MARKETING RESEARCH – AUSTRALIA

Over a third of Australians say 2022 will be a year of Economic difficulty while 19% expect Economic prosperity

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 22-Dec-21

A special Roy Morgan web survey taken in late November shows that 37% Australians think 2022 will be a year of ‘Economic difficulty’. This is down 11% on a year ago when 48% of Australians predicted ‘Economic difficulty’ for 2021. For the second straight year only 19% of Australians think next year will be a year of ‘Economic prosperity’. Nearly half of all Australians think next year will either ‘Remain the same’ (37%) or don’t know (7%) how the economy will perform. Analysis by State shows that a plurality of people in the largest States think next year will be a year of ‘Economic difficulty’, led by Queensland (43%), Victoria (38%) and New South Wales (35%). However, in Western Australia (46%) and South Australia (45%), a clear plurality of people expect in economic terms next year will ‘Remain the same’. Australians are not as positive about next year’s economic prospects as they are about whether 2022 in a more general sense will be ‘better’ or ‘worse’ than 2021. As we revealed previously, despite being down on a year ago, 37% of Australians say 2022 will be ‘better’ than 2021 compared to only 23% that say it will be ‘worse’.

CORPORATES
ROY MORGAN LIMITED

Special Roy Morgan Micro Webinar on the September quarter rankings for Australia’s most TRUSTED & DISTRUSTED brands dives into the differences by investors, premium consumers and supporters of different political parties

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 1-Dec-21

Roy Morgan CEO Michele Levine and social scientist Dr. Ross Honeywill present the latest QUARTERLY rankings of Australia’s most TRUSTED and DISTRUSTED brands for the year to September 2021, and for the first time this special 20-minute Micro Webinar dives deeply into the data to look at who is driving the TRUST and DISTRUST of key brands. TRUST is well-understood as a driver of decisions made by consumers every day, but it is DISTRUST that is often overlooked. DISTRUST is not just an absence of TRUST, it can be much more dangerous than that for brand health and relevance in the marketplace. As an example of the damage that can be done we must consider the ‘Arc of DISTRUST’ which has been on display recently with continuing protests in the streets of our Capital Cities concerning vaccine mandates and pandemic-related legislation. The webinar also highlights the Top 20 most TRUSTED brands which are led by supermarkets and retailers including Woolworths, Coles, Bunnings, ALDI and Kmart. One of the big improvers in the September quarter has been the ABC – now ranked 14th overall for Net Trust. As well as the most TRUSTED the webinar also highlights the Top 20 most DISTRUSTED brands in the September quarter, and the big movers include Harvey Norman (now in the Top 10 most DISTRUSTED brands), Google (which is now the third most DISTRUSTED brand) and oil companies Shell and BP – which are both now in the Top 20 most DISTRUSTED brands. The webinar also dives deeply into how investors, supporters of different political parties (ALP, Liberal and Greens supporters), and Premium consumers such as ‘NEOs’ view leading brands and companies for both TRUST and DISTRUST. To learn more about what drives these key consumer and investor segments

CORPORATES
ROY MORGAN LIMITED

Australian alcohol consumption increases during 2021 – wine, beer, spirits and RTDs all up on a year ago

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 24-Nov-21

New data from Roy Morgan’s Alcohol Consumption Report shows that the proportion of Australians who drink alcohol increased by 3.5% points to 69.6% in the 12 months to September 2021. A total of 13,894,000 Australians (69.6%) aged 18+ consumed alcohol in an average four-week period in the year to September, up from 13,179,000 (66.4%) a year earlier. The number of Australians drinking wine increased from 8,539,000 (43.0%) to 9,263,000 (46.4%) – an increase of 3.4% points over the year. There were 7,138,000 Australians (35.7%) drinking beer, an increase of 0.5% points (+147,000) from a year earlier. In addition, there were 6,670,000 Australians (33.4%) drinking spirits in mid-2021, up from 6,121,000 (30.8%) a year earlier – an increase of 2.6% points. Also increasing was consumption of Ready-to-drinks (RTDs) which increased from 2,243,000 Australians (11.3%) to 2,745,000 (13.7%). The results were not as positive for other types of alcohol, with fewer Australians now drinking cider, liqueurs and fortified wines compared to a year ago. The findings are from the Roy Morgan Single Source survey, Australia’s most trusted and comprehensive consumer survey, derived from in-depth interviews with over 50,000 Australians each year.

