MARKETING RESEARCH – AUSTRALIA

Melbourne Institute & Roy Morgan – Taking The Pulse of the Nation: To address rising energy costs, Australians want long-term solutions from the government rather than temporary reliefs

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Original article by Roy Morgan
Market Research Update – Page: Online : 7-Feb-23

In December 2022, the Taking the Pulse of the Nation survey asked Australians about their ability to meet daily energy needs, their strategies to deal with high energy costs, and what they expect from the government to assist with rising energy costs. Rising energy costs have meant that a fifth of Australians can’t afford to adequately use their heating or cooling. The proportion of Australians unable to heat or cool their homes is almost four times higher among those in financial stress compared to those not in financial stress. When asked how they’re responding to recent and predicted future increases in electricity and gas prices, 36% of Australians have changed the heating and/or cooling setting of their homes to lower energy costs and save money. Some 12% of respondents reported having skipped a meal or eaten less to be able to pay their energy bills. Meanwhile, about 45% of Australians believe the government should invest in or subsidise the development of more renewable energy sources instead of one-time transfers to households to help alleviate energy poverty. Many Australians also want to see government intervention with price controls or caps on energy market prices, and investment in nuclear technologies and power infrastructure. This report is based on a total of 1,000 adult respondents from data collected in December 2022. Visit the Melbourne Institute Taking the Pulse of the Nation web portal for further information and to access interactive charts and other findings: https://melbourneinstitute.unimelb.edu.au/data/ttpn.

CORPORATES
ROY MORGAN LIMITED, UNIVERSITY OF MELBOURNE. INSTITUTE OF APPLIED ECONOMIC AND SOCIAL RESEARCH

Nearly two-thirds of Australians (64%) say January 26 should be known as ‘Australia Day’, virtually unchanged on a year ago

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Original article by Roy Morgan
Market Research Update – Page: Online : 25-Jan-23

A special Roy Morgan SMS Poll into attitudes towards January 26 shows that a clear majority of 64% of Australians now say the date should be known as ‘Australia Day’, which is virtually unchanged from a year ago. Some 36% of Australians say it should be called ‘Invasion Day’. Analysis by gender shows that 69% of men favour January 26 being known as ‘Australia Day’, while 31% say it should be called ‘Invasion Day’. In contrast, women are more evenly split with a narrow majority of 58% in favour of January 26 being known as ‘Australia Day’ compared to 42% saying it should be known as ‘Invasion Day’. Support for saying January 26 should be known as ‘Australia Day’ is down slightly on a year ago for both genders. This Roy Morgan SMS Poll was conducted with an Australia-wide cross-section of 1,231 Australians aged 18+ on the weekend from Friday January 20 to Monday January 23.

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ROY MORGAN LIMITED

Retailers continue to hold top spots as most trusted while Qantas, ABC, Shell, TikTok and Pfizer more distrusted this quarter in Roy Morgan’s latest Net Trust rankings

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Original article by Roy Morgan
Market Research Update – Page: Online : 21-Dec-22

Roy Morgan data scientists analysed nominations from more than 22,000 Australians to identify the nation’s 20 most trusted brands, and the 20 most distrusted brands. The Roy Morgan Net Trust rankings for the 12 months to September 2022 shows that the top five most trusted brands are unchanged for a fourth straight quarter – Woolworths, Coles, Bunnings Warehouse, ALDI and Kmart. However, Qantas has fallen three places from 6th place to become the 9th most trusted brand. The ABC has also fallen three places, from the 15th to 18th most trusted brand, although it is still the most trusted media brand. Meanwhile, Harvey Norman has entered the top five most distrusted brands for the first time, while Shell has risen four places to become the 12th most distrusted brand. TikTok jumped eight places on the distrust ladder to become the 13th most distrusted brand, joining fellow social media giants Facebook/Meta (1st) and Twitter (16th) in the top 20 most distrusted brands. The Roy Morgan Risk Monitor surveys approximately 1,800 Australians every month to measure levels of trust and distrust in more than 900 brands across 26 industry sectors.

