MARKETING RESEARCH – AUSTRALIA

Australian holiday-goers get their culture fix

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 14-Jan-15

A Roy Morgan Single Source survey has found that 18 per cent of Australians aged 14+ visited at least one art gallery or museum on their last holiday. The survey, which was carried out in the two years to October 2014, also shows that 36 per cent of Australians who went overseas for their last holiday visited at least one art galley or museum. Some 75 per cent who travelled to Europe for their last holiday visited an art gallery or museum. Meanwhile, 14 per cent of Australians whose last holiday was domestic visited at least one museum or art gallery

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIAN STOCKMAN’S HALL OF FAME, MUSEUM OF CENTRAL AUSTRALIA

Business satisfaction with banks reaches new high – but big four lag behind smaller banks

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 13-Jan-15

A Roy Morgan Research Business Single Source survey has found that the satisfaction level of the business customers of Australia’s four major banks was 67.6 per cent in the six months to November 2014. Satisfaction with non-big four banks was 72.2 per cent. The overall satisfaction level of Australian business banking customers is at a record high of 69.6 per cent, compared with 61.4 per cent in 2010. Westpac had the highest satisfaction rating in November (71.6 per cent). Meanwhile, the satisfaction level of the personal customers of Australian banks is now 82.8 per cent, a 6.5 per cent increase since 2010

CORPORATES
ROY MORGAN RESEARCH LIMITED, WESTPAC BANKING CORPORATION – ASX WBC, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB

Summer sport showdown: tennis, cricket and soccer vie for Aussie TV viewers’ attention

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 12-Jan-15

A Roy Morgan Single Source survey has found that 40 per cent of Australians aged 14+ say they almost always or occasionally watch cricket on TV. The survey, which was carried out in the year to September 2014, also shows that 35 per cent of Australians watch tennis and 23 per cent watch soccer. Meanwhile, 52 per cent of Australians aged 65+ almost always or occasionally watch cricket on TV, and 47 per cent watch tennis. In contrast, soccer is most popular among the 35-49 age group (26 per cent)

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIAN OPEN TENNIS, ASIAN FOOTBALL CONFEDERATION

Australian employment at record high in December driven by a record high level of part-time employment

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 8-Jan-15

A Roy Morgan Research survey on Australia’s labour market has found that the real unemployment rate was 10.9 per cent in December 2014. The number of people in the workforce now totals a record 12,901,000 (up 266,000 since December 2013), while the number of people who are underemployed has risen by 154,000 in the last 12 months to 1,246,000 (9.7 per cent). The official unemployment rate was 6.2 per cent in November. Roy Morgan Research executive chairman Gary Morgan says the high level of unemployment and underemployment means the Federal Government must look seriously at industrial relations reform

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIAN BUREAU OF STATISTICS, RESTAURANT AND CATERING INDUSTRY ASSOCIATION OF AUSTRALIA INCORPORATED

Most of us don’t eat enough fruit and veg

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 7-Jan-15

A Roy Morgan Single Source survey has found that just two per cent of Australians aged 14+ eat two serves of fruit and five serves of vegetables each day. The survey, which was carried out in the year to October 2014, also shows that more than 60 per cent of Australians eat no more than two serves of vegetables each day, while just six per cent eat five or more serves each day. Meanwhile, 33 per cent of women and 28 per of men eat the recommended two serves of fruit each day

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIA. NATIONAL HEALTH AND MEDICAL RESEARCH COUNCIL

Destination: New Zealand

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 6-Jan-15

A Roy Morgan Single Source survey has found that in the year to September 2014, some 12.8 per cent of Australians aged 14+ agreed that they would like to holiday in New Zealand at some point in the next two years. This compares with 13.9 per cent in the six months to September 2010. In contrast, the number of Australians who would like to holiday in the US has risen from 15.2 per cent to 18 per cent over the same period

CORPORATES
ROY MORGAN RESEARCH LIMITED, AIR NEW ZEALAND LIMITED – ASX AIZ, NEW ZEALAND TOURISM BOARD

Aussie kids cashed up after Christmas

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 5-Jan-15

A Roy Morgan Young Australians Survey has found that 87 per cent of Australian children aged 6-13 receive cash gifts for Christmas. The survey, which was carried out in the year to June 2014, also shows that more than 22 per cent of children are given cash gifts totalling between $A50 and $A100, while 20 per cent receive between $A100 and $A200. Meanwhile, 24 per cent of boys have received cash gifts of at least $A200, compared with 20 per cent of girls

CORPORATES
ROY MORGAN RESEARCH LIMITED

Consumer satisfaction with banks in November the highest in nearly two decades

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 16-Dec-14

A Roy Morgan Single Source survey has found that the satisfaction level of the personal customers of Australian banks rose by 0.2 per cent to a record 82.8 per cent in November 2014. The Commonwealth Bank had the highest personal customer satisfaction rating of the four major banks in the six months to November, at 81.8 per cent. However, ING Direct (89.4 per cent) and Bendigo Bank (89 per cent) boasted the highest customer satisfaction rating of the nation’s 10 largest banks, while Bankwest had the highest level of customer satisfaction for internet banking services

CORPORATES
ROY MORGAN RESEARCH LIMITED, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, WESTPAC BANKING CORPORATION – ASX WBC, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, ING DIRECT, BENDIGO AND ADELAIDE BANK LIMITED – ASX BEN, BANK OF WESTERN AUSTRALIA LIMITED, SUNCORP BANK, SUNCORP GROUP LIMITED – ASX SUN, ST GEORGE BANK LIMITED

Hybrid cars not just for greenies

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 15-Dec-14

A Roy Morgan Single Source survey, which was carried out in the year to September 2014, has found that almost 46 per cent of the 2,258,000 Australians aged 14+ who are planning to buy a new car in the next four years would
"seriously consider buying a hybrid vehicle". This compares with 43.6% during the same period in 2013. Some 64.2 per cent of Australians who intend to buy a Volvo would seriously consider a hybrid vehicle

CORPORATES
ROY MORGAN RESEARCH LIMITED, TOYOTA MOTOR CORPORATION AUSTRALIA LIMITED, KIA MOTORS AUSTRALIA PTY LTD, LEXUS AUSTRALIA, HONDA AUSTRALIA PTY LTD, MERCEDES-BENZ AUSTRALIA PTY LTD, JEEP AUSTRALIA, BMW AUSTRALIA LIMITED, NISSAN MOTOR COMPANY (AUSTRALIA) PTY LTD, HYUNDAI MOTOR COMPANY AUSTRALIA PTY LTD

Donut King: the king of customer satisfaction

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 11-Dec-14

For the second consecutive month, Donut King has beaten out the competition for the title of Coffee Shop of the Month in the Roy Morgan Customer Satisfaction Awards for October 2014, with a satisfaction rating of 87.3 per cent. Michel’s Patisserie had dominated this competitive category until September, winning the Customer Satisfaction Award every month from January through August. Starbucks is now ranked second with a satisfaction rating of 87.1 per cent, followed by Michel’s Patisserie with 84.3 per cent

CORPORATES
ROY MORGAN RESEARCH LIMITED, DONUT KING, MICHEL’S PATISSERIE, STARBUCKS COFFEE COMPANY (AUSTRALIA) PTY LTD, GLORIA JEAN’S COFFEES PTY LTD, THE COFFEE CLUB PTY LTD, MUFFIN BREAK PTY LTD