MARKETING RESEARCH – AUSTRALIA

Emirates still top brand associated with Melbourne Cup

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Original article by Roy Morgan
Market Research Update – Page: Online : 14-Jan-20

New research from Roy Morgan shows that Emirates is still the top brand associated with the Melbourne Cup, two years after the Dubai-based airline ended its naming rights sponsorship of Australia’s most watched horse race. Nearly 3.9 million Australians (19%) associate Emirates with the Melbourne Cup, down from a high of 5.3 million (27%) in 2016. Emirates held naming rights sponsorship for the Cup from 2004 to 2017. New naming rights sponsor Lexus is associated with the Cup by nearly 830,000 Australians (4%). However, recognition rises to 10% among Australians who watch the Cup on TV and to 15% among Australians who bet on horse racing in an average week. Lexus signed a five-year naming rights sponsorship agreement for the Melbourne Cup, covering the years 2018-2022 and has ground to make up on previous sponsor Emirates, which had a sponsorship association of 9% in its first year. Other sponsors Australians associate with the Melbourne Cup include Myer, Foster’s, AAMI and Sky Channel. Sponsorship recall is higher for all key brands among those who bet on horse racing, ahead of those who watch the race on TV.

CORPORATES
ROY MORGAN LIMITED, THE LEXUS MELBOURNE CUP, EMIRATES AIRLINES, LEXUS, MYER HOLDINGS LIMITED – ASX MYR, FOSTER’S GROUP LIMITED, AUSTRALIAN ASSOCIATED MOTOR INSURERS LIMITED, SKY CHANNEL PTY LTD

Woolworths Group takes the largest cut of fresh meat market

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Original article by Roy Morgan
Market Research Update – Page: Online : 14-Jan-20

The latest Roy Morgan Fresh Food and Grocery Report shows that Woolworths Group has the largest share of the fresh meat market, taking 27.5% of the more than $13 billion spent on fresh meat in Australia each year. Woolworths Group also enjoys the highest number of customers, with 42.7% of meat buyers having recently purchased from its stores. Coles Group is in second place with 22.6% of the fresh meat market, followed by specialist Butchers (20.9%), Aldi (10.6%), Other Non-Supermarkets (6.6%), IGA (5.1%), Other Supermarkets (4.3%), and produce Markets taking the remaining 2.3%. The findings are taken from the Roy Morgan Single Source survey, compiled by in-depth face-to-face interviews with over 1,000 Australians each week in their homes.

CORPORATES
ROY MORGAN LIMITED, WOOLWORTHS GROUP LIMITED – ASX WOW, COLES GROUP LIMITED – ASX COL, ALDI STORES SUPERMARKETS PTY LTD, IGA

Tasplan tops superannuation satisfaction, as industry funds continue to lead retail funds

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Original article by Roy Morgan
Market Research Update – Page: Online : 10-Jan-20

New data from Roy Morgan’s Superannuation Satisfaction Report shows that industry fund Tasplan had the highest customer satisfaction rating of any super fund in the six months to November 2019, at 73.9%. It was ahead of Unisuper (73.7%), Cbus (73.3%), First State Super (70.3%) and HESTA (70.2%). As a group, industry funds (65.1%) outperformed retail funds (59.5%) in terms of satisfaction, and the gap has widened compared to the same period a year ago. The report’s findings have been obtained from the Roy Morgan Single Source survey, compiled by in-depth face-to-face interviews with over 50,000 Australians each year in their homes.

CORPORATES
ROY MORGAN LIMITED, TASPLAN LIMITED, UNISUPER LIMITED, CONSTRUCTION AND BUILDING UNIONS’ SUPERANNUATION FUND, FIRST STATE SUPER, HEALTH EMPLOYEES’ SUPERANNUATION TRUST AUSTRALIA LIMITED

Australians largely negative on prospects for 2020

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Original article by Roy Morgan
Market Research Update – Page: Online : 23-Dec-19

A special Roy Morgan web survey shows that two-fifths of Australians (40%) think 2020 will be ‘worse’ than 2019. This represents a significant increase of 26% points from a year ago and is the highest figure since 1990 – during the midst of Australia’s last recession. A record low 12% of Australians think 2020 will be ‘better’ than 2019, while 41% say 2020 will be about the same and 7% don’t know. The net negative rating of 28% points is the largest negative gap in the survey’s history going back nearly forty years. This exceeds the previous record gap of a net negative rating of 16% points in 1990, when 33% expected the next year (1991) would be better and 49% expected it to be worse. Slightly more men (41%) than women (40%) expect 2020 will be ‘worse’ than 2019, although more men (14%) also say that 2020 will be ‘better’ than 2019 than women (10%). Analysis by age group shows that younger people are the least pessimistic about 2020, although all age groups expect 2020 will be ‘worse’ than 2019.

CORPORATES
ROY MORGAN LIMITED

2019 post-Christmas retail sales to grow 2.3% to $18.7 billion

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Original article by Roy Morgan
Market Research Update – Page: Online : 23-Dec-19

Roy Morgan’s annual post-Christmas retail sales forecasts, conducted in conjunction with the Australian Retailers Association (ARA), project that Australians are set to spend $18.72 billion across retail stores during the post-Christmas trading period, an increase of 2.3% from a year ago. The post-Christmas retail sales are expected to have a slightly lesser rate of growth than the larger pre-Christmas sales due to the growing impact of the Black Friday and Cyber Monday weekend sales in late November, which have gained prominence in the last few years. The ABS Retail Sales data for October showed seasonally adjusted sales of $27.57 billion, unchanged on September. The lower than expected result doesn’t augur well for pre-Christmas sales which are now forecast to increase by between 2.5% to 2.6% on a year ago to $52.7 billion, a lower forecast range than previously released. Growth in retail expenditure is predicted across all six categories measured.