CORPORATES
ROY MORGAN LIMITED

Mortgage stress at record lows during the 2021 lockdowns in NSW, Victoria and the ACT

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 23-Nov-21

New research from Roy Morgan shows that an estimated 584,000 mortgage holders (15.8%) were ‘At Risk’ of mortgage stress in the three months to September 2021. This period encompassed the recent lockdowns in NSW, Victoria and the ACT, which finally ended during the month of October. Mortgage stress dropped to record lows during this period with fewer than 600,000 mortgage holders considered ‘At Risk’ for the first time. The level of mortgage stress is down on a year ago during Victoria’s long second lockdown when an estimated 668,000 mortgage holders (18.3%) were considered ‘At Risk’. The low rate of ‘At Risk’ mortgages during this period continues the trends seen during the pandemic in which record low interest rates, record levels of Government financial support, and considerable measures taken by banks and financial institutions to support borrowers in financial distress have combined to lower mortgage stress to record lows. Mortgage stress today is at less than half the level it was during the Global Financial Crisis in 2008, when it reached a high of 35.6% of mortgage-holders. Meanwhile, 18.7% of Australians with negative employment changes due to COVID-19 are now in mortgage stress – almost 3% points higher than for all mortgage holders. These are the latest findings from Roy Morgan’s Single Source Survey, based on in-depth interviews conducted with over 50,000 Australians each year including over 10,000 owner-occupied mortgage-holders.

CORPORATES
ROY MORGAN LIMITED

Movement in the Brisbane CBD is at 81% of pre-pandemic levels; its highest level of movement since the pandemic began

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 17-Nov-21

A special analysis of movement data in Australia’s Capital City CBDs since the COVID-19 pandemic began shows that movement in the Brisbane CBD has reached 81% of pre-pandemic levels in early November – its highest level since March 2020 when the pandemic began. Queensland has ramped up its vaccination drive in recent weeks as the State gets set to fully re-open its domestic borders to NSW, Victoria and the ACT in just over a month’s time. Meanwhile, the average 7-day movement level in the Sydney CBD was at 41% (up 8% points on a week earlier) of pre-pandemic levels in early November, while movement level in the Melbourne CBD was at to 36% (up 9% points on a week earlier) of pre-pandemic levels. Despite these low numbers these are the highest average movement levels in both city CBDs since late May 2021. The Adelaide CBD has returned to an average 7-day movement level of 94% of pre-pandemic levels – the highest level of movement since reaching a high of 98% during the Easter holidays in April 2021. Also performing well are the Capital Cities of two States that are yet to fully re-open to domestic travellers. The movement levels in the Perth CBD are now at 82% of pre-pandemic levels, while movement levels in the Hobart CBD are at 71% of pre-pandemic levels. Roy Morgan has partnered with leading technology innovator UberMedia to aggregate data from tens of thousands of mobile devices to assess the movements of Australians as we deal with the restrictions imposed in response to the COVID-19 pandemic.

CORPORATES
ROY MORGAN LIMITED,UBERMEDIA

Movement in the Adelaide CBD is at 81% of pre-pandemic levels, well ahead of Sydney CBD (33%) and Melbourne CBD (27%)

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 10-Nov-21

A special analysis of movement data in Australia’s Capital City CBDs since the COVID-19 pandemic began shows that the Adelaide CBD is leading the way with movement at 81% of pre-pandemic levels, well ahead of all other cities, as South Australia prepares to re-open its borders in two weeks’ time. The 7-day movement level in the Adelaide CBD has averaged 66% of pre-pandemic levels since COVID-19 was declared a pandemic in mid-March 2020 – higher than any other Australian Capital City. In comparison, the average 7-day movement levels in the larger cities of Sydney and Melbourne remain well below pre-pandemic levels after both cities recently emerged from long lockdowns during October. The average 7-day movement level in the Sydney CBD was at 33% of pre-pandemic levels and movement was even lower, at only 27% of pre-pandemic levels, in the Melbourne CBD. The average 7-day movement levels in the Hobart CBD have bounced back following the short and sharp three-day lockdown in southern Tasmania during mid-October and are now at 61% of pre-pandemic levels. Also performing well are the Capital Cities of two States that are yet to fully re-open to domestic travellers. The movement levels in the Perth CBD are now at 72% of pre-pandemic levels, while movement levels in the Brisbane CBD are at 65% of pre-pandemic levels. Roy Morgan has partnered with leading technology innovator UberMedia to aggregate data from tens of thousands of mobile devices to assess the movements of Australians as we deal with the restrictions imposed in response to the COVID-19 pandemic.

CORPORATES
ROY MORGAN LIMITED, UBERMEDIA

NAB & CBA lead business banking satisfaction but biggest increase over the last year is by ANZ

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 10-Nov-21

New research from Roy Morgan shows that small business owner banking satisfaction for the four major banks was at 69.9% in the 12 months to September 2021, down 0.4% points from a year ago. Although virtually unchanged on a year ago, small business owner banking satisfaction for the four major banks is up 1.2% points from February 2020 (68.7%), prior to the onset of the COVID-19 pandemic. Satisfaction with National Australia Bank increased by 3.3% points from a year ago to 71.6%, and NAB now has the highest business owner banking satisfaction of the four major banks. Just behind NAB is the Commonwealth Bank, with a business owner banking satisfaction rating of 70.4%. However, the largest increase in satisfaction was achieved by the ANZ, up 5.1% points to 70.0%. Westpac is in fourth position with small business owner banking satisfaction of 66.9%. These are the latest findings from interviews with 2,443 small businesses owners in the 12 months to September 2021, as part of the Roy Morgan Business Owner Satisfaction Monitor regarding their level of satisfaction with the financial institution they deal with.

