MARKETING RESEARCH – AUSTRALIA

Mortgage stress set to rise as interest rates continue to increase during second half of 2022

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Original article by Roy Morgan
Market Research Update – Page: Online : 22-Jun-22

New research from Roy Morgan shows that an estimated 762,000 mortgage holders (17.5%) were ‘At Risk’ of ‘mortgage stress’ in the three months to March 2022. This period encompassed the ‘Omicron wave’ of COVID-19 throughout Australia, although interest rates in the first few months of 2022 were still at a record low level of only 0.10%. Mortgage stress dropped to record lows during 2021 as record low interest rates, government stimulus, and considerable measures taken by banks and financial institutions to support borrowers in financial distress all combined to reduce the number of mortgage holders considered ‘At Risk’ to fewer than 600,000 for the first time. There has been a similar trend for mortgage holders considered ‘Extremely At Risk’, with only 10.7%, or 438,000, in this group in the three months to March 2022, close to a record low. However, there has been a big change in the last few months as concerns about inflation have increased and the RBA has commenced an interest rate hiking cycle.

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ROY MORGAN LIMITED

Mums to be spoiled on Mother’s Day with $754 million to be spent on gifts

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Original article by Roy Morgan
Market Research Update – Page: Online : 27-Apr-22

Research from the Australian Retailers Association in collaboration with Roy Morgan shows that Australians are set to spend $754 million on Mother’s Day gifts. People who plan on buying a gift will spend an average of $80, with 90% planning to spend the same or more than they did last year. Flowers are set to be the most popular gift, mentioned by 34% of Australians surveyed, followed by alcohol and food (23%) and clothing, shoes and sleepwear (mentioned by 11% of Australians). Some 24% of Australians will be purchasing gifts for people who aren’t their birth mother, including mothers-in-law, wives or partners and other family members. The ARA-Roy Morgan Snap SMS survey was conducted with an Australian-wide cross-section of 1,162 Australians aged 18+ on Tuesday April 12 – Wednesday April 13.

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AUSTRALIAN RETAILERS ASSOCIATION, ROY MORGAN LIMITED

Mobile banking apps and the internet are more satisfying for customers than branch visits or phone banking

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Original article by Roy Morgan
Market Research Update – Page: Online : 1-Mar-22

The new Roy Morgan Satisfaction with Banking Channels Report shows the CBA recording the highest customer satisfaction levels for branch visits, internet banking and mobile banking – using an app on a mobile phone or tablet – among the big four banks. The report also showed mobile banking and internet banking as the service channels with the highest customer satisfaction. As of December 2021, CBA was the strongest performer of the big four with the highest customer satisfaction across three of the service channels including mobile banking (90.8%), internet banking (87.8%) and branch banking (83.5%). The CBA had customer satisfaction of 76.3% for phone banking. There was little to split its competitors, with ANZ coming in second overall with 89.2% (mobile), 86.6% (internet), 83.2% (branch) and 76.6% (phone). Westpac followed with 87.9% (mobile), 86.1% (internet), 82.1% (branch) and the highest of the big four for phone banking (79.4%). NAB rounded out the big four with 89.8% (mobile), 86.5% (internet), 81.5% (branch) and 77.3% (phone). This new data comes from Roy Morgan Single Source, Australia’s most comprehensive consumer survey, derived from in-depth interviews with over 60,000 Australians each year.

CORPORATES
ROY MORGAN LIMITED, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, WESTPAC BANKING CORPORATION – ASX WBC, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB

Mobile banking apps and the internet are more satisfying for customers than branch visits or phone banking

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Original article by Roy Morgan
Market Research Update – Page: Online : 1-Mar-22

The new Roy Morgan Satisfaction with Banking Channels Report shows the CBA recording the highest customer satisfaction levels for branch visits, internet banking and mobile banking – using an app on a mobile phone or tablet – among the big four banks. The report also showed mobile banking and internet banking as the service channels with the highest customer satisfaction. As of December 2021, CBA was the strongest performer of the big four with the highest customer satisfaction across three of the service channels including mobile banking (90.8%), internet banking (87.8%) and branch banking (83.5%). The CBA had customer satisfaction of 76.3% for phone banking. There was little to split its competitors, with ANZ coming in second overall with 89.2% (mobile), 86.6% (internet), 83.2% (branch) and 76.6% (phone). Westpac followed with 87.9% (mobile), 86.1% (internet), 82.1% (branch) and the highest of the big four for phone banking (79.4%). NAB rounded out the big four with 89.8% (mobile), 86.5% (internet), 81.5% (branch) and 77.3% (phone). This new data comes from Roy Morgan Single Source, Australia’s most comprehensive consumer survey, derived from in-depth interviews with over 60,000 Australians each year.