CORPORATES
ROY MORGAN LIMITED, AUSTRALIAN RETAILERS ASSOCIATION

What do kids want for Christmas? Netflix, iPads & iPhones

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Original article by Roy Morgan
Market Research Update – Page: Online : 20-Dec-19

Roy Morgan’s pre-Christmas spending predictions, released in conjunction with the Australian Retailers Association, show that Australians are expected to spend nearly $53 billion in the lead-up to Christmas. This is up 2.6% on a year ago, and well above the latest ABS inflation level of 1.7%. Meanwhile, streaming service Netflix has topped the Kids’ Cool List in Roy Morgan’s Young Australians Survey for a second straight year; Netflix was nominated as ‘really cool’ by 66% of 6-13 year olds (up 3% points on 2018) and more than 70% of 10-13 year olds. In second place is former Number 1 (in 2016), the Apple iPad on 60%, followed by the Apple iPhone on 53%. Netflix is in top spot for both girls and boys, ahead of the iPad, with girls putting the Apple iPhone in third spot, although for boys it is the Sony PlayStation 4 that takes third spot. More than twice as many boys as girls say they consider the PlayStation 4 ‘really cool’. With around 2,500 young respondents per year, Roy Morgan’s Young Australians Survey has been measuring the changing tastes, opinions and activities of Aussie kids for many years, proving to be an invaluable resource for both retailers and parents keen to ensure they know what children and teens want.

CORPORATES
ROY MORGAN LIMITED, NETFLIX INCORPORATED, APPLE INCORPORATED, SONY COMPUTER ENTERTAINMENT AUSTRALIA PTY LTD

Australia’s top Premium Brands – Vintage Cellars, Audi & American Express

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Original article by Roy Morgan
Market Research Update – Page: Online : 18-Dec-19

As the economy slows, the Roy Morgan Research Institute conducted a national survey of Australia’s high-spending premium consumers and compared them with traditional consumers to identify the brands that attract the most premium consumers. Australia’s top-10 premium brands are Vintage Cellars (Coles Group), Audi, American Express, Qantas (international), Harris Farms Markets, David Jones, UniSuper, Zara, Emirates and Lexus. Of that list, the most surprising is Harris Farms Markets, which operates 26 grocery stores in NSW. The other winners are national or international brands, so for a single-state brand to have sufficient support is both unusual and a plaudit for Harris Farms. Vintage Cellars is the standout premium brand both nationally and in the Coles Group retail stable. And despite its recent challenges, the David Jones brand appears to retain attractiveness to premium spenders. Roy Morgan conducted in-depth face-to-face interviews in the homes of over 50,000 Australians per year over the five years to September 2019 to determine which leading brands attract Australia’s premium consumers. Australia’s top 10 premium brands are those that attract the highest proportion of premium consumers (NEOs) as a part of their customer base. Table-topping Vintage Cellars (54%), Audi (52%) and American Express (51%) all have customer bases of which over half are premium consumers – NEOs.

CORPORATES
ROY MORGAN LIMITED, VINTAGE CELLARS (AUSTRALIA) PTY LTD, AUDI AG, AMERICAN EXERGEN CORPORATION, QANTAS AIRWAYS LIMITED – ASX QAN, HARRIS FARM MARKETS PTY LTD, DAVID JONES LIMITED, UNISUPER LIMITED, ZARA, EMIRATES AIRLINES, LEXUS

Catalogues hit the mark with shoppers

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 9-Dec-14

A Roy Morgan Single Source survey has found that 53 per cent of Australians aged 14+ read one or more store catalogues in an average week during the year to September 2014. Some 56 per cent bought a product as a result of seeing it in a catalogue. The survey also shows that 41 per cent of Australians read supermarket catalogues in an average week, and 58 per cent of these people buy items from the catalogues. Meanwhile, 38 per cent of readers buy something from a chemist’s catalogue, followed by liquor store catalogues (33 per cent)

CORPORATES
ROY MORGAN RESEARCH LIMITED, DICK SMITH HOLDINGS LIMITED – ASX DSH, WESFARMERS BUNNINGS LIMITED, IKEA TRADING PTY LTD

Foreword – ANZ Roy Morgan Financial Wellbeing Indicator

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Original article by
Bluenotes – Page: Online : 16-Dec-19

The ANZ Roy Morgan Financial Wellbeing Indicator is a statistically robust snapshot of the personal financial wellbeing of Australians, reported as a 12-month rolling average every quarter. The indicator is derived from data gathered through the weekly Roy Morgan Single Source survey, which canvasses approximately 50,000 Australians annually. ANZ partnered with Roy Morgan Research to develop the indicator based on previous research conducted by ANZ on personal financial wellbeing in 2017. The result is an ongoing time-series measure of how Australians are faring financially.

CORPORATES
AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, ROY MORGAN LIMITED

Could Mitre 10 derail Bunnings’ remarkable run of Hardware Store satisfaction awards?

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Original article by Roy Morgan
Market Research Update – Page: Online : 11-Dec-19

Bunnings is the winner of Roy Morgan’s Hardware Store of the Month Award for October 2019, with a customer satisfaction rating of 91%. Bunnings has won 23 straight monthly satisfaction awards, but second-placed Mitre 10 could potentially stop it from claiming a full two years as ratings leader. Mitre 10 had a customer satisfaction of 90% in October, followed by Home Timber & Hardware (86%). The customer satisfaction ratings are drawn from the Roy Morgan Single Source survey, in-depth face-to-face interviews with over 50,000 Australians each year in their homes.

CORPORATES
ROY MORGAN LIMITED, BUNNINGS GROUP LIMITED, MITRE 10 LIMITED, HOME TIMBER AND HARDWARE