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ROY MORGAN LIMITED

New research shows good news in store for retail this Christmas

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Original article by Roy Morgan
Market Research Update – Page: Online : 29-Nov-22

The Christmas Gift Buying Survey by the Australian Retailers Association in collaboration with Roy Morgan shows that 59% of Australians intend to spend the same or more (12%) on Christmas gifts compared with 2021, despite growing inflationary pressures. The survey also found that the average gift purchase is $700, down slightly ($26) on last year. Australians aged 35-49 years will spend the most, committing an average of $933 to their gifts; spending for this age group is up $111 over last year. Meanwhile, the majority of Australians will continue to shop for Christmas gifts in-store, with around one-third done online (down 14% point on 2021). Only 1% of Australians say they will do 100% of their shopping online. This ARA-Roy Morgan Snap SMS survey was conducted with an Australian-wide cross-section of 2,317 Australians aged 18+ on Thursday October 20 – Monday October 24, including 1,717 who plan on buying gifts for Christmas.

CORPORATES
AUSTRALIAN RETAILERS ASSOCIATION, ROY MORGAN LIMITED

Good news in store for retail this Christmas – new research

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Original article by
Australian Retailers Association – Page: Online : 23-Nov-22

The Christmas Gift Buying Survey has been undertaken by the Australian Retailers Association in collaboration with Roy Morgan. The survey shows that 59% of Australians intend to spend the same or more (12%) on Christmas gifts compared with 2021, despite growing inflationary pressures. It also found that the average gift purchase is $700, down slightly ($26) on last year. Alcohol and food top the list of intended gift purchases for this year, followed by gifts cards and toys. The ARA and Roy Morgan forecast that Australians will spend nearly $64 billion in the lead up to Christmas, up 3% on last year. They also forecast that sales over the four-day Black Friday/Cyber Monday weekend (25 – 28 Nov) will reach a record $6.2 billion.

CORPORATES
AUSTRALIAN RETAILERS ASSOCIATION, ROY MORGAN LIMITED

Mortgage stress increases to its highest since April 2018 with 22.6% of mortgage holders now At Risk

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Original article by Roy Morgan
Market Research Update – Page: Online : 23-Nov-22

New research from Roy Morgan shows that an estimated 1,013,000 mortgage holders (22.6%) were ‘At Risk’ of ‘mortgage stress’ in the three months to October 2022. This period encompassed two interest rate increases of 0.5% and an increase of 0.25% in early October, taking official interest rates to 2.6% – the level since August 2013. Since then, there has been another interest rate increase of 0.25% in November. Despite these interest rate increases the proportion of mortgage holders considered ‘At Risk’ of mortgage stress is well below the high reached during the Global Financial Crisis in early 2009 of 35.6% (1,455,000 mortgage holders). The number of mortgage holders now considered ‘At Risk’ is now just below the long-term average over the last 15 years of 22.8%. Meanwhile, the number of mortgage holders considered ‘Extremely At Risk’ increased to 619,000 (14.4%) in the three months to October, which remains clearly below the long-term average over the last 15 years of 659,000 (15.9%). These are the latest findings from Roy Morgan’s Single Source Survey, based on in-depth interviews conducted with over 60,000 Australians each year including over 10,000 owner-occupied mortgage-holders.

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ROY MORGAN LIMITED

Roy Morgan Trusted Brand Awards 2022: Australia’s most trusted brands in five key services and communications industries

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Original article by Roy Morgan
Market Research Update – Page: Online : 16-Nov-22

Roy Morgan presented the inaugural Roy Morgan Trusted Brand Awards for 2022 in mid-October. Victoria-based ISP Aussie Broadband has taken out the inaugural award in the telecommunications category ahead of iiNet and TPG, and it has been Australia’s ‘Most Trusted Brand in Telecommunications’ since December 2020. The Salvation Army has won the inaugural ‘Most Trusted Brand in Charities’ Award after regaining top position in the category in June 2021. The excellent performance of Australia Post in dealing with the challenges of staff shortages caused by the pandemic and record high parcel deliveries, has been recognised in its victory in the ‘Most Trusted Brand in Services’ category, ahead of fellow finalists Wesfarmers and Choice. There was never much doubt which brand would emerge as the ‘Most Trusted Media Brand’, with the ABC leading this category since the inception of the survey four years ago. Meanwhile, Australia’s national research organisation the CSIRO is the inaugural winner of the ‘Most Trusted Brand in Government Services’ for 2022. The CSIRO has led the category for over two years and was one of only two finalists in the category to score a positive Net Trust Score – the other being Medicare in second place.

