MARKETING RESEARCH – AUSTRALIA

Apple, Samsung, ABC and Wesfarmers among the big improvers in Roy Morgan’s latest Net Trust rankings

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Original article by Roy Morgan
Market Research Update – Page: Online : 24-Aug-22

Roy Morgan data scientists have analysed nominations from more than 21,000 Australians to identify the nation’s 20 most trusted brands, and the 20 most distrusted brands. Retailers continue to dominate the most trusted brands. The top five most trusted brands in June 2022 were Woolworths, Coles, Bunnings Warehouse, ALDI and Kmart – all unchanged at the top of the rankings for three straight quarters. However, there were big improvers in the Top 20, led by Apple (which was up two places to seventh), Samsung (up two places to 13th), the ABC (up two places to 15th) and JB Hi-Fi (up one place to 17th). Wesfarmers also entered the top 20 for the first time. Meanwhile, BP has entered the top 20 list of Australia’s most distrusted brands, while brands including News Corp, Rio Tinto, Nestle, McDonald’s, Optus, AGL, BP and Uber all experienced rising distrust rankings during the year ending June 2022. The Roy Morgan Risk Monitor surveys approximately 1,800 Australians every month to measure levels of trust and distrust in more than 900 brands across 26 industry sectors.

CORPORATES
ROY MORGAN LIMITED

Australian alcohol consumption declines from pandemic highs of 2021, but consumption of RTDs at a record high

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Original article by Roy Morgan
Market Research Update – Page: Online : 17-Aug-22

New data from Roy Morgan’s Alcohol Consumption Report shows that 13,603,000 Australians (67.9%) aged 18+ consumed alcohol in an average four-week period in the year to June 2022, down 1.8% from a pandemic high of 13,908,000 (69.7%) a year earlier. The standout alcoholic beverage over the last year as we emerged from the pandemic lockdowns of 2020-21 has been Ready-to-drinks (RTDs); some 3,349,000 Australians (16.7%) consumed RTDs in the year to June, an increase of 3.2% points (+680,000). The most popular alcohol is still wine, but the number of Australians drinking wine fell to 8,938,000 (44.6%), a decrease of 1.7% points (-297,000) from a year ago. Beer has also lost ground from its pandemic highs with 6,666,000 Australians (33.3%) now drinking beer, down 2.3% points (-428,000) on a year ago. Spirits are clearly the third favourite type of alcohol with 6,083,000 Australians (30.4%) now drinking spirits, down 2.8% points (-538,000) on mid-2021. The findings are from the Roy Morgan Single Source survey, Australia’s most trusted and comprehensive consumer survey, derived from in-depth interviews with over 60,000 Australians each year.

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ROY MORGAN LIMITED

Meal delivery services now used by over 7 million Australians after strong growth during the pandemic

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Original article by Roy Morgan
Market Research Update – Page: Online : 10-Aug-22

New research from Roy Morgan shows that over 7 million Australians aged 14+ (33.4%) now use a meal delivery service in an average three months, up from 3.6 million (16.9%) in early 2020. Uber Eats is again the clear market leader used by 3.5 million Australians, up from 2.3 million in early 2020. The use of meal delivery services grew rapidly over the last two years of extended lockdowns around much of the country – and especially in the two largest States of New South Wales and Victoria. A look at the different generations shows that Millennials (born 1976-1990) and now aged from 31-46 years old, are the most likely to use a meal delivery service. Now 45.8% of Millennials use a meal delivery service in an average three months, more than doubling their usage since early 2020 (+24% points). Just behind is Generation Z (born 1991-2008), with 43% (up 17% points from early 2020) now using meal delivery services in an average three months. Some 29.6% of people in Generation X now use meal delivery services, more than doubling from 14.4% in early 2020. The use of meal delivery services drops off sharply in the older generations aged over 60. Under one-in-six Baby Boomers (15.9%, up 8.5% points from early 2020) and only 12.3% (up 7.4% points) of Pre-Boomers used one of the services.