CORPORATES
ROY MORGAN LIMITED, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, WESTPAC BANKING CORPORATION – ASX WBC, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB

7.5 million Australians are now watching Broadcast Video on Demand such as 7plus, 9Now, 10 Play and ABC iView

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Original article by Roy Morgan
Market Research Update – Page: Online : 23-Feb-22

New data from Roy Morgan shows that 7.5 million Australians now watch ‘Broadcast Video on Demand’ (BVOD) services. Viewership of BVOD services grew strongly during the early stages of the pandemic, with an increase of around 2.1 million viewers (+39.5%) in 2020 compared to the December 2019 quarter. This level of growth was always going to be hard to maintain and over the last year an additional 130,000 viewers streamed BVOD services, an increase of 1.8% on 2020, for a total of over 7.5 million viewers (35.5%). ABC iView continues to be the clear market leader with 4.13 million viewers in an average four weeks, up 985,000 (+31.3%) from two years ago, although down 633,000 (-13.3%) on a year ago. SBS On Demand remains in second place and is now viewed by 2.86 million Australians representing an increase of 217,000 (+8.2%) from two years ago although down 653,000 (-18.6%) from a year ago. The leader of the three traditional commercial broadcasters is the Seven Network’s 7plus which is now viewed by 2.6 million Australians, an increase of 727,000 (+38.8%) from a year ago. Close behind are the Nine Entertainment Company’s 9Now which is viewed by 2.38 million Australians, up 318,000 (+15.4%) on a year ago and Network 10’s 10 Play, now viewed by 1.7 million Australians, up 358,000 (+26.7%). This new data comes from Roy Morgan Single Source, Australia’s most comprehensive consumer survey, derived from in-depth interviews with over 60,000 Australians each year.

CORPORATES
ROY MORGAN LIMITED, AUSTRALIAN BROADCASTING CORPORATION, SPECIAL BROADCASTING SERVICE (SBS), NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, SEVEN NETWORK LIMITED, TEN NETWORK HOLDINGS LIMITED

Over a third of Australians say 2022 will be a year of Economic difficulty while 19% expect Economic prosperity

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Original article by Roy Morgan
Market Research Update – Page: Online : 22-Dec-21

A special Roy Morgan web survey taken in late November shows that 37% Australians think 2022 will be a year of ‘Economic difficulty’. This is down 11% on a year ago when 48% of Australians predicted ‘Economic difficulty’ for 2021. For the second straight year only 19% of Australians think next year will be a year of ‘Economic prosperity’. Nearly half of all Australians think next year will either ‘Remain the same’ (37%) or don’t know (7%) how the economy will perform. Analysis by State shows that a plurality of people in the largest States think next year will be a year of ‘Economic difficulty’, led by Queensland (43%), Victoria (38%) and New South Wales (35%). However, in Western Australia (46%) and South Australia (45%), a clear plurality of people expect in economic terms next year will ‘Remain the same’. Australians are not as positive about next year’s economic prospects as they are about whether 2022 in a more general sense will be ‘better’ or ‘worse’ than 2021. As we revealed previously, despite being down on a year ago, 37% of Australians say 2022 will be ‘better’ than 2021 compared to only 23% that say it will be ‘worse’.

CORPORATES
ROY MORGAN LIMITED

Special Roy Morgan Micro Webinar on the September quarter rankings for Australia’s most TRUSTED & DISTRUSTED brands dives into the differences by investors, premium consumers and supporters of different political parties

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Original article by Roy Morgan
Market Research Update – Page: Online : 1-Dec-21

Roy Morgan CEO Michele Levine and social scientist Dr. Ross Honeywill present the latest QUARTERLY rankings of Australia’s most TRUSTED and DISTRUSTED brands for the year to September 2021, and for the first time this special 20-minute Micro Webinar dives deeply into the data to look at who is driving the TRUST and DISTRUST of key brands. TRUST is well-understood as a driver of decisions made by consumers every day, but it is DISTRUST that is often overlooked. DISTRUST is not just an absence of TRUST, it can be much more dangerous than that for brand health and relevance in the marketplace. As an example of the damage that can be done we must consider the ‘Arc of DISTRUST’ which has been on display recently with continuing protests in the streets of our Capital Cities concerning vaccine mandates and pandemic-related legislation. The webinar also highlights the Top 20 most TRUSTED brands which are led by supermarkets and retailers including Woolworths, Coles, Bunnings, ALDI and Kmart. One of the big improvers in the September quarter has been the ABC – now ranked 14th overall for Net Trust. As well as the most TRUSTED the webinar also highlights the Top 20 most DISTRUSTED brands in the September quarter, and the big movers include Harvey Norman (now in the Top 10 most DISTRUSTED brands), Google (which is now the third most DISTRUSTED brand) and oil companies Shell and BP – which are both now in the Top 20 most DISTRUSTED brands. The webinar also dives deeply into how investors, supporters of different political parties (ALP, Liberal and Greens supporters), and Premium consumers such as ‘NEOs’ view leading brands and companies for both TRUST and DISTRUST. To learn more about what drives these key consumer and investor segments

