MARKETING RESEARCH – AUSTRALIA

Fewer Australians gambling

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Original article by Roy Morgan
Market Research Update – Page: Online : 15-Apr-19

A Roy Morgan Single Source survey shows that 47.9% of Australians aged 18+ (9.3 million people) gambled in an average three months during the year to December 2018, compared with 64.7% (10.5 million) in the year to December 2008. A decline has occurred across all major types of gambling over the last decade; the biggest drop in participation has been for lottery/scratch tickets, which are down 16.3% points to 40.1% but remain the most popular gambling category. Poker machines showed the next biggest loss, declining by 11.9% points to 13.7%, followed by betting (down 5.9% points to 9.4%). The survey is based on in-depth interviews conducted face-to-face with over 50,000 consumers per annum in their homes. This survey includes detailed questioning of over 7,000 gamblers per annum from which the comprehensive ‘Gambling Currency Report’ is produced, covering long term gambling trends from 2002.

CORPORATES
ROY MORGAN LIMITED

Satisfaction with industry funds increasing while total market satisfaction declines

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Original article by Roy Morgan
Market Research Update – Page: Online : 8-Apr-19

The latest findings from ‘The Roy Morgan Superannuation Satisfaction Report’ shows that industry funds improved their satisfaction rating by 0.9% points (to 62.1%) in the year to February 2019. Satisfaction with retail funds fell to 55.7% (down 3.5% points), and satisfaction with self-managed super funds was 73.4% (down 0.1%). The report shows that industry funds have higher satisfaction than retail funds across all balances. Over the last year, retail funds have shown declines in satisfaction at all levels, with the biggest decline being a drop of 14.3% for members with balances of less than $5,000. There was also an 8.0% point decline for those with balances of $700,000 or more. Meanwhile, of the 15 best performing industry and retail funds, Unisuper with a satisfaction rating of 71.2% was well ahead of second placed HESTA (68.3%) and Cbus (66.6%). The report is based on in-depth interviews conducted face-to-face with over 50,000 consumers per annum in their homes, including over 30,000 superannuation fund members.

CORPORATES
ROY MORGAN LIMITED, UNISUPER LIMITED, HEALTH EMPLOYEES’ SUPERANNUATION TRUST AUSTRALIA LIMITED, CONSTRUCTION AND BUILDING UNIONS’ SUPERANNUATION FUND

Woolworths and Aldi grow grocery market share in 2018

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Original article by Roy Morgan
Market Research Update – Page: Online : 8-Apr-19

Roy Morgan’s latest ‘Supermarket & Fresh Food Currency Report’ shows that Woolworths increased its share of Australia’s total grocery market to 34% in 2018, an increase of 1.4ppts. Coles’ share of the total grocery market fell 1.6ppts to 27.6% in 2018, while Aldi’s market share grew by 0.5ppts to 11.4% and IGA’s market share was down 0.4ppts to 7.1%. Over the last year Woolworths has grown its market share in dollar terms across all four fresh food sub-categories (fresh meat, fresh deli, fresh bread, and fresh fruit and vegetables) and increased its lead over nearest rival Coles. The report is compiled from data collected as part of Roy Morgan’s Single Source survey, which involves more than 50,000 in-home, face-to-face interviews each year, including more than 12,000 detailed surveys of grocery and fresh food buying behaviour.

CORPORATES
ROY MORGAN LIMITED, WOOLWORTHS GROUP LIMITED – ASX WOW, COLES GROUP LIMITED – ASX COL, ALDI STORES SUPERMARKETS PTY LTD, IGA

Apple TV+ targets market of over 17 million Aussies

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Original article by Roy Morgan
Market Research Update – Page: Online : 8-Apr-19

Research by Roy Morgan shows that the potential market for the Apple TV+ streaming video service is huge, given that over 17 million Australians aged 14+ (83.4%) currently access streaming video services or own Apple-branded devices. This includes 14.7 million Australians (71.8%) who already use streaming video services such as Netflix, Stan, ABC iView and others who would be interested in the Apple TV+ streaming service, as well as nearly 11.7 million Australians (57%) who own Apple devices. Analysing this potential market by Generation shows the biggest potential for Apple TV+ is with the 4.6 million Millennials who use streaming services or use an Apple device capable of streaming. This is closely followed by the over 4 million members of Gen Z and just under 4 million members of Gen X who use streaming services or use an Apple device capable of streaming.

CORPORATES
ROY MORGAN LIMITED, APPLE INCORPORATED, APPLE TV+, NETFLIX INCORPORATED, STAN ENTERTAINMENT PTY LTD

NPS rating of big four banks declines during Finance Royal Commission

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Original article by Roy Morgan
Market Research Update – Page: Online : 2-Apr-19

In January 2018, immediately prior to the Finance Royal Commission, the Net Promoter Score of Australia’s big four banks was 2.8. This fell to minus 2.8 in November 2018. The latest figure for February 2019 has shown some recovery to minus 1.6, but this remains one of the lowest levels recorded since 2014 and much lower than the latest rating of 23.2 for banks outside of the big four. Among the 10 largest MFI banks, ING has an NPS score of 51.8, well ahead of second-placed Bendigo Bank on 34.0, followed by Bank of Queensland with 19.0. These three top performers are well above the current bank average NPS of 5.3. The CBA is the only one of the big four with a positive NPS (3.8), and is followed by NAB (-5.6), ANZ (-6.8) and Westpac (-7.3). Meanwhile, satisfaction with banks has declined from 81.2% prior to the Royal Commission and has fallen to 77.9% in February. These are some of the latest findings from Roy Morgan’s ‘Advocacy Report, Financial Institutions, Monthly Report-February 2019’, which is based on in-depth interviews conducted face-to-face with over 50,000 consumers per annum in their homes.

