Walking, swimming and gym training are the most popular sports and activities Australians do regularly

July 19, 2023roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 19-Jul-23

The latest National Sports Participation report from Roy Morgan shows that 53.9% of Australians aged 14+ regularly go walking for exercise. This is a significant increase of 5.4ppts, or around 1.6 million participants, since 2019. Going to the gym/weight training is Australia’s second most popular sporting activity, with 4 million Australian adults regularly participating. Jogging is the third most popular activity, with almost 2.3 million Australians aged 14+ regularly participating, ahead of swimming on 1.7 million, yoga on 1.3 million, hiking/bushwalking on almost 1.2 million and cycling on 1.15 million. Meanwhile, young Australians are far more involved in sports, with over two-fifths of kids aged six to 13 swimming (41.6% – 1.1 million) and around a third playing soccer (33.4% – 907,000).

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Women drive rapid increase in cinema attendance over the last year – even before the release of Barbie

July 19, 2023roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 19-Jul-23

New research from Roy Morgan shows that over 11.6 million Australians aged 14+ visited a cinema in the year to March 2023, up by over 2.7 million (+11%) on a year earlier when there were still many pandemic-era restrictions. More than 6.1 million women attended the cinema in the last year, an increase of over 1.7 million (+39%) on a year earlier. There has also been a large increase for men, up more than 1 million (+23%) to 5.5 million. Meanwhile, more than 3.4 million members of Generation Z attended the cinema in the last year, up almost 600,000 (+21%) from a year earlier. Close behind are Millennials of whom just over 3.1 million attended the cinema in the last year, up more than 650,000 (+27%). The older generations also comprise sizeable cinema audiences, with 2.4 million in Generation X and 1.9 million Baby Boomers attending the cinema in the last year. Looking in detail at who is driving the increase in cinema attendance across the population, we can see that high-value premium consumers are more likely to go to the cinema than anyone else.

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Trust and Distrust in the Not-for-Profit Sector

July 17, 2023roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 17-Jul-23

Join Roy Morgan CEO Michele Levine to discover how trusted the not-for-profit sector is, whether high-net-worth donors are more trusted than other Australians in relation to this sector, which Australians are most likely to donate to charities, and what the not-for-profit industry can do to become more trusted. Michele will unpack these insights from more than 100,000 respondents.

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Trust and Distrust in the Real Estate Industry

July 17, 2023roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 17-Jul-23

Join Roy Morgan CEO Michele Levine to discover how trusted or distrusted the real estate sector is, where real estate agents are ranked, what is driving trust and distrust in the real estate sector, and what the real estate industry can do to become more trusted. Michele will unpack these insights from more than 100,000 respondents.

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ROY MORGAN LIMITED

Australians are wealthier than before COVID, but half the population holds over 95% of the wealth

July 3, 2023roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 3-Jul-23

The sixth edition of the Roy Morgan Wealth Report provides the full picture of individual Australians’ wealth and how that has changed during COVID-19. The report shows that after inflation, Australia’s wealth increased by 7.0% between March 2020 and March 2023, driven largely by the soaring value of owner-occupied homes (up 43.2% from $4.16 trillion to $5.95 trillion). The value of debt increased more quickly than the value of assets (53.0% vs. 22.2%), but not enough to stop the growth in overall wealth; the value of assets is now six times higher than the value of debt. Half the population now accounts for 95.4% of the nation’s net wealth. Watch our special End of Financial Year Wealth Report webinar with Roy Morgan CEO Michele Levine and finance and investment journalist Alan Kohler at https://www.youtube.com/watch?v=p2QW7kMF8dI.

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BMW, AGL, Apple, Harris Farm, Qantas, AFR, and more win the 2023 Premium Brand Awards

July 3, 2023roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 3-Jul-23

According to social scientist Dr Ross Honeywill, Australia is in a two-speed consumer economy, and each speed has a fundamentally different consumer mindset. The ‘fast lane’ is the New Economic Order (NEO) mindset, in which 90% of consumers are ‘big spenders’ who happily spend on frequent, premium experiences. Meanwhile, traditional mindset consumers in the ‘slow lane’ are price-sensitive, reluctant-spending consumers. Roy Morgan’s 2023 Premium Brand rankings focus on the spending of the top 50% of NEO consumers, known as Super NEOs. The Premium Brand rankings are determined in the Roy Morgan Single Source database by analysing the consumption behaviour of Australia’s 2.5 million ‘Super NEOs’ – the top 50 percent of NEOs.

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Australian alcohol consumption is higher than it was pre-pandemic driven by increases for wine and RTDs

June 28, 2023roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 28-Jun-23

New data from Roy Morgan’s Alcohol Consumption Report shows that a total of 13,709,000 Australians (67.6%) aged 18+ consumed alcohol in an average four-week period in the year to March 2023, compared to 13,073,000 (66.3%) in the year to March 2020. The most popular alcohol is wine, which has stretched its lead during the pandemic; the number of Australians drinking wine has increased from 8,096,000 (41.0%) pre-pandemic to 8,898,000 (43.9%) in the 12 months to March 2023. Meanwhile, 5,573,000 (27.5%) Australians now drink spirits, down slightly from 5,671,000 (28.7%) pre-pandemic. However, 6,537,000 (32.2%) Australians now consume beer, down significantly from the 7,413,000 (37.6%) who did so in the 12 months to March 2020 just before the pandemic struck. The standout alcoholic beverages over the course of the pandemic have been ‘Ready-to-drink’ (RTDs) for which consumption has increased from 2,138,000 Australians (10.8%) pre-pandemic to 4,208,000 (20.8%). These findings are from the Roy Morgan Single Source survey, Australia’s most trusted and comprehensive consumer survey, derived from in-depth interviews with over 60,000 Australians each year.

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Close to four million Australians now downloading podcasts

June 28, 2023roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 28-Jun-23

New data from Roy Morgan shows that podcasts are increasingly popular, with over 3.9 million Australians now downloading audio or video podcasts in an average four weeks, up a massive 456,000 (+13.1%) from a year ago. This equates to almost one-in-five Australians (18.3%), up by 1.9% points from a year ago. Mobile phones and tablets are clearly the leading way to download podcasts, used by 3.2 million Australians (15.2%), while around 1.1 million (5.2%) download podcasts via their computer (2.1% use both). Analysis by gender shows little difference, with 1,983,000 men (18.8% of men) downloading podcasts compared to 1,952,000 women (17.9% of women) – both up more than 200,000 on a year ago. Meanwhile, Generation Z (born from 1991-2005) has overtaken the slightly older Millennials (born from 1976-1990) as the largest downloaders of podcasts over the last year. These are the latest results from Roy Morgan Single Source, derived from in-depth online and telephone interviews with around 5,000 Australians each month and over 60,000 each year.

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Over half a million Australians plan to buy a new electric vehicle in the next four years

June 21, 2023roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 21-Jun-23

New data from Roy Morgan shows that 548,000 Australians plan on buying an electric vehicle in the next four years. This is equal to 12.5% of all those intending to purchase a new vehicle in this period, and an increase of over 1,230% compared with four years ago. The latest figures show that 61% of those planning to buy an electric vehicle are men, while 39% are women; however, this is a vast change from 2020 when the split was 76% men cf. 24% women. Meanwhile, intention to buy an electric vehicle has more than doubled across all age groups, and more than tripled for all age groups aged 35+. Now 51% of intending electric vehicle buyers are aged 50+ (up 4% points since 2020). The fastest growth in intention to purchase has been for Australians aged 65+, increasing more than threefold (340%) in only two years.

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