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ROY MORGAN LIMITED

No Covid re-run: Social, market researchers on consumer mood say 70% tightening belts; young men stressed, third-life crisis at 30 – but 24% free-spending so category discounts not required

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Original article by Roy Morgan
Market Research Update – Page: Online : 3-Aug-22

Roy Morgan CEO Michele Levine, Southern Cross Austereo’s Jasmine Beech and veteran qualitative consumer researcher Neer Korn unpack what’s coming down the track in a new podcast. Social market researchers think the deepening cost of living crisis will play out very differently to Covid. But there are parallels with previous bust cycles. The "lipstick effect" comes into play, and certain categories – homeware, necessities, some everyday luxury branded goods – should hold up. While 70 per cent of Australians report making some cutbacks, a quarter of the population will keep spending – and brands shouldn’t think about discounting to that cohort. For the broader population, retailers must communicate price hikes honestly or lose community trust earned during Covid.

CORPORATES
ROY MORGAN LIMITED, SOUTHERN CROSS AUSTEREO PTY LTD

Chinese-made clothes, electrical goods, mobile phones, footwear, and sporting goods lose favour among Australians

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Original article by Roy Morgan
Market Research Update – Page: Online : 22-Jun-22

New research by Roy Morgan shows that Australians are less likely than pre-pandemic to buy products across a wide range of industries if they know the product is ‘Made in China’. The largest declines were for clothes, electrical goods, mobile phones, footwear and sporting goods, with preference for these products falling between 2%-6% points during the pandemic years of 2020-21. Clothes are still the most ‘popular’ product for Australians that is ‘Made in China’. However, in March 2022 only 25% of Australians said they would be more likely to buy clothes if they knew the clothes were ‘Made in China’, down 4% points from March 2020. The same trend was evident for Chinese-made electrical goods, with 23% (down 5% points from 2020) of Australians saying they’d be more likely to buy the product if they knew it was ‘Made in China’, mobile phones on 21% (down 6%), footwear on 17% (down 5%) and sporting goods on 15% (down 2%). These results are from the Roy Morgan Single Source survey, derived from comprehensive in-depth interviews with over 1,000 Australians each week and around 60,000 Australians per year.

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ROY MORGAN LIMITED

Mortgage stress set to rise as interest rates continue to increase during second half of 2022

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Original article by Roy Morgan
Market Research Update – Page: Online : 22-Jun-22

New research from Roy Morgan shows that an estimated 762,000 mortgage holders (17.5%) were ‘At Risk’ of ‘mortgage stress’ in the three months to March 2022. This period encompassed the ‘Omicron wave’ of COVID-19 throughout Australia, although interest rates in the first few months of 2022 were still at a record low level of only 0.10%. Mortgage stress dropped to record lows during 2021 as record low interest rates, government stimulus, and considerable measures taken by banks and financial institutions to support borrowers in financial distress all combined to reduce the number of mortgage holders considered ‘At Risk’ to fewer than 600,000 for the first time. There has been a similar trend for mortgage holders considered ‘Extremely At Risk’, with only 10.7%, or 438,000, in this group in the three months to March 2022, close to a record low. However, there has been a big change in the last few months as concerns about inflation have increased and the RBA has commenced an interest rate hiking cycle.

CORPORATES
ROY MORGAN LIMITED

Mums to be spoiled on Mother’s Day with $754 million to be spent on gifts

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Original article by Roy Morgan
Market Research Update – Page: Online : 27-Apr-22

Research from the Australian Retailers Association in collaboration with Roy Morgan shows that Australians are set to spend $754 million on Mother’s Day gifts. People who plan on buying a gift will spend an average of $80, with 90% planning to spend the same or more than they did last year. Flowers are set to be the most popular gift, mentioned by 34% of Australians surveyed, followed by alcohol and food (23%) and clothing, shoes and sleepwear (mentioned by 11% of Australians). Some 24% of Australians will be purchasing gifts for people who aren’t their birth mother, including mothers-in-law, wives or partners and other family members. The ARA-Roy Morgan Snap SMS survey was conducted with an Australian-wide cross-section of 1,162 Australians aged 18+ on Tuesday April 12 – Wednesday April 13.

