MARKETING RESEARCH – AUSTRALIA

Pre-Christmas retail trade for 2021 predicted to remain steady year-on-year at $58 billion

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Original article by Roy Morgan
Market Research Update – Page: Online : 22-Oct-21

The Australian Retailers Association and strategic partner Roy Morgan are predicting that this year’s pre-Christmas spending will broadly match last year’s high and be significantly above 2019 pre-pandemic spending. The ARA-Roy Morgan 2021 pre-Christmas Retail Sales predictions forecast that overall spending will come in at $58.8 billion, virtually unchanged on last year, but up 11.3% on pre-pandemic conditions. National retail trade for pre-Christmas 2021 is predicted to be in-line with 2020, with growth in Victoria, Tasmania and the ACT; NSW and WA largely flat and some contraction in Queensland, SA and NT off the back of strong pre-Christmas sales in 2020. The Roy Morgan data also values (for the first time) the impact of the most recent lockdowns on retail trade at $131 million per day across the economy.

CORPORATES
ROY MORGAN LIMITED, AUSTRALIAN RETAILERS ASSOCIATION

Their ABC: no so trusted anymore

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Original article by Evan Mulholland
The Spectator Australia – Page: Online : 22-Oct-21

The ABC has fallen from 10th to 19th place in Roy Morgan’s latest ranking of Australia’s most trusted brands. In a webinar discussing the results of the survey, Roy Morgan social scientist Dr Ross Honeywill comments that the ABC has now fallen from fifth place in just two years, while Roy Morgan CEO Michele Levine says that a lot more people seem to be of the view that the ABC is biased than was previously the case. Declines in its trust rating in Roy Morgan’s monthly net score rankings appear closely linked to media controversies of which the ABC was at the centre.

CORPORATES
AUSTRALIAN BROADCASTING CORPORATION, ROY MORGAN LIMITED

COVID-19 is the most important problem facing the World and Australia – just ahead of Global Warming & Climate Change

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Original article by Roy Morgan
Market Research Update – Page: Online : 20-Oct-21

A special Roy Morgan study of Australians’ attitudes towards issues facing Australia and the World in the future has found COVID-19 and related health issues to be the top issue facing both Australia and the world at large. Some 36% of Australians identified health and COVID-19 related issues as the most important problem facing Australia (including the pandemic itself, the economic impact of the pandemic and the global recovery as well as the restrictions, border controls and vaccines). Environmental issues are in a clear second place, mentioned by 24% of Australians, and dominated by issues surrounding ‘Global Warming’ and ‘Climate Change’ that are set to be discussed at the UN Climate Summit in Glasgow. Environmental issues have declined significantly since reaching a high point of 41% in October 2019. Economic issues, which have traditionally been the leading problem identified by Australians, were mentioned by only 12% of respondents, while 6% mentioned issues related to Terrorism/ Wars/ Security. When considering the wider World, the largest theme to emerge was again concerns related to health and COVID-19, mentioned by just over 33% of Australians – easily the highest for Health-related issues in the sixteen-year history of the survey. The research was conducted in Australia during September 15-20, with a nationally representative sample of 1,024 men and women aged 14+.

CORPORATES
ROY MORGAN LIMITED

Top 20 sports: Walking and jogging increase during pandemic but most sports decline during year of lockdowns

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Original article by Roy Morgan
Market Research Update – Page: Online : 20-Oct-21

Roy Morgan’s latest National Sports Participation report shows that walking for exercise is easily the most popular sport or activity which Australians regularly participate in. It is also one of the few activities Australians did more of during the year to June 2021 compared to a year earlier. Nearly 11 million adult Australians (51.9%) regularly go for a vigorous stroll. This is an increase of over 850,000 (+8.5%) on a year earlier. Going to the gym/weight training is again Australia’s second most popular sporting activity with over 3.5 million Australians (16.9%) regularly participating, an increase of 97,000 (+2.8%) on a year ago. There is a new activity in third place overall with over 2.2 million Australians (10.5%) now regularly jogging, an increase of 251,000 (+12.8%) on a year ago; it has overtaken swimming, which experienced the largest decline of any sport – down 637,000 (-32%) to 1.35 million. Meanwhile, soccer, basketball, cricket and netball are the only team sports that made the top 20 leading sports and activities, although all four had fewer regular participants in the year to June 2021 than a year ago, as lockdowns forced the cancellations of many sporting competition

