MARKETING RESEARCH – AUSTRALIA

You don’t bring me flowers: a Valentine’s ballad

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 11-Feb-15

A Roy Morgan Single Source survey has found that fewer than 15 per cent of Australian men bought fresh flowers in an average three-month period in the year to December 2014. The survey also shows that in the first quarter of 2014, 17.1 per cent of Australian men reported buying fresh flowers at least once in the previous three months. Meanwhile, 31 per cent of men who are engaged or planning to marry buy fresh flowers in any given three months, compared with 18.2% of men who are married

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ROY MORGAN RESEARCH LIMITED

Common scents: younger women more likely to buy perfume

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 11-Feb-15

A Roy Morgan Single Source survey has found that 11 per cent of Australian women aged 14+ bought perfume in an average four-week period in the year to September 2014. However, this rises to 18 per cent for women in the 14-24 age group, compared with 10 per cent of women in the 50-64 age demographic. The proportion of women in the 25-34, 35-49 and 65+ age groups who purchased women’s perfume in any given four weeks was fairly consistent, at around nine per cent

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ROY MORGAN RESEARCH LIMITED

A friend’s spare room in Australia or a 4-star resort in Asia?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 10-Feb-15

A Roy Morgan Single Source survey has found that 36 per cent of Australians aged 14+ whose last long holiday was domestic chose to stay at the homes of friends or relatives. The survey, which was carried out in the year to December 2014, also shows that 21 per cent opted for paid accommodation such as fully self-contained rental flats, apartments or houses, while 11 per cent stayed at four-star hotels or resorts. In contrast, 33 per cent of Australian holiday-goers whose last long trip was in Asia chose to stay at either four-star hotels or resorts, while 28 per cent opted for standard hotels/motels or resorts

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ROY MORGAN RESEARCH LIMITED

ANZ-Roy Morgan Consumer Confidence: Not-So-Great Expectations

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 10-Feb-15

The ANZ-Roy Morgan Consumer Confidence rating for Australia fell by 0.6 per cent to 111.7 in the week ended 8 February 2015. The modest change likely reflects the positive impact from interest rate cuts, somewhat offset by concerns about the economy and federal government leadership speculation. Confidence in the economic outlook over the next year fell by 3.6 per cent, but expectations of household finances compared with a year ago rose by 1.3 per cent. This sub-index is most correlated with household spending

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ROY MORGAN RESEARCH LIMITED, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, RESERVE BANK OF AUSTRALIA

Australian unemployment down in January to 9.8% as full-time employment increases to new record high despite shrinking workforce

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 6-Feb-15

A Roy Morgan survey on Australia’s unemployment and under-employed shows that the real unemployment rate fell to 9.8 per cent in January 2015. This compares with an official unemployment rate of 6.1 per cent in December 2014. The total workforce has fallen by 127,000 to 12,627,000 since January 2014, and the number of Australians who are under-employed has fallen by 72,000 to 1,033,000 in the last 12 months. Roy Morgan Research executive chairman Gary Morgan notes that more than 2.27 million Australians are either unemployed or under-employed, and the Federal Government must look seriously at industrial relations reform

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ROY MORGAN RESEARCH LIMITED, AUSTRALIAN BUREAU OF STATISTICS

Business confidence rebounds in January prior to the February RBA decision to drop rates

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 5-Feb-15

A Roy Morgan Business Single Source survey has found that Australian business confidence rose by 8.3 per cent to 114.9 in January 2015, compared with 105.3 in December 2014. This improvement was well above the average gain of 3.5 per cent for the month of January over the last four years. However, business confidence remains below the five-year average of 117.9. It is also well below the peak of 136.3 in October 2013, which followed the election of the Federal Government

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ROY MORGAN RESEARCH LIMITED

Shutter island: a snapshot of the 4.3 million Australians now sharing photos online

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 3-Feb-15

A Roy Morgan Single Source survey has found that 23 per cent of Australians aged 14+ regularly uploaded pictures to photo-sharing websites in the year to September 2014. This compares with just eight per cent in 2012. The survey also shows that three million Australians uploaded photos via their mobile phone in an average four-week period in the year to September 2014, while 2.5 million used a computer

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ROY MORGAN RESEARCH LIMITED, FACEBOOK INCORPORATED, PINTEREST, INSTAGRAM LLC, TUMBLR INCORPORATED, SNAPCHAT INCORPORATED

More Australians buying eBooks

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 2-Feb-15

A Roy Morgan Single Source survey has found that seven per cent of Australians aged 14+ bought at least one eBook online in an average three months during the year to September 2014. Some 9.1 per cent of Australians in the 35-49 age group bought an eBook in an average three months, compared with 8.7 per cent in the previous year. The proportion of Australians in the 18-24 age group who buy eBooks online has risen from 3.9 per cent to 5.1 per cent in the last year, while the number of eBook buyers aged 65+ has risen from 4.1 per cent to 5.4 per cent

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ROY MORGAN RESEARCH LIMITED

The tube meets the net: more Australians connect their televisions online

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 28-Jan-15

A Roy Morgan Single Source survey has found that 12.5 per cent of Australian households now have a Smart TV. The survey, which was carried out in the year to October 2014, also shows that 4.3 per cent of households use Telstra’s T-Box to access internet content, while four per cent have an Apple TV set-top digital media player. Meanwhile, some 576,000 Australians intend to buy a Smart TV in the next 12 months, while 281,000 intend to buy an Apple TV device

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ROY MORGAN RESEARCH LIMITED, TELSTRA CORPORATION LIMITED – ASX TLS, APPLE INCORPORATED, GOOGLE INCORPORATED

Australians think Andrew Chan & Myuran Sukumaran should be executed

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Original article by Roy Morgan Research
Morgan Poll Update – Page: Online : 27-Jan-15

A special snap SMS Morgan Poll has found that 52 per cent of Australians believe that Australians convicted of drug trafficking in another country and sentenced to death should be executed. The survey, which was carried out from 23-27 January 2015, also shows that 62 per cent of Australians believe that the Federal Government should not do more to stop the execution of Myuran Sukumaran and Andrew Chan in Indonesia. Roy Morgan Research executive chairman Gary Morgan notes that 60 per cent of men are in favour of the death penalty for convicted drug traffickers, compared with only 46% of women

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MORGAN POLL, ROY MORGAN RESEARCH LIMITED, LIBERAL PARTY OF AUSTRALIA, NATIONAL PARTY OF AUSTRALIA, AUSTRALIAN LABOR PARTY, AUSTRALIAN GREENS