CORPORATES
AUSTRALIAN RETAILERS ASSOCIATION, ROY MORGAN LIMITED

Mobile banking apps and the internet are more satisfying for customers than branch visits or phone banking

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Original article by Roy Morgan
Market Research Update – Page: Online : 1-Mar-22

The new Roy Morgan Satisfaction with Banking Channels Report shows the CBA recording the highest customer satisfaction levels for branch visits, internet banking and mobile banking – using an app on a mobile phone or tablet – among the big four banks. The report also showed mobile banking and internet banking as the service channels with the highest customer satisfaction. As of December 2021, CBA was the strongest performer of the big four with the highest customer satisfaction across three of the service channels including mobile banking (90.8%), internet banking (87.8%) and branch banking (83.5%). The CBA had customer satisfaction of 76.3% for phone banking. There was little to split its competitors, with ANZ coming in second overall with 89.2% (mobile), 86.6% (internet), 83.2% (branch) and 76.6% (phone). Westpac followed with 87.9% (mobile), 86.1% (internet), 82.1% (branch) and the highest of the big four for phone banking (79.4%). NAB rounded out the big four with 89.8% (mobile), 86.5% (internet), 81.5% (branch) and 77.3% (phone). This new data comes from Roy Morgan Single Source, Australia’s most comprehensive consumer survey, derived from in-depth interviews with over 60,000 Australians each year.

CORPORATES
ROY MORGAN LIMITED, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, WESTPAC BANKING CORPORATION – ASX WBC, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB

Mobile banking apps and the internet are more satisfying for customers than branch visits or phone banking

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Original article by Roy Morgan
Market Research Update – Page: Online : 1-Mar-22

The new Roy Morgan Satisfaction with Banking Channels Report shows the CBA recording the highest customer satisfaction levels for branch visits, internet banking and mobile banking – using an app on a mobile phone or tablet – among the big four banks. The report also showed mobile banking and internet banking as the service channels with the highest customer satisfaction. As of December 2021, CBA was the strongest performer of the big four with the highest customer satisfaction across three of the service channels including mobile banking (90.8%), internet banking (87.8%) and branch banking (83.5%). The CBA had customer satisfaction of 76.3% for phone banking. There was little to split its competitors, with ANZ coming in second overall with 89.2% (mobile), 86.6% (internet), 83.2% (branch) and 76.6% (phone). Westpac followed with 87.9% (mobile), 86.1% (internet), 82.1% (branch) and the highest of the big four for phone banking (79.4%). NAB rounded out the big four with 89.8% (mobile), 86.5% (internet), 81.5% (branch) and 77.3% (phone). This new data comes from Roy Morgan Single Source, Australia’s most comprehensive consumer survey, derived from in-depth interviews with over 60,000 Australians each year.

CORPORATES
ROY MORGAN LIMITED, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, WESTPAC BANKING CORPORATION – ASX WBC, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB

7.5 million Australians are now watching Broadcast Video on Demand such as 7plus, 9Now, 10 Play and ABC iView

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Original article by Roy Morgan
Market Research Update – Page: Online : 23-Feb-22

New data from Roy Morgan shows that 7.5 million Australians now watch ‘Broadcast Video on Demand’ (BVOD) services. Viewership of BVOD services grew strongly during the early stages of the pandemic, with an increase of around 2.1 million viewers (+39.5%) in 2020 compared to the December 2019 quarter. This level of growth was always going to be hard to maintain and over the last year an additional 130,000 viewers streamed BVOD services, an increase of 1.8% on 2020, for a total of over 7.5 million viewers (35.5%). ABC iView continues to be the clear market leader with 4.13 million viewers in an average four weeks, up 985,000 (+31.3%) from two years ago, although down 633,000 (-13.3%) on a year ago. SBS On Demand remains in second place and is now viewed by 2.86 million Australians representing an increase of 217,000 (+8.2%) from two years ago although down 653,000 (-18.6%) from a year ago. The leader of the three traditional commercial broadcasters is the Seven Network’s 7plus which is now viewed by 2.6 million Australians, an increase of 727,000 (+38.8%) from a year ago. Close behind are the Nine Entertainment Company’s 9Now which is viewed by 2.38 million Australians, up 318,000 (+15.4%) on a year ago and Network 10’s 10 Play, now viewed by 1.7 million Australians, up 358,000 (+26.7%). This new data comes from Roy Morgan Single Source, Australia’s most comprehensive consumer survey, derived from in-depth interviews with over 60,000 Australians each year.

CORPORATES
ROY MORGAN LIMITED, AUSTRALIAN BROADCASTING CORPORATION, SPECIAL BROADCASTING SERVICE (SBS), NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, SEVEN NETWORK LIMITED, TEN NETWORK HOLDINGS LIMITED