CORPORATES
ROY MORGAN LIMITED

Australian alcohol consumption increases during 2021 – wine, beer, spirits and RTDs all up on a year ago

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Original article by Roy Morgan
Market Research Update – Page: Online : 24-Nov-21

New data from Roy Morgan’s Alcohol Consumption Report shows that the proportion of Australians who drink alcohol increased by 3.5% points to 69.6% in the 12 months to September 2021. A total of 13,894,000 Australians (69.6%) aged 18+ consumed alcohol in an average four-week period in the year to September, up from 13,179,000 (66.4%) a year earlier. The number of Australians drinking wine increased from 8,539,000 (43.0%) to 9,263,000 (46.4%) – an increase of 3.4% points over the year. There were 7,138,000 Australians (35.7%) drinking beer, an increase of 0.5% points (+147,000) from a year earlier. In addition, there were 6,670,000 Australians (33.4%) drinking spirits in mid-2021, up from 6,121,000 (30.8%) a year earlier – an increase of 2.6% points. Also increasing was consumption of Ready-to-drinks (RTDs) which increased from 2,243,000 Australians (11.3%) to 2,745,000 (13.7%). The results were not as positive for other types of alcohol, with fewer Australians now drinking cider, liqueurs and fortified wines compared to a year ago. The findings are from the Roy Morgan Single Source survey, Australia’s most trusted and comprehensive consumer survey, derived from in-depth interviews with over 50,000 Australians each year.

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ROY MORGAN LIMITED

Mortgage stress at record lows during the 2021 lockdowns in NSW, Victoria and the ACT

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Original article by Roy Morgan
Market Research Update – Page: Online : 23-Nov-21

New research from Roy Morgan shows that an estimated 584,000 mortgage holders (15.8%) were ‘At Risk’ of mortgage stress in the three months to September 2021. This period encompassed the recent lockdowns in NSW, Victoria and the ACT, which finally ended during the month of October. Mortgage stress dropped to record lows during this period with fewer than 600,000 mortgage holders considered ‘At Risk’ for the first time. The level of mortgage stress is down on a year ago during Victoria’s long second lockdown when an estimated 668,000 mortgage holders (18.3%) were considered ‘At Risk’. The low rate of ‘At Risk’ mortgages during this period continues the trends seen during the pandemic in which record low interest rates, record levels of Government financial support, and considerable measures taken by banks and financial institutions to support borrowers in financial distress have combined to lower mortgage stress to record lows. Mortgage stress today is at less than half the level it was during the Global Financial Crisis in 2008, when it reached a high of 35.6% of mortgage-holders. Meanwhile, 18.7% of Australians with negative employment changes due to COVID-19 are now in mortgage stress – almost 3% points higher than for all mortgage holders. These are the latest findings from Roy Morgan’s Single Source Survey, based on in-depth interviews conducted with over 50,000 Australians each year including over 10,000 owner-occupied mortgage-holders.

CORPORATES
ROY MORGAN LIMITED

Movement in the Brisbane CBD is at 81% of pre-pandemic levels; its highest level of movement since the pandemic began

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Original article by Roy Morgan
Market Research Update – Page: Online : 17-Nov-21

A special analysis of movement data in Australia’s Capital City CBDs since the COVID-19 pandemic began shows that movement in the Brisbane CBD has reached 81% of pre-pandemic levels in early November – its highest level since March 2020 when the pandemic began. Queensland has ramped up its vaccination drive in recent weeks as the State gets set to fully re-open its domestic borders to NSW, Victoria and the ACT in just over a month’s time. Meanwhile, the average 7-day movement level in the Sydney CBD was at 41% (up 8% points on a week earlier) of pre-pandemic levels in early November, while movement level in the Melbourne CBD was at to 36% (up 9% points on a week earlier) of pre-pandemic levels. Despite these low numbers these are the highest average movement levels in both city CBDs since late May 2021. The Adelaide CBD has returned to an average 7-day movement level of 94% of pre-pandemic levels – the highest level of movement since reaching a high of 98% during the Easter holidays in April 2021. Also performing well are the Capital Cities of two States that are yet to fully re-open to domestic travellers. The movement levels in the Perth CBD are now at 82% of pre-pandemic levels, while movement levels in the Hobart CBD are at 71% of pre-pandemic levels. Roy Morgan has partnered with leading technology innovator UberMedia to aggregate data from tens of thousands of mobile devices to assess the movements of Australians as we deal with the restrictions imposed in response to the COVID-19 pandemic.

CORPORATES
ROY MORGAN LIMITED,UBERMEDIA