CORPORATES
ROY MORGAN LIMITED, AUSSIE BROADBAND LIMITED – ASX ABB, SALVATION ARMY, AUSTRALIA POST, AUSTRALIAN BROADCASTING CORPORATION, CSIRO

NAB is the most trusted agribusiness bank among farmers, followed by Rural Bank and Rabobank

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Original article by Roy Morgan
Market Research Update – Page: Online : 14-Nov-22

A special Roy Morgan Agribusiness Brand Trust Survey of Australian farmers measured trust and distrust in the nation’s agricultural sector. National Australia Bank has emerged as the most trusted bank in the agribusiness sector in 2022, with farmers commending NAB for maintaining good relationships with farmers, for their reliability, good service and high standards. Farmers also trusted Rural Bank and Rabobank for their commitment to customer relationships, as well as their good service and reliability. Trust towards individual agribusiness banks varied by farmer demographics, with Rural Bank and Rabobank receiving high trust scores among Victorian farmers, while ANZ was most trusted in South Australia. Dairy farmers were more trusting of agribusiness banks overall, with all six banks measured in the survey recording higher Net Trust Scores among this group of farmers. Rural Bank and Rabobank were more trusted among wool farmers. The results of the Roy Morgan Farmer Agribusiness Brand Trust Survey Report are based on detailed interviews with 1,230 Australian farmers conducted during June and July 2022.

CORPORATES
ROY MORGAN LIMITED, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB, RURAL BANK LIMITED, RABOBANK AUSTRALIA LIMITED, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ

Consumer spending for the Spring Racing Carnival to reach $1.6 billion

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Original article by Roy Morgan
Market Research Update – Page: Online : 28-Oct-22

New research from the Australian Retailers Association in collaboration with Roy Morgan shows that over 1.5 million people plan to attend a Spring Racing Carnival event trackside this year. More than 1.9 million Australians plan to attend events not on the track, such as in restaurants or other hospitality venues. People celebrating the Spring Racing Carnival will spend an average amount of $1,076 on themselves, totalling $1.6 billion in spending. Meanwhile, 52% of people say they are spending the same or more than they did last year on their Spring Racing Carnival celebrations. A new dress or suit is the most common consumer purchase (mentioned by 68% of people planning to attend a Spring Racing Carnival event), followed by a hat/fascinator (35%), a pair of shoes (31%) and jewellery (26%). The ARA-Roy Morgan Snap SMS survey was conducted with an Australia-wide cross-section of 1,694 Australians aged 18+ on Friday September 30 to Tuesday October 4.

CORPORATES
ROY MORGAN LIMITED, AUSTRALIAN RETAILERS ASSOCIATION

Solar Energy Systems on households have more than doubled since 2018 – now at nearly a third of all households (32.3%)

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Original article by Roy Morgan
Market Research Update – Page: Online : 19-Oct-22

The latest Roy Morgan research shows that over 3.2 million Australian households (32.3% of all households) owned a Solar Energy System in the year to June 2022, up from only 1.32 million (14%) in the year to June 2018. There were big increases in ownership of Solar Energy Systems in 2019 and 2020, although growth has levelled off over the last two years as the penetration of Solar Energy Systems approached one-third of all households. On a State-by-State basis there are more households in NSW (885,000) with Solar Energy Systems than anywhere else followed by Queensland (756,000), Victoria (728,000), WA (439,000) and SA (332,000). SA and WA have the highest rates of Solar Energy System penetration – over 40% of households. The ownership rates are significantly lower in South-Eastern Australia with under a third of households in Tasmania (30.2%), Victoria (27.7%) and New South Wales (26.6%) owning Solar Energy Systems. A primary reason which explains the lower rates of households with Solar Energy Systems in NSW and Victoria is the higher density living and far higher number (and proportion) of apartments, flats, units, semi-detached terraces and townhouses.

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ROY MORGAN LIMITED