CORPORATES
ROY MORGAN LIMITED

COVID-19 pandemic leads to more Australians regularly attending their place of worship

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Original article by Roy Morgan
Market Research Update – Page: Online : 19-Oct-21

New data from Roy Morgan shows that Australians are more likely to regularly attend their place of worship now than immediately prior to the beginning of the COVID-19 pandemic. Some 19.1% of Australians aged 14+ now agree that ‘I regularly go to church or my place of worship’, an increase of 2.8% points compared to the March quarter 2020 (16.3% of Australians) just prior to the onset of the COVID-19 pandemic. A total of 19.1% of women and 19% of men have reported that they ‘regularly go to church or my place of worship’, although the increase has been larger for women during the pandemic (up 4.1% points) compared to a smaller increase for men (up 1.2% points). A look at the different generations shows that are Millennials driving the increase; 21.2% now report that they ‘regularly go to church or my place of worship’, up 5.8% points from pre-pandemic. Also increasing and above the national average is Generation Z, now at 19.8%, up 2.7% points during the pandemic. The only exception among the generations are the Pre-Boomers, those now aged over 75′; now 22.2% say they agree with the statement, down 2% points on pre-pandemic.

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ROY MORGAN LIMITED

ANZ Roy Morgan Financial Wellbeing Indicator – Quarterly Update September 2021

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Original article by Roy Morgan
Market Research Update – Page: Online : 13-Oct-21

Financial wellbeing continues to be an important measure of how people are faring in their financial lives and the impact of the pandemic on their livelihoods. The ANZ Roy Morgan Financial Wellbeing Indicator is reported as a 12-month rolling average, with quarterly updates showing changes in aspects of financial wellbeing across locations and for a range of segments in the community. This update compares 12 months of post COVID-19 financial wellbeing data to June 2021 with the pre COVID-19 period (12 months to March 2020). The June quarter was a period of optimism in Australia, with low COVID-19 infection numbers and minimal restrictions in April and May 2021. This is reflected in Australians feeling more positive about their financial situation at the time. However, these feelings were likely short-lived with a new wave of infections and restrictions in Australia’s two most populous cities by the end of the quarter. The ANZ Roy Morgan Financial Wellbeing Indicator shows that the financial wellbeing of Australians declined by 4.4% from 60.7 (as a score out of 100) in the 12 months to March 2020 (pre-COVID-19) to 58.0 in the 12 months to June 2021.

CORPORATES
ROY MORGAN LIMITED, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ

Sydney FC is the most widely supported A-League club as support rises for the league overall

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Original article by Roy Morgan
Market Research Update – Page: Online : 13-Oct-21

Sydney FC has topped the 2021 Roy Morgan A-League supporter ladder with 640,000 fans, an increase of 32.2% on a year ago. Sydney FC has been the most successful club in the A-League Men with 5 Championships, including winning three out of the last five (in 2016-17, 2018-19 and 2019-20). Close behind in second place are traditional rivals Melbourne Victory with 632,000 supporters, an increase of 46% on a year ago. The Victory have been the second-most successful club, with their most recent win in the 2017-18 season. In third place on the supporter ladder is the Brisbane Roar with 559,000 supporters, an increase of 17.9% on a year ago. Support for the A-League as a whole has increased strongly over the last year as new clubs Macarthur FC and Western United have joined the league and Australians have dealt with the COVID-19 pandemic and spending a lot of time at home in front of the TV. Now over 3.6 million Australians support an A-League club, up over 1 million (+38.3%) on a year ago. In total, over 1.5 million Australians (7.2%) watch the A-League Men on TV. However, a much larger 3.5 million (16.7%) have watched any soccer match on TV. This means a significant untapped market of around 2 million Australians is available for the A-League, in the shape of those who exclusively watch international leagues or international tournaments such as the FIFA World Cup.

