MARKETING RESEARCH – AUSTRALIA

Apple Pay set to overtake Afterpay in usage in 2023

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Original article by Roy Morgan
Market Research Update – Page: Online : 13-Apr-23

The latest Roy Morgan Digital Payments Report shows that Afterpay is now used by over 3.3 million Australians (15.6% of the population). It is just ahead of Apple Pay, which is now used by over 3.2 million Australians (15.2%). However, current trends show that Apple Pay is poised to overtake Afterpay in the next few months. Apple Pay has increased its usage in the local market significantly from a year ago, up from 11.1% of Australians in February 2022, an increase of 4.1% points in a year. In contrast, usage of Afterpay has increased from 14.1% of Australians a year ago to 15.6%, an increase of just 1.5% points in a year. These new digital payment findings are from Roy Morgan Single Source, Australia’s leading consumer survey, derived from in-depth interviews with around 60,000 Australians annually.

CORPORATES
ROY MORGAN LIMITED, AFTERPAY LIMITED, APPLE PAY

Telecommunications industry overtakes Social Media as the most distrusted industry

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Original article by Roy Morgan
Market Research Update – Page: Online : 5-Apr-23

For the first time since Roy Morgan began measuring trust and distrust in 2018, the telecommunications industry has emerged as the most distrusted industry in the entire economy, usurping the unenviable position from the social media industry. The recent woes of the telco industry have been driven primarily by the toxic levels of distrust that Optus experienced in the wake of its highly publicised data breach in September 2022. In the 12 months to February, Optus was the second most distrusted brand in the economy, with Telstra the third most distrusted. Facebook remains the most distrusted brand in the country despite slightly lower levels of distrust in recent months; however, Optus is closing in on the social media giant. The travel and tourism industry has also taken a fall in the industry Net Trust rankings, falling from 10th position to 13th, and now recording more distrust than trust. The industry has been brought down by heightened distrust of Qantas, which has faced negative press coverage over the past year. Qantas has fallen into Net Distrust territory for the first time this month, recording more distrust than trust. Insurance was the other industry to fall in the rankings, contributed to by continued high levels of distrust in Medibank, which is now the 7th most distrusted brand in the economy. The insurance industry is now more distrusted than the gambling industry.

CORPORATES
ROY MORGAN LIMITED, SINGTEL OPTUS PTY LTD, TELSTRA CORPORATION LIMITED – ASX TLS, FACEBOOK, QANTAS AIRWAYS LIMITED – ASX QAN, MEDIBANK HEALTH SOLUTIONS PTY LTD

Super fund satisfaction drops to 66.6% in February 2023 – down 5.4% points from record high in January 2022

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Original article by Roy Morgan
Market Research Update – Page: Online : 22-Mar-23

New data from Roy Morgan’s Superannuation Satisfaction Report shows an overall super fund satisfaction rating of 66.6% in February 2023. This is 5.4% lower than the record high reached just over a year ago in January 2022 (72.0%). Despite the decrease over the last year superannuation satisfaction is still higher than the long-term average of 57.9% from 2007-2023, and also higher than at any time prior to the pandemic years of 2021-22 when the measure was at record highs. However, superannuation satisfaction is now at its lowest since December 2020 (64.8%). Customer satisfaction for Industry Funds has declined by 6.3% points since January 2022 to 67.9% – the largest decline for any of the super fund categories; the customer satisfaction of Retail Funds has declined by 5.6% points to 61.3%. Unisuper and HESTA now have the highest customer satisfaction ratings among Industry Funds, ahead of AustralianSuper and HOSTPLUS. The highest-placed Retail Super Fund is Macquarie, followed by MLC, OnePath and Colonial First State. The report’s findings are from Roy Morgan Single Source, Australia’s most trusted consumer survey, compiled by in-depth interviews with over 60,000 Australians each year.