CORPORATES
ROA INTERNATIONAL, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, WESTPAC BANKING CORPORATION – ASX WBC

Movement in the Melbourne CBD was at only 23% of pre-pandemic levels in late October as the city begun re-opening

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 2-Nov-21

A special analysis of movement data in Australia’s Capital City CBDs since the COVID-19 pandemic began shows that movement in the Melbourne CBD was at only 23% of pre-pandemic levels in late October as the city began to re-open after over two months of lockdown. The average 7-day movement level in the Melbourne CBD hit a low of 8% of pre-pandemic levels in late July and had increased to 23% on the first weekend after the end of the lockdown on Friday October 22. Although Melbourne’s lockdown officially ended over a week ago many stores remained closed during the first week post-lockdown. Melbourne’s non-essential retail stores were only allowed to fully re-open over the last weekend and many hospitality venues remained closed to in-store dining due to ongoing restrictions. Meanwhile, life has continued to return to the Sydney CBD and in late October the average 7-day movement levels were at 31% of pre-pandemic levels, up 4% points from a week earlier. Almost 90% of adults in New South Wales are now fully vaccinated against COVID-19. Following the end of the short and sharp three-day lockdown in southern Tasmania the average 7-day movement levels in the Hobart CBD had recovered to 49% of pre-pandemic levels by late October. The movement levels in other Capital City CBDs continued to improve over the last few weeks. The Adelaide CBD is again the standout with average movement levels closest to pre-pandemic ‘normal’ at 83% – the highest level of movement since mid-April. Roy Morgan has partnered with leading technology innovator UberMedia to aggregate data from tens of thousands of mobile devices to assess the movements of Australians as we deal with the restrictions imposed in response to the COVID-19 pandemic.

CORPORATES
ROY MORGAN LIMITED, UBERMEDIA

Movement in the Sydney CBD increased to 27% of pre-pandemic levels in the first week after lockdown ended

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 27-Oct-21

A special analysis of movement data in Australia’s Capital City CBDs since the COVID-19 pandemic began shows that movement in the Sydney CBD increased to 27% of pre-pandemic levels in the first week after Greater Sydney’s 107-day lockdown ended. The average 7-day movement level in the Sydney CBD hit a low of 8% of pre-pandemic levels in late July and had increased to 17% before the lockdown ended on Monday October 11. In the first week of re-opening average movement levels increased by 10% points to 27% – the highest level for over four months. Meanwhile, the short and sharp three-day lockdown in southern Tasmania led to a plunge in movement levels in the Hobart CBD, with the average 7-day movement levels at only 44% of pre-pandemic levels in mid-October. The Greater Melbourne area has finally emerged from its sixth lockdown and we are told this will be the final lockdown as over 70% of Victorians are now fully vaccinated. Average movement levels in the Melbourne CBD were at only 18% of pre-pandemic levels in mid-October before the lockdown ended. The movement levels in other Capital City CBDs have increased over the last few weeks as we move into the warmer months. The Adelaide CBD is again the standout with average movement levels closest to pre-pandemic ‘normal’ at 76% – the highest level of movement since early May. Roy Morgan has partnered with leading technology innovator UberMedia to aggregate data from tens of thousands of mobile devices to assess the movements of Australians as we deal with the restrictions imposed in response to the COVID-19 pandemic.

CORPORATES
ROY MORGAN LIMITED, UBERMEDIA

PayPal usage soars to record high during COVID-19 pandemic

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 27-Oct-21

The latest Roy Morgan Digital Payments Report shows that 15.7 million Australians aged 14+ (74.2%) are aware of online payment platforms such as PayPal, Visa Checkout, masterpass and Western Union. Of the four leading online payment platforms PayPal is the clear leader with 72.5% of Australians aware of the platform. Some 23.6% are aware of Visa Checkout, followed by Western Union (16.4%) and masterpass (16.3%). The COVID-19 pandemic has provided a huge boon to online retailers, and this has also driven the increased usage of online payment platforms such as PayPal. Now 47.3% of Australians have used PayPal in the last 12 months, up nearly 10% points from 37.8% in February 2020 just before the pandemic hit Australia. Usage of PayPal had been at 40.5% of Australians in January 2018 and gradually increasing before peaking at 42% in June 2018. From mid-2018 usage of PayPal had begun to gently decline as newer forms of payment such as buy-now-pay-later services gained an increasing share of the digital payment market. Over three-quarters of Australians, 16.5 million (78.1%), are now aware of buy-now-pay-later services such as Afterpay, Zip, Latitude Pay and Humm. However, usage of these services is far lower with only 3.5 million Australians (16.6%) using a buy-now-pay-later service in the last 12 months. These new digital payment findings are from Roy Morgan Single Source, Australia’s leading consumer survey, derived from in-depth interviews with around 50,000 Australians annually.

CORPORATES
ROY MORGAN LIMITED