CORPORATES
ROY MORGAN LIMITED, THE A LEAGUE PTY LTD, SYDNEY FOOTBALL CLUB, MELBOURNE VICTORY FOOTBALL CLUB PTY LTD, BRISBANE ROAR FOOTBALL CLUB PTY LTD

Movement in the Sydney CBD at only 17% of pre-pandemic levels before Greater Sydney prepared to leave lockdown

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Original article by Roy Morgan
Market Research Update – Page: Online : 12-Oct-21

A special analysis of movement data in Australia’s Capital City CBDs since the COVID-19 pandemic began shows that movement in the Sydney CBD and Melbourne CBD was at only 17% of pre-pandemic levels in early October, just before the lockdown of Greater Sydney was set to end. The average 7-day movement level in the Sydney CBD hit a low of 8% of pre-pandemic levels in late July and have slowly increased since then as restrictions have been eased as vaccination rates have increased rapidly. Late last week NSW hit a mark of 70% of the population aged 16+ being fully vaccinated, which is the mark that was set for the ending of the lockdown of Greater Sydney this week. Average movement levels in the Melbourne CBD have tracked closely with those in the Sydney CBD over the last two months since Greater Melbourne entered its record sixth lockdown in early August. However, full vaccination rates in Victoria are at under 60%, well behind those in NSW, and Greater Melbourne is not set to end its current lockdown until the last week of October. The movement levels in other Capital City CBDs have increased over the last few weeks as Australia emerged from Winter. Once again it is the Adelaide CBD which has average movement levels closest to pre-pandemic ‘normal’ at 74%, just ahead of the Perth CBD at 73% of pre-pandemic averages. Notably, this is the highest level of movement in the Perth CBD for nearly six months. Roy Morgan has partnered with leading technology innovator UberMedia to aggregate data from tens of thousands of mobile devices to assess the movements of Australians as we deal with the restrictions imposed in response to the COVID-19 pandemic.

CORPORATES
ROY MORGAN LIMITED, UBERMEDIA

Eighty years ago Roy Morgan’s first "Gallup Poll" asked Australians about Equal pay for men and women

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Original article by Roy Morgan
Market Research Update – Page: Online : 6-Oct-21

Australia’s first "Gallup Poll" was conducted by Roy Morgan, the founder of Roy Morgan Research, on ‘equal pay for men and women’ eighty years ago. Interviewing for the survey began on September 15, 1941 and on October 4, 1941 the first finding was released showing that 59% of Australians agreed with equal pay for men and women. The survey in 1941 was conducted as women were increasingly active in the workforce of the war-time economy. At the time there were clear differences in response to the question based on personal circumstances; only 35% of the ‘well-to-do’ favoured equal pay, compared to 53% of people ‘comfortably off’, 63% of ‘artisans’ and 68% of ‘the poor’. There was little difference based on where people live, with 58% of Australians living in Capital Cities in favour of equal pay for men and women, 56% of those living in Rural areas and 61% of people living in Other cities and towns. Two out of three Labor supporters (66%) voted in favour of equal pay, compared to 52% of supporters of other parties. Sixty-seven years later in May 2008, a Morgan Poll found that a nearly unanimous 98% of Australians believed in equal pay for women.

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ROY MORGAN LIMITED

ING home loan customers are the most satisfied with their bank, followed by Suncorp, Bendigo Bank and BankSA

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Original article by Roy Morgan
Market Research Update – Page: Online : 29-Sep-21

New financial data from Roy Morgan shows that ING has maintained its lead at the top of banking customer satisfaction ratings among home loan customers in mid-2021. ING’s satisfaction rating rose 2.6% points year-on-year to 91.3% in August 2021. ING was followed by Suncorp on 90.3% (up 3.9% points on a year ago), Bendigo Bank on 89.1% (up 0.1% points) and BankSA on 87.3% (up 11% points). The latest data covers the six months to August 2021; overall home loan customer satisfaction amongst Australia’s top 12 banks collectively was at 77.9% during this period. This represents a decrease of 0.5% points from a year ago when there was significant financial support being offered to hundreds of thousands of home loan customers in the form of deferred loans. CBA once again has the highest home loan customer satisfaction among the big four banks, with a rating of 78.7%. Average home loan customer satisfaction with the big four banks as a group is 75.9%. These latest banking satisfaction ratings come from the Roy Morgan Single Source survey, derived from in-depth interviews with over 50,000 Australians each year.

CORPORATES
ROY MORGAN LIMITED, ING BANK (AUSTRALIA) LIMITED, SUNCORP BANK, BENDIGO BANK, BANK OF SOUTH AUSTRALIA LIMITED