CORPORATES
ROY MORGAN LIMITED

Mortgage stress increases to its highest since April 2012 with 24.9% of mortgage holders now At Risk

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Original article by Roy Morgan
Market Research Update – Page: Online : 1-Mar-23

New research from Roy Morgan shows that an estimated 1.19 million mortgage holders (24.9%) were ‘At Risk’ of ‘mortgage stress’ in the three months to January 2023. This period encompassed two interest rate increases of 0.25%. The proportion of mortgage holders now considered ‘At Risk’ of mortgage stress is the highest since June 2012 and is now significantly above the long-term average of 22.8% stretching back to early 2007. The number of Australians ‘At Risk’ of mortgage stress has increased by 486,000 over the last year. However, despite the sharp increase in the level of mortgage stress the overall number remains well below the high reached during the Global Financial Crisis in early 2009 of 35.6% (1,455,000 mortgage holders). Meanwhile, the number of mortgage holders considered ‘Extremely At Risk’, has increased to 710,000 (15.4%), which is slightly above the long-term average over the last 15 years of 659,000 (15.9%). These are the latest findings from Roy Morgan’s Single Source Survey, based on in-depth interviews conducted with over 60,000 Australians each year, including over 10,000 owner-occupied mortgage-holders.

CORPORATES
ROY MORGAN LIMITED

Four in five shoppers believe buying Australian-made is important

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Original article by Roy Morgan
Market Research Update – Page: Online : 28-Feb-23

New research by Roy Morgan shows that 86 per cent of Australians say that buying Australian-made products is important to them. Only 2% said that buying Australian-made is not important to them. Meanwhile, 67% stated in the survey that they ‘often’ or ‘always’ buy Australian-made products, citing supporting local jobs and the economy as their reason for doing so, followed by the quality or reliability of Australian-made products. Some 35% of respondents also claimed to purchase more Australian-made products now than before the pandemic. The survey also found that 99% of Australians aged 18+ are aware of the Australian Made logo, with the logo having the highest recognition of any certification mark in Australia. Trust in the Australian Made logo is also high; 93% of Australians are confident that products displaying the mark are made or grown in Australia.

CORPORATES
ROY MORGAN LIMITED

Pre-Christmas retail sales hit record high of $66.8 billion – within 1.2% of Roy Morgan’s forecast

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Original article by Roy Morgan
Market Research Update – Page: Online : 22-Feb-23

Roy Morgan’s 2022 Christmas retail sales forecast conducted in conjunction with the Australian Retailers Association (ARA) of $66 billion seasonally adjusted for the key pre-Christmas retailing period was within 1.2% of the actual record seasonally adjusted retail sales result of $66.8 billion – the most accurate forecast since the COVID-19 pandemic struck Australia early in 2020. Even more impressive were Roy Morgan’s retail sales forecasts covering ‘Non-Food’ categories, which cover about 60% of total retail spending. Roy Morgan had predicted that total spending in ‘Non-Food’ categories would amount to $40.6 billion (up 7.8% on a year ago); the final spending across these categories came in at $40.6 billion, an exact match and also in line with the ABS December quarter CPI figures. Forecast spending in the Food category was $25.4 billion, slightly lower than the actual result of $26.2 billion. The difference in this category was heavily impacted by significant flooding events in much of eastern Australia, which led to unexpected inflationary pressures across several key food and grocery items.

CORPORATES
ROY MORGAN LIMITED, AUSTRALIAN RETAILERS ASSOCIATION, AUSTRALIAN BUREAU OF STATISTICS

Supermarkets remain the most trusted while Qantas’ reputation crashes and distrust for Optus and Medibank soars

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Original article by Roy Morgan
Market Research Update – Page: Online : 8-Feb-23

Retail heavyweights have continued to lead the way in the latest Roy Morgan ‘Net Trust’ rankings. The top five most trusted brands are unchanged for a fifth straight quarter – Woolworths, Coles, Bunnings, ALDI and Kmart. The previously highly trusted Qantas has fallen from the 9th most trusted brand in the September quarter to the 40th most trusted brand in the December quarter. The brand now records only marginally more trust than distrust, whereas in the past its trust far surpassed its distrust. The September 2022 data breach has caused Optus’ Net Distrust Score to deteriorate significantly, moving from the 17th most distrusted brand in the September quarter, to the 2nd most distrusted brand in the December quarter. Medibank suffered a similar fate as a result of their own data breach in October 2022. The private health insurer was previously a trusted brand, but has now become the 14th most distrusted brand in the country. Roy Morgan data scientists analysed nominations from more than 22,000 Australians to identify the nation’s most trusted and most distrusted brands.

