MARKETING RESEARCH – AUSTRALIA

Private-label brands lose their stigma

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Original article by Sue Mitchell
The Australian Financial Review – Page: 19 : 11-Dec-14

The market share of Australian supermarkets’ private-label brands has risen from 18 per cent to 21 per cent in the last two years. Research by Nielsen also shows that 76 per cent of consumers believe that the quality of home brands has improved. Kosta Conomos of Nielsen says that Generation Y in particular is embracing private-label groceries, and he forecasts that the market share of house brands will top 25 per cent within five years

CORPORATES
THE NIELSEN COMPANY (AUSTRALIA) PTY LTD, WOOLWORTHS LIMITED – ASX WOW, COLES GROUP LIMITED, WESFARMERS LIMITED – ASX WES, ALDI STORES SUPERMARKETS PTY LTD

Catalogues hit the mark with shoppers

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 9-Dec-14

A Roy Morgan Single Source survey has found that 53 per cent of Australians aged 14+ read one or more store catalogues in an average week during the year to September 2014. Some 56 per cent bought a product as a result of seeing it in a catalogue. The survey also shows that 41 per cent of Australians read supermarket catalogues in an average week, and 58 per cent of these people buy items from the catalogues. Meanwhile, 38 per cent of readers buy something from a chemist’s catalogue, followed by liquor store catalogues (33 per cent)

CORPORATES
ROY MORGAN RESEARCH LIMITED, DICK SMITH HOLDINGS LIMITED – ASX DSH, WESFARMERS BUNNINGS LIMITED, IKEA TRADING PTY LTD

Who are Australia’s happiest little Vegemites?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 8-Dec-14

A Roy Morgan Single Source survey has found that 39 per cent of Australians aged 14+ eat Vegemite (or similar spreads Promite and Marmite) at least once in an average seven-day period. The survey, which was carried out in the year to September 2014, also shows that 85 per cent of people who eat these spreads regularly were born in Australia. Some 43 per cent were born in New Zealand, while just 12 per cent of Australians who were born in Asia eat these spreads in an average seven days

CORPORATES
ROY MORGAN RESEARCH LIMITED

‘And…. cut!’ The TV viewers left in the dark now that Margaret and David won’t be At The Movies

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 4-Dec-14

A Roy Morgan Single Source survey has found that in the year to September 2014, 5.9 per cent of Australians aged 14+ gave "At The Movies" four and a half stars, citing it as a TV program that they "especially choose to watch". Some 2.2 per cent named it as a show that they "really love to watch". The survey also found that around 75 per cent of who really love "At The Movies" went to the cinema in an average three-month period in the year to September 2014, compared with just 46% of the general population

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIAN BROADCASTING CORPORATION, SPECIAL BROADCASTING SERVICE (SBS)

ANZ-Roy Morgan Australian Consumer Confidence Stop-Start Grind Higher

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 2-Dec-14

The ANZ-Roy Morgan Consumer Confidence rating for Australia fell by 0.3 per cent to 113.9 in the week ended 30 November 2014. This is a small setback following a solid 1.2 per cent rise in the previous week. Looking through the weekly volatility, consumer confidence is trending modestly higher. Confidence in households’ finances compared with 12 months ago fell by 1.9 per cent. However, expectations of the economic outlook and household finances improved

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ

Australia’s online shoppers more likely to buy local

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 26-Nov-14

A Roy Morgan Single Source survey has found that 38 per cent of Australians aged 14+ bought one or more products via the internet in an average four-week period in the year to September 2014. Some 64 per cent of these people used Australian websites, while 39 per cent shopped at overseas websites. Books and ebooks are the most popular items bought from overseas online retailers, while tickets to movies and other events are the items most frequently purchased from Australian sites

CORPORATES
ROY MORGAN RESEARCH LIMITED, AMAZON.COM INCORPORATED, THE BOOK DEPOSITORY LIMITED, AUSTRALIA POST

Death of the dongle? USB mobile broadband usage declines as more Aussies tether smartphones

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 25-Nov-14

A Roy Morgan Single Source survey has found that 26.5 per cent of Australians aged 14+ had one or more mobile connections in the six months to September 2014. This compares with 30.7 per cent in the six months to September 2013. The survey also shows that 7.4 per cent of Australians now use a USB modem, down from 10.8 per cent, while the proportion who use tablet SIM cards has fallen from 4.3 per cent to 3.7 per cent. Meanwhile, almost 2.1 million Australians now use their smartphone as a modem in an average four-week period, compared with 1.9 million a year ago

CORPORATES
ROY MORGAN RESEARCH LIMITED, TELSTRA CORPORATION LIMITED – ASX TLS, SINGTEL OPTUS PTY LTD, SINGAPORE TELECOMMUNICATIONS LIMITED – ASX SGT

Australians pick their must-see and much-loved television shows on ABC and SBS

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 24-Nov-14

A Roy Morgan Single Source survey has found that 11.8 million Australians aged 14+ have at least one ABC or ABC2 television show that they "especially choose to watch". The survey, which was carried out in the year to September 2014, also found that 5.5 million Australians especially choose to watch between one and three shows on the ABC. Meanwhile, 9.2 million Australians especially choose to watch at least one show on SBS ONE, SBS2 or NITV

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIAN BROADCASTING CORPORATION, SPECIAL BROADCASTING SERVICE (SBS)

A toast to Australia’s Champagne and sparkling wine drinkers!

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 20-Nov-14

A Roy Morgan Single Source survey has found that 15 per cent of Australians aged 18+ drank Champagne or sparkling wine in any given four-week period in the year to September 2014. In contrast, 37 per cent of Australian adults drank beer during an average four weeks, while 42 per cent drank red or white wines. The survey also shows that 31 per cent of Australians who drink Champagne or sparkling wine belong to the affluent AB socio-economic quintile, while 37 per cent are from households with annual income of at least $A250,000

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ROY MORGAN RESEARCH LIMITED

Westpac scores highest satisfaction of the big four banks for personal and business customers

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 19-Nov-14

A Roy Morgan Single Source survey has found that the satisfaction level of the personal customers of Australian banks rose by 0.2 per cent to a record 82.6 per cent in October 2014. Westpac had the highest personal customer satisfaction rating of the four major banks in the six months to October, at 81.5 per cent, ahead of the Commonwealth Bank (81.2 per cent). Westpac also had the highest satisfaction rating among business customers (72.3 per cent), followed by National Australia Bank (69 per cent)

CORPORATES
ROY MORGAN RESEARCH LIMITED, WESTPAC BANKING CORPORATION – ASX WBC, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