CORPORATES
ROY MORGAN LIMITED, ING BANK (AUSTRALIA) LIMITED, BENDIGO BANK, BANK OF QUEENSLAND LIMITED – ASX BOQ, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, WESTPAC BANKING CORPORATION – ASX WBC

Private Health Insurance will change April 1 – but most Australians have no idea

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Original article by Roy Morgan
Market Research Update – Page: Online : 1-Apr-19

Roy Morgan’s 2019 Private Health Insurance Survey shows that 57.3% of Australians aged 18+ are unaware of changes to private health insurance that take effect on 1 April. Some 53.8% of Australians with private health insurance are aware of the changes, which will categorise health insurance products according to tiers of cover, while 80.6% of Australians without health insurance are largely unaware of the changes. Meanwhile, 31.4% of Australians who are aware of the upcoming changes believe that the reforms will be of benefit to them, 29.3% do not think they will benefit them at all, and a further 39.3% are unsure if the changes will be of any benefit. The survey is based on a representative sample of 1,036 Australians aged 18+.

CORPORATES
ROY MORGAN LIMITED

Holiday intention levels showing some weakening

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Original article by Roy Morgan
Market Research Update – Page: Online : 26-Mar-19

Research from Roy Morgan carried out in the three months to December 2018 shows that 13.94 million Australians aged 14+ (67.6%) intend to take a holiday in the next 12 months, a drop of 250,000 (or 1.8%) from the same time in 2017. The ‘Roy Morgan Leading Indicator Holiday Travel Intention, December 2018’ report also shows that 52.0% of Australians intend that their next holiday will be domestic (down from 54.3%), while 10.8% intend to take an overseas holiday (down from 11.1%). It is worth noting that 1.01 million holiday intenders have yet to decide their likely holiday destination for the next 12 months. This report is based on data collected from Roy Morgan’s Single Source survey, which involves in-depth interviews conducted face-to-face with over 50,000 Australians consumers per annum in their homes.

CORPORATES
ROY MORGAN LIMITED

Declining importance of private health insurance to fund members

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Original article by Roy Morgan
Market Research Update – Page: Online : 26-Mar-19

A Roy Morgan Single Source survey, which was carried out in the year to December 2018, shows that 55.4% of Australians aged 14+ with private health insurance agree that ‘it is essential to have private health insurance’. This continues a declining trend seen each year since December 2014, when it was 65.0%. The survey also shows that 67.5% of people with private health insurance agree that ‘it gives me peace of mind’, down from 73.6% in 2014; meanwhile, some 55.4% agree that ‘it’s essential to have’, down from 65.0% in 2014. The survey is based on in-depth personal interviews conducted face-to-face with over 50,000 Australians per annum in their own homes, including over 8,000 interviews with members of private health insurance funds.

CORPORATES
ROY MORGAN LIMITED

Over 5 million Australians consider buying groceries online

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Original article by Roy Morgan
Market Research Update – Page: Online : 26-Mar-19

A Roy Morgan Single Source survey has found that 31% of Australians aged 14+ (more than five million people) would consider buying groceries online in the next year, an increase of more than 800,000 in the last 12 months. The survey, which was carried out in the year to December 2018, also shows that 34% of both Coles and Woolworths shoppers would consider buying groceries online in the next year, compared with 26% of Aldi customers and 23% of IGA customers. Meanwhile, just 5% of Woolworths customers and 4% of Coles customers currently buy groceries online in an average month.

CORPORATES
ROY MORGAN LIMITED, COLES SUPERMARKETS AUSTRALIA PTY LTD, WOOLWORTHS SUPERMARKETS, ALDI STORES SUPERMARKETS PTY LTD, IGA

NAB, ANZ most at risk as Millennials switch

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Original article by Patrick Durkin
The Australian Financial Review – Page: 18 : 25-Mar-19

Millennial Future has found that National Australia Bank and ANZ customers are most likely to change banks in the wake of the banking royal commission. NAB came in for a lot of criticism during the royal commission, while a February survey by Roy Morgan found that NAB was the least trusted bank brand in Australia. Millennial Future’s findings were based on a survey of over 1,200 bank customers between the ages of 19 and 36, although it found that bank and finance brands were still considered more trustworthy than media and insurance brands.

CORPORATES
MILLENNIAL FUTURE, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, ROY MORGAN LIMITED, WESTPAC BANKING CORPORATION – ASX WBC, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA