT SHOP LIMITED – ASX TRS, THE GOOD GUYS, AUTOBARN PTY LTD, GUARDIAN CHEMISTS, SUZANNE GRAE, MICHEL’S PATISSERIE, TRUE VALUE HARDWARE LIMITED, DYMOCKS PTY LTD, CRUST GOURMET PIZZA BAR PTY LTD, GULL PETROLEUM PTY LTD, BETTS AND BETTS PTY LTD, BETTS KIDS, SPORTSPOWER, ALDI STORES SUPERMARKETS PTY LTD

Roy Morgan announces 2014 winners of Banking and Finance Satisfaction Awards

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 19-Feb-15

Roy Morgan Research announced the winners of its 2014 Customer Satisfaction Awards for the banking and finance industry on 18 February 2015. P&N Bank was named the Bank of the Year, while the Commonwealth Bank won the award for Major Bank of the Year. Bendigo Bank was named the Business Bank of the Year, Defence Service Homes Insurance took out the award for General Insurer of the Year and ESSSuper received the award for Industry Superannuation Fund of the Year

CORPORATES
ROY MORGAN RESEARCH LIMITED, P&N BANK, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, BENDIGO BANK, BENDIGO AND ADELAIDE BANK LIMITED – ASX BEN, DEFENCE SERVICE HOMES INSURANCE SCHEME, ESSSUPER, GREATER BUILDING SOCIETY LIMITED, PEOPLE’S CHOICE CREDIT UNION, CBHS FRIENDLY SOCIETY LIMITED, INSURANCELINE HOLDINGS PTY LTD, NRMA LIMITED, REST SUPER PTY LTD, WESTPAC BANKING CORPORATION – ASX WBC, PLUM FINANCIAL SERVICES LIMITED

Roy Morgan announces 2014 winners of Customer Satisfaction Awards

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 19-Feb-15

Roy Morgan Research announced the winners of its fourth annual Customer Satisfaction Awards on 18 February 2015. The awards recognise outstanding levels of customer satisfaction, as judged by more than 50,000 consumers and 12,000 business decision-makers throughout 2014. The 37 award categories cover sectors such as banking, insurance, superannuation, automotive, travel and hospitality, retail, telecommunications and utilities. Roy Morgan Research CEO Michele Levine says the awards have earned a reputation as the most accurate and reliable measure of customer satisfaction in Australia

CORPORATES
ROY MORGAN RESEARCH LIMITED, LEXUS AUSTRALIA, P&N BANK, GREATER BUILDING SOCIETY LIMITED, PEOPLE’S CHOICE CREDIT UNION, DEFENCE SERVICE HOMES INSURANCE SCHEME, ESSSUPER, PLUM FINANCIAL SERVICES LIMITED, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, WESTPAC BANKING CORPORATION – ASX WBC, CBHS FRIENDLY SOCIETY LIMITED, INSURANCELINE HOLDINGS PTY LTD, BENDIGO AND ADELAIDE BANK LIMITED – ASX BEN, NRMA LIMITED, REST SUPER PTY LTD, AUTOBARN PTY LTD, GUARDIAN CHEMISTS, SUSSAN-SUZANNE GRAE, MICHEL’S PATISSERIE, DAVID JONES LIMITED, TARGET AUSTRALIA PTY LTD, THE REJECT SHOP LIMITED – ASX TRS, THE GOOD GUYS, TRUE VALUE HARDWARE LIMITED, CRUST PIZZA, GULL PETROLEUM PTY LTD, BETTS AND BETTS PTY LTD, BETTS KIDS, SPORTSPOWER, ALDI STORES SUPERMARKETS PTY LTD, APPLE INCORPORATED, SOUTHERN PHONE COMPANY LIMITED, INTERNODE SYSTEMS PTY LTD, AMAYSIM AUSTRALIA PTY LTD, QANTAS AIRWAYS LIMITED – ASX QAN, SINGAPORE AIRLINES LIMITED, ACTEWAGL, RED ENERGY PTY LTD

ANZ-Roy Morgan Consumer Confidence at Six Month Lows

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 17-Feb-15

The ANZ-Roy Morgan Consumer Confidence rating for Australia fell by 1.7 per cent in the week ended 15 February 2015, to the lowest level since early August 2014. For now, it appears that concerns about job security, weak wages growth and the economic outlook are outweighing the boost from the recent interest rate cut, lower petrol prices and rising asset values. Confidence in the economic outlook over the next year fell by 4.3 per cent, and confidence in the economic outlook over the next five years fell by 3.2 per cent

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, RESERVE BANK OF AUSTRALIA

Women watching cricket and going to matches – but it’s still a boy’s club online

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 16-Feb-15

A Roy Morgan Single Source survey has found that about 450,000 Australians aged 14+ visit the ESPN Cricinfo website in any average four weeks throughout the year, but just 9.5 per cent of visitors (or 43,000) are women. However, women account for 19 per cent (or 121,000) of the 640,000 monthly visitors to the Cricket Australia site. Meanwhile, more than a million women "almost always" watch Test or One-Day matches on TV, and around 800,000 watch Twenty20 matches. Women also comprise a third of Australians who went to a Twenty20 match in the past year, 29 per cent of those who attended a One-Day match and 26 per cent of those who attended a Test match

CORPORATES
ROY MORGAN RESEARCH LIMITED, CRICKET AUSTRALIA, ESPN INCORPORATED, CRICINFO

Fuel efficiency still top priority for Aussie motorists

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 16-Feb-15

A Roy Morgan Single Source survey has found that 79 per cent of Australians aged 14+ who are motorists consider fuel efficiency to be more important in a vehicle than high performance. The survey, which was carried out in the year to November 2014, also shows that 75 per cent will only buy a car with a proven track record, and 72 per cent spend a lot of time researching their options before deciding which car to buy. Meanwhile, 69 per cent of drivers agree that "I usually only consider the main car manufacturers as I don’t like to take the risk of a lesser known make"

CORPORATES
ROY MORGAN RESEARCH LIMITED, HYUNDAI MOTOR COMPANY AUSTRALIA PTY LTD, MAZDA AUSTRALIA PTY LTD, TOYOTA MOTOR CORPORATION AUSTRALIA LIMITED, JEEP AUSTRALIA

Westpac leads big four in business customer satisfaction and advocacy

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 12-Feb-15

A Roy Morgan Research Business Single Source survey has found that the overall satisfaction level of the business customers of Australia’s four major banks fell to 65.6 per cent in January 2015. This compares with 68.6 per cent in September 2014. Westpac retained the highest satisfaction rating at 70.5 per cent, ahead of the Commonwealth Bank on 66.4 per cent. However, smaller banks continue to outperform the "big four" in terms of business customer satisfaction, increasing their satisfaction level from 69.4 per cent to 70.6 per cent

CORPORATES
ROY MORGAN RESEARCH LIMITED, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, WESTPAC BANKING CORPORATION – ASX WBC, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB, BENDIGO AND ADELAIDE BANK LIMITED – ASX BEN, SUNCORP GROUP LIMITED – ASX SUN