Original article by Roy Morgan
Market Research Update – Page: Online : 10-Nov-21

A special analysis of movement data in Australia’s Capital City CBDs since the COVID-19 pandemic began shows that the Adelaide CBD is leading the way with movement at 81% of pre-pandemic levels, well ahead of all other cities, as South Australia prepares to re-open its borders in two weeks’ time. The 7-day movement level in the Adelaide CBD has averaged 66% of pre-pandemic levels since COVID-19 was declared a pandemic in mid-March 2020 – higher than any other Australian Capital City. In comparison, the average 7-day movement levels in the larger cities of Sydney and Melbourne remain well below pre-pandemic levels after both cities recently emerged from long lockdowns during October. The average 7-day movement level in the Sydney CBD was at 33% of pre-pandemic levels and movement was even lower, at only 27% of pre-pandemic levels, in the Melbourne CBD. The average 7-day movement levels in the Hobart CBD have bounced back following the short and sharp three-day lockdown in southern Tasmania during mid-October and are now at 61% of pre-pandemic levels. Also performing well are the Capital Cities of two States that are yet to fully re-open to domestic travellers. The movement levels in the Perth CBD are now at 72% of pre-pandemic levels, while movement levels in the Brisbane CBD are at 65% of pre-pandemic levels. Roy Morgan has partnered with leading technology innovator UberMedia to aggregate data from tens of thousands of mobile devices to assess the movements of Australians as we deal with the restrictions imposed in response to the COVID-19 pandemic.

CORPORATES
ROY MORGAN LIMITED, UBERMEDIA

Original article by Roy Morgan
Market Research Update – Page: Online : 2-Nov-21

A special analysis of movement data in Australia’s Capital City CBDs since the COVID-19 pandemic began shows that movement in the Melbourne CBD was at only 23% of pre-pandemic levels in late October as the city began to re-open after over two months of lockdown. The average 7-day movement level in the Melbourne CBD hit a low of 8% of pre-pandemic levels in late July and had increased to 23% on the first weekend after the end of the lockdown on Friday October 22. Although Melbourne’s lockdown officially ended over a week ago many stores remained closed during the first week post-lockdown. Melbourne’s non-essential retail stores were only allowed to fully re-open over the last weekend and many hospitality venues remained closed to in-store dining due to ongoing restrictions. Meanwhile, life has continued to return to the Sydney CBD and in late October the average 7-day movement levels were at 31% of pre-pandemic levels, up 4% points from a week earlier. Almost 90% of adults in New South Wales are now fully vaccinated against COVID-19. Following the end of the short and sharp three-day lockdown in southern Tasmania the average 7-day movement levels in the Hobart CBD had recovered to 49% of pre-pandemic levels by late October. The movement levels in other Capital City CBDs continued to improve over the last few weeks. The Adelaide CBD is again the standout with average movement levels closest to pre-pandemic ‘normal’ at 83% – the highest level of movement since mid-April. Roy Morgan has partnered with leading technology innovator UberMedia to aggregate data from tens of thousands of mobile devices to assess the movements of Australians as we deal with the restrictions imposed in response to the COVID-19 pandemic.

CORPORATES
ROY MORGAN LIMITED, UBERMEDIA

Original article by Roy Morgan
Market Research Update – Page: Online : 27-Oct-21

A special analysis of movement data in Australia’s Capital City CBDs since the COVID-19 pandemic began shows that movement in the Sydney CBD increased to 27% of pre-pandemic levels in the first week after Greater Sydney’s 107-day lockdown ended. The average 7-day movement level in the Sydney CBD hit a low of 8% of pre-pandemic levels in late July and had increased to 17% before the lockdown ended on Monday October 11. In the first week of re-opening average movement levels increased by 10% points to 27% – the highest level for over four months. Meanwhile, the short and sharp three-day lockdown in southern Tasmania led to a plunge in movement levels in the Hobart CBD, with the average 7-day movement levels at only 44% of pre-pandemic levels in mid-October. The Greater Melbourne area has finally emerged from its sixth lockdown and we are told this will be the final lockdown as over 70% of Victorians are now fully vaccinated. Average movement levels in the Melbourne CBD were at only 18% of pre-pandemic levels in mid-October before the lockdown ended. The movement levels in other Capital City CBDs have increased over the last few weeks as we move into the warmer months. The Adelaide CBD is again the standout with average movement levels closest to pre-pandemic ‘normal’ at 76% – the highest level of movement since early May. Roy Morgan has partnered with leading technology innovator UberMedia to aggregate data from tens of thousands of mobile devices to assess the movements of Australians as we deal with the restrictions imposed in response to the COVID-19 pandemic.

CORPORATES
ROY MORGAN LIMITED, UBERMEDIA