CORPORATES
ROY MORGAN LIMITED

Melbourne Institute & Roy Morgan – Taking The Pulse of the Nation: To address rising energy costs, Australians want long-term solutions from the government rather than temporary reliefs

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Original article by Roy Morgan
Market Research Update – Page: Online : 7-Feb-23

In December 2022, the Taking the Pulse of the Nation survey asked Australians about their ability to meet daily energy needs, their strategies to deal with high energy costs, and what they expect from the government to assist with rising energy costs. Rising energy costs have meant that a fifth of Australians can’t afford to adequately use their heating or cooling. The proportion of Australians unable to heat or cool their homes is almost four times higher among those in financial stress compared to those not in financial stress. When asked how they’re responding to recent and predicted future increases in electricity and gas prices, 36% of Australians have changed the heating and/or cooling setting of their homes to lower energy costs and save money. Some 12% of respondents reported having skipped a meal or eaten less to be able to pay their energy bills. Meanwhile, about 45% of Australians believe the government should invest in or subsidise the development of more renewable energy sources instead of one-time transfers to households to help alleviate energy poverty. Many Australians also want to see government intervention with price controls or caps on energy market prices, and investment in nuclear technologies and power infrastructure. This report is based on a total of 1,000 adult respondents from data collected in December 2022. Visit the Melbourne Institute Taking the Pulse of the Nation web portal for further information and to access interactive charts and other findings: https://melbourneinstitute.unimelb.edu.au/data/ttpn.

CORPORATES
ROY MORGAN LIMITED, UNIVERSITY OF MELBOURNE. INSTITUTE OF APPLIED ECONOMIC AND SOCIAL RESEARCH

Nearly two-thirds of Australians (64%) say January 26 should be known as ‘Australia Day’, virtually unchanged on a year ago

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Original article by Roy Morgan
Market Research Update – Page: Online : 25-Jan-23

A special Roy Morgan SMS Poll into attitudes towards January 26 shows that a clear majority of 64% of Australians now say the date should be known as ‘Australia Day’, which is virtually unchanged from a year ago. Some 36% of Australians say it should be called ‘Invasion Day’. Analysis by gender shows that 69% of men favour January 26 being known as ‘Australia Day’, while 31% say it should be called ‘Invasion Day’. In contrast, women are more evenly split with a narrow majority of 58% in favour of January 26 being known as ‘Australia Day’ compared to 42% saying it should be known as ‘Invasion Day’. Support for saying January 26 should be known as ‘Australia Day’ is down slightly on a year ago for both genders. This Roy Morgan SMS Poll was conducted with an Australia-wide cross-section of 1,231 Australians aged 18+ on the weekend from Friday January 20 to Monday January 23.

CORPORATES
ROY MORGAN LIMITED

Retailers continue to hold top spots as most trusted while Qantas, ABC, Shell, TikTok and Pfizer more distrusted this quarter in Roy Morgan’s latest Net Trust rankings

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Original article by Roy Morgan
Market Research Update – Page: Online : 21-Dec-22

Roy Morgan data scientists analysed nominations from more than 22,000 Australians to identify the nation’s 20 most trusted brands, and the 20 most distrusted brands. The Roy Morgan Net Trust rankings for the 12 months to September 2022 shows that the top five most trusted brands are unchanged for a fourth straight quarter – Woolworths, Coles, Bunnings Warehouse, ALDI and Kmart. However, Qantas has fallen three places from 6th place to become the 9th most trusted brand. The ABC has also fallen three places, from the 15th to 18th most trusted brand, although it is still the most trusted media brand. Meanwhile, Harvey Norman has entered the top five most distrusted brands for the first time, while Shell has risen four places to become the 12th most distrusted brand. TikTok jumped eight places on the distrust ladder to become the 13th most distrusted brand, joining fellow social media giants Facebook/Meta (1st) and Twitter (16th) in the top 20 most distrusted brands. The Roy Morgan Risk Monitor surveys approximately 1,800 Australians every month to measure levels of trust and distrust in more than 900 brands across 26 industry sectors.

CORPORATES
ROY MORGAN LIMITED