MARKETING RESEARCH – AUSTRALIA

ANZ-Roy Morgan Consumer Confidence Back Above Long-Run Average Levels

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 29-Jul-14

The ANZ-Roy Morgan Consumer Confidence rating for Australia rose by 2.4 per cent to 116.2 in the week ended 27 July 2014. Consumer confidence has now completely retraced the sharp deterioration seen in the weeks around the Federal Government’s May 2013 Budget. While the recent improvement in confidence is an encouraging sign, ANZ’s base case remains that consumer spending growth will remain moderate in 2014, before improving in 2015 as the non-mining recovery gathers momentum

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ROY MORGAN RESEARCH LIMITED, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ

Nothing bitter about craft beer’s rising popularity

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 23-Jul-14

A Roy Morgan Single Source survey has found that 5.7 per cent of Australians aged +18 consumed local craft beer in an average four-week period in the year to March 2014. This compares with 3.5 per cent in the year to March 2010. The number of Australians who consume local mainstream beer in an average four weeks has fallen from 36.7 per cent to 31.9 per cent over the same period. Roy Morgan Research’s Angela Smith says the Helix Personas consumer profiling tool shows that members of the Metrotech community in particular are heavily represented among craft beer drinkers

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ROY MORGAN RESEARCH LIMITED

ANZ-Roy Morgan Consumer Confidence Returns

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 22-Jul-14

The ANZ-Roy Morgan Consumer Confidence rating for Australia rose by 4.4 per cent to 113.5 in the week ended 20 July 2014. Consumer confidence has almost completely retraced the sharp deterioration seen in the weeks around the Federal Government’s May 2013 Budget and is returning to long-run average levels. The improvement in confidence has been driven by large increases in households’ perceptions regarding economic conditions over the next year and their financial situation in both a year’s time and compared with a year ago

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ROY MORGAN RESEARCH LIMITED|AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ

Reading between the lines: books and digital not so incompatible

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 21-Jul-14

A Roy Morgan Research Single Source survey has found that 50.3 per cent of Australians aged 14+ read at least one novel in an average three-month period in the year to March 2014. This compares with 54.9 per cent in the year to March 2004. The survey also shows that Australians who read novels spent 18 hours online in the year to March 2014, which is more than 30 minutes higher than the national average. Meanwhile, 14.3 per cent of Australians now own an e-reader, up from just two per cent in the year to March 2011

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ROY MORGAN RESEARCH LIMITED